Virbac has announced the launch of VeggieDent Fr3sh Dental Chews, designed to reduce canine halitosis.

The new chews incorporate Fr3sh technology, which Virbac says cleanses, cools and addresses the digestive causes of bad breath.

According to the company's research, the new chews provide significant daily breath improvement from Day 1 for a full 24 hours1, as well as continued breath improvement over a 2-week period. 90% of owners highlighted an improvement in bad breath following use of the chews1.

Virbac says the product is also scientifically proven to reduce calculus and plaque when given daily.

Product Manager Claire Lewis said: "With 2 out of 3 pet owners having a least one dog with bad breath3, we are delighted to be able to add new VeggieDent Fr3sh to the Virbac range of oral healthcare products."

For more information, contact your Virbac Territory Manager. 


  1. Chala V, Chaix G, Navarro C, Espuna G. Evaluation of breath freshening effect in dogs following chew administration: an open field trial. Voorsjaardagen congress, The Hague, NL, April 2018 (accepted for communication).
  2. Clarke DE, Kelman M, Perkins N. Effectiveness of a vegetable dental chew on periodontal disease parameters in toy breed dogs. J Vet Dent. 2011;28(4):230–235.
  3. Data on file, Kynetic market research, 2016. Virbac.

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