CarefreeCredit, the loan company set up by Somerset vet Stewart Halperin so that practices can offer their clients interest free loans to cover emergency veterinary treatment, has embarked on a national PR campaign to raise awareness amongst pet owners about the service.
First out of the stalls was the Sunday Express, which covered the story last weekend. Further coverage is expected in other national newspapers over the coming few weeks.
CarefreeCredit provides loans from £250 to £25,000 for use against any veterinary bills. Credit terms offered by CarefreeCredit-enrolled veterinary practices, of which there are now more than 700, are normally 0% over 12 months or 9.9% over 24 months.
Practices pay £10 per month to enrol with CarefreeCredit, plus a small percentage of the amount of each loan made.
Stewart said: “Most vets usually end up discounting their invoices to enable pets to receive the treatment they desperately need when their owners aren’t insured and can’t afford to pay a large bill all at once. With CarefreeCredit, the owner doesn’t have to worry about paying the bill, the pet gets the treatment it needs and the vet is paid immediately and doesn’t have to worry about bad debts. Experience with this type of finance in the US shows that the average vet can reduce his debtors by up to 60%, improving his cash flow, while increasing his turnover by up to 22% per annum, so everyone’s a winner!”
For further information about offering CarefreeCredit to your clients, visit: http://www.carefreecredit.co.uk.
Ceva Animal Health has launched Hepaticare, a new liver support supplement for cats and dogs.
The company says Hepaticare contains the same high quality ingredients as Hepatosyl, but is now enhanced with micro-encapsulated SAMe to enhance product stability and patient acceptance.
Hepaticare contains the antioxidants of S-adenosylmethionine (SAMe), vitamin E and silybin to help maintain liver function, and vitamin K to support the normal blood clotting process. Ceva says these ingredients help neutralise damaging free radicals produced by the liver during times of stress, while the SAMe has been micro-encapsulated to enhance stability, reduce any bitter aftertaste and increase patient acceptance.
Hepaticare capsules can be given whole or opened and sprinkled onto, or mixed with, food.
Rob McLintock, companion animal business unit manager at Ceva Animal Health, said: “Following a change in supplier we have taken the opportunity to launch a new liver support supplement, ensuring that the new and improved product, Hepaticare, is as effective and as easy to administer as possible.”
Hepaticare pack sizes and pricing will remain the same as for Ceva’s Hepatosyl. Until the end of September, Hepaticare will be available on a buy one get one free offer.
For further information, contact your local Ceva territory manager or phone 01494 781510.
Zoetis has announced that PropoFlo Plus is now back in stock following a huge surge in demand caused by supply issues with a competitor propofol.
Licensed for use in dogs and cats, PropoFlo Plus is an anaesthetic injection for the induction and maintenance of general anaesthesia for up to 20 minutes. It is used for dental treatment, biopsies, radiographs, mass removals and endoscopy.
Ned Flaxman, companion animal business unit director at Zoetis said: “Following an unprecedented demand for PropoFlo Plus, which we believe was caused by an out of stock situation from a competitor product, we have quickly ramped up production in order to return PropoFlo Plus to the market as quickly as possible. I am pleased to confirm that we now have sufficient stocks to supply the entire UK veterinary market for the foreseeable future”.
For further information, contact your Zoetis Account Manager.
Virbac has launched Cooldent, described as a highly palatable, fast-acting tablet to freshen dogs' breath.
Claire Lewis, Product Manager, explained: "Bad breath in dogs is unpleasant and is most frequently caused by a build-up of plaque and calculus on their teeth.
"Cooldent's natural ingredients have an anti-plaque action and help both to maintain a balanced intestinal flora and to reduce gas production. They also help to freshen dogs’ mouths by contributing to the reduction of volatile compounds, produced by bacteria which can cause halitosis."
She added: "We are delighted to add Cooldent to our comprehensive dental range, alongside our VeggieDent, natural, all-vegetable, highly palatable teeth-cleaning chews for dogs and Vet Aquadent, an easy-to-use drinking water additive which helps to fight dental plaque and tartar formation in dogs and cats."
Willows, the Solihull-based multidisciplinary referral centre, has announced that it has acquired The Veterinary Cardiorespiratory Centre, the renowned referral service run by Mike Martin MRCVS, RCVS Specialist in Veterinary Cardiology (pictured right).
Mike, together with Chris Linney and their team will shortly be moving half-an-hour up the road to join the team at Willows.
The company says that the move will offer a number of benefits to referring practitioners. Chief amongst these is the speed with which an accurate diagnosis can be made and treatment given, both as a result of having RCVS Specialists in neurology, imaging, medicine, soft tissue surgery (and now cardiology) under one roof and because of the state-of-the-art equipment at their disposal, including CT, MRI and digital fluoroscopy.
Lynne Hill, CEO, Willows Group said: ”I’m thrilled that Mike, Chris and their team are joining us at Willows. I have always held Mike in the highest regard and this is a tremendous opportunity for the practice to provide a truly collaborative ‘one-stop-shop’ for both clients and referring veterinary practices”.
Mike said: “I’m really looking forward to working at Willows Referral Service and being part of a multidisciplinary team. It's a logical move to provide Willows with the missing discipline of cardiology and I'm delighted Lynne Hill has allowed us to fulfil that role. There has been an increasing number of referrals between the two centres due to the complexity of cases - now that will be all under one roof and we can manage these much more effectively and offer the best service to our clients and their patients.”
For more information, visit www.willows.uk.net
Elanco Animal Health has announced the launch of Osurnia, a new treatment which it says will drive compliance when treating canine otitis externa infections.
According to the company, compliance with daily ear drops has been shown to be poor, with up to 80% of owners administering the incorrect dose to their pet. The most common reason for a lack of compliance is the difficultly in applying the drops1.
Elanco says that Osurnia has the potential to improve compliance in treating otitis externa significantly, because unlike other medications which require 5-28 doses during the course of treatment2, Osurnia only needs two-doses given a week apart.
Osurnia contains a gel formulation of three active ingredients including the antibiotic florfenicol, which is new to companion animal treatment in the UK, terbinafine, which inhibits the growth of yeast as demonstrated for Malassezia spp., and the glucocorticosteroid, betamethasone acetate, to help relieve discomfort.
Osurnia is administered in a pre-measured, single-dose tube designed to ensure the right dose every time. It has a flexible, soft tip designed to make treatment with Osurnia a comfortable experience for the dog. The gel formulation squeezes out of the tube and spreads through the ear, adhering inside the ear canal for long-lasting action. The dose is the same for any dog, regardless of size and weight.
Alice Laurens, DVM MRCVS, dermatology marketing manager at Elanco Animal Health said: “Otitis externa is a common challenge for both vets and clients, with ear infections among the ten most frequent reasons for dogs to be presented with vets, affecting up to 20% of dogs3.
“Osurnia is an innovative, effective treatment that is administered in just two doses ensuring it is much more convenient for pet owners thereby increasing the likelihood that they will complete the entire treatment schedule leading to more comfortable dogs and peace of mind for owners.”
Elanco has produced a client leaflet on treating otitis externa with Osurnia. For further information, or to order client leaflets, please contact your local Elanco Animal Health Territory Manager or email elancoCAH.uk@elanco.com.
References
The RCVS Disciplinary Committee has restored a veterinary surgeon who had previously been convicted of fraud to the Register, after finding him fit to resume practising.
Matthew Morgan had pleaded guilty to four counts of fraud in July 2013 having fraudulently claimed over £200,000 in pet insurance claims between November 2009 and December 2012. In August 2013 he was sentenced to two years’ imprisonment, for which he served 12 months and was then released on licence.
Following his conviction and sentence, his case was brought to the RCVS Disciplinary Committee in February 2014 where it was decided to strike him off the Register. When his licence period expired on 18 August 2015, Mr Morgan applied for restoration to the Register.
During the course of the hearing, the Disciplinary Committee heard evidence from Mr Morgan, who accepted the findings of the Committee, describing the evidence as ‘fair’ and acknowledging the seriousness of his actions.
The Committee felt that Mr Morgan’s criminal conduct was very grave, as reflected in his custodial sentence and the fact that, as an Australian citizen, he had been issued with a deportation notice by the Home Office. It also felt that his crime had struck at the heart of public confidence in a profession for which honesty and integrity is expected.
However, the Committee considered that Mr Morgan, if restored, would pose few risks in respect of protection of the public, having no concerns about his competence as a veterinary surgeon, and accepted that there was little future risk to animal welfare if he were to be restored.
The Committee also considered that, since his release from prison, Mr Morgan has taken extensive steps to rehabilitate himself, has undertaken continuing professional development and has been working as a veterinary care assistant at two veterinary practices to keep up-to-date with current practice.
Furthermore, the Committee was satisfied that there was public support for Mr Morgan continuing as a veterinary surgeon given the references and testimonials submitted on his behalf.
In coming to its conclusion the Disciplinary Committee reiterated the seriousness of Mr Morgan’s criminal offending, saying that it had caused it “the greatest concern”. However, it also felt that issues of rehabilitation needed to be considered.
Professor Alistair Barr, chairing the Committee and speaking on its behalf, said: “The Committee cannot emphasise enough the fact that veterinary surgeons who commit acts of fraud in the exercise of their practice can expect severe consequences, both in the criminal courts and within their own College and there can be no doubt that the decision to remove the applicant from the Register was a proper reflection of the seriousness of his offending.
“Given all of the matters referred to above, however, the Committee considers that the applicant has demonstrated sufficiently that he has learned the lessons required and is now fit to be restored to the Register.”
Dechra Veterinary Products has unveiled Understanding Exotics from A-Z a new online information resource designed to support veterinary practices treating exotic species.
The new resource includes a selection of leaflets to download or order, including frequently asked questions containing expert information to aid diagnosis and treatment, and pet care leaflets for owners.
There are also a number of questions and answers concerning real life cases posed by veterinary practices and answered by the exotics team at the Royal (Dick) School of Veterinary Studies, University of Edinburgh.
Understanding Exotics from A-Z covers small mammals such as rabbits and reptiles and the company says it will be frequently updated and reviewed.
Brand Manager Carol Morgan said: “There are more than 3 million small mammals kept as pets in the UK and 1,150,000 reptiles so there is an increasing demand for information on issues affecting exotic pets.
“The aim of Understanding Exotics from A to Z is to provide a single hub of information for veterinary professionals and owners that can complement the pharmaceutical expertise Dechra can offer.
“The new tools on the website cover a comprehensive range of animals and subjects that have been written by experts and contain recommendations for suitable treatments within our range, making it an easy way to research a particular topic and find a treatment."
For more information, visit www.dechra.co.uk/exotics.
Tails.com, a UK pet nutrition company run by a team of people with backgrounds working for well known names as innocent, lovefilm.com and graze, has launched an innovative service delivering dog food optimised for each individual animal, direct to your door.
The concept behind tails.com was born when the company’s co-founder and head vet saw the impact of different diets on the pets in his surgery and realised that the best way to deliver effective health benefits through nutrition was to create unique diets for each animal.
Using research which included analysis of detailed pet growth curves and nutritional requirements based on a wide variety of physical and lifestyle variants, tails.com developed a system which it says offers an optimised feeding plan for each individual dog.
Visitors to tails.com are invited to complete a questionnaire which is then used to calculate their dog's individual feeding plan and the price. After that, the food is delivered to your door in packaging which displays the name of the dog it's for. Nice touch.
Another nice touch in these times of spiralling pet obesity is the inclusion of a free, vet-designed Perfect Portion Scoop, together with an individual feeding plan to help customers feed the correct amount of food in each meal.
The team’s lead nutritionist is Dr Samantha Ware MSc BSc (Hons), a pet nutritionist with over 15 years of experience in the pet food industry. She said: “Tails.com can create a bespoke diet and feeding plan to fulfil the unique nutritional needs and specific feeding preferences of your dog, for life. As a pet nutritionist, the most common question I face is ‘what is the best food that I can feed my pet?’ Despite the plethora of brands and products available in the market it can often be quite a challenge to find and select that perfect product to fit that specific pet, let alone within the budget of the owner. Bespoke diets are the ideal solution. With the ‘Tailored Nutrition’ proposition Tails.com has challenged the status quo, and has fully embraced and acknowledged that each pet is an individual and has its own unique nutritional needs.”
Any UK-based veterinary nurse that would like to try tails.com free for 2 weeks (with a one-off £1 delivery charge), visit the site and enter the code VETNURSE, valid from now till 28th September 2015.
Vet Futures has published a guest blog by Laura Kidd MRCVS which asks how the profession can increase the number of veterinary nurses entering and staying within the profession?
In her blog, Laura, a VN lecturer and clinical skills tutor for veterinary students, argues that the year-on-year increases in the number of veterinary nurses seems to be insufficient to meet demand. Furthermore, there is a trend towards people leaving the profession relatively early, with the average age being just over 30.
She writes: “Identifying the reasons for VNs leaving the profession at a young age and addressing these, is one potential way of increasing VN numbers in the future.”
Laura argues that poor pay, stress, not feeling rewarded or valued and perceived lack of career progression all contribute to people leaving the profession, although she welcomes initiatives from the British Veterinary Nursing Association (BVNA), BVA, RCVS and others to increase the status of the profession, create more diverse career opportunities and improve the profession’s mental wellbeing.
However, she adds that: “perhaps we may, reluctantly, have to accept that, for the time-being, veterinary nursing is a young profession with a high turnover.”
With this in mind she suggests that training more veterinary nurses will be the key to increasing the number of qualified members of the profession in the immediate future. In order to do this she believes that more practices need to be supported to become RCVS-approved Training Practices offering clinical training and work experience for student veterinary nurses and that an alternative training pathway for veterinary nurses may need to be looked at.
She adds: “The entry requirements for the VN Diploma are relatively low, yet the qualification is academically demanding: the volume and depth of knowledge is considerable for the level and qualification and the requirement to demonstrate critical reflection through academic writing can be challenging.
“It is regrettable that some student veterinary nurses, who appear to have the qualities to be very good VNs, are lost to the profession, unable to pass awarding body exams. Should we be developing an additional VN training pathway which allows more students to demonstrate they have the required skills to provide high quality nursing to their patients?”
In response to her proposal, this month’s poll will ask visitors “Is there a need for another VN training option?” To read the blog, leave a comment and take part in the poll please visit www.vetfutures.org.uk/discuss
Last month’s poll asked if vets always acted as animal welfare advocates. This was in response to an article by animal welfare expect Professor David Main in which he argues that the profession should do more to demonstrate its animal welfare credentials and introduce safeguards against excessive profit-seeking. Although just 22 people took part in the poll, around two-thirds (68%) of them said that vets do not always act as animal welfare advocates.
Zoetis has announced the introduction of Equimidine solution in a 50% larger plastic bottle.
The company says the new 15ml multi-dose presentation, now in plastic rather than glass, offers greater safety, as well as cost-saving advantages to practices.
Equimidine, containing 10mg/ml detomidine hydrochloride and methyl parahydroxybenzoate 1 mg/ml as a preservative, is a clear solution for intravenous injection. It has sedative and analgesic properties and is indicated for use either alone or in combination with butorphanol to facilitate the handling of horses for clinical examinations, minor surgical procedures and other manipulations. It can also be used with ketamine for short duration general anaesthesia for surgical procedures such as castration.
According to the company, the new 15ml plastic bottle is more cost-effective per dose than the old 10ml glass vial. It is also safer to use as the bottle is less likely to break if accidentally dropped. The multi-dose facility involves a tightly fitted rubber bung through which a sterile needle can be inserted to withdraw each dose.
Penny McCann, Equine Product Manager, Zoetis UK Ltd, said: "The new presentation provides practical benefits for vets and the larger bottle size means the product is now even more cost-effective."
For more information, speak to your Zoetis Account Manager, refer to the SPC or contact Zoetis Customer Support on 0845 3008034.
Cat Henstridge, a small animal vet from South Yorkshire, has started a Facebook page to add the veterinary profession's voice to the campaign against the practice of puppy farming.
Cat said: "I write a blog on my website and recently touched on the subject of puppy farming. I was contacted by members of the 'PupAid' organisation and was shocked to learn that the veterinary community has no real public opinions on the subject. I found it really surprising that none of our professional bodies had spoken out, especially as we are supposed to be the bastions of animal welfare and see the consequences of poorly bred puppies all the time in our clinics."
"I am hoping the Facebook page will just be the start of a movement within the profession. Not only can we add our very powerful opinions to the discussion but this will be a way of driving the general public into our clinics to ask our advice, before they purchase a poor quality, sickly puppy and find themselves in trouble.
"Please join the page, add your stories about these dogs (we all have one!). At the risk of sounding cheesy, by coming together, we can really make a difference!"
The RCVS is focussing its efforts on the campaign to protect the title ‘veterinary nurse’ at BVNA Congress 2015.
Ahead of the Congress, which takes place at the Telford International Centre from 9 to 11 October, the College has produced badges which veterinary nurses can wear in support of the campaign. The campaign started in May and, this August, the College launched a petition on the official UK Government and Parliament e-petition website calling for the title ‘veterinary nurse’ to be protected in law, so that only those who are qualified and registered can call themselves a veterinary nurse.
Lizzie Lockett, Director of Communications at the College, said: “The response to our campaign so far has been excellent – for example, more than 10,000 people have signed our petition in just a few weeks.
“We now want to get the word out to the wider public about this campaign and hope that if veterinary nurses wear the badge it will act as the starting point for a conversation with clients, family and friends about what they do, what it means to be a veterinary nurse and why the title needs to be protected.”
The badges will be available to collect from stand B7, where delegates can also sign the petition and pick up a template letter asking local Members of Parliament to support the campaign.
Visitors to the stand can also take part in a ‘Shape your future’ game in which they will be challenged to complete a shape puzzle as quickly as possible, with the fastest person receiving a Kindle Fire. The game is based around the joint RCVS and BVA Vet Futures project which aims to help the veterinary professions prepare for and shape their future.
At 11.45am on Saturday 10 October, Liz Cox RVN, the Chair of VN Council, will be leading a session for any veterinary nurses who wish to make the professional declaration that all new nurses make upon registration. Following this, Liz will be joined by Julie Dugmore, Head of Veterinary Nursing at the RCVS, Fiona Andrew, President of the BVNA, and Samantha Morgan, Vice-President of the BVNA, for a question and answer session with Congress delegates.
To coincide with BVNA Congress, VN Council will also be holding its first ever meeting outside of London on Thursday 8 October at the Holiday Inn Telford, between 11am and 1.30pm. The meeting is open to members of the public and the veterinary nursing profession, but they must give the RCVS at least one week’s notice. Please contact Emma Lockley, RCVS Events Officer, on e.lockley@rcvs.org.uk if you wish to attend.
More details about the protection of title campaign can be found at www.rcvs.org.uk/vntitle.
Further information about Vet Futures, including the latest research and blogs about the future of the veterinary profession, can be found at www.vetfutures.org.uk
Animalcare has announced the launch of Identichip Ultra, a new slimline microchip with enhanced read range for smaller species.
The new microchip is 1.4mm wide and is inserted with a 15 gauge needle which is 50% slimmer than the needle used with standard microchips. The length of the mini microchip has been increased to 10.3mm to accommodate a longer ferrite rod which boosts the signal to the microchip scanner.
Animalcare says Identichip Ultra has been designed to offer a slimline microchipping solution for small species and breeds with a reduced compromise on read range.
Beverley Campbell, Identichip and Anibase Product Manager said: “We recognised the increasing trend for slimmer microchips and the benefit this offers for small species and breeds. We also know that mini microchips have a reduced read range which could ultimately lead to a microchip not being detected so we wanted to challenge this and bring a solution to the market.
"Identichip Ultra is as slim as the other mini microchips currently being offered but the increased length gives us a read range up to 24% further1. We firmly believe that there is a place for mini microchips in the market and while we have enhanced the read range versus other mini brands we still believe that standard size microchips should be used in larger animals. We would encourage implanters to always choose a microchip size suitable for that particular animal in relation to its size now and when fully grown.”
With compulsory microchipping of dogs due to be introduced in England, Scotland and Wales from April 2016 awareness of microchipping is increasing. However, Animalcare says it still feels there is a lot of education needed to ensure dog owners are prepared for the legislation. For this reason, it has produced a range of promotional materials including leaflets, posters, letter templates and digital stickers.
Identichip Ultra is available in a sterile packed syringe style implanter with a detachable needle for sharps disposal.
For further information speak to your Animalcare Representative.
1Based on a laboratory trial comparing mini microchips (1.4mm x 8.5mm), standard microchips (2.1mm x 12.5mm) and idENTICHIP Ultra (1.4mm x 10.3mm) using three different microchips scanners (RT100-V5, Halo Scanner and idENTICHIP Pocket Reader)
Ricochet, one of the UK's leading TV production companies, is on the hunt for dogs with unique personality traits or unusual talents for a forthcoming ITV television documentary.
The hour long programme will look into the characteristics, heritage and personality traits of the most popular dogs in the UK. It'll revolve around dog owners and the extraordinary stories they have about their pets.
Ricochet says it is looking in particular for funny, heart-warming or poignant tales highlighting the bond between dogs and their owners - dogs with unique personality traits or unusual talents, and dogs which have performed amazing feats or changed lives.
If you have an extraordinary dog, or think a client might like to take part, call the Assistant Producer, Beth, on 01273 224800 or email: dogbreeds@ricochet.co.uk
Blue Cross has announced the results from its National Equine Health Survey (NEHS) which show that lameness is three times more likely to be caused by conditions such as osteoarthritis in the limb rather than problems in the foot.
Blue Cross runs NEHS in May each year, in partnership with the British Equine Veterinary Association (BEVA). It is sponsored by SPILLERS and Zoetis and supported by the UK’s leading equestrian organisations and charities. This year saw a 35% increase in participation compared to 2014, with survey records returned for almost 15,000 horses, ponies, donkeys and mules.
The charity says that whilst of course the horse’s foot is fundamental to soundness and performance, NEHS results have shown consistently that limb lameness, as opposed to foot lameness, is in fact the biggest syndrome affecting horses.
In the latest survey, conducted in May, a total of 18% were recorded as lame. 13.5% of these were recorded as suffering with lameness such as osteoarthritis, also known as degenerative joint disease (13.9% in 2014 and 14.8% in 2013).
Meanwhile foot lameness was recorded in 4.5% of returns, a similar figure to previous years.
Josh Slater from the Royal Veterinary College, who is member of BEVA’s Health & Medicines Committee and analysed the NEHS data, said: “NEHS is now producing important evidence that is replacing subjective opinion. While the lameness figures were initially surprising, given that the foot has been generally regarded as the main problem area, the fact that these figures have remained consistent over the past three years gives constructive credibility to the data. Our findings will help owner vigilance with day-to-day healthcare as well as help prioritise on areas for future veterinary education and research.”
The six most notable disease syndromes identified in the 2015 National Equine Health Survey were:
23.2% of horses were reported as being overweight with a Body Condition Score of 3.5-5, continuing the upward trend seen in previous years (16.9% in 2014 and 7.8% in 2013). Next year’s survey will explore links between obesity and the possible associated rise of obesity-related diseases such as equine metabolic syndrome (which was reported in 2.4% of 2015 returns) and laminitis.
The survey also enables participants to report on any health problems not covered in the survey questions, giving them a chance to shape future survey subjects.
Gemma Taylor, Education Officer at Blue Cross explains: “This year 11% of our free text answers mentioned gastric ulcers giving a valuable insight into the prevalence gastric ulcer syndrome in the principally leisure horse NEHS population. As a result we will be adding new questions to the 2016 survey to help us find out more.”
The 2015 NEHS survey results are now available from http://www.bluecross.org.uk/nehs2015results. To register for next year’s survey, visit www.bluecross.org.uk/nehs
Ceva Animal Health has extended its Logic range of supplements with the launch of Logic Ease for dogs and cats.
Ceva says the new ‘soft chew’ supplements contain high quality active ingredients which have been developed to ensure the high standards that owners expect for their pets, adding that they allow owners to ‘treat’ their pets, knowing they are contributing to the health of their animal and reducing the desire to give unhealthy snacks.
The range for dogs comprises Logic EaseFlex, designed to help soothe active joints and support long-term mobility; Logic EaseLife for senior dogs, designed to help support mobility, coat condition, mind vitality and alertness; Logic EaseDerm to add moisture to dry, irritated skin and help maintain a healthy, shiny coat.
The range for cats comprises Logic Easeflex and Logic EaseBall to lubricate the digestive tract and enhance the passage of fur through the gut.
Abi Busk, retail business unit manager at Ceva Animal Health said: “The new Logic supplements will provide veterinary clinics with an extensive range of veterinary strength supplements that are so tasty that they can be given as treats.”
For further information on the Logic range, contact your wholesaler, call Ceva on 01494 781510, email cevauk@ceva.com or visit http://www.logicforpets.co.uk.
Elanco Animal Health has announced the launch of a Milbemax television advertising campaign to educate pet owners about the importance and ease of worming.
The 30-second advertisement will appear as pre-roll to video content on a number of websites from the end of August, and will broadcast on mainstream TV channels including ITV1, Channel 4, Channel Five, Sky, ITV2, ITV3, E4, More4, Film4, UKTV and Five Digital in mid-September to reach an estimated nine million people – of which nearly three million will be identified/targeted pet owners.
Elanco says the advert is designed to target female pet owners between the ages of 25 and 49 and drive them to seek further information and buy pet wormers from their local veterinary surgeon with the call to action: ‘Make an appointment with your vet to find out how easy worming your pet can be.’
Viewers watching the online advertisement will be able to click through to campaign specific pages on Elanco’s WormPatrol website - www.wormpatrol.co.uk/easyworming - where they can use 'Find a Vet', a worm risk checker and worming reminders to connect them with veterinary practices. The advertisement will also be available to view on the WormPatrol website.
The campaign is supported by a range of educational marketing materials and initiatives which are available to Milbemax customers from the vet section of the WormPatrol website or from their local Elanco companion animal territory manager.
The materials include a video to embed in practice websites and to use on social media, a subtitled version of the video for waiting rooms, a range of pet owner worm education materials, social media resources and SMS text message broadcasts.
Matthew Rowe, marketing manager at Elanco Animal Health, said: “Elanco is committed to encouraging responsible pet ownership; the new Milbemax advertising campaign will educate pet owners about the importance and ease of regular worming while driving them to veterinary practices for further information and to purchase pet wormers.”
For further information please contact your local Elanco Animal Health territory manager or email elancoCAH.uk@elanco.com.
The BVA has announced the results of a survey which found that 64% of small animal veterinary surgeons have been injured in the line of duty in the past year alone.
By far the most common injuries were scratches and bites (90% and 78% respectively), however 17% rated their injuries as either 'quite' or 'very' severe.
Whilst small animal vets were shown to be at the greatest risk of injury in clinical practice (compared to 61% of equine vets and 53% of production animal vets), the injuries sustained by production and equine vets were predictably more severe. 19% of production vets and 27% of equine vets rated their injuries as either 'quite' or 'very' severe.
BVA President John Blackwell said: Vets accept the daily risk of injury at work, but these figures highlight just how common injuries are for vets who care for pets. Rather than simply accepting this as an ‘occupational hazard’, veterinary teams should ensure they are taking all appropriate measures to mitigate the risks of working with animals whenever possible. BVA provides guidance for vets, for example on preventing and dealing with dog bites in the practice."
The RCVS has launched an online petition calling on Parliament to protect the title ‘veterinary nurse’ in law.
The petition follows on from the work done by the College earlier in the year, drawing up the ‘Veterinary Nurse (Protection of Title) Bill’ which was submitted to a ballot of the House of Lords in May by former RCVS President and Council member Professor the Lord Trees and received its first reading on 10 June.
Unfortunately, Lord Trees' Bill was drawn low in the ballot, so it is now thought unlikely - though not impossible - that it will be given time for a second reading in this parliament.
Nevertheless, the College is continuing to try and raise awareness of the issue, both amongst the public and parliamentarians. If the petition gains enough signatures, it should maximise the chances of the Bill being given a proper airing in parliament, this year or in the future.
Liz Cox, the Chair of VN Council, said: “We believe that the fact that anybody can call themselves a veterinary nurse is unacceptable. It means that there is potential for the public to be misled and for animal health and welfare to be compromised. Therefore we would urge veterinary nurses, veterinary surgeons and animal owners to sign this petition. With 10,000 signatures the Government is obliged to respond formally and take a stance on the issue; with 100,000 signatures the issue would be considered for a formal parliamentary debate.
“If we are successful with this campaign, the public will be assured that they are receiving the highest standard of nursing care for their animals from a genuine professional and by protecting the title we can remove any doubt about who is a veterinary nurse.”
In conjunction with the petition, the RCVS has also produced a template letter which the profession and public can use to write to their local Member of Parliament asking them to support the campaign. For example, the letter asks the MP to adopt the Veterinary Nurse (Protection of Title) Bill and enter it into a Private Members’ Bill ballot or introduce it as a 10-Minute Rule Bill.
The petition, and the campaign in general, has received support from the BVNA and the British Veterinary Association BVA.
Fiona Andrew, President of the BVNA, said: “BVNA has campaigned for the protection of the title of 'Veterinary Nurse' for many years. We are delighted that the RCVS is continuing the campaign with the addition of the online petition and letter template.
“We would ask all out members to sign the petition and write to their MP. We believe that this is an important step towards giving clarity and reassurance to the public, strengthening the profession and raising awareness of what veterinary nurses can do and enhancing animal welfare.”
John Blackwell, President of the BVA, added: “BVA is delighted to support the campaign to protect the title, as veterinary nurses are an essential part of the veterinary team and deserve full recognition for their roles. By protecting the title it not only recognises the skills of qualified veterinary nurses, but also gives clients confidence that their animals are receiving the highest standard of care possible.” Those who wish to sign the petition can do so on the UK Government and Parliament petition website https://petition.parliament.uk/petitions/106153 To find out more about the campaign, download a template letter to an MP and view the College's animated video about protecting the title, visit www.rcvs.org.uk/vntitle
The RCVS Disciplinary Committee has agreed to accept undertakings from a Dorset veterinary surgeon, Philippa Ann Rodale MBE, in which she requests that her name is removed from the RCVS Register of Veterinary Surgeons with effect from 31 July 2015, and undertakes never to apply to be restored to it.
The Committee met on Monday 17 August, resuming a hearing which had been adjourned on 20 July. The adjournment had been made to allow Ms Rodale time to submit formal responses to the charges against her and indicate whether she agreed with them. In the event, as outlined by a letter from her solicitors received by the College on 14 August, Ms Rodale declined to comment on the charges and did not admit to any of them.
Ms Rodale did not attend the hearing on 17 August, however, the Committee decided to continue in her absence, on the understanding that, as evidenced by her solicitors’ letter, she was fully aware of the hearing and had voluntarily waived her right to be presented and represented.
The original charges related to Ms Rodale’s standards of practice (in relation to issues such as biosecurity, hygiene, in-patient facilities, drug storage and the disposal of hazardous waste, among other things) and also to a test for Intradermal Comparative Tuberculin. The charges relating to her standards of practice did not have complainants, as the College raised the matters itself; with respect to the Tuberculin test charge, the Animal and Plant Health Agency, as the relevant body, raised no objection to the proposed course of accepting undertakings.
In accepting the undertakings, the Committee felt that a contested hearing that could take up to seven days and involve up to eight witnesses for the College and up to three for the Respondent would not be in the public interest. Furthermore, since the 20 July hearing, Ms Rodale had retired and closed her practice. The Committee also noted that there had been no previous disciplinary findings against her, in what was otherwise a long and unblemished career.
Ian Green, chairing the Committee and speaking on its behalf, said: “The Committee is satisfied that the undertakings offered by the Respondent protect the welfare of animals since the Respondent has now retired and is no longer in practice. It is also satisfied that the reputation of the profession is upheld since the undertakings offered go beyond any sanction which the Committee could impose at the conclusion of a contested hearing, were any of the Heads of Charge to be found proved. It considers that it would not be proportionate or in the public interest for there to be a lengthy contested hearing.”
Vet Futures has published the results of a survey of the profession in which only half of veterinary surgeons who graduated within the last eight years say their career has matched their expectations.The online survey gathered views from 892 veterinary students (via the Association of Veterinary Students) and 1,973 veterinary surgeons who had graduated within the last eight years, during May and June this year.Although 37% of graduates reported that their working lives had met their expectations, and a further 13% said it had exceeded them, this left 50% partly or wholly unsatisfied. Furthermore, 10% said they were considering leaving the profession entirely.The RCVS and the BVA say the results should be a “wakeup call” to the profession.Vets who have been qualified for five years or more were least optimistic about the future, rating their opportunities for career progression less positively than more recent graduates. They were also least likely to feel that their degree had prepared them for their current work. Meanwhile, only 34% of students felt that their degree was preparing them ‘very well’ for the work they wanted to do.73% of students intended to work in the UK, with most aspiring to work in small animal/exotic or mixed practice, although one in 10 was as yet undecided. Of the students, 45% said they wanted to become practice owners or partners. Clearly the reality is proving less enticing, because only 25% graduates shared the same aspiration. In addition, nearly double the number of graduates said they wanted to work outside clinical practice (18%), compared to students.When looking for a job, the three factors that both graduates and students agreed would have the greatest influence on their choice of career were intellectual satisfaction, location and a supportive environment.This last requirement chimes with the fact that among the most popular suggestions for improvement to the veterinary degree were compulsory modules on managing stress, personal development and work-life balance, alongside more teaching of business and finance skills, and extra-mural studies (EMS) placements in a wider range of settings, such as industry.BVA President, John Blackwell, said: “The drop off in career satisfaction for vets during this crucial first eight years in practice is something we can’t afford to ignore. It points to frustration over career development opportunities and dissatisfaction with support available in practice. For the veterinary profession to remain sustainable, and an attractive career choice for the best and brightest, we need to address these issues with some urgency.”RCVS President, Dr Bradley Viner, said: “We clearly need to address the disconnect between expectation and reality for many recent graduates. Reviewing the educational foundation of the profession is a thread that runs through many of the proposed actions that will be outlined in the Vet Futures report due this autumn. The teaching and assessment of non-clinical skills – both as part of the undergraduate curriculum and within postgraduate education – will be important, as will be the promotion of non-clinical career pathways.”The survey also covered issues such as students’ aspirations in terms of the type (size, ownership, sector) of practice in which they would like to work, and graduates’ future career plans. It also considers attitudes from both groups with respect to new technology.The full research report “Voices from the future of the profession,” can be read at www.vetfutures.org.uk/resources.
Animalcare has announced the launch of Clavubactin (amoxicillin/clavulanate) for dogs and cats, presented as 4-way split tablets in three strengths to ensure optimum dosing. The three strengths (Clavubactin 50, 250 and 500) contain 50/12.5, 250/62.5 and 500/125mg of amoxicillin and clavulanic acid respectively. Clavubactin 50mg is licensed for cats and dogs. The 250 and 500mg formulation is licensed for dogs only.
According to the company, the increased combined level of active ingredients, compared to some other clavulanate-amoxicillin products on the market, achieves recommended target weight dosing (doses always kept at 12.5mg/kg), even with animals of greater weight, minimising the risk of underdosing.
The 4-way split tablets are designed to facilitate easy and accurate dosing of all sizes of dogs and cats, from 1kg bodyweight (¼ tablet Clavubactin 50) to 50kg (1 tablet Clavubactin 500) and above.
The tablets come in aluminium blister strips of ten tablets in five packaging presentations (Clavubactin 50 and 250 are available in 100 and 250 tablet packs and Clavubactin 500 in 100 tablets).
Animalcare Product Manager Tony Liepman said "Clavubactin allows for optimum target weight dosing and together with the accuracy enabled by SmartTabs easy 4-way split, this gives peace of mind to both vet and client."
The product is supported by dosage charts and dispensing envelopes (the latter is available on request).
For further information contact Animalcare on 01904 487687, speak to your regional Animalcare representative or visit www.animalcare.co.uk/contact-us.
The VET Festival has announced a world-class line up of speakers for the two-day conference taking place at The University of Surrey in Guildford on the 5th and 6th September.
The organisers say that the presentations have been designed to be practical in nature and to provide delegates with useful, take-away information they can apply immediately in practice and that isn’t readily available in textbooks.
Forty-eight presentations will be staged over the two-days across four themed lecture strands: three for vets and a dedicated strand for Veterinary Nurses, although delegates are free to attend any lecture they choose.
The core themes for vets include Orthopaedics, Neurology and Oncology and Soft Tissue Surgery. The Veterinary Nursing strand will cover topics such as Anaesthesia, Arthritis, Cancer, Trauma, Spinal Nursing, Pain Management, Rehabilitation and Nutritional Advice.
Presentations include:
An overarching theme for the festival is ‘One Medicine’, the emerging global concept of combined human and animal medical advancement for the good of all species; Noel Fitzpatrick will give a keynote speech on Saturday 5th September on this subject.
On Sunday 6th September, the closing keynote speech will be delivered by Dr Jane Goodall DBE who will talk about her work as a British Ethologist, conservationist and UN Messenger of Peace and the importance of preserving habitats, species and biodiversity to the continuance of mankind.
A full speaker agenda is available at www.vetfestival.co.uk and attendance at the Festival can be added to delegates’ CPD records.
On Saturday evening, the Festival will host ONE LIVE, a music festival open to delegates, their families and the general public in aid of The Humanimal Trust, a charity inspiring advancement of healthcare initiatives in animals at the same time as humans. Headlining the concert will be Mike and The Mechanics with support from The Hoosiers and Hunter and The Bear.
Tickets for VET Festival cost from £99. There are discounted rates available for Veterinary Nurses and Students and groups of five or more vets or vet nurses can receive a group discount. For more information and to book tickets visit www.vetfestival.co.uk
The RCVS has launched a new animated video to help promote Practice Standards Scheme (PSS) accredited practices to the public, and explain the benefits of the scheme.
Launched in 2005, almost 60% of practices are now part of the PSS, which requires them to submit to a rigorous inspection every four years and meet a stringent standards across a wide range of areas including cleanliness and hygiene, facilities and equipment, staff training and development and customer service. Practices may also be subject to spot-checks between inspections.
Jacqui Molyneux, who heads up the RCVS Practice Standards Group said: “Our new video is a light-hearted explanation of the Practice Standards Scheme, how it can help animal owners decide which practice to go to and reassure them about the standards they can expect to find at an RCVS-accredited practice.”
The College says a similar version of the video will soon be available for RCVS-accredited practices to show to their clients, either on their own websites and social media channels, or in the waiting room.
Jacqui said: “Not only do we want to spread the word about the benefits of the Practice Standards Scheme and suggest animal owners look for the RCVS-accredited practice logo, but we also want to give accredited practices an engaging way of telling their clients about their achievement.
“Gaining RCVS accreditation is not easy, so accredited practices deserve every opportunity to demonstrate to their clients their commitment to supporting high standards of veterinary care. This fun two-minute video should help them do just that.”
Animal owners can search for an RCVS-accredited practice in their area, or elsewhere in the UK, using Find A Vet – the College’s online search tool – at www.findavet.org.uk.