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Heath Vets, a Cardiff-based veterinary group, has announced that is has become the first veterinary group in Wales to appoint designated customer care personnel, enabling it to take on and beat the corporates at customer service.
Leanne Kiddie was appointed Customer Care Manager, tasked with ensuring the group delivers excellent customer service across its four sites, after the veterinary group identified customer service as their key driver to retaining customers, attracting new customers and sustaining growth.
Gavin Hill-John (pictured right with Leanne), Operations Director at Heath Vets said: "We want to put our customers at the forefront of our service. The traditional veterinary practice model was based around territory; you had one vet practice in an area and local people used it. They weren’t challenged on customer service as we are today. Having Leanne as our dedicated Customer Care Manager will help us set Heath Vets apart from other practices. Whilst we may not be able to compete with the buying power of some national chains, we can certainly beat them at customer service."
Heath Vets says it is now developing its engagement with customers regarding future plans; using their comments and feedback to shape the practice.
Gavin added: "We are aiming to deliver a level of engagement with our customers that no other vet practice has seen before. We’re hosting cheese and wine functions where customers can come in, enjoy our festive hospitality, and speak with the staff about their pet’s issues. We not only want to work with our customers, but we want to get to know them."
Gavin says he believes Heath Vets can challenge all competitors when it comes to customer service: ‘‘My vision for the role is that across all four sites we should be delivering outstanding customer service, consistently. To achieve that aim, everybody needs to be highly skilled, trained, motivated and engaged. For us, it’s about recognising that we have a hugely impressive team that are focussed on delivering high quality customer service. National chains have investors and shareholders to please; we have our customers.’’