Anyone who has attended a George Cooper (veterinary marketing guru) seminar will be aware of the importance of giving your service a name. As George says, the word "clinic" does tend to create the impression of something fairly serious and not much fun.
It is our aim to provide a service that is not only useful and informative, but pleasurable. Clients are often stressed at the surgery since they associate their visits with the anxiety that accompanies having a poorly pet. We should endeavour to educate them into realising that a visit to the surgery can be a very positive experience and that we are there for every aspect of their pet's needs - not just the medical ones.
It is very difficult to strike a balance between a name that sounds drab and a name that is downright naff. The nearest we got was "The Pet Healthcare Adviser Service".
A new service is pretty pointless if your clients are unaware of its existence! Here are some ideas to help you to market the clinics:
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