CEVA Animal Health has launched a new website - www.dapfordogs.com - to advise veterinary professionals and dog owners about its veterinary behaviour product, D.A.P.
The new site features advice on how to prevent stress at key stages of a dog's life, from puppyhood and socialisation through to adulthood and old age. It also offers an email and SMS monthly reminder service to advise pet owners when to change the refill on their D.A.P. diffuser, a 'find a stockist' search and 'frequently asked questions' section.
In the 'Veterinary Zone', veterinary professionals can order marketing material, download D.A.P. trials and gain further information on news and events including updates on CPD meetings.
To support the site CEVA has created a Facebook page, D.A.P. - The Secret to Happy Dogs, and D.A.P. can now be followed on Twitter: http://twitter.com/dapfordogs/.
Royal Canin has launched 'Calm', described as the UK's first complete nutritional support for cats and dogs during stress.
Royal Canin says Calm contains a combination of two nutrients known to help support stress management. Alpha-casozepine is a patented milk peptide developed after observations of the post-prandial calming properties of milk in newborns, while L-tryptophan is an amino acid precursor of serotonin, involved in mood control. According to the company, Calm also helps support the skin and digestion, promote the elimination of hairballs in cats, and help delay the formation of tartar in dogs. Calm also contains Royal Canin's S/O Index to help maintain urinary health.
Because palatability becomes even more important when animals are stressed, Calm has been designed to be highly palatable - preferred by 68 per cent of cats in trials compared to a control food.
Royal Canin veterinary support manager Gudi Stuttard said: "We all know how stressful life can be, especially in a busy vet practice, and we recognise that dogs and cats can also be affected by stress. Calm is a unique way to help support them during stressful periods, as part of your multi-modal approach, in the form of complete, high quality nutrition to help keep pets in the best of health."
Royal Canin recommends that Calm is fed at least 10 days before any anticipated period of stress, and should then be maintained for two to three months. It can also be fed on a long-term basis if required. Calm is available in 2kg and 4kg bags - for more information, please contact your Royal Canin Veterinary Business Manager or call 0845 717 800.
National Veterinary Services has announced the winners of its 'Cyclone' competition held at BSAVA this year.
Visitors to the company's stand were asked to climb into a perspex box and grab as many fast-moving balls as they could in 45 seconds. Balls meant points. Points meant prizes
Julie Godwin, NVS Marketing Manager said: "All entrants appeared to have a fabulous time with some coming back for more! It bought fabulous traffic to our stand and provided light hearted relief between lectures."
The four people who obtained the highest scores from each day were:
They were put into a prize draw with Paul Wilson being drawn for first prize of a mini laptop. The rest received quality food & wine hampers.
To coincide with National Microchipping Month in June this year, Avid will update the details of any pet with an Avid microchip registered on the UK 24hr PETtrac microchip database free of charge, saving their owner £6 for a change of address and £12 for a change of ownership.
In addition, anyone who contacts the company via its website during June will also be entered into a prize draw to win one year's worth of free pet insurance.
To update registration details free of charge, visit www.petchipupdate.com (the update service activates in June), or call 0800 652 8977.
Any microchipper who would like a Pet Chip Update Campaign pack can send a request via www.petchipupdate.com or call the AVID MicroChip sales line on 0800 652 7 977.
Virbac Animal Health is offering practices an educational shampoo and skin care pack for pet owners.
The pack is free to practices that buy any 12 shampoos from the Virbac range. In return the practice will receive a range of educational and point of sale materials, including a counter display unit and 'give away' hand sanitisers. Each practice also receives 2 free shampoos and a bottle of either Humilac or Dermacool FOC.
According to the company, the idea behind the initiative is to help pet owners understand the importance of bathing their pets, and of correct product selection.
Product manager Chris Geddes MRCVS said: "We also hope that it will assist vets and VNs to easily identify the correct product for every type of skin.
"The colour-coordinated packaging and literature contains easy-to-follow advice for pet owners and vet staff. And with all the extra items, we believe the promotion is great value for money."
Chris also believes the pack will help pet owners to understand the importance of regular and correct bathing: "Many owners just accept that their pet smells, without realising that this shouldn't be the case. This is the 'doggy' smell that many owners accept as normal."
"Also, many owners who do bathe their pets use soaps or shampoos from their own bathroom, not knowing that these are totally unsuitable for animals. Hopefully this promotion will help pet owners understand why it is important to use specifically formulated products for their pet."
The promotion runs until the end of July. Those interested in the pack please contact your Virbac territory manager or call the company on 01359 243243.
A team of researchers at the Royal Veterinary College have discovered that many-legged animals control their movement in a surprisingly different way to bipedal animals, following a study on cockroaches using tiny accelerometers and advanced computer models.
The study, published in the Journal of Experimental Biology (JEB) on 14 May 2010, found that four or more legged creatures do not adjust for hard or soft surfaces in the same manner as humans.
The RVC says the results were surprising because past work had found that running and trotting animals with four-, six-, or eight legs exert forces on the ground that look remarkably similar to two-legged humans.
The study used cockroaches with tiny accelerometer backpacks as the basis of the research before developing advanced computer models to further the findings.
The accelerometers were developed by Andrew Spence while working in the Poly-PEDAL laboratory of Professor Bob Full at the University of California, Berkeley. Dr. Spence, now following up the research as a Research Council UK (RCUK) research fellow at the RVC, along with his colleague Shai Revzen, attached the device to the cockroaches' back before sending the insects scuttling across a sheet of latex.
The cockroach sank into the soft rubber surface, like humans sink into the mud, but was able to maintain their forward speed, despite the extremely soft going.
Dr. Spence said: "Like humans, four or more legged animals move as if they are bouncing on a virtual pogo stick when running on hard surfaces. However, when humans run over soft surfaces, they effectively "stiffen" their virtual 'pogo stick', so we were keen to discover if this was the same for four or more legged animals."
Following the initial study, a computer-generated model cockroach was developed to help explain how the insect ran on, and sunk into, soft ground, with the 'cyber-roach' confirming earlier findings.
From the 'cyber-roach' the researchers concluded that instead of maintaining the body's centre of mass motion by stiffening the virtual pogo stick leg like human runners, the insect does not change the stiffness of its virtual pogo stick. The reason that the insect is able to run successfully without crashing, despite using the "wrong" leg stiffness, may be due to the change in posture that occurs when a legged animal sinks into a surface, as the legs that are flying through the air hit the ground sooner than they normally would.
Dr. Spence believes this simplifies the task for the nervous system: "Instead of sending nervous system signals to stiffen muscles, the cockroach may just be able to continue sending the same control signals and take advantage of this change in posture."
Millpledge has launched Promodulate Probiotic Powder, which, according to the company, combines beneficial bacteria with a pre-biotic, vitamins and electrolytes to rebalance gut flora, fluid and electrolyte balance in cats and dogs.
The powder is presented in a 5 day course of sachets for ease of dispensing, or in a 50g tub for longer term use.
Millpledge says micro-encapsulated Entrococcus Faecium SF68 NCIMB 10415 - 667 x 106 CFU/g helps to recolonise the gut and maintain competitive exclusion of harmful bacteria whilst the preferred prebiotic Fructooligosaccharide (FOS) provides a targeted source of sugars to fuel the Entrococcus Faecium. Electrolytes are included to help maintain the isotonic fluid balance in the patient, and vitamins to maintain the normal feed conversion ability of the gut to absorb and bind nutrients present in the diet.
Millpledge suggests that Promodulate is beneficial alongside antibiotic therapy and can be used as an aid to maintaining the immune response in newborns as well as animals in the later stages of life. Promodulate is also recommended as an aid to restoring normal digestive function and to help maintain normal cholesterol levels and electrolyte and fluid balance.
For more information, please click here.
Maverick Television is looking for three veterinary surgeons and two veterinary nurses to front a new Channel 4 television show.
Maverick, makers of Embarrassing Bodies and Bizarre Animal ER, says the new show will be about embarrassing animal behaviours and their bizarre or weird medical conditions.
For further information, contact Laura Wolf on 0121 771 1812, or email her your CV and a recent photograph: l.woolf@mavericktv.co.uk.
Following Intervet Schering-Plough's launch of Plerion, a chewable, flavoured wormer for dogs, the company has launched a consumer viral marketing campaign in which they invite pet owners to 'Primp Your Pooch' at the website www.plerion.co.uk.
In the press release, the company says: 'educating clients on worming has never been more fun'. Whilst you might not think that an especially big achievement, it is certainly a polished looking website, and there's a novel competition on the site: owners are invited to upload a photograph of their dog, 'primp' it with a variety of hairstyles and fashion accessories, and then get others to vote for them to win £1000 of luxury spa vouchers.
The launch of Primp Your Pooch follows the award-winning Plerion Showtime web campaign which featured a variety of singing and dancing dogs and achieved an average 1,500 hits a month on the Plerion micro site. Sarah-Jane Minter, marketing Manager at Intervet/Schering-Plough said: "We are always trying to create new and interesting ways to engage with pet owners and have found the web to be a useful platform to drive consumer awareness, as owners enjoy the interactive element that this format offers. The site takes an uninteresting topic and gives it interest to owners. The viral aspect is achieved through social media as consumers are able to share the website with friends via Facebook or email."
As well as an extensive online advertising campaign the Primp Your Pooch campaign will be supported by in practice information. Speak to your local Intervet/Schering-Plough Veterinary Business Manager or phone the company's Veterinary Support Group on 01908 685685 for further information.
Following the launch of Libromide, the only licensed formulation of potassium bromide in the UK for canine epilepsy, Genitrix has linked up with NationWide Veterinary Laboratories to offer a discounted blood test service to veterinary practices.
Genitrix says it is offering the discounted blood tests to help practices and encourage owners to test regularly, thus ensuring that the level of Libromide in dogs undergoing treatment remains within the recommended therapeutic range.
According to the company, factors which can cause the level to move out of therapeutic range include an increase in the chloride content of the diet or the administration of other drugs. Because Libromide takes a few weeks to reach a steady therapeutic state, testing at four, eight and twelve weeks is also recommended at the commencement of treatment to confirm that the rise to therapeutic level takes place.
To take advantage of the discount scheme, practices can download a test form from the Genitrix website (http://www.genitrix.co.uk/) or call its head office on 01403 786345. Copies are also available from wholesalers.
Rob Watkins, Marketing Director at Genitrix, said: "Regular blood testing of epileptic dogs is an essential element of a successful treatment regime and is recommended by all canine epilepsy specialists. Unfortunately, feedback from practices suggests that owners are sometimes reluctant to comply with this advice and that the cost of testing is frequently an issue.
"We've launched the scheme to help practices increase compliance by making it significantly cheaper. Taking advantage of this scheme for blood testing is also convenient for practices now that the test forms can be downloaded as well as ordered by phone.
"Recent data suggests that canine epilepsy affects four in every hundred dogs making it a common disease affecting dogs in the UK. Following on from the launch of Libromide, we hope that the discounted blood test scheme will be another step forward in the move to improve treatment approaches for this distressing disease."
Avid, the maker of pet microchip indentification products has developed its registration system so that Avid MicroChips can now be registered via practice management software using the VetXML schema.
This instantly registers the microchip directly on to the UK PETtrac Database, managed by Avid. All the implanter needs to do is add the microchip number to the client record, then click to register.
The practice has the option to print a receipt for the client before they leave the surgery, and a certificate confirming the registration will be posted to the client by PETtrac, usually the same day.
The microchip registration is completed in real time on the UK PETtrac Database, and is automatically checked to ensure the microchip being registered was sold to the practice completing the registration. In the event of any errors, the practice will be contacted by PETtrac to obtain the correct information.
Simon Clark, IT developer for Avid said "Avid already has direct registration via a number of practice management software packages and we are working with others to get this feature implemented as soon as possible. Registrations are now easier and quicker than ever before, and really can be completed with just one click!"
For full details about how the Avid microchip system can benefit your practice please contact the Avid sales office on 0800 652 7 977 or visit www.avidplc.com
Hill's has made the Dietary Key, it's detailed guide to the ingredients, nutritional analysis and feeding recommendations for every Hill's product, available online at www.hillsproducts.com.
Hill's says the UK is the first country to be able to access the Dietary Key on-line. The new site is free with open access to all, giving vets and nurses up to the minute information about Science Plan, Nature's Best and Prescription Diet ranges.
Adrian Pratt, Veterinary Affairs Manager said: "It's taken a long time to develop the site to contain the depth of information we feel vets and nurses need to make judgements on how to feed individual patients. There are no hidden passwords and no registration is required. We wanted to be completely open about our ingredients and the nutritional analysis of our product ranges. It should make life much easier for practices to have this level of detail, transparency and open access."
The recently-published RCVS List of Veterinary Nurses Incorporating the Register of Veterinary Nurses 2010 will be reprinted and re-issued towards the end of May, due to printing errors.
Although the data held on the RCVS List/Register is accurate, an error occurred when it was handled at the printers, which caused the names of at least 70 listed or registered veterinary nurses to be omitted. There were also errors with respect to restoration dates appearing next to the entries for some nurses.
Libby Earle, RCVS Head of Veterinary Nursing said: "We apologise for the inconvenience caused to those whose names have been omitted, and appreciate that this is frustrating. The publication is being reprinted and will be mailed to all listed/registered veterinary nurses during the week beginning 17 May. In the meantime, the most up-to-date information is available online at www.rcvs.org.uk/VNlist."
Edinburgh-based Braid Vets has signed up its 1000th client to the practice's VIP (Very Important Pet) Pet Health Plan.
To mark the event, staff at the practice and Kenneth Agnew from Practice Plan For Vets Ltd, presented 1000th member Douglas Roberts and his dog Rudy with a bottle of champagne and a Kong toy.
In common with other schemes, the Braid Vets Pet Health Plan spreads the costs of vaccinations and flea control over the year with a fixed monthly direct debit. In addition, Braid Vets gives its Health Plan members further discounts on selected services provided by the practice, including food purchases.
Mike Hall MRCVS of Braid Vets, said: "We think the Health Plan has been one of the things that has helped us withstand the worst effects of the recession. In our experience, Health Plan clients attend the clinic more regularly for health checks, vaccinations and treatments throughout the year."
He added: "We're delighted to have reached our 1000th member of the scheme, but we're not going to stop there. We think there's considerable scope for further growth. The reason is that it's such a no-brainer. Under our plan, vets have complete clinical freedom and always recommend the products best suited to the individual pet. So the pet wins, the client wins and the practice wins."
Anita Bates from Practice Plan for Vets, which manages this scheme and many others on behalf of veterinary practices in the UK, said: "Our health plans focus on preventative services and products. They provide the practice with a regular monthly income and bonded clients as well as improving owner compliance, frequency of visits to the practice and average transactions values for wellness and illness."
For more information about Practice Plan For Vets, visit: www.practiceplanforvets.co.uk
CEVA Animal Health, manufacturer of the veterinary behaviour products Feliway and D.A.P., has launched a guide to the practical applications of pheromones.
The 80 page book, entitled 'D.A.P.® and Feliway® Papers and Abstracts', features details of 31 published trials. It includes an introduction to pheromonatherapy by veterinary behaviourist, Sarah Heath, and covers research into the use of pheromones for a wide range of behavioural issues in both dogs and cats, including feline urine marking, feline lower urinary tract disease (FLUTD), the introduction of new pets to a household, noise phobias and firework fears, and puppy socialisation and adoption.
The guide contains an overview of each behavioural issue, and details of the trials and recommendations on the use of Feliway® or D.A.P.® to help prevent and control the problem.
Lucy Brett, product manager at CEVA Animal Health said: "There is considerable data supporting the use of Feliway® and D.A.P. ®. The reference guide brings together this research into one comprehensive handbook which is a must for veterinary professionals interested in feline and canine behaviour."
For a copy of the D.A.P.® and Feliway® Papers and Abstracts reference guide, please contact your CEVA Animal Health representative or call 01494 781510.
Bayer Animal Health reports that sales of Drontal have achieved double digit growth following the company's recent advertising campaign.
The company says its marketing push has been so successful that 83% of cat and dog owners now name Drontal ahead of any other wormer.
Apparently, vet practice waiting room posters are most commonly the way pet owners learn about Drontal, while approximately half of those regularly tuning in to the popular TV series The Dog Whisperer and GMTV were aware of Drontal's sponsorship of the programmes.
Dan White, Drontal's product manager said: "Bayer has invested heavily in advertising Drontal direct to pet owners effectively driving them into veterinary practice and producing accompanying practice support materials such as waiting room posters and wormer reminder cards which have really paid off. Three-quarters of pet owners surveyed stated they last purchased their wormer from their veterinary practice," comments.
"We will continue to support veterinary practices through advertising and sponsorship initiatives to help raise awareness of the importance of regularly worming pets with Drontal and boost sales further."
For further information or to order more Drontal practice support materials, please contact your local Bayer territory manager.
The British Small Animal Veterinary Association is making all the nursing lectures from Congress available free online at www.bsava.com
All the lectures are recorded, and the entire veterinary programme is offered to BSAVA members as one of their member benefits. However, because only qualified veterinary surgeons are able to join the Association, BSAVA is making its nursing streams an open facility - meaning every lecture within the 2010 programme can be downloaded and saved, even if you didn't attend the event or are not a member of the BSAVA.
The RCVS has released the results of a competition held at BSAVA Congress earlier this month, in which veterinary surgeons, veterinary nurses and other members of the practice team were asked to identify three animals from sound only.
The correct answers were a purring cat, a Chihuahua dog (the breed had to be specified) and a guinea pig.
Of 370 entrants, only 104 (28%) were correct. Some of the more outlandish answers included, for the cat noise: elephant, lion, whale and dolphin; and, for the guinea pig noise: ferret, meerkat, dove, chicken and frog. However, the majority of those getting it wrong were stumped by the requirement to specify the breed of dog, with Jack Russell Terrier or some 'yappy little thing ' proving a favourite.
The winner of the competition was Liverpool-based veterinary surgeon, Anna Rowntree, who won an iPod Nano. She said: "I thought the competition was good fun and a real novelty. It certainly drew me to the stand and was not what I would have expected from the RCVS - it proves they can be approachable! I was very excited to have won and I still can't believe I have."
The noises competition linked to the College's theme for the event, 'Falling on deaf ears?', which examined how the organisation takes account of responses to its consultations, debunking the myth that those who take the trouble to reply are not listened to. The topic was addressed by President Professor Sandy Trees in a presentation on the Saturday of Congress. Visitors to the stand were also given RCVS-branded earphones to reinforce the listening message.
Copies of all three presentations made by the RCVS at BSAVA Congress are now available on RCVSonline (www.rcvs.org.uk/ear_ear). They are:
A survey of more than 4,000 members of the public by the Pet Food Manufacturers' Association (PFMA) has revealed that 90% of people think that separation from a pet is traumatic for older people entering residential care or sheltered accommodation.
The TNS research carried out in March 2010 also found 83% agree pets make their owners happier and 54% think pet owners should be able to make the choice about entering care facilities after seeing the accommodation policy.
According to the PFMA, the benefits of pet ownership for elderly people include a lower risk of heart attack and stroke, reduced blood pressure and cholesterol, improved recovery from heart attacks and strokes, better social interactions in people with dementia, and fewer GP visits. In addition, those who keep pets when entering care homes enjoy a smoother transition into residential care,
The PFMA says this survey has helped shape its goal to ensure all leading UK housing providers implement responsible pet policies that enable older people to make an informed choice about their future. This commitment is part of the organisation's 2020 vision to 'make a better world with pets', launched to mark its 40th anniversary.
The PFMA also says it is working closely with SCAS (Society for Companion Animal Studies) and MPs - including Ian Cawsey, Nick Palmer and Nigel Waterson - all striving for fairer treatment of the older pet-owning public.
Ian Cawsey, MP for Brigg and Goole, said: 'Today we have more than 11 million elderly adults living in Britain, of whom approximately 25% are pet-owners. This figure is estimated to rise to 14 million by 2026 and the majority of these people will eventually require some form of residential care. Unfortunately growing older often involves inevitable heartache and loss but being separated from a pet when entering care facilities should not be part of it. This is why I welcome the PFMA's 2020 goal to ensure care facilities implement responsible pet policies over the next decade."
PFMA, Chief Executive, Michael Bellingham, explains: "Having analysed the research and consulted SCAS we are delighted to announce our 2020 ambition to ensure fairer treatment of the older pet-owning public. The importance of pets to people in care facilities cannot be under-estimated. Over the next ten years we want to make a big difference to the lives of older pet owners."
This latest call to action follows the successful passing of shadow minister for older people, Nigel Waterson's bill - Care Homes and Sheltered Accommodation (Domestic Pets) Bill - which aims for a more "enlightened and responsible" policy for allowing pet owners in residences to keep their beloved animals.
The lives of pet rabbits in Britain, the UK's third most popular pet, are being drastically cut short due to owners' ignorance and misinformation, according to a survey for Rabbit Awareness Week (26th April - 2nd May 2010).
The survey revealed a widespread lack of knowledge about what pet rabbits need to live longer, healthier and happier lives. Almost half of the respondents believe that vegetables, fruit and carrots are the most important food for rabbits. In addition, 71% didn't know that fibre, in the form of hay and grass, is the most important food for rabbits, without which they can die.
More than 50% of those surveyed did not know that rabbits should be kept in pairs, and 90% of respondents didn't know that owning a rabbit is likely to cost more than £3,000 over the course of its lifetime.
Sean Wensley, senior veterinary surgeon at the PDSA, said: "Despite more than a million pet rabbits currently being kept across the country, the results of this survey add to our concerns that their welfare needs are sadly misunderstood.
"It is vital that owners understand the commitment involved in owning pet rabbits, both financially and in terms of the time taken to care for them properly. It is also essential that owners understand their rabbits' welfare needs, including their need to be fed a suitable diet, to have a large hutch and exercise run, to have company and to receive appropriate health care, including vaccinations against deadly diseases."
For more information, see: http://www.rabbitawarenessweek.co.uk
Anthony Chadwick, a referral dermatologist, has teamed up with other experts to offer a series of web-based seminars with the aim of bringing accessible and convenient CPD to vets and veterinary nurses. The first 50 VetNurse members to register can attend the webinars for half price. Just enter the word vetnurse in the discount box at http://www.thewebinarvet.com/ .
The webinars can be viewed from a practice or office and cover key veterinary topics including:
The webinars will be broadcast between 9.00 pm and 10.00 pm in a series running from 22 April to 27 May 2010.
Anthony said: "Webinars are already proving popular as a convenient but effective form of CPD in many sectors so I'm hoping to help the veterinary profession share the benefits they offer. Certainly my own experience is that they are easy to access and offer excellent value without the hassle of travel and late nights."
To view the webinars, you need a fixed line broadband connection, a PC with a sound card and a headset. Once payment is made, delegates are given instructions online to enable them to view the webinar they have selected.
The cost for veterinary nurses to view the whole series is £50, discounted to £25 for the first 50 VetNurse members to register.
Further information, including the full course schedule, is available at http://www.thewebinarvet.com/ or by contacting Anthony Chadwick on 0151 270 1759.
Especially the vetergesic ones, as I have known vets and nurses to open them with their bare hands (ouch!) and the vial shatters in their hand
If you dont have one of those special vial openers, ALWAYS used a piece of tissue, or similar to protect your hands, should the vial shatter. Better safe than sorry!
Vets and vet nurses are being asked to take part in a survey which aims to help the industry get a better understanding of canine reproduction health issues.
The survey is being conducted by Virbac Animal Health as part of its reproductive health awareness campaign.
Product manager Chris Geddes MRCVS said: "Following a series of CPD seminars on reproduction, it is evident that the views and experiences of vets vary considerably when it comes to companion animal sexual health.
"The aim of the survey is to obtain a clearer picture of the thoughts and experiences of vets and VNs on the neutering of dogs in the UK. The questionnaire will help us gain a better understanding of practice needs in this often sensitive area, and help provide improved support for vets and pet owners alike.
"Whilst attitudes on neutering vary from country to another, it is clear that within the UK, opinion among vets and pet owners is wider than perhaps we currently realise. The UK currently has the highest canine male and female neutering rate in Europe. What this means will depend on your viewpoint and experiences, however we know that some practices are beginning to offer clients a wider range of options."
He added: "As a veterinary-focused business our aim is to provide solutions which will help support and develop the relationship between practice and client. This survey is part of that continuing process."
All those completing the questionnaire will receive a Cadbury's chocolate bar for taking part, with one lucky person winning £250.00 of M&S vouchers.
If you would like to take part please visit http://www.virbacsurvey.animaloracle.com/
Petproject is updating its ProReward 100% Liver treats and have added three new varieties to the range, a low fat 100% Chicken, hypoallergenic 100% Venison and 100% Icelandic Cod which is high in Omega-3 fatty acids.
Petproject says that after speaking with vets and dog owners it found that many customers had switched on to ProReward because it had helped their dog through a stressful situation such as a trip to the vet or meeting strangers.
ProReward treats are fresh cuts of unprocessed meat and fish that are gently dried to enhance the flavour and lock in the nutrients. Petproject says the intense flavours are similar to those you experience when eating a dried strawberry.
According to the company, the new design uses less packaging and the new varieties will provide veterinary practices with more choice for customers wanting to avoid feeding processed derivatives to their dogs. ProReward is also available in large tubs for use in the consulting room.
Petproject will be embarking on a number of activities to raise brand awareness to get dog owners looking for ProReward products. A free sample pack is available for practices wanting to try ProReward, to request yours or for more information please email info@petproject.co.uk or call 020 8444 1800.
A new eBook from electronic publisher Quicklook Books aims to give outsiders a broad overview of the veterinary profession.
According to author, veterinary surgeon Bob Lehner, Quicklook@Vets offers readers the opportunity to get below the surface of the veterinary working practice and gain insight into the profession, without becoming 'bogged down' in complicated medical terminology.
He said: "The veterinary world, although considered by many to be an enthralling subject, is accessible to very few people. Texts are, more often than not, written for veterinary graduates instead of the general public.
"In Quicklook@Vets, I wanted to explore all the aspects of this exciting subject in a clear, coherent manner, without unnecessary jargon, to enable anyone to read and learn about the captivating world of veterinary practice."
As a vet with over 35 years of experience, Bob Lehner worked with a wide range of animals and has experience in commercial deer farming, working with zoo animals and as a veterinary surgeon for the pharmaceutical industry. Now retired, Bob Lehner works part-time in practice, as an inspector for the RCVS Practise Standards Scheme and work with an animal charity in Botswana neutering feral village dogs.
The book is available for download here