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The 2023 PAW Report will assess how lifestyle changes caused by the COVID-19 pandemic and the cost of living crisis have affected the nation’s pets.
The survey, which is open to vets, veterinary nurses and students, closes on 10th February 2023.
Entrants will be in with a chance of winning a £100 One4all voucher, accepted in over 130 high street stores.
Rebecca Ashman, PDSA’s Veterinary Engagement and Communication Manager said: “The PAW Report provides invaluable insight into key areas of pet wellbeing in the UK.
"Lifestyles had to adapt and change through the pandemic, and now as we navigate a cost of living crisis, this research is more vital than ever before.”
Rebecca added: “It takes less than 15 minutes to complete the survey, and by taking part you’ll be helping us maintain an accurate picture of the biggest welfare issues facing pets in the UK today.”
Survey: https://start.yougov.com/refer/vz7hC0lZ0d10nG
You can take part in the survey and share your views on the issues affecting the health and welfare of UK pets at www.yougov.co.uk/pdsa.
Vicki Betton, PDSA Policy and Campaigns Manager, said: "For the last nine years, the PAW Report has provided valuable insight into the reality of pet wellbeing in the UK.
"We’re excited to be celebrating the ten-year anniversary of the PAW Report in 2020, marking a decade of measuring key insights into the welfare of our nation’s pets. The report helps us deliver a robust evidence-base for our education programmes, campaigns and collaborative work, and enables us to track the impact of initiatives on the pet wellbeing issues which are of most concern to the veterinary profession. It also provides an excellent opportunity for everyone to voice their opinions and have their say.
"In 2019, our findings revealed a record decline in the number of pets receiving primary vaccinations when young, which may mean that millions of companion animals are left unprotected and exposed to potentially fatal diseases.
"In response to these troubling findings, we ran a vaccination campaign across our Pet Hospitals and social media channels which significantly improved uptake of vaccinations. Our key trends and insights will continue to inform our vital campaigns, to improve the health of pets across the country."
The PDSA says that whilst it has enjoyed some success with collaborative education campaigns, such as the annual Rabbit Awareness Week, there are still many issues which need to be addressed, and this survey provides an opportunity to feedback on these from the frontline of veterinary practice.
Vicki added: "It takes less than 15 minutes, so please help us maintain an accurate picture of the biggest welfare issues facing pets in the UK today."
Photo: PDSA Senior Vet Rachel Smith with patient Ruffin
You can complete the PDSA Animal Wellbeing (PAW) survey at: yougov.com/pdsa.
Rebecca Ashman, PDSA Policy and Campaigns Manager, said: "Since 2011, our PAW Report has provided valuable insight into pet health and wellbeing across the UK.
"It delivers a vital evidence base for education programmes, campaigns and collaborative work in the veterinary and welfare sectors. It also enables us to monitor the impact of welfare initiatives on pet wellbeing issues which are of most concern to the veterinary profession.
"The survey only takes 15 minutes to complete, and by taking part, you’ll be helping us to capture an accurate picture of the welfare issues that are of the biggest concern for the veterinary profession. You can also be entered into a prize draw to win a GoPro HERO5 Session Action Camera."
For more information and to download the 2017 PAW Report, visit pdsa.org.uk/pawreport.
Instead, eligible clients are being invited to join PDSA Pet Care, a new scheme costing £4.50 per month which entitles them to veterinary consultation, one primary vaccination course or booster each year (including a health check), a 20% discount on qualifying treatments in private practice, access to a nurse-led 24/7 triage service and preferential rates on PDSA pet insurance.
The PDSA says that pet owners and practices registered to the current Pet Practice service have been informed directly about the changes, which are being introduced over the next 12 months, as the current service is gradually phased out.
PDSA Director of Veterinary Services, Richard Hooker, said: "Following the review it was clear that the PDSA Pet Practice model was no longer financially sustainable for the charity in its existing form. However, it was important to many practices and PDSA to identify how we can best continue to offer some help to pet owners who live outside the catchment area of our Pet Hospital network and who have a need for affordable veterinary care and advice.
"We are grateful to all those in the profession who contributed to the development of the new scheme. It provides a more sustainable way in which to support households on low incomes across the UK. We are hopeful that practices will look to work with us to support pets and owners in their local communities by participating in the replacement scheme.
"We are mindful that any changes to our service can have an impact on some pet owners and our colleagues in the profession. This is why we have consulted on these moves and put measures in place to support those most affected."
Clients currently using the Pet Practice service who have a pet with a lifelong chronic condition will continue to receive some financial support towards the cost of their pet’s ongoing care and treatment via the PDSA Chronic Voucher scheme, which offers £25 per month towards the ongoing care of their pet for its lifetime.
The charity says it is also looking at a number of specific locations, where existing clients and their pets could supported by its Pet Hospital network when the current Pet Practice service closes.
Richard Hooker added: "The changes to the Pet Practice service are part of a much wider review of PDSA charitable services carried out this year. We have also made changes to our Pet Hospital service: reducing the number of eligible pets that owners can register for free treatment, from three to one, and withdrawing our Pet Treatment Fund.
"These important steps ensure that our available funds are targeted as effectively as possible, achieving our charitable aims of preventing illness, educating pet owners and treating sick animals.
"As a charity we receive no Government funding and rely on the generosity of our supporters and clients to run our services, which cost more than £60 million each year to fund."
The PAW Report, which monitors pet welfare issues across the UK, is produced in conjunction with YouGov. Over 63,000 pet owners have been surveyed since 2011, providing the most robust insight into the welfare of UK pets.
For the first time, each section of the report ends with a veterinary action area that highlights the main issues, suggests what veterinary surgeons and nurses can do to tackle them, and lists resources that are available to help.
This year's PAW Report shows that just 75% of dogs (7.0 million) and 65% of cats (6.7 million) received a primary vaccination course when young. These are the lowest levels ever recorded by the Report and compares with 82% of dogs and 72% of cats in 2011.
Only 66% of owners (5.6 million cats, 7.3 million dogs, 500,000 rabbits) surveyed in 2017 have protected their pet with annual booster vaccinations.
Rabbits remain the most neglected with only 50% receiving a primary vaccination when young, a decrease from 63% in 2016, and 55% not receiving their annual booster vaccinations.
PDSA Head of Pet Health and Welfare, Nicola Martin, said: "The decreasing number of dogs, cats and rabbits receiving primary and booster vaccinations is a great concern for the health and welfare of the nation's pets."
20% of both dog and cat owners and 10% of rabbit owners who hadn't vaccinated their pets gave 'too expensive' as their reason for not vaccinating.
Nicola added: "While the latest PAW Report confirms that many of us get pets for the companionship and love they bring to our lives, it also highlights many owners continue to misjudge the costs involved in owning a pet. Despite potential lifetime costs of dog ownership easily rising to £21,000, the Report revealed 98% of dog owners surveyed estimated that their dog would cost less than this over the dog’s lifetime. This shows that the veterinary profession and animal welfare organisations need to do more to raise awareness of the financial reality of pet ownership – including preventive care and veterinary treatment – before owners take on a pet."
Of those owners who hadn't vaccinated their pets, 14% of dog owners, 22% of cat owners and 32% of rabbit owners felt vaccinations were unnecessary. 24% of pet owners who hadn’t vaccinated their pets said that this is because their pet didn’t come into contact with other pets.
Nicola continued: "These findings show there’s a real lack of knowledge of the devastating diseases pets are susceptible to if they’re not protected through vaccination. It’s important we improve vaccination levels before we face a resurgence of pets suffering with vaccine-preventable diseases."
John Chitty, President of the BSAVA said: "The current vaccination levels in cats and rabbits are far below the levels expected to provide a 'herd immunity effect' with the consequence that significant reductions in these diseases are further away, and those pets not vaccinated are at even greater risk.
"In particular it is deeply worrying to see the fall in vaccinated rabbits. The recent advances in myxomatosis vaccines mean that it is now much easier and cheaper to ensure more complete protection of pet rabbits from what is a common and lethal disease. The advent of RHD-2 virus in the last couple of years also seems to have failed to stimulate more owners seeking vaccination for their rabbits, especially given the publicity that this has generated."
In response to the report findings, the PDSA is launching ‘Spread the word, not the disease’, a campaign to help raise awareness, spread the word about preventable deadly diseases, and encourage pet owners to get their pets vaccinated and ensure their boosters are up-to-date.
The PDSA is asking people to pledge their support at: www.pdsa.org.uk/spreadtheword
Nicola concluded: "It’s up to the veterinary profession to help educate pet owners on the importance and value of vaccination. This is an area which requires collaboration and a co-ordinated effort across veterinary bodies to ensure owners can make informed decisions about vaccination. By launching this campaign, we hope to raise awareness of the risks these diseases pose, and how important vaccinations are in protecting the long-term health and wellbeing of the nation’s pets."
The full report can be downloaded here: https://www.pdsa.org.uk/get-involved/our-current-campaigns/pdsa-animal-wellbeing-report
About the PAW Report
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4,153 dog, cat and rabbit owners aged 18+ who live in the UK. Fieldwork was undertaken between 23 February and 6 March 2017. The survey was carried out online. The figures have been weighted and are representative of the population by pet species (cat, dog or rabbit owners) and the owner’s gender, age and region.
Extrapolations to pet population figures are based on the following estimates of pet populations in the UK: 9.3 million dogs, 10.3 million cats, and 1.1 million rabbits.
Macie was rushed to the PDSA's emergency out-of-hours service after swallowing an eight-inch kitchen knife (click to enlarge image right).
Owner Irene Paisley took the puppy to the PDSA after it began choking. She said: "Macie was making a squeaking sound – I thought she’d swallowed part of a toy. Then she was sick, but there was no sign of a toy and she started choking."
Having lost her previous Staffie to cancer just two months earlier, Irene feared the worst.
"I was terrified. Poor Macie was still choking and, by the time we arrived at the vet’s, there was blood coming out of her nose. The loss of our previous dog was still very raw and the thought of losing Macie, who had only been with us for two weeks, was devastating."
The young puppy was admitted, and x-rays immediately revealed the severity of the situation. The knife handle had passed through Macie’s stomach and into her intestines, while the tip of the knife was still in her gullet. She underwent emergency surgery straight away.
Irene said: "I couldn’t believe it when they said Macie had swallowed a knife. I have no idea where she got hold of it – she could have pinched it out of the dishwasher, but no-one saw what happened. None of us could sleep that night as we knew Macie might not survive."
Happily, the operation was a success and the following morning Macie was transferred to the PDSA Pet Hospital in Shamrock Street, where her recovery began.
PDSA Vet, Emily Ronald, said: "I’ve never seen an x-ray like Macie’s. She was extremely lucky to survive. Her saving grace was that she swallowed the handle-end first – the blade-end would undoubtedly have pierced her organs, likely causing fatal injuries.
"The morning after surgery, she was bouncing all over the place as if nothing had happened. Macie has been back for frequent check-ups over the past two weeks and we’re pleased she’s recovering and healing well."
Expressing her gratitude to PDSA, Irene said: “Although she’s only young, Macie is already a big part of the family. She brings us so much joy and happiness, and means the world to the children. Without PDSA, she wouldn’t have received her life-saving treatment and wouldn’t be here today.”
Emily added: "Macie is just one of the lucky pets to benefit from PDSA’s emergency service which has received generous funding from players of People’s Postcode Lottery. Thanks to their support we’re able to provide thousands of life-saving treatments across the UK."
The 2016 PAW Report, in which 4252 dog, cat and rabbit owners were surveyed by YouGov, found that 24% (an estimated 5.2M) of owners did no research at all before buying a pet.
Only 5% of prospective owners spoke with a veterinary professional before buying an animal.
This raises the question of whether practices could be doing more to engage with prospective pet owners, by offering free or low-cost pre-purchase consultations with a veterinary nurse which offer advice about suitable pets and breeds to fit with the buyer's lifestyle.
The PAW Report also discovered that 65% of prospective pet owners were unaware of the five welfare needs. Many also dramatically underestimate the financial implications of owning a pet with 12% of owners believing their pet would only cost up to £500 over their entire lifetime. Overall, 98% of respondents underestimated the lifetime cost of owning their pet to some degree.
Buying pets from inappropriate sources was another major concern, with 23% of veterinary professionals identifying this as one of most critical issues which they would choose to resolve tomorrow. 50% of owners said they would consider getting a pet from a private, classified online advert. 18% of owners said they would still consider getting a puppy from a puppy farm, while others would consider getting a pet from an advert posted on social media (37%), from a pet supermarket (41%), or a pet that has been imported from abroad (28%).
A pre-purchase consultation could help address all of these issues, helping to set the owner's expectations about costs, educate them about the five welfare needs and steer them in the direction of reputable source to buy their new pet.
Such consultations would obviously need to be marketed beyond existing clients in the waiting room, but could be added to existing marketing materials used in the local media and added to the practice website ('Thinking of buying a pet, talk to us first').
To help practices that want to engage with potential pet owners in this way, the PDSA has launched a free ‘Which Pet?’ consultation framework for veterinary teams. The materials include client and explanatory vet team booklets, marketing materials and an e-learning CPD module. They can all be accessed free of charge on PDSA’s website at: pdsa.org.uk/whichpet
Commenting on the PAW Report findings, Sean Wensley, PDSA senior veterinary surgeon, said: "There is little doubt that we’re a nation of animal-lovers. But the PAW Report highlights that impulse-buying pets is still an issue of great concern, and shows no signs of improving. Little or no research before getting a pet means owners have limited understanding of what their pets require throughout their lives, which is undoubtedly leading to an array of other troubling pet welfare problems."
Other key findings:
The reported behaviour patterns, seen on a weekly basis, included rabbits biting the bars of their run or hutch repeatedly, fur pulling, biting, growling and hissing.
The charity says that with more than 680,0001 rabbits living alone, despite being highly sociable animals, and thousands more living in small hutches with no opportunity for exercise or mental stimulation, it is no surprise owners and vets are seeing these issues on a regular basis.
PDSA veterinary surgeon Rebecca Ashman said: "Our figures highlight that lack of mental stimulation can have a huge impact on pet behaviour. What’s most frustrating is the fact that many of these issues could easily be avoided if rabbits were given the right conditions, diet and companions to live alongside."
For this reason, PDSA is backing Rabbit Awareness Week’s #BuddiesForBunnies campaign to get solitary rabbits paired up with suitable companions from rescue centres. The charity says the findings should be a call to action for the 57% of rabbit owners who own single rabbits.
Rebecca added: "Pets do so much to enrich and improve our lives, but by not meeting their needs, their physical and mental wellbeing can be severely compromised. "Sadly, rabbits seem to be the forgotten pet". They can’t speak up and tell us if they’re unhappy, but with the right information and education, owners can make positive changes to their pets’ lives."
Reference
The charity says that the survey is the largest, most comprehensive insight into pet wellbeing in the UK; an opportunity for veterinary professionals to share their views on the issues affecting the health and welfare of UK pets today.
Vicki Betton, PDSA Policy and Campaigns manager, said: "For the last five years, the PAW Report has provided valuable insight into the reality of pet health and wellbeing in the UK.
"It delivers a robust evidence base for our education programmes, campaigns and collaborative work, and enables us to track our impact on the pet wellbeing issues which are of most concern to the veterinary profession. It also provides an excellent opportunity for everyone to voice their opinions and have their say.
"In 2015, two of the main concerns identified were lack of public understanding of the cost of pet ownership, and a lack of pre-purchase education relating to suitable pet choice. This was reinforced in our survey of pet owners, in which over 95% of pet owners incorrectly estimated the lifetime costs for their pet. As a result, we launched our #PawsFirst campaign to engage pet owners about how to choose the right pet for their lifestyle, while raising awareness of the lifetime costs of different species."
The current survey closes on 4 July. Vicki added: "It only takes 15 minutes, so please help us maintain an accurate picture of the biggest welfare issues facing pets in the UK today."
Take the survey at www.yougov.com/PDSA and help spread the word by sharing on social media - #PAWreport
The PDSA has announced that it is offering free workshops to help veterinary professionals deliver new welfare checks called 'PetWise MOTs'.
The PetWise MOT checks focus on the five welfare needs, and the workshops count for seven hours CPD. The charity says that while the workshops are suitable for all members of the practice team, they should be of particular interest to nursing teams and those with a keen interest in engaging clients with the needs of their pets.
The aim of the MOT Checks is to improve pet wellbeing in the UK, following reports of a reduced level of awareness amongst the public of the five welfare needs defined by the Animal Welfare Acts.
Richard Casey, PDSA Pet Wellbeing Project Manager, said: "We know there is more to a pet’s wellbeing than just providing for their basic health needs. This unique consultation structure was developed in response to falling awareness among owners of their pets’ welfare needs, with millions of pets suffering unnecessarily. The PetWise MOTs use a simple traffic light system and personalised action plans to reverse this trend by helping to inform and engage owners about what their pets need to be healthy and happy."
The consultations were first trialled on the charity’s mobile PetCheck vehicles, then expanded to PDSA’s 51 pet hospitals. According to the charity, over 100,000 PetWise MOTs and follow up checks have now been completed in the last few years, with outcomes including:
Alison Case, a Senior Vet at Bow PDSA Pet Hospital, said: "PetWise MOTs give a really practical approach to running clinics based on the pet’s welfare needs. We’ve seen a positive impact on patient care by looking at husbandry at home as well as the clinical concerns of the patient. The consultations help to strengthen the clinic-client bond through professional support and advice. We’ve had great feedback from our clients, who are now much more aware of the routine needs of their pets and often attend for further check-ups as well as regularly purchasing preventive treatments."
The workshops will focus on dogs, cats and rabbits, although the consultations are transferable to all species.
For more information or to book a place, visit www.pdsa.org.uk/petwise or email petwise@pdsa.org.uk.
The PDSA has announced the start of its annual pet slimming competition, and revealed the 17 competitors who will be fighting to win the title of Pet Fit Club Slimmer Of The Year.
The competition is run to highlight the high level of pet obesity in the UK. According to the charity, around a third of all dogs (2.5M) and a quarter of all cats (2M) are estimated to be overweight.
PDSA research has shown that 87% of owners give their pets treats, despite the fact that 91% realise the resulting obesity can reduce their pet's lifespan. The PDSA's PAW Report, produced in conjunction with YouGov, discovered that a wide range of inappropriate treats are being fed to pets, including fast food, leftovers, crisps, biscuits, chocolate and chips.
Elaine Pendlebury, PDSA Senior Veterinary Surgeon, said: "Obesity is one of the biggest welfare issues affecting pets in the UK today. Sadly, it also means millions of pets are at risk from potentially life-threatening health problems related to obesity."
For more information about the finalists, please visit www.pdsa.org.uk/petfitclub
Burgess Excel and the PDSA are urging veterinary surgeons and nurses to get their clients to sign up to the free PDSA Rabbit Wellbeing Challenge by the closing date of Friday 22 November.
According to the organisers, the PDSA Rabbit Wellbeing Challenge is designed to help all rabbit owners understand and meet their pets' five welfare needs - the five things that all pet rabbits' need to be healthy and happy. Since the campaign was launched in June, more than 1,000 rabbit owners have signed up to take the challenge, and veterinary practices are now being urged to ensure their clients take advantage of this free resource by visiting www.rabbitneeds.org.uk to register.
The Challenge website allows owners to take a monthly quiz to find out how well they are currently meeting their rabbits' needs, with advice on how to further improve their health and wellbeing. At the end of the challenge, owners will be presented with a Rabbit Wellbeing Challenge certificate and receive monthly vouchers together with money-off coupons for the Excel Feeding Plan. They will also be entered into a prize draw to win a 16gb iPad.
The Challenge is being featured on stickers on every pack of Burgess Excel Rabbit Nuggets. One million packs will have been sold by the final date for sign ups on the 22 November.
Burgess Pet Care Veterinary Surgeon, Suzanne Moyes, said: "With help from the veterinary community we really can make a difference by raising awareness about important rabbit welfare issues and in turn change rabbit owner behaviour. Working together, we are can improve the health and wellbeing of the UK's third most popular pet by educating pet owners, especially in relation to diet and regular veterinary check-ups."
Sean Wensley, Senior Veterinary Surgeon at PDSA, added: "Sadly, the welfare needs of pet rabbits are often not met. Common problems include a poor diet, living alone in a small hutch with no exercise run, and a lack of preventive healthcare. The PDSA Rabbit Wellbeing Challenge is a great tool for owners to assess how well they are currently meeting their rabbit's five welfare needs and to get advice on making practical, positive improvements. Most owners want their pets to be healthy and happy, and we hope this Challenge will help tackle some of the preventable health and welfare problems commonly seen in pet rabbits."
For further information on The PDSA Rabbit Wellbeing Challenge visit www.rabbitneeds.org.uk or for further details on the Burgess Excel Feeding Plan visit www.excelfedingplan.co.uk
A new animal welfare report by the PDSA has revealed that millions of pets are more aggressive, overweight and misunderstood than ever due to fundamental gaps in pet owners' animal welfare knowledge.
The PDSA Animal Wellbeing (PAW) report, which captures the views of pet owners, the veterinary profession and children, reveals that 1.3 million dogs across the UK are displaying problem behaviour. It also highlights the consequences of an obesity epidemic affecting 18.5 million dogs, cats and rabbits, and draws attention to the 11.2 million pets not registered with a vet and therefore at risk of disease due to not being vaccinated or neutered.
The BVA is urging veterinary surgeons and nurses to read the report which identifies where owners are misinformed or unaware and highlights areas that everyone can work on with their clients to help achieve better wellbeing for pets.
Peter Jones, President of the BVA, said: "This is another excellent report from the PDSA offering real insight into clients' motivations. Understanding what drives owners' attitudes, as well as helping them to understand key health and welfare issues, should help us to clarify misconceptions in the consulting room and hopefully change behaviour at home.
"On the positive side, with pet obesity ever rising it is good to see that there is a slight increase in the proportion of owners starting to recognise obesity in their pets. This is, no doubt, in part due to the tireless work of charities like the PDSA and the veterinary profession as a whole.
"Sadly, despite most owners' awareness of the ill effect that bad nutrition has on their pet this has not led to them cutting out pet treats. The fact that few can identify a healthy body shape shows that much remains to be done.
"The section on preventive healthcare remains worrying with many owners seemingly not believing in the concepts of microchipping, neutering and vaccination. Vets have a real responsibility to help communicate these issues to the pet owning public for the benefit of both clients and their animals.
"The report very clearly identifies where owners are misinformed or unaware and highlights areas that vets in practice can work on with their clients to help achieve better wellbeing for pets.
"The report is very clearly laid out and well worth a read. We would encourage all vets to take a look and identify any new educational resources to promote in the practice, in newsletters and on websites in addition to the ones they already make available to clients. The AWF leaflets, the PDSA's own website, and the Education Alliance are all good starting points."
Click here for the report.