View all veterinary jobs
The platform allows vets to write prescriptions for medications which clients can buy instantly at the point of care, with delivery to their home later.
Practices then receive a share of the revenue from medicine sales that have been fulfilled through vetsuremeds.com, mitigating against the losses if practices simply direct clients to the Internet, where there is a strong chance they will end up in the arms of a corporate-owned dispensary.
VetSurgeon understands that Vetsure is not aiming to compete with the cheapest online dispensaries, but is expecting that clients will be happy to pay a little bit more for the frictionless process which means they don't have to think, the medication will just arrive, and for the knowledge that they are supporting their independent practice.
In addition, the company highlights that because the prescription is processed at the point of care, vetsuremeds.com eliminates the risk of fraudulent multiple use of prescriptions.
In terms of revenue to the practice, the system will not completely replace the profit margin on drugs sold in practice, but against that, there is a reduction in the administrative burden and it also mitigates against the risk of clients giving their details to a corporate-owned group which may later decide to open in the local area.
The platform is rolling out across the Vetsure network in coming weeks and is currently in beta testing, with wider market availability planned later in the year.
Ashley Gray, Managing Director of Vetsure, said: "As a company founded, owned and run by vets, we were driven to act in the face of a rapidly changing marketplace.
"Our mission has always been to champion independent clinics.
"The CMA investigation highlights a very real risk to practice income, particularly when such a significant proportion is tied to medicine sales.
"Vetsuremeds.com enables practices to meet evolving regulatory expectations, deliver outstanding client service, and continue to thrive as independent businesses."
vetsuremeds.com
www.vetsurevet.com
To create a price list, you need to create an account at Pricebook.vet, then choose a template and add your prices.
You can then publish the pricelist on your website, and Pricebook will even format it to your design so the price list is aligned with your practice branding.
Emily said: All of the templates are in line with what the CMA want you to display and it's easy to do.
"The idea behind this is to get you CMA compliant, quickly and easily.
"We did it for our practice and want to help you do the same.
"It's easy, quick and free, and my way of saying thanks.
"Thank you for being part of this amazingly supportive community.
"I hope you love this tool we've created and you can save yourself loads of time, and have something really swish to add to your practice website.
Visit https://nightingalevets.co.uk/pricing for an example of a price list created with Pricebook.
www.pricebook.vet
The documents, provided to VetSurgeon by a whistleblower from within IVC, reveal the company's plans to stop issuing prescriptions and replace them with a new Pre-Scription service.
IVC Pre-Scriptions will include:
VetSurgeon understands that Pre-Scriptions will be charged at £85.68
The whistleblower also shared a draft public price list which the company is said to be preparing in anticipation of the CMA’s proposed requirement for practices to publish pricing information online.
The leaked price list includes entries for first consultations, repeat consultations, out-of-hours consultations, nurse consultations, nail clipping, anal gland expression, microchipping, animal health certificates, primary and booster vaccinations, kennel cough vaccination, pet care plans, prescription and dispensing fees, dental work, neutering procedures, physiotherapy, laser therapy, diagnostic imaging, blood tests, euthanasia and cremation.
At first glance, many of the prices shown in the draft appear surprisingly low.
Among the figures listed are:
First consultation: £5
Repeat consultation: £4
Nurse consultation: £3
Nail clipping: £1
Anal gland expression: £2
Microchipping: £2
Booster vaccination: £2
MRI scan (per body part): £7
CT scan (per body part): £6
VetSurgeon contacted Intrepid Veterinary Care for comment.
Company spokesperson Dr Flora Olip MRCVS said the group was “committed to embracing the spirit of transparency while continuing to innovate in client experience”.
She said: “The proposed CMA remedies create an important opportunity for veterinary businesses to present pricing clearly and consistently. We believe pet owners deserve not only transparent pricing, but also choice.
“The Pre-Scription offer is not a prescription fee.
"It is a wider premium service built around documentation, presentation and client convenience, within which a prescription may be provided.”
The leaked document also included indicative pricing for procedures not listed on the CMA-mandated price list, including TPLO surgery, which is listed at 'fixed cost price' of £4,475,000.
The main note of caution came from the RCVS, which said it had concerns about proposals around publishing anti-parasitic medicine prices and about recommended changes to the College’s governance structure.
The Society of Practising Veterinary Surgeons (SPVS) also warned the package would bring significant operational and commercial consequences for practices, echoing an earlier VetSurgeon.org analysis that suggested implementation could cost some practices several thousand pounds.
Elsewhere, the BVA, BVNA and BSAVA all backed the measures proposed by the CMA, and the PDSA welcomed the exemption for charities.
However, whilst greater transparency is undoubtedly a good thing, there are reasons to doubt how much difference some of the CMA’s measures will make in practice.
A price comparison website may make fees for commoditised services easier to compare, but it cannot capture the qualities that many owners actually choose a vet for: judgement, experience, bedside manner and clinical philosophy.
A tool that judges veterinary services primarily on price risks devaluing precisely those aspects of care.
The bigger difficulty is that the reforms focus mainly on transparency, not on the other underlying drivers of cost.
Veterinary medicine has become steadily more sophisticated and expensive, shaped by scientific progress, vets’ understandable desire to do the best possible for the patient in front of them, regulatory expectations, pet insurance, commercial pressures, and society’s changing tolerance of risk.
Until the profession is willing to confront the question of whether modern veterinary medicine is too often presenting clients with levels of investigation and treatment that they cannot afford, or that cost more than they believe it is right to spend on a pet animal, transparency measures alone will not make the controversy disappear.
Without addressing that deeper issue, the negative headlines are unlikely to go away.
Although the regulator says the changes should impose only limited administrative costs, VetSurgeon.org estimates that implementation may still run to several thousand pounds for some practices.
Under the reforms, practices will need to:
In total, the CMA package introduces more than a dozen new operational requirements for veterinary practices.
Practices will also have to pay a new levy to the RCVS to fund its expanded role running the price comparison service, estimated at £450-£550 annually, after a £150-£250 setup charge.
Once the Order is made — currently expected in September 2026 — most of the transparency measures will need to be implemented within three months by larger veterinary groups and six months by smaller practices.
More operational changes, such as written estimates, itemised billing and the new prescription rules, follow later, with smaller practices typically given up to 12 months to comply.
The final stage will see practices submitting data to the RCVS for its upgraded Find a Vet comparison platform once the system has been built.
Prescription fees will be capped at £21 for the first medicine prescribed in a consultation and £12.50 for each additional medicine, with both figures rising annually in line with CPI, and practices will need to assess the impact on their business model.
The College response welcomes Defra’s incorporation of many of the College’s longstanding recommendations for legislative change in its proposed reform of the VSA.
This includes giving the RCVS statutory powers to regulate veterinary businesses and protection of title for veterinary nurses, alongside reforms that could allow VNs to take on more roles and responsibilities.
It also supports enabling statutory regulation of the wider veterinary team, including allied professionals such as equine dental technicians and behaviourists, and a modernised registration and licensing system.
The response also backs an updated, forward-looking, fitness to practise regime with a greater range of sanctions available and interim powers of suspension.
In terms of the future governance structure for the RCVS, its response strongly favours Option 1 in Defra’s proposals - the ‘Royal College that regulates’ model – rather than Option 2, which would see the RCVS shorn of its broader public interest and professional leadership objectives and left with a purely regulatory remit.
RCVS President Professor Tim Parkin said: “It is our strong belief that the ‘Royal College that regulates’ model retains the best of both worlds, because it takes a proactive and holistic approach to regulation and fitness to practise.
“For example, professional leadership projects such as the Mind Matters Initiative and our reasonable adjustments campaign have opened up conversations around mental and physical health, and how we can better support our registrants to continue to meet professional standards in the public interest, while the RCVS Academy helps our registrants understand and navigate their professional responsibilities via innovative learning content.
“Furthermore, given the importance of supportive, preventative approaches to modern professional regulation, there can be no clear or fixed dividing line between the College’s regulatory and Royal College functions.
"Not only would Option 2 not create clarity, it would also risk undermining and leaving in limbo, without funding, much of the good work we have done with projects in mental health, workforce, environment and sustainability, and through our Fellowship.
“If you want a balanced and holistic approach to regulation for the benefit of animal health and welfare, public health and wider society, then please make sure you support Option 1 when you complete the consultation.”
https://www.rcvs.org.uk/veterinary-professionals/consultations/vsa-reform-time-for-change
Meghan Conroy RVN and Lauren Hargrave RVN will take up their three-year terms at the RCVS Annual General Meeting on Friday 3 July 2026.
The RCVS has published both candidates’ biographies and statements.
https://www.rcvs.org.uk/who-we-are/vn-council/vn-council-elections-2
The change marks an expansion of practice standards beyond physical workplace safety into psychological and suicide-risk governance.
The new requirement will oblige practices to assess suicide risk within their workplace and introduce measures to mitigate identified risks.
The requirement recognises that different practices will need different approaches, depending on factors such as access to lethal medicines, access to firearms, and the likelihood of lone working.
The move forms part of the RCVS Mind Matters Initiative’s preventative strategy and follows the College’s response to two coroner-issued Prevention of Future Death reports involving the use of veterinary medicines.
The requirement will apply to all accredited practice types and, through the Code of Professional Conduct, to practices outside the Practice Standards Scheme, which must maintain standards equivalent to the Core Standards.
The College points to three resources to help practices meet the new requirements: the RCVS Academy’s Suicide Awareness Fundamentals course, workplace suicide prevention guidance from the British Standards Institution, and safety planning resources from Samaritans.
Zara Kennedy MRCVS, chair of the RCVS Mind Matters mental health initiative, said: “Many veterinary surgeons, veterinary nurses and other colleagues in the veterinary team have been deeply affected by the suicide of their friends, colleagues and peers in the professions.
“While it may not be possible to prevent every death by suicide, we hope that by taking proactive measures such as the requirement for practices to have suicide prevention plans, we can prevent some.
"In doing so we can help those people who may be thinking about taking their own lives to get the treatment and help they need.”
https://academy.rcvs.org.uk
https://www.bsigroup.com/en-GB/insights-and-media/insights/brochures/bs-30480-suicide-and-the-workplace
https://www.samaritans.org
Defra’s consultation proposes introducing a licensing and regulatory framework for veterinary practices, including corporate-owned groups that largely fall outside current statutory oversight. Defra says around 60% of UK practices are now owned by non-vets.
Alongside practice regulation, the proposals include mandatory price transparency for common treatments and disclosure of practice ownership.
The government says these measures are intended to improve consumer confidence and competition, following findings by the Competition and Markets Authority that problems in the veterinary market could be costing households up to £1bn over five years, with vet fees rising at nearly twice the rate of inflation.
However, there are significant risks attached both to price transparency and to increased regulation.
Publishing prices may help owners compare routine services such as consultations or parasite treatments, where variability is limited, but applying the same approach to diagnostics and surgery is more problematic.
The degree and cost of veterinary care in these areas can vary widely depending on the patient, underlying disease, intra-operative findings and aftercare needs.
Fixed or headline prices risk encouraging “menu medicine”, defensive pricing, or the underpricing of routine treatments to attract custom, with higher costs then falling on more complex or non-routine cases.
There are also potential consequences arising from the proposed regulation and licensing of veterinary practices themselves.
While ministers argue this will improve accountability — particularly for corporate-owned groups — additional compliance requirements, inspections and enforcement mechanisms are likely to increase operating costs for practices.
Alongside business regulation, the consultation proposes reforms to complaints handling and disciplinary processes, including a wider range of sanctions and a more proportionate regulatory approach applying to both businesses and individual professionals.
Further measures include legal protection of the “veterinary nurse” title, statutory regulation of allied professionals, modernised registration and fitness-to-practise processes, and potential reform of the governance arrangements of the Royal College of Veterinary Surgeons.
The RCVS, the British Veterinary Association and the British Veterinary Nursing Association are encouraging vets, nurses and animal owners to respond.
Each has said it will submit a formal response on behalf of members, while also urging individual engagement.
The consultation platform indicates that completing the full questionnaire could take up to four hours, although respondents are told they may skip sections that are not relevant to them.
The consultation closes on 25th March 2026.
https://consult.defra.gov.uk/reform-of-the-veterinary-surgeons-act/consultation
The new law allows the Government to:
require that the owner travels with the pets, or within 5 days of the pets arriving.
Danny said: “As a vet, I've treated many dogs with cruelly cropped ears or docked tails, leaving them physically scarred and emotionally traumatised.
"Knowing this Bill will help us put a stop to this abuse and have a bigger impact on animal welfare than I could possibly have achieved in a lifetime treating individual animals, demonstrates how important this legislation will prove to be.
"Thanks to the support of organisations like the BVA and other animal welfare nonprofits, we got the Animal Welfare Bill through the Commons, through the Lords, and today passed into law."
The CMA proposed that veterinary practices should be compelled to:
Most of these, along with the CMA's support for reform of the Veterinary Surgeons Act, have been welcomed not just by the BVA, but by the RCVS and the BVNA which also issued their responses on Friday.
The big sticking points, however, are the proposal that veterinary practices should cap prescription fees at £16, and that all practices should inform clients that they may buy medicines cheaper online.
The BVA argued that the proposed prescription price cap would be unlikely to reduce costs, and that 65% of vets who took part in its Voice of the Profession Survey said it would risk practice viability.
The proposal that vets should tell clients they can buy medicines cheaper online was more controversial, because of course two of the largest veterinary pharmacies are owned by corporate groups, and it is hard to think of any other area of business where small companies are legally required to direct customers to their corporate competitors.
BVA President Dr. Rob Williams MRCVS (pictured) said: “The measures outlined in the CMA’s provisional decision report are much more measured and proportionate compared to earlier proposals and that clearly shows they have listened to our concerns.
"As vets, we welcome the measures that increase transparency and help us to better support our clients.
"However, it’s vital that the CMA gets the detail right or it risks unintended negative consequences.
“BVA particularly welcomes the CMA backing our calls for reform of the outdated Veterinary Surgeons Act, including the need for practice regulation.
"Vets have been pressing for reform of this woefully outdated legislation for many years, and reform will go a long way to addressing many of the concerns raised throughout the CMA investigation and will help build trust with our clients.
“We do, however, have serious concerns about the medicines proposals – it is simply unreasonable to expect vet practices to actively promote online pharmacies, which are in direct competition for customers and some of which are run by large veterinary groups.
"In addition, the proposed £16 price cap for prescriptions will be ineffective and is unlikely to lead to lower vet bills for consumers.”
https://www.bva.co.uk/media/6641/bva-bsava-bvna-spvs-vmg-joint-response-to-cma-provisional-decision-report-final.pdf
The CMA provisional decision was widely seen as less interventional than had been expected, largely demanding transparency over things like pricing, practice ownership and billing, which many practices had already implemented.
However, one provisional decision was that regardless of their status, all veterinary practices should inform owners that they can ask for a written prescription and explain that they may be able to have it fulfilled cheaper online.
Two of the largest online veterinary pharmacies are animed.co.uk, which is owned by CVS, and petdrugsonline, which is owned by IVC.
So in effect, the decision asked independent practices to direct their clients to competitor businesses.
What you might call a bitter pill to swallow.
In the light of the announcement, CVS issued a press release citing the "clarity" afforded by the CMA announcement and the fact that it does not think the CMA's proposed remedies will have a material impact, as factors behind its decision to seek a Main Market listing.
The company has also announced a £20m share buyback programme.
However, many of the causes of above-inflation increases in the cost of veterinary care go well beyond the remit of the CMA and it therefore has limited scope to propose or enforce changes that will likely have any significant impact on costs.
The CMA concluded that the main barriers to healthy competition are: owners not being given enough information, barriers to owners being able to make appropriate choices and an out-of-date regulatory environment.
To correct these issues, the CMA has proposed that veterinary practices should be compelled to:
Given that treatment inflation, rather than a lack of competition, is likely the biggest contributory factor to rising veterinary costs, it seems unlikely that providing price lists, itemised bills or written estimates will do much more than increase the administrative burden on veterinary practices.
What's more, it is very hard to see how price lists and estimates can ever be truly representative in such a complex area as medicine.
So these proposed measures are no more than rearranging deckchairs on the Titanic.
To switch metaphors, the problem is less that pet owners don't know what they're buying and more that the veterinary profession is trying to sell caviar to people who only want or can afford a Big Mac and large fries.
Real change can only be driven by the veterinary profession - not just veterinary surgeons, but the regulator, universities, manufacturers and others, after reflecting on the real, rather than assumed needs of its clients and patients, together with the ethical issues in play.
A good starting point for that reflection is the new book Veterinary Controversies and Ethical Dilemmas, available now: https://www.routledge.com/Veterinary-Controversies-and-Ethical-Dilemmas-Provocative-Reflections-/Clutton-Murphy-Stephens-Taylor/p/book/9781032579863
RCVS President Tim Parkin said: “The aim of our brand review was to make it easier for people to understand our purpose and the unique role we have as a Royal College that regulates.
“Our new strapline – ‘Inspiring confidence in veterinary care’ – looks to maintain animal health and welfare at our heart and to connect veterinary professionals and animal owners to that purpose.
“I’m delighted to see our new livery now in place around this fantastic new building, along with a number of different artworks that illustrate the College’s heritage and impact on society, and reflect all those with whom, and on whose behalf, we work.”
The College’s new look is has a contemporary feel, but features a shield device based on the original coat of arms granted to the RCVS in 1844, a nod to its history and heritage.
Updates to its overall visual identity include new logos, iconography, typography and colours, although the main blue and gold will remain.
These elements will be used together but in different ways to denote the College’s different initiatives, in order to make it easier for people to recognise the College’s different services.
The full rollout will take place over the coming months, with the design approach also applied to the RCVS Academy later this year and RCVS Mind Matters in 2026.
Branding for the Practice Standards Scheme (PSS) will remain unchanged at least until after the current PSS review has concluded.
RCVS CEO Lizzie Lockett, said: “Our previous look and feel had been in place for over 14 years and had served us well, but the modern, largely digital, communications landscape has evolved significantly in that time.
“We now also undertake a wider range of activities and initiatives and, against the current backdrop of the Competition and Markets Authority review and potential legislative reform, we may need to adapt to further changes ahead.
“It is therefore essential that our visual identity remains fit for purpose now and flexible for the way we work, both now and in the future.”
The BVA is calling on the UK Government to urgently develop a coherent, risk-based national strategy to close the gaps in border biosecurity and protect the UK from devastating diseases like African swine fever and foot-and-mouth disease.
The Environment, Food and Rural Affairs (EFRA) Committee report makes for sobering reading.
It reveals a lack of adequate border control enforcement when it comes to personal imports of meat and other products of animal origin, weak intelligence networks, poor Government interdepartmental working and an absence of a national strategy to manage the significant animal disease and public health risks posed by potentially contaminated products.
The report raises particular concerns about funding cuts for Official Vets at Dover, alongside ministerial comments that appear to dismiss the role of vets in protecting biosecurity.
British Veterinary Association Junior Vice President Rob Williams said: “This report is deeply concerning, exposing serious gaps in border enforcement and warning that large amounts of illegal and potentially contaminated meat continue to enter the UK and make their way on to our plates.
"We cannot know where this meat has come from or if it meets the UK’s high animal welfare and biosecurity standards, and without appropriate checks, we can’t stop illegal meat imports at the border.
"This could have catastrophic and costly impacts on the UK’s food security, public health, and animal health and welfare through the import of exotic animal diseases such as foot-and-mouth disease.
"The findings from this report, coupled with the recent National Audit Office report on animal disease resilience, should act as a wake-up call to Government to urgently deliver a coherent and properly resourced national strategy to tackle illegal meat imports and safeguard the UK’s biosecurity.
“Government vets play a critical role in protecting the nation’s biosecurity but can only do their jobs effectively if they are supported by effective systems.
"Currently, veterinary capacity required to perform checks remains a concern.
"As part of a national action plan, we would like to see better support for vets through a data-driven and risk-based system that is fit for purpose.
"This should also include adequate resources for Official Vets and the agencies tasked with keeping borders secure, which is why we want to see the proposed 70% cuts to Dover Port's budget for spot checks on animal products reversed.”
committees.parliament.uk/writtenevidence/135824/html/
Photo: www.depositphotos.com
The review will consider whether the UK Veterinary Medicines Regulations 2013, which were were originally derived from EU legislation, protect animal and public health without adding unnecessary regulatory burden.
Anyone is able to share their views and experiences of the regulations, but the VMD is especially interested in hearing from vets, vet nurses, SQPs, marketing authorisation holders, farmers and pet owners.
Responses must be submitted before 23:59 on 26th September 2025
https://consult.defra.gov.uk/vmd-policy-development-and-delivery-office/mmd-act-2021-stakeholder-survey
Underlying the strategic plan are what the College says are its four updated values of compassion, collaboration, clarity and courage.
The plan lays out four strategic ambitions, each focused on one of its stakeholder groups, each one under the banner of 'Stronger Together'.
Veterinary professionals: "The RCVS will help veterinary professionals meet high standards and champion accessible, team-based veterinary care, delivered in settings that support professional autonomy and leadership."
This includes reviewing the Code of Professional Conduct and supporting guidance, achieving new veterinary legislation and ensuring that educational standards and career pathways meet the diverse needs of society.
Animal owners and keepers: "The RCVS will support animal health and welfare and public health by enabling access to veterinary care informed by the needs of consumers and service users."
This includes supporting and informing the public in how to get the best from veterinary professionals, with increased transparency, agency and choice.
Society at large: "The RCVS will champion the role that veterinary professionals play in One Health and public health, take a leadership role on environmental sustainability and biodiversity, and continue to look at how it can play a role in the global veterinary professions."
This includes leading the conversation on issues such as the cost of veterinary care, building enthusiasm for veterinary work in the minds of the next generation of potential professionals and ensuring veterinary professionals responsible for public health are well supported with robust standards and safeguards.
Staff team and governance: "The RCVS will attract and retain the diversity of talent and skills to deliver what’s needed now and anticipate what might be next and build a culture that allows people to thrive."
This includes developing an infrastructure for success, including the new RCVS headquarters, and underpinning structures for finance, communications and digital, creating a working culture with sound values and supportive management.
Lizzie Lockett, RCVS Chief Executive Officer, said: “The overall theme of the plan recognises that there are many other individuals and organisations that have a stake in our mission to inspire confidence in veterinary care and protect the public interest by ensuring animal health and welfare, and public health, are advanced through thriving world-class veterinary professions.
“This is where the ‘stronger together’ comes in, recognising that, in our role as a royal college that regulates, we are very well placed to bring people and organisations together to meet our common purpose of improved animal health and welfare and public health in a collaborative, proactive way.”
www.rcvs.org.uk/strategy25
From next month, practices will be required to ask all clients, both new and existing, a series of questions about their personal circumstances.
The most controversial of the new requirements is that clients will be required to show three month's worth of bank statements and payslips, so that vets can decide which treatment will be appropriate and affordable.
Clients will also need to provide their vet with:
RCVS spokesperson Flora Olip said: "It's really important that vets always take into account ALL the factors that may be pertinent to a clinical recommendation.
"This way, the profession can still offer treatments for dogs costing tens of thousands of pounds, but targeted at those who can afford it, such as oligarchs, footballers and drug dealers."
"And with a little luck, maybe with these new rules, the CMA will just quietly go away."
Tim, who is Managing Partner of Larkmead Vets and also a Director at the independent veterinary community XLVets, graduated from Liverpool Vet School in 1994 and joined Larkmead Vets in 1998.
He said: “I grew up in the South Yorkshire coalfields and worked in a city centre small animal practice in Wakefield before relocating to Oxfordshire to develop the small animal department of a mixed practice.
"First-opinion veterinary practice has been my life since starting cleaning kennels aged 12.
“I am passionate that whilst what we do is work with animals, how we do it is by working with people: our colleagues and the owners who entrust their animals to our care.
"As a first-opinion vet and practice owner I have had the privilege of growing and developing my practice (team and facilities) to meet the changing needs of our local community.
“At a time of great change for the veterinary profession, with the tantalising hope for a new Veterinary Surgeons Act set against the backdrop of the Competition and Markets Authority’s market investigation of the veterinary sector, it is an opportunity to bring this experience to the heart of our College.
“It was an unexpected honour to be elected to the position of JVP and I thank my colleagues on Council for entrusting the role to me.
"I also reflect on my initial university application which saw a clean sweep of rejections and hope that this can inspire others from the grass roots of our profession to get involved in shaping the future.”
Council also voted to confirm Professor Tim Parkin as RCVS President, Linda Belton as Senior Vice-President and reconfirmed Tshidi Gardiner as Treasurer (subject to her re-election), all effective from July.
Tim will take up his post at the College's AGM in July.
The 4% increase was approved by the Privy Council and the Department for Environment, Food & Rural Affairs.
Dr Tshidi Gardiner, RCVS Treasurer, said: “As with last year, RCVS Council recognises that we are living in difficult economic times, and have tried to keep the fee increase to a minimum.
"However, it is important that we increase fees in line with inflation, as well as take into account additional related costs, to ensure we are fulfilling our regulatory remit to the best of our abilities and meet our strategic priorities.”
The veterinary nurse annual renewal period will begin in the autumn, from when the new fees will apply.
The VMD's ruling sets a chilling precedent for the curtailment of free speech by a Government body.
The ruling came to light after VetNurse.co.uk published an independent video news report relating to the launch of Bravecto Injectable, a new yearly flea treatment for dogs.
The film was neither paid for nor commissioned by the manufacturer, and nor did the maker exercise editorial control over its content.
The film was clearly labelled for and aimed at veterinary professionals, and its intent was not to promote the sale or supply of a prescription medicine, but rather to inform vets and nurses about the new product, albeit in an enthusiastic manner.
It was therefore not an advertisement, but journalism.
The Dictatorship nevertheless argued that it defines any social media content that mentions the brand name of a prescription veterinary medicine and which does not give a balanced overview of all the other treatment options for a given condition, as an advertisement.
This, it said, is regardless of whether content is created by the manufacturer or supplier of drug to promote sales of their product, or any member of the public or journalist who just wants to talk about or report on a prescription medicine publicly without any intent to promote sales.
The Dictatorship's position is that any such content can only appear in spaces dedicated to the appropriate audiences.
Notwithstanding the fact that all of VetSurgeon.org's social media channels are dedicated to the appropriate audiences, it leaves us in the almost laughable position where, according to the VMD, the BBC is allowed to report about powerful prescription medicines for humans in a way that inevitably promotes their supply, but VetSurgeon.org cannot report the launch of ... wait for it ... a flea treatment.
However the VMD then shared its incontinent interpretation of the law in a series of emails in which it was unable to provide a consistent definition of where it would allow content about prescription veterinary medicines to be published.
It first claimed (without any supporting evidence of any law to this effect), that:
"... it would need to be on a closed page which only followers could view would require active confirmation of the follower’s professional status before allowing access."
However, it swiftly backtracked, presumably realising that this definition would require Vet Times to remove most of its content from public view, including actual advertisements for veterinary prescription medicines published by the manufacturer.
When pressed, the VMD changed tack to a rather looser definition:
"Regulation 11(3) of the VMR does allow you to advertise POM-V products at vets and vet nurses, however to ensure this wouldn’t also be considered as advertising to the general public, it would need to be in a closed space, separate from the general public and directed at veterinary healthcare professionals. For example, on a website, or closed social media group."
However, it then presumably realised that Vet Times would still have to remove most of its content because it is not a closed space, and loosened its definition further still.
"Please note that, where an advertisement for POM-V or POM-VPS veterinary medicine appears in a space dedicated to the appropriate audiences this would not be a breach of Regulation 11(1)(a) due to Regulation 11(3) and Regulation 11(5)."
Clearly the Dictatorship was making it up as it went along.
Nevertheless, it threatened VetNurse.co.uk that it would contact TikTok and demand removal of the film.
So what does this matter?
Two reasons.
Firstly, it may just be a report about a flea treatment, but there is an important principle at stake here: it is simply not acceptable for the Government to censor free speech about medicines by journalists or members of the public.
This, you would think, is so blatantly obvious that it calls into question the overall competence of the Veterinary Medicines Directorate.
Secondly, the ruling also demonstrates the VMD's backward-looking, Canute-like view of the world we now live in.
People talk and social media is awash with information about prescription veterinary medicines; just try typing 'Bravecto Injectable' into TikTok.
As we all know much of what you find online is false.
Fighting misinformation online is an un-winnable fight.
So perhaps instead, the VMD should promote the dissemination of accurate information in order to counter the misinformation.
Bear in mind, it is only the VMD's interpretation of the law which dictates that a manufacturer cannot publish information which mentions a brand name or give a balanced overview of all treatment options because it would promote the supply or prescription of a veterinary medicine.
It could equally well be argued that manufacturers publishing strictly factual information, ie devoid of hyperbole, would NOT be intended to promote the supply or prescription, but instead to counter false information and provide owners with information which time-poor vets are not always able to.
That would be a more pragmatic approach which would do far more good than trying to censor independent journalists and the public.
In previous years, candidates were only asked to provide manifestos, which often contained information that wasn't especially relevant to whether or not they should be elected to Council.
Now, they are asked to share their reasons for wanting to be elected, what they can bring to Council and what experience they have.
This year’s candidates are:
Bethan Pinhey RVNHannah Welsman RVNLauren Whittaker RVN
The full biographies and election statements for each candidate are available to read at: https://www.rcvs.org.uk/vnvote25
The two candidates who get the most votes will take up their three-year terms on RCVS Council at the College’s Annual General Meeting on Friday 4 July 2025.
Simon Wiklund, Assistant Registrar and Returning Officer for both elections, said: “We are glad to see such a large number of veterinary professionals putting themselves forward as candidates for this year’s elections.
"It is worth noting that any future governance changes, including RCVS and VN Councils becoming all-appointed bodies, are contingent on new legislation and, until that happens, we will continue to hold our annual elections.
“You may have also noticed some differences with this year’s elections, particularly in terms of the candidate statements.
"This is thanks to a change to our election scheme, which provides greater flexibility about how we run our elections, and the information that we can ask the candidates to submit.
“This means that, rather than asking candidates for a broad manifesto statement, we’ve asked them to answer key questions that are relevant to the role of a Council member, including what skills and experiences they can bring to the table.”
Ahead of the elections, RCVS will be running its ‘Quiz the candidates’ initiative in which veterinary surgeons can submit questions to the candidates standing in their respective elections, in order to better understand them and their views.
However, due to the additional information now included in each of their statements, this year candidates will only answer one question of their choice each.
Before submitting questions to the candidates, please note the RCVS will only accept one question per person. Offensive, defamatory and inaccurate questions will be rejected by the Returning Officer and not be passed on to candidates.
Veterinary nurses can submit a question to the VN Council candidates by emailing vnvote25@rcvs.org.uk.
The overview starts with the CMA noting how it has had significant dealings with many vets and nurses from different practices and acknowledging their dedication and commitment to owners and their animals.
Nevertheless, the CMA has identified various areas of concern about the state of the marketplace:
The CMA says it will publish three further papers in the spring, one sharing its analysis of treatment and pricing data from two large insurance companies, another in which it will lay out its proposed remedies to the concerns it has raised, and a final one analysing the profitability of veterinary businesses.
https://www.gov.uk/cma-cases/veterinary-services-market-for-pets-review#working-papers
Clare (pictured) who is currently the General Dental Council’s Interim Executive Director for Legal and Governance, will be joining the RCVS as its most senior legal officer at the end of March 2025.
A qualified solicitor, Clare started her practice as a Solicitor Advocate in criminal law, before undertaking roles in regulatory bodies in the healthcare and financial sector.
She joined the General Dental Council in March 2023 and has been in her current role there since March last year.
When she joins the College, Clare will have a dual role.
As Registrar she will be responsible for keeping, maintaining and publishing Registers of veterinary surgeons and veterinary nurses, including oversight of the various mechanisms via which veterinary professionals can join the Register, what they need to do to stay on the Registers, how they may leave or be removed and registration appeals.
As Director of Legal Services, she'll provide leadership and guidance on legal matters within the organisation, including guiding RCVS Council through the development of oral and written legal advice, as well as sitting on committees and working groups in order to ensure the College’s activity is within its legal remit and represents best practice.
RCVS Chief Executive Officer Lizzie Lockett said: “I am sure the RCVS, the professions and the public will benefit from her very relevant experience from senior roles within the General Dental Council, Nursing and Midwifery Council, and Financial Conduct Authority, as well as her private sector legal experience.
“She joins the College at a time of change, with our continued push for new veterinary legislation, the ongoing Competition and Markets Authority investigation of the sector, and a new strategic plan for the College due to be approved this spring.
“The Registrar is the senior legal figure within the organisation, and I am looking forward to Clare contributing her legal expertise on these significant areas of work.
"She joins our very capable legal team, who I am sure will benefit from her leadership, as she will benefit from their sector expertise.”
Clare said: “I am delighted to join the Royal College of Veterinary Surgeons to contribute to the valuable work of safeguarding the interests of the public and animals by supporting veterinary professionals to provide the highest standards of care.”
VetNurse.co.uk extends a warm welcome to Clare and wishes her all the very best in her new position.
One small but nevertheless important point is that perhaps a better aim would be to support veterinary professionals in providing just a 'high' standard of care, rather than the 'highest' standards.
It's this constant striving for the 'highest' standards from both a regulatory and clinical perspective that is driving up the cost of veterinary care and making it unaffordable.
The CertAVN was launched in May 2019 as a modular, advanced professional qualification allowing veterinary nurses at all stages of their careers to develop their professional skills and knowledge.
The CertAVN framework sets out the professional values, skills and behaviours required of the higher education institutions responsible for providing the training and support for CertAVN students.
There are currently five accredited course providers in the UK:
The proposed standards for accreditation are set under three areas: curricula and assessment, educators and assessors, and learning culture.
Julie Dugmore, RCVS Director of Veterinary Nursing, said: “In order to make sure that the CertAVN remains up to date and fit for purpose, it is important that we consult on the accreditation standards at regular intervals.
"We welcome constructive and specific feedback from veterinary nurses at all stages of their careers – whether you have already undertaken the CertAVN or are perhaps considering doing so in the future – as well as the wider veterinary team, educators, and employers of current and potential CertAVN holders.
“Your insights will help us ensure that the standards continue to enable veterinary nurse educators to deliver the best training and support possible for CertAVN students."
The consultation runs until 5pm on Monday 3 March 2025.
https://www.rcvs.org.uk/news-and-views/our-consultations/review-of-the-certavn-framework