Bayer Animal Health, maker of Advocate, has announced that it will be running its 'Be Lungworm Aware' campaign in April.

The company says the campaign aims to help raise awareness of Angiostrongylus vasorum amongst dog owners and support the veterinary practice as a source of further information. The initiative will be backed by a national TV and print advertising campaign.  Media vet Joe Inglis will also be supporting the initiative and will be talking about Angiostrongylus vasorum during a series of radio and web broadcasts.

Bayer has produced new support materials, including an updated lungworm PR pack. The materials are designed to allow veterinary practices to educate owners on the disease, whilst helping to raise the profile of the practice in the local community.

Meanwhile, the research carried out by the company has revealed some interesting insights into dog owners' understanding of lungworm.

Despite awareness being fairly high with nearly half of owners claiming to know about the condition, 84% of this group did not know any of the clinical signs associated with the infection, while only 60% were aware that the disease could be fatal if left untreated.   Understanding of how dogs become infected was also relatively low with only 24% of owners recognising the role of slugs and snails as the intermediate host for the parasite.  As well as playing a vital role in alerting owners to the emergence of the disease, the veterinary practice was cited as the primary source of information that owners would refer to if they needed advice on treating this parasite.

Eric Morgan from the University of Bristol said: "Angiostrongylus vasorum appears to be continuing its spread to new locations in the UK. It is therefore important that dog owners are educated on the infection and the signs to look out for, to enable them to seek treatment before it is too late."

For further details, or to order the new practice materials, please contact your Bayer representative or ring 0845 2574798 quoting 'Be Lungworm Aware'.

Practices will be able to offer customers increased support for their worming programmes in 2010, as part of a new initiative from Eqvalan® manufacturer, Merial.  

Eqvalan product manager Claire Edmunds said: "The SMART worming campaign is designed to encourage owners to Simply Monitor, Assess Risk and, if necessary, Treat with the most appropriate wormer.

"We know that worming can be confusing for horse owners, so the SMART approach is designed to help them manage their worming programmes more easily, whilst also ensuring that wormers are used in a way that may help prevent the development of resistance.

Practices purchasing Eqvalan Duo during February and March can get 4 tubes free when they purchase 20. In addition, to kick start the SMART campaign for each order on the above offer, Merial will supply 20 free Worm Egg Count vouchers worth £10/€10 each. For those practices with their own testing facilities, the company is also offering promotional support to help encourage increased uptake and client buy-in.

Claire added: "As well as continuing with the successful free worm egg count campaign available for practices during February and March, owners will also have access to a personalised on-line planner, as well as text and email alerts.

"The campaign is being supported with new point of sale material and a prominent consumer advertising campaign. In addition we also have an extensive VN SQP CPD training programme planned for 2010. 

"With the consensus of expert opinion on the future of worming firmly behind the use of targeted programmes incorporating worm egg counts, there has never been a more important time to get closer to clients and help them with their worming strategies."  

If you would like further information, please contact your local territory manager or call the Merial Customer Support Centre on 0845 601 4236. 

Defra has confirmed that equine infectious anaemia (EIA) has been detected in two horses in Wiltshire following importation from Romania via Belgium.

The premises is currently under restriction and the two infected horses will be humanely destroyed in line with existing regulations. The other horses on the premises will be subject to epidemiological investigation in the coming weeks. A further two horses have also been under investigation and test results have proved negative.

The animals arrived in a group of 10 horses, nine of which originated from Romania and one from Belgium. The nine Romanian horses were tested for EIA as part of routine post-import testing. Seven horses all tested negative. The horse that originated in Belgium is due to be tested shortly.

Chief Veterinary Officer, Nigel Gibbens said: "This is the first case of equine infectious anaemia infected animals being imported into Great Britain since 1976 and shows the success of our post import testing regime. These were apparently healthy horses carrying a notifiable disease that we are keen to keep out of Great Britain. After considering the risk I have decided to take appropriate action and humanely destroy these two horses that tested positive."

A research project funded by equine charity The Horse Trust has succeeded in killing equine sarcoid cells in vitro by silencing a gene in the virus that causes sarcoids. The researchers are now hoping to obtain funding for clinical trials using the new technique, which could result in a more effective, non-toxic treatment for sarcoids.

Sarcoids are skin tumors caused by infection with the Bovine Papillomavirus (BPV). They are the most common type of tumour found in horses - the estimated prevalence in the UK is 6-7%. Although the disease is rarely life threatening, many horses with sarcoids are euthanased because the condition is untreatable or because the horse is unsellable. Currently there is no universally effective treatment for sarcoids and if treatment fails the sarcoids will often come back worse.

However, research that was given funding by The Horse Trust offers a potential ray of hope for owners of horses affected by sarcoids. The research was published in Virus Research journal earlier this year.

The research, which was led by Professor Lubna Nasir of the University of Glasgow, found that by inhibiting the activity of a particular viral protein within sarcoid cells, the amount of viral DNA in the cells reduced. This led to a reduction in the growth of the sarcoid cells and caused the cell to die by Programmed cell-death (PCD). The researchers believe that PCD occurs because the sarcoid cells become reliant on the virus.

Professor Nasir said: "This could potentially be a major breakthrough in the treatment of sarcoids. We are now seeking funding to use this technique in clinical trials on horses that have sarcoids."

The research team inhibited the activity of a viral protein called E2, which is needed by BPV to replicate. They used a novel approach termed 'gene silencing' to suppress the activity of the gene that codes the E2 protein. The research was carried out in vitro on fibroblast cells, which had been cultured from sarcoid tissue removed from animals during surgery.

As this research was carried out in vitro, the researchers will now need to see if they can replicate the results in vivo, by developing a way of targeting the sarcoid cells in horses.

"One of the challenges with gene silencing is administering it within clinical setting - as you need to get molecules into every cell. As sarcoids are on the surface of a horse, we think administration should be relatively easy - potentially by injecting or applying a cream to the sarcoid," said Professor Nasir. "If we are able to successfully develop this technique it would be a non-toxic and easy to administer treatment for horses affected by this distressing condition."

Nasir's research could also have an impact on the treatment of lesions in cattle, which are also caused by BPV. Around 50% of cattle in the UK are estimated to have lesions. It may also help with the treatment of Human Papillomavirus (HPV) infections in humans. HPV, which is similar to BPV, can lead to various cancers in humans including cervical and vaginal cancer.

Paul Jepson, Chief Executive and Veterinary Director of The Horse Trust said: "We are really excited that the research we have funded could lead to a major breakthrough in the treatment of sarcoids."

The Kennel Club has broadly welcomed Professor Sir Patrick Bateson's 'Independent Inquiry into Dog Breeding', which has recommended that steps be taken to tackle irresponsible breeders and to change the way the public think about buying dogs. 

The Kennel Club, which commissioned and funded the report in conjunction with Dogs Trust, welcomes the report's focus on irresponsible breeders who farm puppies with little concern for their welfare and those who sell poorly socialised puppies on to owners to use as 'status dogs' or as fighting weapons.

The Kennel Club agrees that additional training and support needs to be given to local authorities, which are responsible for issuing breeding licences to those people who breed five or more litters of puppies in a single year, as the current provisions are deemed to be ineffective. It agrees that compulsory microchipping of dogs and increased public education to stop people falling prey to puppy farmers and to help them find responsible breeders are necessary.

It is also glad that the report recognises the need for a 'robustly policed and well respected quality assurance scheme', consisting of breeders that buyers can trust to look after their puppies' health and welfare, and that it suggests that the Kennel Club's Accredited Breeder Scheme, with some modification could be used. 

However, the Kennel Club is concerned that the report could have gone further and that its recommendations do not appear directly to cover those breeders who breed less than five litters per year and who are not part of the Kennel Club Accredited Breeder Scheme. The Kennel Club would have liked to have seen a recommendation for regulation to ensure that these breeders follow higher standards, such as compulsory health testing. 

Caroline Kisko, Kennel Club spokesperson, said: "Whilst the report recognises that the majority of breeders are responsible, there are those whose actions are bringing the rest of the dog breeding community into disrepute and this needs to be stopped.

"We are glad that the report recognises that the Kennel Club has made a good start in its efforts to unite responsible breeders within its Accredited Breeder Scheme, for the benefit of puppies and puppy buyers, and we believe that this should be the basis for moving forward. We are currently working towards UKAS accreditation of the scheme as suggested by Professor Bateson.

"We agree that responsible breeders should be rewarded and believe that the show ring is the best forum for this. The report recognises that 'dog showing and judging are a powerful lever for change' and the Kennel Club is dedicated to ensuring that only the healthiest dogs are rewarded at shows.

"Public education is vital and all dog welfare organisations must continue to work together to ensure that people know what to look for when buying a dog."

The report looks at genetic diversity in breeds and recognises that the Kennel Club has banned close matings. It advises that future decisions about matings that could affect genetic diversity should be 'breed specific' and made upon evidence based scientific information and advice. To this end it is recommended that the veterinary profession should gather data to show the prevalence of certain diseases and that an advisory council should develop evidence based breeding strategies.

Mrs Kisko continued: "The Kennel Club has long recognised that genetic diversity plays a crucial role in safeguarding the health of dogs and the report is absolutely right to suggest that there are no further blanket rules in place but that decisions are based upon scientific knowledge and are made on a breed by breed basis. This is why we are well on the way to creating a new database which will revolutionise the way that we record dog health data. The data will enable us to bring out our Mate Select programme, which will help breeders to find suitable mating pairs which are most likely to produce healthy offspring. The database will go further than the report's recommendation, as the data will be attributable to specific dogs, rather than being anonymous, and will give us a better picture of the health of pedigrees and crossbreeds. Such knowledge is critical and will enable us to provide information to breeders, vets, geneticists and ultimately the puppy buyer. 

"We are keen to harness as much knowledge as possible for the benefit of dogs so we welcome the principle of an advisory council whose members will work with the Kennel Club to advise on decisions about breeding and health. A structure already exists in the form of the Kennel Club's Dog Health Group with its recently extended remit. Additional independent experts include canine and human geneticists, veterinary surgeons and an epidemiologist. Using this framework for establishing the advisory council under an independent chairman would save significant sums of money, which can instead be devoted entirely to the dog health research that the report identified as being in 'urgent' need of more funding."

The Kennel Club and Dogs Trust will now arrange a meeting between all relevant parties in order to move forward with the recommendations from all three reports.

The full report may be downloaded at www.dogbreedinginquiry.com

A Dogs Trust Glasgow resident who made the news last January for being so obese he could not even walk has lost almost half his body weight.

Patch, a six year old Beagle Cross, weighed the same as an average six year old child - 4.5 stones (28.45kg) - when he was brought to the Rehoming Centre last year.

Staff desperately hoped 2009 would see him find a new home and see him shed almost half his bodyweight to reach his goal of 2.4 stone (15kg). After finding a new home with the MacLean family in Motherwell, exactly one year after hitting the headlines Patch is within sniffing distance of his target by weighing in at 2.9 stone (18kg).

Vets had warned that a rapid weight loss would put strain on Patch's organs and could actually harm him, so it has been a slow, careful process. He follows a strict diet and his exercise levels have been built up gradually, with careful monitoring by veterinary staff.

Claire Kelman, Dogs Trust Glasgow Assistant Centre Manager, said: "When Patch first came to us he was so obese he couldn't even walk and needed a sling to be moved from one place to another. Now he's lost the weight he can run around and properly enjoy his walks like any other dog.

 It just goes to show a good diet and careful exercise can make a real impact, so maybe he can be a shining example for everyone feeling a bit bloated after the Christmas break!"

 Images courtesy Centre Press Agency

Dorwest Herbs has highlighted research that suggests a highly rational mode of action for kelp seaweed as an aid in the treatment of obesity when used alongside a weight reduction diet. The company is asking vets and nurses to look at the evidence and consider using licensed herbal medicines to help cats and dogs lose weight naturally. To help you evaluate the product, Dorwest is giving away 50 trial packs of Kelp Seaweed Tablets.

Mary Boughton MBE, Quality Director at Dorwest Herbs and the UK's leading specialist in the formulation of veterinary herbal medicines said: "We have lots of evidence that Kelp Seaweed Tablets work as an aid in the treatment of obesity but traditional explanations were based on the effect of iodine supplementation on thyroid function as a mode of action. That just didn't hold water for us. However, in common with many conventional medicines, the mechanisms for mode of action of herbal medicines are often not known. So, it was with some excitement that we heard of research that demonstrated that fucoxanthin, a pigment found in kelp, upregulates expression of UCP1 (uncoupling protein) and produces weight loss in the same region as conventional anti-obesity drugs."

Various studies estimate pet obesity may affect 30 to 60 per cent of pets in the UK and arthritis, heart disease and diabetes are just some of the diseases that occur with increasing frequency in obese pets. The research indicates that fucoxanthin has an effect on glucose metabolism and may lower the risk of coronary heart disease in humans. Phlorotannins found in brown seaweed have also recently been indentified as interfering with both the onset and consequences of osteoarthritis. Mary Boughton points out that multiple effects are often seen when herbal treatments are used, "Herbal treatments contain thousands of plant derived chemical compounds and are known for their diverse action, as opposed to the 'magic bullet' effect seen with conventional medicines. In a condition such as obesity where we see many disruptions of normal metabolism and several co-morbid conditions, choosing a herbal treatment makes sense. Kelp Seaweed Tablets are the logical alternative."

Dorwest has prepared a fully referenced technical information sheet detailing recent scientific studies and data from herbal formularies with reference to the role of kelp seaweed in obesity management.

To help vets and nurses further evaluate Kelp Seaweed Tablets - a licensed herbal medicine - used as part of a weight management programme the company is giving away 50 FREE trial packs containing seven weeks of Kelp Seaweed Tablets for a large breed dog, a case report sheet and the technical information sheet. There is also a prize of £100 of John Lewis shopping vouchers for the most informative case report received before the end of February 2010.  There is one pack available per practice, while stocks last.

To request a technical information sheet or pack call Dorwest Herbs on 01308 897272.

The UK dog-owning public is being duped into buying dogs from puppy farms says Dogs Trust, the UK's largest dog welfare charity, inadvertently fuelling the cruel trade and potentially landing themselves with huge vet bills.

In a recent survey the charity asked dog owners if they would consider buying a dog from a puppy farm. Although almost 95% said no, when asked where they had got their dog from 15.1% - potentially 900,000 dog owners - admitted they had got them from an advert in the newspaper, the internet, a pet shop or a pet superstore, all outlets often supplied by puppy farms.

In the past six months Dogs Trust has seen a marked increase in calls from concerned members of the public on the subject of puppy farming, many from dog owners whose pets have suffered illness and in some cases died as a result of having been bred at puppy farms.

Dogs Trust is calling for immediate measures to help to stop the puppy farming trade:

1. General public
Dogs Trust is introducing the term 'battery farming of dogs' to associate the practice in the minds of the public with that of battery farming of chickens, and wants to educate the public as to where they can safely go to buy a 'cruelty free dog'. 

Dogs Trust's message to the public is:

• Be wary of buying a dog from the internet, from a newspaper, from a pet shop or garden centre
• Always ask to see the puppy interacting with its mother and be concerned if excuses are made as to why you can't
• Check paperwork and be suspicious if previous owner details have been removed or disguised
• If you suspect a puppy has come from a farm don't buy it. You may be saving a dog but you'll be fuelling the battery farm trade

2. Government & Local Authorities
Dogs Trust is calling for the review of existing breeding licensing legislation.

Clarissa Baldwin, CEO of Dogs Trust, said: "Battery farming of dogs is an appalling practice, abhorrent to all decent members of society. Breeding bitches are kept in unthinkably cruel conditions and bred from continuously until they are too old, then discarded. Puppies often suffer from medical problems and behavioural issues as a result of being inadequately socialised. While most people would never consider buying a dog from such a place, it seems that a large number are inadvertently doing so.

"Most reputable breeders would never sell their dogs through newspaper adverts, pet shops or superstores, garden centres or internet websites. Anyone who sees an animal for sale in any of these places should be suspicious. Newspaper adverts and online websites are of particular concern since unscrupulous breeders or middle men (dealers) are difficult to identify, often posing as members of the public selling 'puppies from unplanned litters'."

What's wrong with battery farms?
Breeding bitches at battery farms:

• are kept in small pens without natural daylight or contact with other dogs
• suffer the mental cruelty of having little contact with people and having no space to exercise or opportunity to play
• are bred from continuously in these conditions until they are too old, then discarded

A battery farmed puppy could have genetic or other health problems relating to its poor breeding conditions. It could also have behavioural problems as a result of being taken from its mother at too young an age.

Common problems for a puppy farmed dog are:

• Parvovirus - can be fatal but cost up to £1,000
• Worms - can be fatal but if it causes bad diarrhoea requiring a drip it could cost £500
• Hip dysplasia - two total hip replacements would cost £7,000
• Patella luxation (dislocating knee-caps) - surgery on both knees would cost £1,500
• Congenital heart problems - if surgery required would cost £5,000-6,000

Dogs Trust has published a guide for anyone looking to buy a puppy. It can be downloaded from http://www.dogstrust.org.uk/az/b/buyingadog/default.aspx

Research amongst veterinary surgeons by Janssen Animal Health, maker of Cavalesse oral and Cavalesse topical, has revealed that owners could be doing more harm than good when it comes to managing sweet itch in their horses.

92% of vets questioned are aware that people follow old wives' tales by administering lotions and potions such as garlic and olive oil to ward off flies during the summer sweet itch season, when garlic actually has the opposite effect of attracting them.

According to Janssen, it is thought that only a quarter of horse owners are aware that it is important to carry out preventative measures before the start of the midge season to help alleviate sweet itch. 14% of people are thought to go to their vet for advice on sweet itch, while 30% seek help from their country store or tack shop, 27% search for information on websites and 26% ask other horse owners for guidance. This is despite the fact that 92% of those questioned believe that sweet itch would clear up quicker if people sought advice from their veterinary surgeon.

Nicki Glen, marketing manager at Janssen Animal Health said: "Sweet itch can be an incredibly difficult and frustrating condition to manage, however horse owners do not tend to seek advice from their vets. It is therefore important to educate horse owners while you are on yard visits with pro-active advice on the condition for the long-term health and welfare of horses."

Cavalesse is a natural food supplement containing a specialised formulation of water-soluble vitamins and minerals, including nicotinamide.  Once a month the contents of each sachet are dissolved in water to form an oral solution, which can be administered daily via a special pipette, either by sprinkling over a small handful of feed or adding to a treat such as a sugar lump.  Janssen says the supplement helps horses maintain a healthy skin and promotes normal immune function in horses prone to summer allergies.

Cavalesse Topical is a skincare gel that can be used in combination with the Cavalesse solution.  The gel can be applied to the skin to help support natural immunity from the outside, whilst the oral solution works in partnership from the inside.

For further information on Cavalesse and Cavalesse Topical please contact your Janssen Animal Health account manager or phone 01494 567555.

A survey by Hill's Pet Nutrition has concluded that nine out of ten vet professionals believe UK pets are at serious risk of diet related diseases, mirroring the trends seen in human health, and the recession has increased the risk.

The study of more than 100 veterinary professionals suggests their daily case loads are weighed down with a host of serious man-made dietary-related problems including obesity, diabetes, heart disease and high blood pressure, simply because owners are not feeding their pets appropriately. These problems are on the increase as a result of owners switching to lower quality food or feeding a man-made diet of crisps and chocolate.

Pet Obesity Task Force Committee Member and Veterinary Nutritionist, Dr Daniel Chan, DVM, DACVECC, DACVN, MRCVS said: "As a nation, our modern lifestyles of fast food, large food portions, and too little exercise are taking a toll on our health, our children's health, and now our pet's health. Excessive calories and lack of physical activity are leading to alarming rates of obesity, which has become the most common form of malnutrition in pets today. As the links between obesity and disease are becoming clearer, it is vital that pet owners adopt healthier practices such as feeding appropriate portions of food, avoiding too many snacks and treats, and exercise with their pets."

Despite obesity being the most physically obvious diet-related disease in the UK, the vet professionals who participated in the study agreed unanimously that owners do not realise their much-loved but overweight pet is actually suffering from malnutrition. 

The vet professionals were also in agreement that not all pet foods are the same, believing to some degree you get what you pay for. Yet worryingly, 83% of vet professionals believe our pet's health has been another casualty of the economic downturn, as cutbacks in the family budget saw trading-down on pet food. Vets suggest the effects of these cutbacks will lead to increases in cases of diet related diseases in the next two years, with a surge in potentially fatal conditions such as diabetes (61%), intestinal problems and pancreatitis (66%).

Adrian Pratt BVSc MRCVS, Hill s Pet Nutrition Veterinary Affairs Manager, said:  The results make sombre reading. Almost all (98%) of the vet professionals who participated report seeing a host of preventable diseases in practice which are the result of inappropriate feeding. While obesity tends to be caused by an excess of empty calories and too little exercise, inadequate nutrients or excess nutrients like salt, will also affect a pet s general health and wellbeing, leading to sickness or long-term diet-related diseases.

Other findings of the study included: 

• Diet-related problems that cause suffering on the most widespread scale include problems in the intestines and pancreas, which 40% of vet professionals saw at least once a day in practice. Pancreatitis is one of many dietary-related diseases that can be fatal.
• Vet professionals expect to see an increase in diseases associated with malnutrition such as kidney disease (55%), lower urinary tract disease and urolithiasis (58%), heart disease and high blood pressure (30%). Over half (56%) also anticipate an increase in growth abnormalities and/or skeletal deformities and skin diseases (51%). All of these conditions can be avoided or managed with the appropriate diet.
• On the point that you are what you eat, 93% of vet professionals agree that this is as relevant to pets as it is to humans.
• More than three-quarters of vet professionals agree that feeding quality will save money in the long term.
• In addition to trading-down on foodstuffs, owners have been tightening the purse strings and cutting back on vaccinations, worming and flea treatments (80%), routine surgeries, such as neutering (51%) and pet insurance (50%).

'Get Well Friends', a new retail opportunity for veterinary practices, has now officially launched with a new website: www.getwellfriends.com  

Described by their inventor, childrens' author Kes Gray, as "the ouch factor mixed with the aah factor", Get Well friends are a new and unique range of soft toy poorly animal characters for veterinary surgeries to sell. Each character is as cute as it is accident prone, and comes complete with a prescription from mouse Nurse Nibbles.

"For all kinds af reasons a young child may have to leave their pet with a vet. Under such circumstances, they can now depart from the surgery with a soft toy animal character that they themselves can nurse back to good health."

The Get Well Friends.com website has been set up to try and lower the blood pressure of long suffering veterinary waiting room staff, with online games for children to play and activity sheets for surgeries to print off.

First shown at the London Vet Show, the current gift range comprises 5 soft toy characters and a 'childrens picture book entitled 'Who's Poorly Too?' The recommended retail price for each 8" soft toy characters is £11.99. (Trade price £5.50 per unit not inclusive of Vat.) The 'Who's Poorly Too' paper back picture book has an RRP of £5.99 and a trade price of £3.60 per unit.

Kes Gray's wife and co-founder of Get Well Friends said: "The spinner is our recommended  display method. It has a strong and colourful retail presence. It holds fifteen toys and fifteen picture books, and can be bought for a special intoductory offer price of just £157.50. If a surgery waiting room is pushed for space, we can offer our striking 10 unit counter display boxes, or if preferred we can supply any combination of characters loose."

Click here to download the brochure and trade price list.

If you would like to place an order or make an enquiry contact Kes & Claire direct at info@getwellfriends.com.

Veterinary practices are being encouraged to enter the annual Veterinary Marketing Association's (VMA) awards, which now include a practice-only category.

The annual VMA awards are intended to recognise excellence in all aspects of veterinary and animal health marketing. The Practice Marketing Award, sponsored by Pfizer, is awarded to the companion or production animal practice that demonstrates the most initiative and innovation in the marketing of its products and/or services to end users. This can involve the use of any form of activity, including advertising, websites, direct mail and media relations.

Last year's winner of this award was Kessock Equine Vets from Aberdeen, who travelled down to London to receive their award at a presentation lunch. The 2009 awards presentation ceremony takes place on Friday, 19th March at the Old Brewery in Chiswell Street, London. The meeting also presents a very good opportunity for vets to meet representatives from all the major animal health companies.

Tickets for the event cost £115+VAT for VMA/VMPA members (£150+VAT for non-members). The price includes a three-course meal (prepared by a two-star Michelin chef) with wine, a champagne reception and entertainment by a top comedian.

Further information on the awards is available on the Veterinary Marketing Association's website - http://www.vma.org.uk/. Closing date for entries is 5th February 2010.