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The new reader is compatible with all ISO 15-digit (FDX-B) identification microchips. It features an integrated LCD screen that displays microchip numbers in a large, easy-to-read format and it also reports the temperature of temperature-sensing microchips.
Sureflap says the reader is lightweight, ergonomically designed, fits easily into the hand and is easy to operate. The company also says that its small size makes it less intimidating for pets.
Dr Nick Hill, managing director of SureFlap said: "The SureSense Microchip Reader was developed following feedback from veterinary and shelter staff that they often had to share microchip readers.
"The reader is our first professional product, developed exclusively for veterinary professionals, shelters, breeders and pet care professionals. Its affordability and size will ensure that it is possible to have multiple readers in each veterinary practice and shelter."
For further information, contact your wholesaler or the SureFlap team on 0800 9127 114 or via email vet@sureflap.com.
SureFlap, a microchip pet product company, will be launching SureFeed, a new automatic cat feeder at the London Vet Show, Stand L32, on the 21st - 22nd November 2013.
The company, which already sells a range of microchip-operated pet doors, says the new products are designed to keep food fresh and the kitchen free of smells and flies.
SureFeed will be available in two models: the SureFeed Pet Feeder, which opens when any pet approaches, and the SureFeed Microchip Pet Feeder which in addition functions as a selective pet feeder that opens only when it identifies a cat with a registered microchip or RFID collar tag.
Both products feature a bowl which seals shut to keep wet food fresh.
Dr Nick Hill, inventor of SureFeed as well as founder and inventor of SureFlap says this is an exciting new development for the company: "Many cats are fussy eaters and prefer to eat food when it is fresh, others are on special diets and this can be a problem in multi-pet households. Even in households where each cat is on the same diet, a 'greedy' cat, or even dog, can eat most of the food. This can result in one pet becoming overweight while the other starts to lose condition. The SureFeed product range has been designed to address all these issues."
The SureFeed Microchip Pet Feeder recognises a cat's unique microchip number and when an authorised cat is present, the sealed lid over the bowl slides back to reveal the food. Once the cat has left the feeder, the lid slides back over the bowl. The SureFeed Pet Feeder features the same sealed lid which is triggered to open by any approaching pet, closing again when the pet has finished feeding.
Nick said: "The SureFeed product range is the culmination of two years' intensive development work. The feeders incorporate a number of features to maximise usability, such as the Microchip Pet Feeder's side guards and lid which folds up to the rear, which shield the food from other pets while the authorised cat is eating. The feeders are both easy to wipe clean and the food bowl, mat and lid can be removed and are dishwasher-safe.
"The SureFeed Pet Feeder and Microchip Pet Feeder are the first in a suite of pet feeding products from SureFlap incorporating sealed operation and flexible feeding options and we are looking forward to developing the range in the future."
SureFeed products will be available to order from early 2014 but in the meantime, you can see them in action at Stand L32 at the London Vet Show.
Jon Bowen, animal behaviour consultant at the Royal Veterinary College and Sureflap have declared 8th May 'Vet Cat Watch Day', and are asking the profession to record the reason why each cat seen that day is brought into the practice.
Jon explained: "There are more than 10 million pet cats in the UK, however there is little information about the prevalence of injuries, disease, cat fights and road traffic accidents on a national scale".
The absence of data became apparent when findings from research on over 1,000 cats - conducted as part of the Neighbourhood Cat Campaign, supported by SureFlap and Your Cat magazine - revealed cats that had suffered minor injuries from fights were more likely to develop other health issues, such as hair loss and eye infections.
Judith Bank from SureFlap said: "People often purchase a microchip-operated cat flap to help their pet to feel secure. Owners tell us that their pet is spraying in the house or has been losing fur and this motivated us to support research to look deeper into the problems that pet owners might be having. We soon realised that objective data from vets was not available to qualify the findings and this is where the idea of 'Vet Cat Watch Day' emerged."
Jon said: "The aim of Vet Cat Watch Day is to take a snap-shot of cats' health from veterinary practices across the nation, on one day. The results will be compiled alongside information from cat owners gained in 'Cat Watch Day' a few days earlier.
A report detailing preliminary findings from the Neighbourhood Cat Campaign is available from the SureFlap website. When complete the results will be used to help provide vets with an insight into the lives of domestic cats so they are better equipped to understand behavioural issues.
For more information on Vet Cat Watch Day please visit the SureFlap website The site hosts a PDF to print out and help record the feline cases that come through practice doors on the 8th May, which can be downloaded from www.sureflap.co.uk/vetwatch_info. At the end of the day, visit www.sureflap.co.uk/vetwatch to upload your data to the online survey.
Sureflap, the microchip pet door company has teamed up with animal behaviourist Jon Bowen MRCVS to provide a free CPD-qualifying presentation about improving cats' quality of life with simple modifications to their environment.
In the 45-minute webinar Jon explains how the domestic environment impacts on the cat's territory and the stress this creates. He also offers practical advice on how owners can make the space feel safer for the pet.
To view the webinar go to www.sureflap.co.uk/vet/cpd/territory-stress. Complete the quiz at the end, and you'll be sent a CPD certificate.