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The survey of 2,256 horse owners examined current EHV vaccination rates, owner understanding of the disease, and perceived barriers to uptake.
While 95% of respondents reported vaccinating for influenza and tetanus, only 17% said they vaccinate for EHV despite 86% believing vaccination significantly reduces disease spread.
The most commonly cited reason for not vaccinating against EHV was that their vet had not recommended it, reported by 65% of respondents.
40% said they were unaware that a vaccine was available.
Although 98% recognised equine gatherings as a risk factor for EHV transmission, more than a quarter did not fully understand how the virus spreads or the risks posed to their horse.
75% reported frequently taking horses off their home premises.
94% understood that nose-to-nose contact could transmit the virus.
However, one in four did not know EHV could also spread via airborne droplets, shared equipment, handlers or bedding.
78% of owners not currently vaccinating said they would be likely to do so after learning more about the potential impact of the disease.
Zoetis National Equine Veterinary Manager Dr Wendy Talbot said the findings reinforced the influence of veterinary recommendation in reducing the risk of EHV outbreaks.
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