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Petlog has released the results of research to discover what dog owners know about microchipping and the upcoming change in legislation which will make chipping compulsory from 2016.
The survey was conducted amongst 1000 people in May. 46% of those that own dogs were unaware that microchipping is to become compulsory. Of the 54% that did know about the new legislation, only about 20% knew that it comes into force in 2016.
The survey revealed a surprising lack of understanding about how microchips work. 14.85% of dog owners - which would amount to more than 1M people in the UK - thought a microchip acted as a GPS device.
Half of all pet owners did not know whether the contact details on their pet's microchip record are up to date.
Petlog conducted the survey as part of National Microchipping Month which takes place this June. The awareness campaign has been running for 10 years now, to raise the profile of pet microchipping and its benefits and also to educate pet owners about how it works, the need to keep contact details up to date and how to make the most from a database.
Celia Walsom, Petlog Executive said: "Raising awareness about microchipping was our first priority when we began National Microchipping Month in 2004, but now we want to ensure pet owners fully understand exactly how the microchip works, that they need to keep their contact details up to date and of course are aware of what is happening in regards to legislation.
"Microchipping is the most popular form of permanent identification, and has reunited hundreds of thousands of pets and owners in the UK since it was introduced here over twenty years ago, and yet pet owners do not seem to fully understand how the microchip works and why it is so important to keep their contact details up to date.
"Worryingly the research found that around 12% of pet owners wrongly believe that the microchip acts as some sort of GPS device, or can stop a pet from wandering a certain distance. It is important that people understand how a microchip works so that they know how to make the most of it.
"We also need pet owners to understand that they need to keep their contact details up to date as it becomes a lot harder and slower, if possible at all, to reunite pets when contact details become outdated."
Talking about Petlog's annual campaign, Animal Welfare Minister, Lord de Mauley said: "I fully support National Microchipping Month. Campaigns like this are important in showing dog owners that microchipping is a safe, easy and quick procedure that can save owners a lot of potential heartbreak if their dogs stray. With Dogs Trust, Battersea Dogs and Cats Home, and Blue Cross all offering free microchipping, there is no excuse for dog owners not to chip their dogs before the April 2016 deadline."
To find out more about National Microchipping Month and events that are taking place in your area, visit www.nationalmicrochippingmonth.org.uk.
Almost 90% of the British public think that microchipping dogs should be compulsory, according to a new survey carried out by Petlog, the lost and found pet database.
A public consultation into compulsory microchipping, which proposes that microchips are used to help tackle the issue of dangerous dogs, closes today. Interestingly however, the survey showed that the main reason for compulsory microchipping should be to help speed up the return of a lost pet, although 38% of those who are in favour of compulsory microchipping also thought it would help to tackle dangerous dogs.
Celia Walsom, Petlog Executive said: "The results from this survey were very promising and showed that there is huge support out there for compulsory microchipping. I hope that the public consultation demonstrates the true extent of public support and that Defra will seriously take this on board.
"Unfortunately, press coverage surrounding compulsory microchipping has been focusing on the issue of dangerous dogs and has ignored the main objective of a microchip which is reunification.
The Microchipping Alliance which comprises animal welfare charities, veterinary organisations, assistance dog charities, dog membership organisations and others who are impacted by dog issues, released a briefing at the end of last year that looked into the economic consequences of compulsory microchipping. The briefing states that if compulsory microchipping was to be introduced to all dogs there is a potential saving of over £20 million from reduced kennelling and other costs associated with stray dogs.
Celia continued: "The reasons for compulsory microchipping are strong. We at Petlog along with the Microchip Alliance and a number of other organisations want to see microchipping made compulsory to help dog welfare and reduce the number of dogs needlessly rehomed or put to sleep because they couldn't be reunited with their owner."
Petlog conducted the survey using visitors to the London Pet Show to find out public feeling regarding compulsory microchipping.
This month is National Microchipping Month, an initiative run by Petlog to promote the benefits of microchipping to pet owners and also encourage people to make sure that their contact details are up to date.
If you would like to take part in Petlog's microchipping survey, you can still do so, here: https://www.surveymonkey.com/s/Petlogmicrochipping.
For more information, visit www.nationalmicrochippingmonth.org.uk.
Petlog has kicked off its annual National Microchipping Month by joining forces with Hampden Veterinary Hospital in Aylesbury.
Petlog holds National Microchipping Month throughout June each year to promote the benefits of microchipping and the importance of keeping contact details up to date.
This year, Hampden Veterinary Hospital has been encouraging pet owners to make sure their pets are microchipped by offering half price microchipping at a 'responsible pet ownership' event hosted at the hospital.
Celia Walsom, Petlog Executive said: "National Microchipping Month is a fantastic chance to promote the benefits of microchipping, and we are thrilled that Hampden Veterinary Hospital took such a proactive role in encouraging responsible dog ownership through this event. Microchipping is a great way to permanently identify your pet, and ensure that if he or she goes missing that you are reunited as quickly as possible."
Petlog says that last year, it received almost 120,000 lost and found calls in total from around the UK.
This June, Petlog customers can upgrade to the Petlog Premium lifetime service online for £7.50, allowing them to update their contact information as often as needed with no extra costs.
For more information on National Microchipping Month or Petlog visit www.petlog.org.uk or www.thekennelclub.org.uk.
Petlog is announcing details of National Microchipping Month at BSAVA, which this year will include a special offer through which pet owners can update their registered details free of charge, and a 10% discount on SureFlap microchip cat flaps to all veterinary practices that agree to stock SureFlap and take part in the June initiative.
Celia Walsom, Petlog Executive said: "On top of the launch of National Microchipping Month 2011 we will be releasing details about the 'Petlog's Featured Practice' competition, our social media campaign enabling veterinary practices to send in images of themselves with their happy customers: selected images will be featured online and there will be a unique prize for the overall winners.
She added: "Visitors to the Petlog stand will also be able to pick up their own personal copy of the Kennel Club's Veterinary Practice Guide to Dog Health on a handy disk."
Meanwhile, you can see SureFlap on stand 203 at Congress or visit: www.sureflap.co.uk/trade.
Petlog has launched the Petlog Premium Partner Programme (PPPP) - designed to establish a larger network of authorised agents, such as vets and microchip implanters, who can be contacted easily if a pet goes missing. An alert will then be emailed to the agent informing them of any lost pets within a 30 mile radius of their premises.