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The company, which now has over 20,000 monthly subscribers in the UK, saw a massive growth during the pandemic, with a reported 1000% increase in monthly recurring revenue over the past two years.
Since March 2020, VetBox has shipped over quarter-of-a-million boxes.
Bought by Many says the acquisition is a major part of its expansion beyond insurance and into preventative wellness.
Will said: "I founded VetBox after seeing that far too many UK pets were missing out on essential parasite protection.
"I'm really proud of the progress that VetBox has made in solving this issue in just five years and can't wait to see what we can achieve as part of the Bought By Many family.
"As a vet I've seen first-hand the fantastic service Bought By Many offer pet owners, so it's been a pleasure seeing this partnership grow over the past few years."
Bought By Many is a company which, until now, has been using technology and data to find the best value insurance cover for pet owners whose needs are not being met. It claims to have helped 265,000 members to get better deals from existing pet insurance providers in this way.
However, in response to 40,000 pieces of customer feedback, it has now launched its own policies.
The company says that common frustrations with existing policies included: premiums that jump after the first year of cover and continue to increase over the life of a pet; customers receiving no benefit from pet insurance if they do not need to claim; and not being able to switch pet insurers and maintain cover for a pre-existing medical condition.
As a result, Bought By Many has launched three new insurance products which it says include features that no other insurer currently offers:
The company also offers 'Value', 'Regular', and 'Complete' conventional pet insurance products. These, it says, also respond to member feedback – for example, by offering the option of a zero excess or dental cover on certain policies.
Bought By Many has also launched a low-cost Liability Only policy for dog owners that starts at £10 a year.
Steven Mendel, Co-founder and CEO of Bought By Many said: "When we started Bought By Many, we wanted to transform the customer experience of insurance, helping people find the right cover for their unique needs. Our social and digital model allowed us to gather a unique set of data that showed consumers see significant gaps in the insurance currently available for cat and dog owners. These insights led to us creating our own pet insurance product range."