As part of International Cat Day on Sunday 8th August 2021, Zoetis is supporting a new campaign by iCatCare to help owners get their pets to the vet.

The company points to research which showed that in the US, and despite the importance of annual health checks, 45.7% of cats did not visit a veterinary surgeon in the year the study was conducted. Of those, 41% cited the reason as their “cats did not get sick or injured.” Only 16% said they did not have the money to pay for a veterinary visit.1,2  

Apparently, a more recent poll by International Cat Care (ICC) also found that 50% of cat owners struggle to get their cat into a carrier, which is obviously a barrier to taking their pet to the veterinary clinic.

To help more cats get to the vet, International Cat Care has developed educational materials and a range of training aids including free online training videos, podcasts, emails and giveaways. They're available at: https://icatcare.org/international-cat-day.

Dr. Michael McFarland, Chief Medical Officer at Zoetis, said: "Many cat owners find it incredibly difficult and stressful getting cats into a carrier. As a result, many are reluctant to take their cat to their veterinarian unless they have a major health issue.

“Cats are intelligent animals and we want owners to know that they respond well to training. The ICC survey found that owners who use positive training and rewards find it much easier to get their cats into a carrier, so we are delighted to support the #BeCatCurious campaign this year.

“Visits to the veterinarian and giving medicines when needed are essential if we want to keep our pets healthy and protected, for example against parasites. So, encouraging owners to be more curious and to learn something new with their cat can not only strengthen the bond between them but also make life easier and healthier for cats and their owners.

References

  1. Jane Brunt DVM, “Feline Friendly Care”. Pet-Specific Care for the Veterinary Team, edited by Ackerman, Lowell J.,, John Wiley & Sons, Inc., 2021 , Chapter 1.5
  2. AVMA (2017–2018). Pet Owner and Demographics Sourcebook. Schaumberg, IL: AVMA.

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