The website - www.bsava2016.org - does have a distinctly fishy smell to it. Aside from the fact that it describes Birmingham as "one of the most beautiful places in the United Kingdom", noted for its "awe-inspiring architecture" and "many food joints", there are other clues that this website may not belong to someone familiar with the location or the event, such as the description of BSAVA being "founded to create an excellent forum that promotes research in Animal Veterinary".

Notably, the site also offers no offline contact details.

The association says it is seeking legal advice, but in the meantime, the Birmingham Convention Bureau is the official BSAVA Congress partner for accommodation and the team has a range of accommodation for all budgets. Their online reservation service has now closed so if you want to make a new reservation or amend an existing reservation, contact the Birmingham Convention Bureau by email at bcb.accommodation@marketingbirmingham.com or telephone on 0844 888 3052.