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Starting in the New Year, the benefits of vaccination will be communicated to both farmers and pet owners, initially focussing on farm use.
The aims of the campaign are to raise awareness of how and why vaccines work and the range of diseases they protect against, to review and improve how vaccines are stored and administered, and to encourage better uptake of existing vaccines.
Further information and tips on storing and using vaccines correctly will be shared, to help ensure that vaccines used will be effective.
NOAH says that research has shown that:
Dawn Howard, NOAH’s Chief Executive said: “It is encouraging that vaccination of the UK’s calves and sheep against livestock diseases has risen to one of the highest levels in seven years1. This increase is encouraging, however still more needs to be done in relation to uptake, storage and usage. We are asking the vet profession to support the #VaccinesWork campaign by spreading the messages with their clients and engaging on social media."
"We will be providing information for farmers e.g. if vaccines are not stored correctly, it will impact on their potency, meaning they could be less effective – not only will there be the potential for the vaccine to fail to protect animals against disease but also farmers may have wasted their efforts – and may be deterred from vaccinating again."
Whilst correct use by farmers is the initial focus, the campaign will include pets. Dawn said: "The topic of vaccine hesitancy is becoming increasingly important. Recognised by the WHO as one of the top 10 global health threats for people in 2019, this phenomenon is translating to the veterinary sector as well, especially in companion animals. The PDSA reports an ‘alarming’ drop in pet vaccinations: the proportion of pet dogs, cats and rabbits receiving a primary course when young has fallen by 18% over the past 3 years, down to 66%3.”
"This is bad news for the health and welfare of the nation’s pets, who are increasingly at risk of disease, and we need to work to address this."
NOAH is asking practices to support the campaign by sharing messages and materials which will be published on its website (https://www.noah.co.uk/campaigns/vaccineswork) and on social media, @UKNOAH
References
https://ahdb.org.uk/knowledge-library/use-of-vaccines-in-cattle-and-sheep-2018-sales-update
https://www.noah.co.uk/wp-content/uploads/2019/10/NOAH-Vision-Paper-8pp-A4-Sep-19-vf.pdf
https://www.pdsa.org.uk/media/7420/2019-paw-report_downloadable.pdf
A free copy of the compendium has been sent to every veterinary practice in the UK, and it is also available online at: www.noahcompendium.co.uk. A special edition of the book commissioned by AMTRA will also be available for its SQPs shortly.
NOAH chief executive Dawn Howard said: "The NOAH Compendium, in all its formats, remains a major part of NOAH’s efforts to ensure appropriate access and responsible use of medicines for all animals. We are pleased it is even more comprehensive this year, as we continue to expand its list of contributors.
"Every NOAH member, as well as the non-member participants in the NOAH Compendium, is a signatory to the NOAH Code of Practice on Promotion, which demonstrates their commitment to operate above and beyond any regulatory requirements."
She added: “As well as product datasheets, the Compendium includes another vital resource – the contact details for each participating company. Company veterinary and technical advisors have detailed knowledge about their company’s medicines. The NOAH Code includes the requirement for NCAH qualification for NOAH staff in technical dialogue with prescribers and users of animal medicines – meaning their advice can be regarded as a valuable and trusted resource. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet."
Veterinary practices that have not yet received a copy, perhaps because they are new or have changed address in the past year should contact NOAH (noah@noah.co.uk).
Extra copies are also available to order, for £47.50. Special prices are also available for bulk orders.
The NOAH Compendium is also available online at www.noahcompendium.co.uk. A special edition of the book for SQPs, commissioned by AMTRA, will be also available shortly.
NOAH chief executive Dawn Howard said: "The NOAH Compendium remains a major part of NOAH’s efforts to assist the appropriate and responsible use of all animal medicines.
"Every NOAH member, as well as the non-member participants in the NOAH Compendium, is a signatory to the NOAH Code of Practice on Promotion, which demonstrates their commitment to operate above and beyond any regulatory requirements.
"As always, our free of charge web-based Compendium, which is updated regularly, contains the most up-to-date information. If you have not been on the website lately you will see we have introduced a ‘Company Directory’ as well as ‘datasheets by company’, as well as improving the facility of the site to print individual datasheets.
Meanwhile, NOAH says the app version of the Compendium has been temporarily suspended while certain technical difficulties are resolved. Dawn said: "We have recently faced an unexpected issue with the NOAH Compendium App and have temporarily suspended the App’s availability on both the Apple store and Googleplay.
"The app is currently being updated and we are working to get it back online as soon as possible. If you have already downloaded the app, please note there will be no further updates to the information until we can resolve the issue, and the information it displays may not be the most recent update."
If your practice has not yet received its copy, perhaps because you are a new practice, or have changed address in the past year, contact Amy Davis at NOAH (a.davis@noah.co.uk).
Extra copies are also available to order now, for £46. Special prices are available for bulk orders.
The NOAH Compendium is also available online at www.noahcompendium.co.uk, and via a smartphone app which was launched in November 2016.
A special edition of the book for SQPs, commissioned by AMTRA, will be also available shortly.
NOAH chief executive Dawn Howard said: "The NOAH Compendium in all its formats is a major part of NOAH’s efforts to assist the appropriate and responsible use of all animal medicines.
"As well as product datasheets, the Compendium includes another vital resource – the contact details for each participating company. Company veterinary and technical advisors have detailed knowledge about their company’s medicines. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet."
Extra copies are also available to order now, for £45. NOAH says many veterinary surgeons choose to buy extras for each consulting room and special prices are available for bulk orders.
The app gives users the ability to find information on over 1000 animal medicine listings included on the compendium website; with the complete datasheets available for viewing.
The new app also allows you to scan datamatrix barcodes on veterinary medicinal product packaging to take you straight to important product information. You can also search by medication, manufacturer or GTIN.
Dawn Howard, NOAH’s Chief Executive said: "The NOAH Compendium is the recognised industry reference, and it is essential we fully utilise the information offered in the compendium with modern technology, whilst protecting the integrity and respect that it holds.
"The website, which we relaunched earlier this year, has had over 8.5 million views to date. We feel this app serves as a great addition to this modern method of accessing data – meaning users are no longer reliant on internet access to obtain the information they need.
"As an organisation, we will continue to embrace new technologies to ensure animal medicine is used correctly and responsibly in the UK. The launch of this new app goes towards ensuring all those who prescribe or use animal medicines have access to the latest technical information available for companion and farm animals when they need it."
The poster can be downloaded free of charge from NOAH’s Pet Health Info website and a limited number are available from NOAH free of charge on a first-come, first-served basis.
Featuring pet photos from NOAH’s 'Happy healthy pets' project gallery, the planner contains independent seasonal expert tips and advice for pets: from exercise, diet and healthcare to keeping them safe and comfortable in different weather conditions.
Over the coming months, the campaign will continue to roll out tips and expert advice from NOAH and partners, tailored web content, as well as press and social media activity.
The poster is part of ’I Heart My Pet’ campaign, now in its third year, which includes the Happy, Healthy Pets Project – an interactive online gallery, where pet owners have already uploaded more than 2000 images of happy, healthy pets.
NOAH Chief Executive, Dawn Howard said: "We are thrilled that these three great animal welfare charities have joined forces with NOAH to help extend the reach of our collective networks on this project, with the ultimate objective of improving the health of the UK’s pets.
"PDSA’s sterling work through its PAW Report, highlighting areas where we need to focus to improve pet welfare made them an obvious choice and we are delighted to be working with them on this. Cats Protection helps thousands of cats every year and provides invaluable information on cat care. We hope that by working together we’ll be able to assist them in helping many more.
RWAF’s work on educating owners about the responsibility involved in taking on rabbits as pets, through campaigns such as Rabbit Awareness Week, is of vital importance and we look forward to working closely with them to spread the word even further."
NOAH’s Office Manager Joanne Jeffs said: "We know more people are accessing the site using mobile technology and in order that the site can be viewed more easily on mobile phones and tablets as well as traditional desktops, we needed to move the whole complex set of data to a new web platform.
"This is only one of the advantages of the move – it will enable us to finalise our Compendium app, for example, and further down the line will enable more bespoke information access to become available via an API* feed – and we needed to take this major step for progress to be made.
"The most important thing was to maintain the integrity of the data – prescribers and users of animal medicines rely on its accuracy to make their prescribing decisions and guide responsible use. We know this has been done.
She added: "With the move, we know there are some post launch issues that we are addressing. We are working on those as quickly as we can. We know users need to print datasheets, for example and this function will soon be back online. We welcome all feedback and thank all our users for their patience.
www.noahcompendium.co.uk
The National Office of Animal Health (NOAH) has launched 'The Happy Healthy Pets Project', designed to encourage owners to prioritise pet healthcare.
At the heart of the campaign is a new online photography gallery at pethealthinfo.org.uk, where owners and veterinary professionals are being invited to upload pictures of happy healthy pets to help build a resource of images and healthcare advice.
To help ensure a high standard of photography, NOAH has partnered with top wildlife and animal photographer Victoria Hillman to create five top tips to help all participants capture the perfect pet photo:
Dawn Howard, Chief Executive of the National Office of Animal Health said: “We’re really looking forward to getting the campaign underway, having seen the fantastic levels of participation in photo-based activity for last year’s ‘I Heart My Pet’ campaign. This year, we’re aiming to taking things one step further by creating the biggest ever gallery of pet portraits in the UK with the help not just of Britain’s pet owners, but also of veterinary professionals and their clients. The campaign is designed to use a simple, fun and familiar mechanic - taking photographs of our pets - to create interesting, engaging content but also to raise awareness of more serious healthcare messages.
“We’re delighted to have partnered with Victoria Hillman so that we can help make sure all pet owners know how to capture the perfect pic and to encourage as many owners and their vets across the UK as possible to get involved. We can’t wait to see the results.”
The National Office of Animal Health (NOAH) has announced the results of a survey of 2000 pet owners which found that 77% believe their pet's health is as or more important than their own, with 16% even claiming to visit the vet more often than their doctor.
The survey marks the launch of NOAH's newly revamped website: www.pethealthinfo.org.uk and the second year of its 'I Heart My Pet' campaign. The campaign is designed to encourage owners to seek expert preventative healthcare advice for their animals and was created in response to NOAH figures which show that despite our love for our pets, many owners neglect to take preventative healthcare measures such as vaccination and worming.
The survey also showed that vets remain the most trusted source of advice about pet healthcare (86%), despite the rise of the Internet. Other pet and animal experts came second at 53%, followed by independent pet healthcare websites in third (47%).
The survey usefully identified the three priorities pet owners have when choosing a veterinary practice:
NOAH Chief Executive, Philip Sketchley said: "Once again we're encouraged by how seriously British pet owners take the healthcare needs of their animals and the love they clearly have for their pets. As we move into the second year of our 'I Heart My Pet' campaign, we're calling on all pet owners in the UK to share this love by getting involved with the campaign and visiting our revamped www.pethealthinfo.org.uk site for independent, expert advice to keep their pets happy and healthy all year round. We're encouraging veterinary and pet professionals to get involved and join the conversation on the site as well as through our social media communities on Twitter (@IHeartMyPet) and Facebook (IHeartMyPetUK).
"The website continues to include a wealth of completely unbranded information on animal healthcare as well as exciting resources for owners, but is now in a fresh new format - much more interactive and designed for use with mobile devices. We still encourage vet practices and pet businesses to link to the site, and to recommend it to support their own advice and information", he added. "In addition, we can offer veterinary and pet professionals materials such as campaign window stickers to help engage their audiences."
The 2012 edition of the NOAH Compendium of Data Sheets for Animal Medicines has been published and a free copy sent to each veterinary practice in the UK.
This edition has a redesigned cover, developed for NOAH's 25th anniversary which took place this year. It contains data sheets from 32 companies which can be accessed through colour-coded indexes. The book also includes the up-to-date edition of NOAH's Code of Practice for the Promotion of Animal Medicines.
NOAH chief executive Phil Sketchley said: "This book - along with the online version - is a major part of NOAH's efforts to help provide prescribers and users of animal medicines with information to assist the appropriate and responsible use of all animal medicines."
He urged prescribers not to forget the back-up that company advisors can give to assist a prescribing decision: "The compendium also includes another vital resource - the contact details for each company. Company veterinary and technical advisors have detailed knowledge about their company's medicines at their fingertips. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet," he said.
If your practice has not received its copy, contact Ruth Herbert at NOAH (r.herbert@noah.co.uk).
Extra copies are also available to order now, for £42. There are special prices for bulk orders.
Animalcare has been found in breach of Clause 18.2 of the NOAH Code of Practice for offering and supplying infusion pumps/equipment in exchange for veterinary practices entering into written contracts for the purchase of a range of its products, including the POM-V Benazecare.
The value of the equipment offered by Animalcare equated with a discount agreed with the veterinary practice, and was applied as medicinal products were purchased. The equipment was supplied on the signing of a contract. The terms of the contract required a particular quantity of medicinal products to be purchased, and if the veterinary practice failed to meet that requirement, there was a liability to pay a pro-rata element of the equipment purchase price.
The Code of Practice Committee was of the view that a piece of equipment was neither 'price' nor 'product' within the meaning of Clause 18.2 of the Code of Practice; and as such amounted to a gift being offered in relation to the sale; or purchase; or prescription of animal medicine. The Committee took into account that Guidance Note 4, paragraph 7, states that the word "gift" includes any pecuniary advantage being offered, with the exception of price or product itself.
To comply with Code of Practice Clause 18.2, the offer or inducement based on price had to be one of cash as rebated discount. If then there were facilities to enable the veterinary practice to use that rebated discount to purchase the equipment from the supplier, that might be acceptable, but there was a necessity for cash as rebated discount to be provided in the first instance.
Full details of the Committee's rulings are available on the NOAH website at www.noah.co.uk/code.
The NOAH Code of Practice Committee, chaired by Mr Guy Tritton, has found Dechra Veterinary Products in breach of three items of the NOAH Code, following a complaint.
The complaint related to an advertisement and detailer promoting Felimazole with the wording "Are you taking a heavy-handed approach to hyperthyroidism?" and "with Felimazole, you don't have to!"
The Committee took the view that by implication this referred to Vidalta because Vidalta is the only other licensed oral treatment on the market for hyperthyroidism.
As a result, the Committee found both promotions in breach of Clause 4.3 because of the implication that Vidalta is less safe than Felimazole.
The Committee did not consider the promotions disparaged the manufacturer as there is no evidence to show it is unsafe.
The Committee also found that the table in the detailer (page 4) suggesting that one dosage of 5 mg per day of Felimazole has the same efficacy as two doses of 2.5 mg, (which is contrary to the dosing statement within the SPC: "If, for reasons of compliance, once daily dosing with a 5 mg tablet is preferable, then this is acceptable although reduced efficacy can be expected compared to a twice daily regime.") was misleading, contrary to Clause 4.3 of the Code.
Full details of the Committee's rulings are on the NOAH website at www.noah.co.uk/code. The full report of this particular case will be available shortly.
The National Office of Animal Health has completed its annual review of its Code of Practice for the Promotion of Animal Medicines, and a number of changes will come into effect on 1st July 2011.
One change spells out the way antimicrobial medicines are promoted to farmers, with a firm emphasis on correct use and education.
Advertisers will be required to describe the condition the product is aiming to treat, and to promote an understanding of the treatment of the disease.
The phrase "use medicines responsibly" will always be included in text, making the voluntary strapline introduced in 2009 a formal part of the NOAH Code. As with all promotions to people other than prescribers, farmers will always be reminded to consult their veterinary surgeon.
Advertising text will always state clearly the name of the company and the brand being promoted, and promotion must not be designed to disguise its real nature.
Withdrawal periods for products will be stated, but these must not be unduly prominent and not in a font size greater than the body copy containing recommended dosage and species description.
The changes were proposed by NOAH within its formal response to the Veterinary Medicines Directorate's consultation on the Veterinary Medicines Regulation 2010. The Minister decided in December 2010 to continue to allow the advertising of antimicrobial veterinary products to farmers.
Phil Sketchley, NOAH Chief Executive, said: "Whilst welcoming the Government's decision in December not to further restrict the advertising of animal medicines, we feel that the industry should take a proactive role to ensure the system works properly. We believe it is important for farmers, who are legally responsible for the health and welfare of their animals and the food produced from them, to be aware of the medicines that are available to protect the health of their animals, and at the same time we want them to know that these medicines must be prescribed and used responsibly.
"The issue of antimicrobial resistance is one that affects us all. The way to promote best practice is through education by maintaining all lines of communication between farmers, vets, scientists and animal medicine producers.
"Antibiotics are essential for maintaining the health and welfare of all animals, but like any medicine they need to be used responsibly in order to maintain their effectiveness, and their availability for future generations."
As part of its Pet Factor campaign, the National Office of Animal Health has launched a competition via its consumer website Pet Health Information www.pethealthinfo.org.uk to find a pet with "the Pet Factor".
NOAH is inviting owners, vets, and vet nurses to go on to the website and put forward nominations, in no more than 200 words, of animals that have staged an amazing recovery, shown exceptional bravery or set themselves apart in some other way.
The Pet Factor campaign was launched with a set of three viral videos, focussing on Pet Factor auditions for a dog, cat, and hamster that reminded owners of the importance of basic pet care.
The PHI site encourages owners to go to talk to pet care professionals to seek advice about how to keep their pets healthy and happy.
Phil Sketchley chief executive of NOAH said: "The video campaign was very successful, with over 25,000 people having watched them so far. Now we want to take the campaign further and find pets that have done something special in a way that really embodies the spirit of 'the Pet Factor'."
The winning pet and their owner will receive a full photo shoot worth over £1,000 with renowned animal photographer Sam Lunt. The final photographs will be presented to them in a beautiful bound book, to remember their special day.
If you think one of your clients deserves to win, submit your 200 word entry at www.pethealthinfo.org.uk, with a photograph if you have one. The closing date is 28 February 2010.
The National Office of Animal Health (NOAH) has launched a new 'Use Medicines Responsibly' campaign.
The main thrust of the campaign is an initiative by NOAH to encourage pharmaceutical companies to add: 'Use Medicines Responsibly' as a strapline to their own advertising campaigns, with a link to the NOAH information resource for prescribers and users of animal medicines: www.noah.co.uk/responsible.
Speaking at the NOAH annual members' conference in Northampton, NOAH chief executive Phil Sketchley said: "NOAH believes responsible promotion of animal medicines to be an important link in the chain towards responsible use. Companies' promotional material can educate prescribers and users of animal medicines to the benefit of their animals' health and welfare.
"We believe this new advice resource, with the reminder on advertisements, will help."
The story of ‘Spliff' the Staffy has clinched the title of the National Office of Animal Health nationwide search for the most striking ‘it shouldn't happen to a pet' anecdote.
Submitted by Vets4Pets in Grimsby, the practice will receive a prize of £500 towards the staff Christmas party.
In a campaign to raise awareness of the importance of animal health and welfare considerations amongst pet owners and potential owners, NOAH has recently launched the new Pet Health Information website (http://www.pethealthinfo.org.uk/) to enable them to make informed decisions about their pet's healthcare.
In Spliff's case, the website could have helped solve a number of queries.
For Spliff it all started with a visit to the vet for a minor operation to cure a simple earache.
The problems started as Spliff was about to leave the practice, with a shiny new bucket collar.
However, his owner explained that Spliff is a bit of a snappy dresser, and if it isn't bling, he's not interested. Despite the practice's advice, he insisted the collar was removed so he could take Spliff home to recover.
The very next day, the phone started ringing ‘Spliff's scratching his ear - we need a collar.' Far too busy to bring him round, the owner sent his girlfriend to pick it up.
Problem solved - surely? Nope. The phone continued to ring. Spliff was ‘going nuts!' Apparently the dog was unable to walk, and was getting very distressed.
Finally, after nearly 24 hours of increasingly frantic calls, Spliff's owner brought him in. He arrived insisting that the vet came out to the car, as Spliff still couldn't walk. Not a common side effect of a minor operation on the ear, so it was a worry.
All became very clear when the vet reached the car, the ear was healing up nicely, and Spliff's paralysis was easily solved. They had put his bucket collar on the wrong way round, and every time he took a step - his front feet got trapped in the collar.
Rather than collapse in a heap, Spliff, in one of the first sensible decisions of his life, chose not to move at all. Mystery duly solved, Spliff went on to make a full recovery.
Sounds like the owner should probably smoke a bit less of it.
The National Office of Animal Health has launched http://www.pethealthinfo.org.uk/, a new website that bills itself as: "A 'one stop shop' featuring a wealth of animal health information and advice to help owners and potential owners to make decisions about their pets' healthcare."
I must say, full marks to NOAH and the web designers 9xb for a really polished website that presents information in a very easy-to-navigate format. First class job.
In general, the site content seems very good too. There's help for owners deciding what pet to buy, health guides for various common conditions for each species, first aid advice, and much more.
Personally, I think it would have been a nice tweak to offer something a tad more interactive in the section about picking a pet - something that actually made suggestions depending on your answers to the questions the site poses.
I also wonder how useful the Vet FAQs are likely to be. There are so many possible questions a pet owner might have, that a slightly random list seems to me to be of limited use.
But these are small points in the grand scheme of things. Overall, an excellent production, and one you may want to link your practice website to.
The National Office of Animal Health (NOAH) is looking for ‘it shouldn't happen to a pet' anecdotes, from the mildly humorous to the downright ridiculous, to highlight the lack of awareness of pet health issues amongst owners.
With a prize of £500 towards a staff Christmas party for the winning anecdote, NOAH will use the stories in a campaign to raise awareness of common pet care misconceptions and to highlight the importance of animal health and welfare considerations amongst owners and potential owners to enable them to make informed decisions about their pets' healthcare.
Phil Sketchley, NOAH chief executive, said: "From owners who have reported carrots stuck in their hamsters' throats, not realising that they store their food in pouches in their mouths, to reports of nocturnal chinchillas that sleep a lot during the day, if you have heard a silly pet story then we'd like to hear from you."
If you have a funny pet-related anecdote, please visit http://www.noah.co.uk/ and enter your details on the ‘it shouldn't happen to a pet' entry form. The closing date for applications is Friday 30 May.
British shoppers are not losing sleep over the quality of their meat, milk and eggs - at least as far as animal medicines are concerned. They know farmers and their vets do a good job, and trust them to use medicines responsibly, for the health of food producing animals. They do not feel the need to actively seek information about their use. While one fifth have no concerns at all about how their food is produced, factory hygiene and animals' living conditions are at the top of consumers' lists of priorities as far as food production from farm animals is concerned.
These were the conclusions of a recent survey, commissioned by the National Office of Animal Health (NOAH), which examined consumer attitudes toward animal medicines. A total of 1,000 adults, from a range of socio-economic groups across Great Britain, took part.
The survey found that animal medicines and vaccinations are of little concern to consumers, although there is a relatively high level of awareness among shoppers that they are used.
In total, 58% of consumers are aware that farm animals are vaccinated; 58% are aware that farm animals are treated with medicines; and 50% of consumers are aware that farm animals are given preventative medicines. Just 24% of those surveyed were not aware of any medicine use.
The research indicated that, for some shoppers, this lack of awareness was related to a general lack of interest in how food is produced. They make their purchase decisions based mainly on price and appearance.
For those shoppers who do have concerns, hygiene standards in food processing factories and animal living conditions on farms are the most important. Hygiene in factories is the primary concern cited by 22% of respondents, compared with just 4% citing animal vaccinations as their primary concern.
"These results are very encouraging for farmers, vets and the animal health industry alike: they indicate shoppers know they are using medicines responsibly and show a high level of trust by consumers in farmers, veterinarians and animal medicines. They also show that consumers are aware of the need for the careful and responsible use of animal medicines," said Phil Sketchley, Chief Executive of NOAH. "Consumers are reassured by the regulations that exist and the measures that farmers and the animal health industry take".