AMTRA, Vetpol and VetSkill have jointly announced the first National SQP Week, which will take place across the UK from 5–12 June 2026.

The week is intended to raise awareness and understanding of the role of Suitably Qualified Persons (SQPs), also known as Animal Medicines Advisors.

The organisers are encouraging retailers, pharmaceutical companies, animal owners, veterinary practice teams, government and SQPs to take part.

A campaign toolkit is being developed and will be launched ahead of the week.

The toolkit will include downloadable resources such as logos, posters, FAQs and activation ideas, and will be accessible to anyone wishing to participate.

The organisers said the campaign follows an industry survey indicating limited awareness of SQP expertise among animal owners and parts of the veterinary and animal medicines professions.

AMTRA CEO Stephen Dawson said: “SQPs are highly qualified professionals, yet many people who interact with them don’t fully understand their expertise—or the benefits they can bring.

“This campaign is here to change that.”

Stakeholders are being asked to mark their calendars, promote the week and plan activities in advance of the toolkit release.

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.