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Village Vet is set to become the first veterinary group to have its clinics recognised as 'Cat Friendly' under the International Society of Feline Medicine's (ISFM) WellCat For Life programme, sponsored by Purina.
Working in partnership with Purina, each clinic is undergoing a bespoke 'moggie makeover' to help make visits as stress-free as possible for cats and their owners.
Founder of Village Vet, Brendan Robinson said: "We understand how stressful trips to the vets can be for both our feline friends and their owners. Cats account for 45% of our client base, so it is our goal to make visits to our practices as relaxed and stress-free as possible.
"The Hampstead practice, for example, is introducing a specialist cat ward situated well away from the sight and smell of dogs, with large, glass-fronted kennels that cut down noise and keep the cats hidden from each other.
"Another important change is the introduction of dedicated 'feline advocates' across each practice whose role is to 'think cat' and maintain the gold standard cat care. Front of house staff are also being trained to help owners make their cat as comfortable as possible in the waiting room, by directing them to the cat only waiting areas and offering towels to cover the baskets so cats feel safe and secure."
To help implement the changes, Purina has funded and organised practice visits with feline specialist Andrea Harvey. During her time with Village Vet, Andrea visited each practice to help train the 'feline advocates' and run workshops with vet nurses and front of house staff.
Rea Johnston from the Maida Vale Village Vet has been appointed as a 'feline advocate'. She said: "Here at Village Vet, we have always understood the importance of catering to cats' specific needs. But Andrea really helped inspire the team to think of practical changes that could make a real difference to our clients and their pets. Our support staff now have much greater confidence and it's making a big difference to our clients."
Claire Bessant, CEO at ISFM said: "As territorial animals, cats can become stressed as soon as they leave their home, so by the time they get to the vet practice they can be extremely anxious. This stress can manifest itself physically, which in extreme cases can affect diagnosis of certain conditions.
The Cat Friendly Clinic self-assessment scheme is open to any veterinary clinic that deals with cat patients. It lays out numerous requirements regarding the design, equipment and facilities within the clinic. Importantly, it also covers the quality of care provided to cats, the level of understanding of cats and their needs in the clinic, and interaction between the clinic and cat owners.
Reaching a gold or silver standard allows practices to display the Cat Friendly Clinic logo. For more information, visit: www.wellcat.org.