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This follows the publication of a study in Veterinary Record that examined the most-engaged English-language TikTok videos about tick prevention for cats and dogs and found that while tick prevention videos received high engagement on the platform, the content was largely influencer-driven, with limited involvement from veterinary professionals.
Results showed that the most common content promoted and demonstrated use of natural or holistic tick prevention methods, and videos promoting natural or non-prescription approaches received higher total engagement compared to other types of content.
The study also found that references to perceived safety frequently appeared alongside natural ingredients or holistic themes but were rarely accompanied by evidence or cautionary information.
Products marketed as ‘natural’ are still subject to the same advertising rules governing non-medicinal veterinary products.
Practices encountering suspicious veterinary medicines, non-medicinal veterinary products or retailers should report them to the VMD Enforcement Team: https://webform.clue.co.uk/vmdlivewebform