Topic: homeagain

With less than one month to go before all cats are required to be microchipped, Michelle Townley MRCVS, veterinary advisor to HomeAgain, has shared six ways to address the more common concerns that pet owners have about microchipping: 

Tip 1 – Make sure that pet owners understand the functions of a microchip properly
Michelle says: "Some customers I’ve spoken to wrongly believe that microchips function as GPS trackers. To help manage pet owners’ expectations I always stress the importance of a microchip in lost pet recovery scenarios, where they serve as a permanent form of identification."

Tip 2 – Stress the importance of pet owners updating their contact details with their microchip provider
Michelle says: "Pet owners often think that updating contact details with their vet will automatically sync these changes with the microchip database. It’s vital to inform owners that they must separately update their contact information with their microchip database.  I’d recommend regularly reminding pet owners to check and update their microchip registration."

Tip 3 – Reassure pet owners that microchips are safe for their cats
Michelle says: "I’ve had some owners express worries about allergic reactions or rejection of the microchip by their cat's body. So it’s worth taking the opportunity to dispel this myth  during routine wellness exams by explaining microchips are made from inert, biocompatible materials designed to be nonallergenic and nontoxic. 

Tip 4 – Make sure to discuss the longevity of microchips with pet owners
Michelle says: Microchips are designed to last the lifetime of the pet without needing a power source and that their functionality can easily be verified during any veterinary visit. If you find an owner expresses concerns about this, you could offer to check the microchip as part of regular health checks to demonstrate its reliability.

Tip 5 – Emphasise how every cat needs a microchip – regardless of age or activity level
Michelle says: "All vets will know even indoor or elderly cats can escape or wander off and older cats can become disoriented more easily. It is worth reminding owners that microchipping is a safeguard, ensuring their pet can be identified and returned home if lost. The new law means that pet owners can also face a large £500 fine if their cat isn’t microchipped."

Tip 6 – Explain how not all microchips are the same and the importance of getting the right one
Michelle says: I often explain that microchips vary in terms of the technology they employ, such as the new 'Thermochip' by HomeAgain that also measures a cat’s subcutaneous temperature. It’s worth talking pet owners through the different microchips available and the database options so they can make an informed choice.

http://homeagain.co.uk/Cats