Virbac has launched a new marketing campaign designed to drive pet owners into their veterinary practice to buy Veterinary HPM, the company's 'hyper-premium', high-protein, low-carbohydrate pet food for cats and dogs.

According to the company, two promotional videos it prepared for social media have already reached more than 1.7 million people in the first two days of the campaign.

Virbac says that some of the UK's best loved pet influencers will also be promoting the campaign to their followers over the coming week.

What is a pet influencer, anyway? Someone who influences pets? I picture a Barbara-Woodhouse sort of character surrounded by a rapt audience of dogs: "Come on now, dogs, eat Veterinary HPM, it really is properly yummy, and sooo good for you."

I digress. 

As part of the campaign pet owners will be able use an online protein calculator to check whether their current pet food is providing optimal levels of protein to their pet.

Pet owners will also be able to locate their nearest veterinary practice stockist using a new locator tool on the Virbac website and benefit from a discount voucher for their first Veterinary HPM purchase, which can only be redeemed in participating veterinary practices. 

Tracey West, Nutrition Manager at Virbac, said: "Nutrition plays such a key role in the long-term health and well-being of our pets, and veterinary practices play such a key role in educating pet owners on this important subject.

"We’re delighted that as part of our ‘pro-veterinary’ strategy for Veterinary HPM, we will be able to help drive pet owners back into veterinary practices with this campaign."

For more information, speak to your Virbac Territory Manager.  

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.