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Marc Abraham MRCVS, the Paul O'Grady Show's resident vet is setting up a new website for pet owners
I think it'll fly, and if it does, it will be one for many in the profession to keep a close eye on. Reputations can (and have) be made or lost on these kinds of websites.
What's more, previous community sites for pet owners based on the more simple forum model have shown the danger of attracting, well, the nutters. I've seen at least two populated almost entirely by raw meaty bones evangelists firing false (or at least unproven) accusations at everyone from pet food manufacturers to individual vets.
Worse than that, the same people seem to advocate alternative therapy for just about every medical condition under the sun. 'Heart failure you say? Wave some of these crystals over its tail'.
I can see pet owners flocking to this kind of site in their hordes. But for it to have any kind of credibility within the profession, I fear Mr Abraham will have to be absolutely ruthless in weeding out those who will inevitably try to use the site as a soapbox for extremist viewpoints. That'll be a challenge. I have first hand experience of just how tenacious some of these people are!