Bayer Animal Health has doubled the number of pipettes in its Advocate all-in-one flea, worm and mite spot-on to provide an additional range of six-month treatment packs for cats and dogs. Bayer says the doubling of the number of pipettes in a pack is…
Bayer Animal Health has signed a deal to sponsor GMTV's pet clinic to promote its market-leading wormer, Drontal.
Running from Monday 16 February to Friday 20 February, the pet clinic will feature TV vet Emma Milne advising viewers on the health…
The results of a new study1 highlighting the prevalence of Angiostrongylus vasorum infection as seen by UK veterinary surgeons, combined with the low awareness amongst dog owners of this parasite2 has led Bayer Animal Health to launch a nationwide 'Be…
Drontal has renewed sponsorship agreements with councils throughout the UK in a bid to further encourage pet owners to scoop their dogs' poop.
The support will see thousands of council dog bins featuring Drontal branding to promote best practice…
The latest addition to the Bayer portfolio of educational websites for pet owners was launched this week and to mark the occasion, there are 5 digital cameras and photo frames to be won by vets and nurses.
Targeted specifically at cat owners, with a…
Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer…
Bayer Animal Health, maker of Advocate, has announced that it will be running its 'Be Lungworm Aware' campaign in April.
The company says the campaign aims to help raise awareness of Angiostrongylus vasorum amongst dog owners and support the veterinary…
Bayer Animal Health is currently sponsoring GMTV's Pet Clinic feature to promote its wormer, Drontal.
Running until Friday 19 February, the All About Pets short programmes feature TV vet Emma Milne who will be advising viewers on a variety of topics…
Bayer Animal Health, manufacturer of Advocate, is launching an advertising campaign to support its 'Be Lungworm Aware' initiative, which aims to educate pet owners on the spread of Angiostrongylus vasorum and encourage them to seek advice from…
Bayer Animal Health has launched four short youtube films about parasites, fronted by celebrity veterinary surgeon, Scott Miller.
The press blurb says the films "will provide pet owners with an amazing and educational journey into the world of parasites…
Bayer has unveiled a major TV marketing campaign to promote Drontal.
An advertising campaign featuring the Drontal Schnauzer will run for two months. In addition, the company is sponsoring the TV series The Dog Whisperer, which is due to be aired from October…
Bayer Animal Health has obtained two new licensed indications for its antiparasiticide, Advocate.
The first is that the product is now licensed for the treatment of Crenosoma vulpis using a single dose. The second is that in addition to the existing treatment…
Bayer Animal Health has announced that its parasiticide - Advocate Spot-On Solution - is now licensed to be used weekly, and for a prolonged period of time, in severe cases of demodicosis in dogs.
According to the company, recent work carried out…
Bayer Animal Health has re-designed Drontal Cat and Drontal Cat XL tablets from a round shape to a smaller ellipsoid one, in order to make worming an easier process.
Bayer's Drontal brand manager Dan White said: "Market research conducted among…
For the first time ever, an educational advertisement about the importance of worming cats and the availablity of spot-on treatment, is to be broadcast on TV.
The advert has been produced by Bayer Animal Health, makers of Profender Spot-on, with the aim of…
Bayer Animal Health has announced that following the success of its educational TV advertising campaign, which ran earlier this year and promoted the need to worm cats, a second advertising campaign will now run in September.
Bayer (makers of Profender…
Bayer Animal Health has launched a new version of Drontal which is presented as a bone-shaped tablet.
The company says that this is the UK's first worming tablet shaped like a bone, and that the product is designed to help improve client compliance.…
Bayer Animal Health has announced that it will launch Seresto, a new POM-V collar for cats and dogs that kills fleas and repels and kills ticks for up to eight months, in March.
According to Bayer, Seresto is the first treatment to provide repellency against…
Bayer Animal Health has announced the launch of a new campaign which plays on our anthropomorphic nature to drive owners into practice for worming.
As part of the campaign, the company has enrolled the behaviour specialist and author Sarah Whitehead…
Bayer Animal Health, makers of Profender, has launched a campaign to reignite the age-long debate, 'Cats vs Dogs', to highlight the importance of protecting cats against intestinal worms.
Aiming to spark discussion between pet owners and vets…
Bayer Animal Health has launched a free mobile app for pet owners, offering a bespoke parasite treatment reminder service, to help them follow their parasite protection plan prescribed by their vet.
The app was launched following a survey that found…
Bayer Animal Health has launched a new marketing campaign for Drontal that celebrates the special roles pets play in people's lives.
As part of the campaign, the company has carried out research amongst 2,000 cat and dog owners to discover how owning…
What does a well-known flea & tick collar have in common with the World Cup?
It transpires that the same Bayer MaterialScience technology which is being used by Adidas to make the 'Brazuca' - the new official match ball - more stable, elastic and…
Bayer has announced that it has launched a new bone-shaped version of the Drontal Plus tablet with greatly increased palatability to increase client compliance.
In a field study, new Drontal Dog Tasty Bone proved to be voluntarily consumed by 88% of 150…
Bayer Animal Health has launched its annual tick awareness campaign, this year titled 'No Bite is Right', with results of a survey which found that 44% of pet owners don't use regular preventative tick treatment.
The OnePoll survey of 4000…