Ceva Animal Health has launched a new Challenge 20, the initiative through which vet nurses who log 20 new feline blood pressure measurements will receive a £20 voucher, a clinical feedback session with a Ceva technical vet and follow-up support for the practice.

The initiative is aimed at increasing screening throughout the year and helping identify cats living with untreated hypertension.

Challenge 20 encourages vet professionals to screen and record over 20 new feline blood pressure measurements per practice in cats at increased risk, including those with concurrent diseases such as chronic kidney disease and hyperthyroidism, those with signs of target organ damage and all cats over seven years of age.

After the feedback session, the Ceva vet will work with the practice to identify any training requirements and create a tailored plan, before repeating the challenge to track progress and fine-tune the approach.

Ceva is also providing marketing materials focusing on hidden hypertension and concurrent disease, including a cat owner poster, leaflet, owner email content and a social media toolkit.

The company is also offering dedicated time and guidance from its territory managers to help implement better screening protocols.

A feline hypertension bitesize video CPD series is also available at the Ceva Academy: https://ceva.vbms-training.co.uk

Andrew Fullerton, senior product manager at Ceva, said: "Over 1,200 cats were screened during Ceva's 2025 feline hypertension campaign and a third of them were identified as hypertensive1."

He added: "We continue to encourage vet professionals to test for feline hypertension in all cats over seven years of age, with a particular focus on those more susceptible to high blood pressure, such as those with concurrent diseases and those with signs of target organ damage through our Challenge 20 initiative."

https://easethepressure.co.uk

Reference

  1. Ceva ‘Challenge 20’ blood pressure initiative 2025. 1,200 cats