Elanco has published a series of online video tutorials for practices that need help setting up and running a business presence on Facebook and Instagram.

The five-part series, which is hosted on Elanco’s customer portal MyElanco.co.uk, covers topics including managing social media communities, how to build a presence using social media advertising and how to respond to new regulations around personal data.

According to a report on Bloomberg, Facebook is reported to be on track to have 32.6 million regular users in the UK despite its falling audience of younger users. Meanwhile Instagram's UK user base was believed to be 16.7 million at the end of 2017. Hence why 81% of small and medium businesses are reported to use some kind of social platform.

Elanco Customer Experience Manager Matthew Rowe said: "The global popularity of social media sites means people now expect businesses to have a social media presence and veterinary practices are no different.

"More veterinary practices are launching business profiles, recognising how vital it is to have a social presence so they can engage with their clients outside of the consultation room. But we realise that it can seem like an intimidating and complex process. 

"The workshops have been created to help more vet practices get started with social media and gain more confidence to make the most out of it for the benefit of their business."

To watch the videos, register at MyElanco.co.uk and visit: https://www.myelanco.co.uk/CPD/video-workshop-part1