Dechra Veterinary Products has launched an organic line of its 'Specific' pet food aimed at owners looking for a more sustainable way to feed their pets.

The new line, which is available from veterinary wholesalers, is described as a complete feeding solution with everyday wet and dry food and treats. It is made with a minimum of 95% fresh, organic ingredients from controlled and certified origins, presented in an eco-friendly packaging. This, says Dechra, means it is tasty, nutritious and better for the environment.

The wet diets for cats contains organic chicken or fish whilst the dog food contains organic beef or fish.

The Specific treats are made with more than 80% fresh chicken, beef and pork. Dechra says that in taste tests, nine out of ten cats, and 100% of dogs accepted the treats1.

Dechra highlights that unlike competitor products, which use layers of different plastic in their packaging which cannot be recycled, Specific uses single layers of the same plastic with a gas barrier in between. This makes its dry pet food bags fully recyclable, as well as lighter and stronger than PET/PE laminates of the same thickness2.

Once Specific dry pet food bags have been used and recycled, they can be processed into granules and made into a film which can be used to make new things – including dry pet food bags. 

Dechra Brand Manager Claire Morgan said: “The exciting new range of organic food that’s as kind to the environment as it is to pets. 

"The Specific organic range provides a new option for owners who are committed to providing their animals with the optimum chance of good health. The tried and trusted Specific brand is already available for vets to stock so this is a useful addition for practices looking to add value to the service they provide to pet owners. 

"We have committed to making all of our packaging fully recyclable by 2023, starting with the Specific organic range. As well as providing a more ethical and environmentally sound choice for eco-conscious pet owners, it’s part of Dechra’s ‘Circle of Good’ commitment to reduce our business’ impact on the world.” 

For more information visit: www.specific-diets.co.uk.

References

  1. In three-day palatability trials with 20 dogs and cats - 90% of the cats accepted their treats, eating an average of five in a minute and 100% of the dogs accepted theirs eating nine in a minute. 
  2. When comparing SPECIFIC recyclable dry pet food bags to competitor PET/PE laminates of the same thickness. 

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