Pfizer Animal Health and Central Veterinary Services are collaborating in a new venture to create a unified National Benchmarking Database open to all veterinary practices.
In what it says is an unprecedented move, Pfizer will integrate 15 years' worth of data from its Performance Index practice benchmarking service (formerly known as the Fort Dodge Index) with that of the Central Veterinary Services' Management Analysis Indices (MAI). These two benchmarking services have been in co-existence for a number of years, each using different databases. Combining the data from the participating practices within each benchmarking service will create a database of almost 300 practices, representing in excess of 10% of all UK companion animal and mixed practices. This, says the company, will provide a more accurate and relevant benchmarking of UK companion animal practice performance.
The first combined reports from this new National Database will be available in May providing a comprehensive analysis for the first quarter of 2012. For Performance Index practices, this will be available via a new web portal.
Participating practices will continue to access their reports and services independently via their respective portals for PI and MAI, but will benefit from the larger database providing greater accuracy, granularity and relevance of exactly who a practice chooses to benchmark itself against. This, in turn, should provide all participating practices with an even better understanding of both their critical success factors and where there are clear opportunities for growth. Pfizer says that as ever, practice data confidentiality will be guaranteed for all subscribing practices.
Ned Flaxman, Director Business Innovation, at Pfizer Animal Health said: "We have recognised that what veterinary practices really need is to be far more specific about who they benchmark themselves against. There is little relevance to a rural mixed practice in the Lake District employing 3 full time vets (FTVE) benchmarking themselves against a large 5 FTVE companion animal practice in the centre of Manchester - you are comparing apples and pears! My vision for creating the National Database was really to increase the business benefits of practice benchmarking and enable practices to compare apples with apples. With the new system, the large urban practice in Manchester should be able to compare its performance against other urban practices in the North of England employing 5FTVE!
"To ensure practices have accurate and relevant data from which to make informed decisions to grow and thrive in these turbulent conditions, the creation of a single national benchmarking database is the only sensible solution. Although we are effectively levelling the playing field by enabling other veterinary suppliers to offer benchmarking, we believe it is the right thing to do for veterinary practices and the market as a whole. For Pfizer Animal Health, the needs of our veterinary clients are the driving force for our business decisions, veterinary support services and product development."
Martin Barrow, Managing Director of Central Veterinary Services said: "We fully agree that a single benchmarking database is the right solution for the market. The creation of this National Database, open to all practices irrespective of their supplier, will provide the participants with unique tools to give them powerful insights for their practices' future continued success.
"MAI and the Performance Index have competed with each other for years and provided a very useful added value service for their respective subscribers but when we were approached to integrate the two databases, we immediately saw the bigger picture and recognised the significant benefits this could bring to a wider audience of UK veterinary practices.
"The national database uses open standards for data collection and data is accepted from all practices irrespective of which practice management system they use. We believe it is the right thing to do for veterinary practices and brings significant benefits to the whole veterinary profession."
Practices are urged to subscribe to the PI or MAI services either independently or through one of their practice development partners. Although run from a common database each service will continue to be provided with its own unique features.
For further information on Performance Index practices should contact their Pfizer Account Manager, email Pfizer at Vetsupportplusuk@pfizer.com.
For further information on MAI, practices should contact Central Veterinary Services at mai@centralvet.com, or telephone 01359 245310
The Veterinary Benevolent Fund has launched a short film about a veterinary surgeon's experience of severe depression and her inspiring recovery.
The charity says it hopes the film, published on the Vetlife website today, will encourage the veterinary profession to talk more openly about stress and depression in the workplace and will motivate veterinary employers to adopt best practice in supporting their staff's mental health.
Nick Short, the VBF Director responsible for the development of the Vetlife website, said: "We are so grateful to the veterinary surgeon concerned for having the courage to share her story and for her insights into what could be done to make recovery easier for other vets. We were delighted to hear that she felt she was treated well and got the help she needed from the Veterinary Benevolent Fund and the Veterinary Surgeons' Health Support Programme.
"Recent press reports have estimated that the cost to the UK economy of stress, depression and suicide is £26 billion per year. We know that the profession has a high incidence of these problems, so it follows that depressive illness must have an alarming economic effect on it. This means it is essential to invest in improving awareness and support.
"The VBF wants to produce more web videos on issues that veterinary surgeons, students or nurses commonly encounter such as debt, addiction, professional conduct or employment problems. However, we need to secure additional sponsorship in order to fund this work - each 5 minute video will cost about £2,500 to produce. If you or your organization would be interested in supporting this work, please contact the VBF office at 7 Mansfield Street, London W1G 9NQ, telephone 020 7908 6385 or email info@vetlife.org.uk. Donations can also be made online at www.justgiving.com/VBF"
Rory O'Connor, National Co-ordinator at the Veterinary Surgeons' Health Support Programme said: "Many of us will have mental health problems at some point in our lives but most can make a full return to work with the right support. As highlighted in the film, it is really helpful if employers are willing to explore adjustments to working conditions or to the working environment such as flexible working hours or changes to working responsibilities. I am always available to help both employers and employees with these kinds of discussions and we are currently developing content on mental health support in the workplace for the Vetlife website. All advice is completely confidential."
The film was made by John Somers and Ben Sheriff at the University of Exeter using an actress to speak the words of the veterinary surgeon.
National Veterinary Services has launched NVS Webshop, an online veterinary shop that practices can bolt on to their own website, or setup as a standalone online shop.
NVS says the shop, which is branded with your practice livery, includes the following features:
For more information visit: http://www.vet2pet.co.uk, email: salesandmarketing@nvs-ltd.co.uk or call 01782 770326.
In case you missed the email last month, Novartis Animal Health has announced the launch of Atopica for Cats (cyclosporine oral solution, 100 mg/ml), a treatment for chronic allergic dermatitis.
This disease, which is apparently one of the most common reasons for pet owners to take cats to the veterinary surgeon2, can be difficult to diagnose and causes itching and associated chewing and licking, skin lesions and loss of hair. Atopica for Cats is the first medication approved in the UK specifically for allergic dermatitis in cats.
Novartis says the new product provides relief from the uncomfortable and recurrent itch/scratch cycle, and the majority of improvements are seen in the first four weeks3-5. The company also says that in clinical trials, 84 per cent of cats diagnosed with allergic dermatitis were considered to be "uncomfortable" at the start of the study5. After six weeks of treatment with Atopica for Cats, 78 per cent of cats were considered "comfortable" with satisfactory levels of grooming3 - a key indicator of a healthy cat. Additionally, Atopica for Cats is proven to significantly reduce unsightly and painful skin lesions and has a proven safety profile.
Anne-Laure Driscoll, Atopica Brand Manager, Novartis Animal Health UK, said: "Veterinarians and pet owners understand the discomfort and frustration of an itchy pet. We are pleased to add Atopica for Cats to our proven family of Atopica products, offering an effective treatment for cats suffering from the extreme discomfort associated with allergic dermatitis."
Developed specifically for domestic felines, Atopica for Cats is an oral solution which Novartis says is easy-to-dose and administer. In studies, approximately one-third of cats took the medicine in their food and two-thirds were dosed directly into the mouth3,4. According to the company, the product offers a unique mode of action that specifically targets immune cells such as the T-lymphocytes involved in the allergic reaction. In this way, Atopica for Cats blocks the production of inflammatory cytokines, molecules that fuel the allergic response, breaking the recurrent itch/scratch cycle.
Dr. Keith Hnilica, DVM, MS, MBA and DACVD, and author of Small Animal Dermatology: A Color Atlas and Therapeutic Guide (3rd ed), said: "Atopica for Cats has the potential to change how our profession treats the itchy cat. For the first time ever, we have a safe, highly effective, approved treatment for cats with allergic dermatitis. And because Atopica for Cats is not a corticosteroid, I can prescribe it for long-term use without worrying about the health risks that can be associated with steroids."
References
The clinic offers Specialist care primarily for patients with osteoarthritis pain, but also those with chronic pain caused by other conditions, such as cancer, dental and ear diseases, spinal disease and feline hyperaesthesia syndrome.
BVS says cats and dogs coming to the clinic will get the highest level of care with a specialist assessment from Jo, who also also works closely with the orthopaedic and neurology services to offer a global and holistic approach.
The assessment will identify signs of chronic pain, gauge the severity, and also evaluate the impact of the condition on the animal’s quality of life.
Jo says it is important to identify these conditions as early as possible, as instigating pain management early helps to dampen down pain signals and reduce overall upregulation of the pain pathways.
To that end, Jo uses validated clinical metrology instruments (owner questionnaires) to measure the severity of pain, especially during initial appointments.
Should a condition be detected, Jo and her team will be able to offer pharmacotherapy, intra-articular and epidural injections and acupuncture.
Jo also works closely with physiotherapists and hydrotherapy services, which can be used as adjunctive therapy.
Jo said, said: “Many cats and dogs will experience chronic pain. These cases need to be thoroughly investigated to ensure that the cause of pain is properly identified and treatment quickly provided. We are very pleased to be able to open our new chronic pain clinic for cat and dog owners in the South West today to provide this essential service.”
https://www.bristolvetspecialists.co.uk
Remend Corneal Gel is used to aid the healing process of superficial corneal ulcers in dogs, cats and horses while Remend Dry Eye Lubricant Drops is designed to give long-lasting moisture and lubrication for dry eyes in dogs.
https://www.tvm-uk.com
Located on the Longbridge regeneration site near Birmingham, Blaise Referrals is IVC's first purpose-built, multi-disciplinary hospital in the UK and the company says it provides a blueprint for its future hospitals, with a clinician-led building design and a nurse-led clinical floor, both of which are fairly new practices for the profession.
Blaise Referrals will accept patients from first opinion practices across the UK and offer a wide range of services including orthopaedic and soft tissue surgeries, neurology, cardiology, internal medicine.
The hospital has a state-of-the art intensive care unit with a dedicated ICU team which can support other hospital departments with its advanced facilities.
The 36,000 square foot hospital also boasts a 1.5T Siemens MRI, a 64 slice Siemens CT scanner, multiple ultrasound machines and both fixed and digital radiography machines.
The team at Blaise is led by clinical director Former Member and hospital director Julie Davis, both of whom have been hard at work over the last year amassing a team of veterinary professionals across multiple disciplines including Jacques Ferreira as head of anaesthesia, Jennifer Raj as head of internal medicine and Carlo Anselmi as head of diagnostic imaging.
Andy said: “We’ve worked incredibly hard to get to this point and I know I speak on behalf of the whole team here at Blaise when I say we are thrilled to officially be able to welcome pets and owners from all around Birmingham and the Midlands.
“Recent years have seen an ever-increasing need for specialist referral services in the veterinary industry and we are here to answer that demand by providing excellent high-quality and professional care for pets who need it.”
www.blaise-referrals.com
The Libel Reform Campaign is asking supporters to lobby their MP to make sure that a reform of libel law gets into next year's Queen's Speech, which sets the legislative agenda for 2012.
Two cases in particular serve to highlight the impact of current law on the open discussion of medical science, that of the British Chiropractic Association vs Simon Singh (the author and Guardian journalist) and Matthaias Rath, a vitamin pill manufacturer vs Ben Goldacre (also an author and Guardian journalist).
The proposed new law will, amongst other things, help safeguard free and robust debate about veterinary science, so I urge you to lobby your MP. You can do that by clicking here.
Hill's Pet Nutrition has reported some early results from its '60 Tonnes in 6 Months' pet weight loss campaign, which started 2 months ago.
The company says that although there is only preliminary data available from 33 practices, it's clear that the campaign is working, with each practice involved reporting on average over 10 Kg weight loss from their patients. However, many practices are holding on to send in results until their patients have reached their final targets, so more data is expected.
Hill's says that some practices have had great success using its PR kit, generating positive coverage in local newspapers. Sara Locke, Associate Customer Marketing Manager is reminding practices that January is the traditional time for 'dieting fever' to hit the headlines after the indulgencies of the festive season. She said: "If you have one of our PR kits, don't forget to send out your pro forma press release - it's not a big task to customise it with your practice details and you could find yourself making a big splash locally at a time when we know interest will be heightened."
As part of the campaign, Hill's has also produced a series of nurse webinars, the last of which was on exercise and rehabilitation programmes for overweight pets and contains tips on how to develop a personalised exercise programme that fits with the owner's lifestyle and reflects the pet's capabilities and level of mobility. The webinar can be viewed here: https://hillsvet.webex.com/hillsvet/lsr.php?AT=pb&SP=EC&rID=13881732&rKey=E1182C100CB53476
Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.
The 2012 edition of the NOAH Compendium of Data Sheets for Animal Medicines has been published and a free copy sent to each veterinary practice in the UK.
This edition has a redesigned cover, developed for NOAH's 25th anniversary which took place this year. It contains data sheets from 32 companies which can be accessed through colour-coded indexes. The book also includes the up-to-date edition of NOAH's Code of Practice for the Promotion of Animal Medicines.
NOAH chief executive Phil Sketchley said: "This book - along with the online version - is a major part of NOAH's efforts to help provide prescribers and users of animal medicines with information to assist the appropriate and responsible use of all animal medicines."
He urged prescribers not to forget the back-up that company advisors can give to assist a prescribing decision: "The compendium also includes another vital resource - the contact details for each company. Company veterinary and technical advisors have detailed knowledge about their company's medicines at their fingertips. They are ready to talk to prescribers about the use of a medicine in a particular animal or in a particular situation, as well as to explain any queries about the data sheet," he said.
If your practice has not received its copy, contact Ruth Herbert at NOAH (r.herbert@noah.co.uk).
Extra copies are also available to order now, for £42. There are special prices for bulk orders.
Ceva Animal Health, manufacturer of Feliway and Adaptil, is making a last call for nominations for its awards for animal welfare, which must be received by 27th January 2012.
The inaugural awards, which take place during WSAVA/BSAVA/FECAVA Congress in Birmingham in April, formally recognise veterinary professionals and individuals who have gone the extra mile to improve animal welfare both in practice and beyond. The awards feature three categories:
Prizes include a trip to New Zealand WSAVA in 2013 for the winner of the Chris Laurence Vet of the Year Award, a trip to a European Animal Welfare Congress for the winner of the Welfare Nurse of the Year Award and £1,000 worth of travel vouchers for the winner of the Pet Lover's Welfare Award.
Nomination forms can be downloaded from www.ceva.co.uk. Nominations should consist of full details about why the nominee deserves to win. Judging will be based on support materials such as case studies, examples and pictures, demonstrating the nominee's commitment to animal welfare. Anyone, whether a veterinary professional, pet owner or animal lover can nominate. All those who have nominated someone for an award will be entered into a prize draw to win £250 of high street vouchers.
For further information, telephone Ceva Animal Health on 01494 781510, email welfare.awards@ceva.com or contact your local Ceva territory manager.
Henry Schein, Inc. has announced the acquisition of Veterinary Instrumentation, the supplier of surgical instruments and implants to veterinary surgeons in the United Kingdom.
Stanley M. Bergman, Chairman and Chief Executive Officer of Henry Schein said: "We are delighted to welcome this highly regarded company to the Henry Schein family, and very pleased that founder John Lapish and Managing Director Steve Fletcher will continue to drive the business forward.
"The success of Veterinary Instrumentation closely parallels the cornerstones of Henry Schein, including a deep understanding of customer needs, innovative solutions, superior product quality and customer service, and a trusted advisory relationship with our customers. Reinforcing our existing animal health business in the U.K., we look forward to strengthening our relationship with veterinary customers in this region, and bringing the Veterinary Instrumentation product portfolio of high-quality surgical specialties to a growing number of veterinarians across Europe, the United States and Australasia."
Veterinary Instrumentation was founded by John Lapish in 1986 in Sheffield, England, where the business and distribution operations are currently conducted from a single facility. Working as a small animal orthopaedic surgeon in the late 1970s, Mr. Lapish began designing and developing a range of instruments specifically for veterinary surgery, initially for his own use. As requests for these products increased, the market need became clear and Veterinary Instrumentation was formed, in particular to meet the needs of orthopaedic surgeons focused on small animals.
Mr Lapish said: "We look forward to contributing to the continued growth and success of a leading supplier of companion animal health products and services in the United Kingdom and to becoming part of a global leader in the distribution of health care products and services.
"The expertise that we bring in the area of veterinary surgical instruments will complement Henry Schein's broad offering, and our customers will benefit greatly from the global resources of a company that has quickly become an animal health care product and service leader on three continents."
With approximately 60 percent of sales in the U.K., and the balance split fairly evenly between Europe and the rest of the world, Veterinary Instrumentation has 20 employees, including a team of eight Veterinary Technicians who advise customers on the most appropriate procedures and instrumentation.
Veterinary Instrumentation sales for the 12 months ended September 30, 2011 were approximately £6.7 million ($10.8 million). Financial terms of the transaction were not disclosed.
The company says many in the profession are unaware of what PCA's can do, which means they're often not used to their full potential and instead wind up doing the cleaning.
The CVS PCA Hub is intended to help staff develop all of the attributes required of a great veterinary PCA, with courses covering theatre practice, dispensary, lab skills, consulting skills, neonatal care and inpatient care.
Training ranges from short bite size learning to an in-depth Level 2 Certificate in Veterinary Care Support Apprenticeship.
The PCA Hub has been made available to all CVS staff in both clinical and non clinical roles, and the company says many of the courses are free or trainees can use their CPD allowance.
Rob Kelly, Head of Clinical Veterinary Education at CVS, said: “We want our Patient Care Assistants to have better job satisfaction and to make their day-to-day jobs more rewarding.
"We also want practices to understand the skills they have and to use them to their full potential, whilst freeing up other clinical staff to do other jobs.
“So this new hub for the first time provides all of the training, resources and support required by our Patient Care Assistants - in a one-stop-shop.
"The courses have been specifically designed to provide our PCAs with their own continuous professional development.
"A lot of PCAs will also go on to become student vet nurses, so giving them this foundation will hugely help them with their future studies.”
cvs-knowledgehub.com
Dr David Reese, Director of VetCT Australia and a Diplomate in veterinary diagnostic imaging will present: "Leveraging CT to Diagnose and Manage Unusual Pets", followed by a Q&A session.
David said: “This webinar is a fantastic opportunity to share knowledge about optimising imaging for exotic animals to reach an accurate diagnosis.
"The field of exotics imaging has rapidly advanced in recent years.
"With the increasing use of CT alongside traditional radiography, we can see so much more and provide high-quality reports to our client practices that empower them to give great care.
"We’re excited to support Exotic Vet Support with this CPD programme.”
Attendees will also receive an exclusive discount for the Exotic Vet Support Asia-Pacific (EVSAP) Conference 1st-2nd March 2024 in Sydney.
A recording of the webinar will be available after the live session, and for attendees of the EVSAP Conference.
Register here: https://vetct.zoom.us/webinar/register/WN_i_8KgMbPSeGZ-i7AbxaDqw#/registration
Gordon Hockey has been appointed Acting Registrar at the Royal College of Veterinary Surgeons.
He succeeds Jane Hern, who had been Registrar for 15 years before deciding to move on to pursue other interests.
Gordon, who is a qualified pharmacist and barrister, has been at the College for the last 13 years as Head of the Professional Conduct Department and Assistant Registrar.
Meanwhile, the College says it is giving consideration to the future scope of the Registrar and Secretary's roles, as the Officer team begins the recruitment process.
Eleanor Ferguson has taken over as Acting Head of the Professional Conduct Department.
The new Chestergates ophthalmology service will offer a wide range of treatments for eye conditions, including: cryotherapy, corrective lid surgery, rhytidectomy, nasal fold ablation, cherry eye and scrolled cartilage, keratotomy, keratectomy, pedicle conjunctival graft, corneo-conjunctival transposition, bioimplants for corneal reconstruction, glaucoma diagnosis and monitoring, management of dry eye (KCS) and neurological dry eye, retro-bulbar disease investigation and treatment, cataract assessment, and intracapsular lens extraction.
The service will be led by Chestergates Advanced Practitioner in Ophthalmology, Endika Garcia MRCVS DVM PGCertSAOphthal.
Endika graduated in 2016 from the University of Valencia, completed a rotating internship, then worked for a few years in different hospitals in Spain, before moving to the UK, enrolling on the BSAVA Certificate in Small Animal Ophthalmology and being awarded Advanced Practitioner status.
Endika will be supported by a 25 strong specialist nursing team, four nurse students, one lab technician, two sterile technicians and a team of receptionists and support colleagues.
Consultations and surgical procedures will be offered at Chestergates Veterinary Specialists on Mondays and Thursdays between 8am and 5pm.
https://chestergates.org.uk/referral-services
The University of Bristol's Langford Veterinary Services (LVS) has announced the completion of its new clinical facilities.
The first phase of the £13 million development includes a new small animal surgery building, comprising five theatres, an ICU, a dedicated anaesthesia induction and recovery and an imaging suite.
The imaging suite comprises a 16-slice CT scanner, for small animals and horses, conventional digital radiography with a DR system, a high-resolution fluoroscopy, diagnostic ultrasound, echocardiography, scintigraphy and a high resolution 1.5 tesla MRI scanner available seven days a week.
Lynne Hill, Chief Executive of LVS, said: "The new facility provides state-of-the art diagnostic imaging facilities at all times, to help the animals under our care."
LVS highlights the case of Gainsborough, an eight-year-old Irish draught gelding, to illustrate the benefits of its new facilities. The horse, used for jumping and endurance, was initially presented to the Equine Hospital in October 2010, with clinical signs including nasal airflow obstruction and discharge, which was limiting his athletic capabilities.
Using videoendoscopy and radiography, a space-occupying mass was diagnosed in the paranasal sinuses impinging into the nasal cavity. With the horse conscious, but sedated, using regional local anaesthetic nerve blocks, the bulk of the mass was removed and he returned to work. However, the owner reported a recurrence of the clinical signs and he was returned to the clinic for reassessment.
The new imaging suite, only one of a few such units in the UK, has been adapted to enable the imaging of a horse's head while conscious using a frictionless air plinth. The adaptation allows detailed imaging of both bone and soft tissue structures within a horse's head, without requiring a general anaesthetic.
Using the new imaging suite, Gainsborough's CT examination revealed a portion of the mass, which had been inaccessible to the previous keyhole surgery, had expanded into the nasal cavity. The detail of the images enabled careful planning of a second operation that facilitated removal of the large remnant of the mass, which appeared to be benign, with minimal collateral trauma.
In addition to imaging the heads of conscious horses, dogs and cats are able to undergo complete body scans using the same unit while anaesthetised. As well as enabling detection and diagnosis of lesions without invasive or painful tests at an earlier stage, the unit will facilitate operative planning and add to the body of knowledge of disease pathogenesis.
For more information about LVS, visit: http://www.langfordvets.co.uk/
Norbrook Laboratories has launched powder and paste versions of Noroquin - its glucosamine-based supplement range - for horses.
Noroquin contains the active ingredients glucosamine, chondrotin sulphate, manganese sulphate, zinc sulphate, absorbic acid and N-Acetyl-D-Glucosamine, designed to maintain healthy cartilage, promote joint management and keep horses mobile.
Michelle Jones, Brand Manager at Norbrook said: "In recent years, horses are increasingly competing longer which means maintaining the longevity of the horse is vitally important for long term success. 60% of lameness is related to osteoarthritis and is regarded as the major cause of disability in the athletic horse.
"With increasing reliability on nutritional supplements and concerns from horse owners about their aging horse, our Noroquin for Horses range can be offered as alternative to traditional pain management products indicated for musculoskeletal ailments or alongside them as a completely safe addition to a joint management programme."
Michelle added: "The Noroquin paste for horses is a highly palatable apple flavored paste that can be fed directly to the horse as a tasty treat and offers an alternative to traditional methods while the Noroquin powder for Horses is a highly palatable powder that can be mixed with food. The product is available in handy single-use sachets for accurate dosing and waterproof 1kg tubs."
Noroquin Powder and Paste for Horses joins the newly launched tasty tablets for dogs and cats and powder for cats in the Noroquin range. It is available from wholesalers.
Following the announcement from the Dogs Trust that the number of stray and abandoned dogs has reached an 11 year high, Pedigree has launched it's fourth annual Adoption Drive.
The campaign, which seeks to raise awareness and funds for the thousands of strayed and abandoned dogs in the UK, comes at a time when recent statistics put the number of dogs being picked up by local authorities in the last year at 126,176 - the worst in over a decade.
Since its launch, The Pedigree Adoption Drive has raised over £1million for rescue centres up and down the country who are working tirelessly to find new and loving homes for abandoned dogs. Last year alone, grants of almost a quarter of a million pounds were distributed to 34 rescue homes and went towards funding the vital refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.
TV presenter and wildlife vet Steve Leonard, who is supporting this year's campaign, said: "Rescue centres across the country are at capacity due to the overwhelming number of stray and abandoned dogs in Britain - a number which is sadly still on the rise. We need to work together to make people aware of this issue and educate them about both the benefits and commitment involved in owning a dog. The funds and support generated by this campaign, help to give abandoned dogs everywhere a second chance at the loving homes they deserve."
During the campaign, Pedigree is sponsoring Pete Wedderburn's blog on www.vetnurse.co.uk
Veterinary nurse, Lucy Woodburn, of Three Rivers Veterinary Group in Suffolk, has won a year's worth of Continuing Professional Development courtesy of The College of Animal Welfare.
Lucy won the prize of a CPD Passport worth £285 in a competition held at the British Veterinary Nursing Association Congress. She said: "I am delighted to have won the CPD Passport competition at BVNA Congress. I really plan to make the most of it and attend as many courses as I can over the coming year."
The College of Animal Welfare says the CPD Passport scheme has been designed specifically to provide qualified veterinary nurses with an affordable way of keeping up with their required CPD hours. For a one off payment of £285, CPD Passport holders can attend an unlimited number of CPD courses at any of The College of Animal Welfare's centres for a whole year.
For more information on the CPD Passport scheme please visit http://www.caw.ac.uk/ or call 0844 372 9410.
Fiona Knight, a Customer Care Manager from the Woodcroft Veterinary Group in Cheshire, has won the 'Petplan Insurance Advisor Award 2011'.
The award, announced at the British Veterinary Nursing Congress in Kettering, recognises the hard work and dedication that Petplan Insurance Advisors do to highlight the importance of insurance to pet owners.
Fiona said: "It was such a shock to actually win the award, I'm very pleased!. All the finalists, including me, have worked incredibly hard to carry on promoting something we feel so strongly about. It's not something we can do on our own which is why I am so grateful for the dedication and support from my team at the practice.
"The Petplan PIA is such a great scheme as it helps increase the awareness of pet insurance, and really helps owners have financial security and their pets get the best treatment should anything happen."
The finalists were judged by Petplan Business Developers Lisa Allen and Spencer Jones.
Spencer said: "All three finalists have worked extremely hard to educate pet owners about pet insurance so that they are able to give their customers informed and up-to-date advice, however Fiona's commitment and dedication really stood out and she is a very deserving winner."
As part of her award Fiona receives a 16GB Ipad2 with WiFi, worth £399. The other finalists were Harriet Goulden, veterinary nurse at the Feldon Veterinary Centre in Leicestershire, and Alison Sawyer, receptionist at Medivet in Watford.
For information on how to become a PIA contact Vetline on 0800 316 8800 or alternatively log onto www.petplanpia.co.uk.
Elanco (maker of Comfortis) has released the results of a survey of 1006 dog owners which showed that nearly half are not aware that turning on their central heating can cause pupal fleas to hatch and go in search of a host to feed on.
50% of those questioned said their dog has had fleas at some point. Of those, 79% said their dog gets infested at least once a year. 20% said they did not believe fleas would be found in the carpet, dog bedding and soft furnishings, and over a third didn't treat their carpets or soft furnishings when their home became infested.
Elanco says it has extended its range of practice support materials available to help educate dog owners about flea infestation and the benefits of veterinary prescribed flea treatments. They include client leaflets, waiting room posters and assistance with bespoke direct mail client communications.
For further information, contact your local Elanco Animal Health key account manager.
The Veterinary Marketing Association has announced details of a new award for public relations, open to veterinary practices and companies.
The VMA says this award is to recognise the value that media and public relations can add to the marketing mix. It will be awarded to the company or veterinary practice that has delivered the most innovative PR campaign during 2011, as judged by a panel of industry professionals.
Organiser Claire Edmunds said: "The VMA Awards has become a coveted event for those involved in the animal health industry to showcase their marketing achievements. A range of categories has evolved since the awards began over 20 years ago, for marketing, creative communication and new media campaigns. However, we felt that an award for PR was required to complete the marketing mix".
Jane Manning from award sponsor Splash Marketing & Communications said: "We felt it was time to give the opportunity for those involved in PR to obtain the recognition they deserve alongside their creative colleagues.
"An effective PR campaign can be a highly influential marketing tool, so it's great news that the VMA has added this new award category. We hope that companies and agencies serving the animal health sector will embrace this new opportunity to showcase their creativity and hard work".
The award is for the most innovative PR initiative published during the year. This can be a single 'one-off' event or article, or a sustained campaign over a given period. The winner and two highly commended entries will be awarded at the VMA Awards on Friday 9th March 2012 at Shakespeare's UnderGlobe Theatre, London.
Further information on the awards and ticket application forms are available at the VMA's website - http://www.vma.org.uk/ or by calling 0844 561 6157. The deadline for entries is Friday 27th January 2012.
Royal Canin has launched a new Skin Care family of dermatological diets, designed for the nutritional support of skin function in dogs with dermatosis unrelated to food intolerance or allergy.
At the same time, Royal Canin has also launched DermAlliance, a campaign to improve skin care knowledge in general veterinary practice. The 2011/2012 DermAlliance campaign will include educational initiatives such as free CPD webinars, a training roadshow, case study collaborations and competitions to win skin disease reference materials.
Gudi Stuttard BVSc MRCVS, Royal Canin's Veterinary Support Manager, said: "The Skin Care diets (available for adult dog, adult small dog and junior small dog) offer veterinarians a proven1 option for the nutritional management of dogs with common skin problems.
She added: "The large volume of skin cases we see in general practice necessitates a certain level of expertise in small animal dermatology and we believe our new Skin Care range, coupled with the creation of our dedicated DermAlliance educational campaign, will help promote greater clarity in an often confusing clinical area."
According to Royal Canin, Skin Care diets help in the nutritional management of dogs with reactive skin; they contain a patented complex to help maintain the barrier effect of the skin and high levels of essential fatty acids to help support healthy skin reactions. They also contain a synergistic complex of antioxidants to help support natural defences, and nutrients to help maintain a healthy digestive system and contribute to good oral health.
Reference
1 In a multi-centre trial on 47 dogs, the average CADESI (canine atopic dermatitis extent and severity index) score of all dogs improved by a factor of three over three months of being fed Skin Care exclusively. Average CADESI scores increased again after dogs returned to their original diets.
The Registrar and Secretary of the Royal College of Veterinary Surgeons, Jane Hern, has announced that she will be standing down at the end of the year.
After 15 years in the job, Jane says she has been pleased to oversee a number of significant reforms and new initiatives in her time leading the organisation, but has decided that it is time to move on and pursue other interests.
The College says it is now embarking on a comprehensive review of its governance, committee and management structures, during which the Officers and Council will consider how best the executive should be led in future.
Jane said: "I have greatly enjoyed my time with the College and the Trust. Working with a profession held in such high regard by the public has been a real pleasure. I wish veterinary surgeons, veterinary nurses and all my colleagues all the very best for the future."
The President, Dr Jerry Davies said: "The Royal College has been very fortunate in having the benefit of Jane's wisdom and guidance for so many years, and we wish her every success in the future."