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The scheme gives practices access to a dedicated website hosting short training films showing what to cover in a ten-minute consult for a range of common behaviour problems, alongside owner-facing leaflets and posters.
There's also a handy staff room poster with QR codes linking to the training films so team members can watch them on a coffee break, if they feel so inclined.
Behavet says that limited consultation time, patient insecurity, uncertainty over what advice to offer, and concerns about whether guidance is up to date or worthwhile all influence the level of behaviour support delivered in first-opinion practice.
The company argues this can create a vicious circle in which owners disengage, problems escalate, and specialist help is only sought once issues have become entrenched.
Behavet Impact aims to break that cycle by supporting earlier, more effective intervention.
To date, materials have already been delivered to more than 400 UK veterinary practices within the project’s first three months.
To join the initiative, contact Behavet: https://www.beha.vet