For the first time BSAVA is running a Case Report Competition to be held at the annual Scottish BSAVA Congress (26-28th August 2011 at the Edinburgh Conference Centre).
Veterinary surgeons, nurses and students are invited to submit abstracts of no more than 400 words detailing a case and interesting discussion points.
Cases will then be selected for a short presentation at the congress
Successful selection will entitle the presenter to free congress registration on that day.
At the end of the session, a BSAVA manual of the winner's choice will be awarded to the case report deemed favourite by the audience.
Abstracts should be submitted via email by the 15 June 2011 and notification of acceptance will be given by the 30 June 2011.
Please send any enquires or submissions to Gerard McLauchlan (g.mclauchlan.1@research.gla.ac.uk) or Yvonne McGrotty (yvonne.mcgrotty@vets-now.com).
A survey commissioned by a new Sky TV series, Pets for Life, carried out in association with The Blue Cross, has found that 500,000 (2%) of Britain's 24 million pet owners say they no longer have money for their pet's food and are reduced to feeding the household animal with leftovers.
The survey also found that while two-thirds of pet owners dig deep into their pockets to find an average of £11.04 each week to care for their pets, one in five (21%) say they are dropping essentials such as visits to the vet in a bid to bring the weekly pet bill to under £5.
The poll of 1,200 pet owners indicated that higher insurance premiums, rising vet bills and rocketing pet-food prices have pushed the cost of owning a pet up to £574.08 a year. Nearly half of pet owners (47% or 12.2 million people) now spend an average of £9.40 on their pet each week, with a further 15% (3.9 million people) spending £19.50 a week, and 7% (1.8 million people) forking out more than £60 a week to keep their animals healthy and happy.
This comes as The Blue Cross revealed a 19% increase in stray and abandoned animals taken into its adoption centres in the last year compared to the same period the year before, with a total of 38 rabbits, 979 cats, and 419 dogs left to wander the streets. In addition, over 4,000 animals were given up voluntarily, many for financial reasons such as the owner being made homeless, having to move house or losing their job.
Laura Sleight, head of media relations at The Blue Cross said: "We pride ourselves on being a nation of animal lovers, but the sad reality is that some pet owners can either no longer afford to keep their pets or are unable to provide a suitable home for them. Animals add so much to our lives but it's important that people understand the cost, time and commitment involved before taking one on. Pets for Life aims to tackle these issues and provide real solutions to the everyday problems that can result in animals being given up or abandoned."
Pets for Life is on Sky Showcase (Channel 201, Freesat 403) on Sunday 8th May at 6:00pm and on Tuesdays at 7:30pm (repeated on Sundays) for at least a further seven weeks thereafter.
The Royal College of Veterinary Surgeons has announced the results of the 2011 RCVS and VN Council elections.
Elected to the RCVS Council are:
Not elected are:
For the first time in eight years, all six successful RCVS Council candidates have served on Council before, although one - Sandy Trees - is currently an appointed, rather than an elected, member.
For VN Council, one existing member has been returned and two new members have been elected:
Not elected to VN Council was:
Following rises in previous turnouts, voting figures have dropped markedly this year in both RCVS and VN Councils elections, to 15.9% (3,887 voters) and 7.6% (723 voters) respectively. The previous turnouts were 18.8% (in 2010) and 11.2% (in 2009).
RCVS Registrar Jane Hern said: "It's certainly disappointing that the turnout has dropped so much this year. It's unclear whether this is due to lack of time, lack of awareness, or lack of interest, but perhaps anyone who didn't vote could let us know why, so we can see what we could do to increase participation.
"Nevertheless, my congratulations to all successful candidates, who I look forward to formally welcoming, or welcoming back, onto the Councils at RCVS Day in July, and my commiserations to those who were unsuccessful this time and who I hope won't be discouraged from standing again next year."
This year's chosen charity - the Veterinary Benevolent Fund - will receive a cheque for £922 arising from the College's pledge to donate 20p for each veterinary surgeon and veterinary nurse who cast a vote.
Defra has announced plans to form a new Animal Health and Welfare Board for England which will bring experts including farmers, veterinary surgeons, welfare experts and others from outside Government together with the Chief Veterinary Officer and civil servants to make direct policy recommendations on policy affecting the health and welfare of all kept animals such as farm animals, horses and pets.
According to Agriculture Minister Jim Paice, it is the first time that people affected by Government policy on animal health and welfare will make recommendations on those policies directly to Ministers.
Mr Paice said: "This is a completely new way of working. It replaces the old ways, where the people most affected by decisions were kept at arm's length from policy making on those subjects.
"This is about the Big Society not just existing in our communities, but in the heart of Government - helping to put the decisions in the hands of those who are doing the work on the ground.
"We've already seen the success of a partnership between farmers and the Government with the work that's been done on bluetongue - which has seen the disease virtually eradicated in this country."
Final decisions on animal health and welfare policy will remain in the hands of Government Ministers.
The Board will be made up of around 12 members, 5 senior Defra officials including the Chief Veterinary Officer, and 7-8 external members including the chair. The external members will have experience and knowledge of kept and farmed animals, animal and veterinary science, and animal welfare, and could be farmers, veterinarians, animal welfare experts.
The Board and its members will have to represent the views of all stakeholders so will be expected to communicate with them regularly.
The Board's responsibilities will include:
The Board will not be set up as a non departmental public body or arms length body. It will form part of the internal structure of Defra.
Commenting on the announcement, Harvey Locke, President of the British Veterinary Association, said: "The BVA is delighted that both the Advisory Group and Ministers have taken note of the veterinary profession's views in drawing up these plans.
"We said from the outset that genuine responsibility sharing has to be achieved before cost sharing can be discussed and we warned against earlier plans to separate animal health policy from animal welfare policy, as the two are intrinsically linked.
"Animal health and welfare policy issues require expert, scientific input and it will be essential that the new Board includes veterinary representation. We believe that the Board will provide the right mechanism for ensuring decisions are based on sound science.
"The new Board will also have to work closely with the three devolved administrations to ensure that animal health and welfare policies across the UK are joined up and complementary."
According to MORE TH>N pet insurance, men aren't just upset by the loss of a pet, 13% of them take a week or more off work if their pet is lost or stolen.
Notably, that compares to just 5% of women who have taken that much time off work to get over the upset caused by a pet going missing or being stolen.
According to the company, men are also more likely to cancel social engagements if a pet goes missing (15%) compared to women (12%).
In addition, men are prepared to spend more trying to find their pet than women, with almost 20% prepared to spend between £100 and £1000 for the safe return of an animal, compared to 14% of women.
Chartered psychologist, Beverly Stone said: "These findings highlight the inherent differences between men and women. Whereas women tend to fear for the potential loss of their pet when it goes missing and mourns the loss if their pet dies, a man not only experiences a similar fear and mourning but may also feel a strong sense of responsibility."As a consequence, they are likely to feel that they have failed to protect their pet. Men need more time to get over the guilt, and they would not want to be exposed to people asking what happened in social events, if they feel responsible''.
The research, conducted amongst 3000 British pet owners in March 2011, also revealed that a third of pet owners do not invest in pet insurance.
Ceva Animal Health is launching Fiprospot, a new spot-on for dogs and cats.
Fiprospot contains fipronil, with its proven efficacy against fleas in dogs and cats and against ticks in dogs. The product is packaged in a novel dosing pipette which can be placed on its stand before gathering the dog or cat for their treatment. There are five pack sizes available for Fiprospot: one for cats and four for dogs, with either three or six pipettes per pack.
To find out more about Fiprospot and other products in Ceva's antiparasite range, telephone the customer support team on (01494) 781510 or contact your local Ceva territory manager.
Virbac Animal Health has launched Allerderm, a topical spot on product designed to rebuild the epidermal barrier in dogs and cats with skin problems.
According to the company, Allerderm Spot-On contains a mimic of the normal lamellar lipids found in the stratum corneum: essential fatty acids, ceramides and cholesterol.
Virbac Product Manager Chris Geddes MRCVS said: The "outside-in" theory of inflammatory skin disease is now widely accepted - that is, the belief that a faulty epidermal barrier is the primary problem, allowing penetration of allergens which then triggers inflammation in the underlying skin.
"A healthy epidermal barrier is designed to keep in water and moisture, and keep out allergens and pathogens. The 'barrier repair' approach has been developed in human medicine and is now proving true in companion animal care.
"It is currently possible to help restore this barrier with oral essential fatty acid supplements like Complederm and with Allermyl shampoo, but this is an exciting new addition to the armoury."
Mr Geddes added: "In a study of allergic dogs1, researchers found that Allerderm spot on caused the level of lipids on the stratum corneum to return to almost the level of normal dogs."
Allerderm Spot-On is applied along the back of the dog or cat initially at weekly intervals, eventually reducing to monthly applications. It is available in packs of 6 pipettes in 2ml (suitable for cats and dogs less than 10kg) and 4ml (suitable for dogs over 10kg).
For further information on Allerderm Spot-On, contact your local Virbac territory manager or call Virbac on 01359 243243.
Reference1. Effects of a Topically Applied Preparation of Epidermal Lipids on the Stratum Corneum Barrier of Atopic Dogs, A. Piekutowska, D. Pin, C.A. Réme, H. Gatto and M. Haftek, Journal of Comparative Pathology 2008, Vol. 138, 197-203
A group of brave veterinary nurses and a student nurse leapt out of a perfectly serviceable aircraft last weekend, both to raise money for children with epilepsy, and to highlight the need to protect the title 'Veterinary Nurse' in law.
Vicky Couzens, Jenny Cook, Kim Blowing, Michelle Dickens, Gillian James and Leigh Martin, none of whom had parachuted before (in fact, Gillian hadn't even been in a plane before), were raising money for the Muir Maxwell Trust, a charity which funds research into childhood epilepsy, and supports the families of some of the 70,000 children affected by it in the UK.
The daredevil nurses also wanted to highlight the fact that anyone can call themselves a veterinary nurse, regardless of whether they've ever even set foot inside a veterinary practice, let alone passed the demanding examinations. They argue that the title 'Veterinary Nurse' should be protected in law, in exactly the same way as 'Veterinary Surgeon', so that the pet-owning public can have the reassurance of knowing when their animal is being cared for by a qualified professional.
To support these nurses' efforts, and help them reach their fundraising targets, click the links below:
http://www.justgiving.com/Victoria-Couzens http://www.justgiving.com/Jenny-Cook23 http://www.justgiving.com/KimBlowing http://www.justgiving.com/Michelle-Dickens
Meanwhile, one of the children that has benefitted from the work done by the Muir Maxwell Trust is Emily Guthrie, daughter of the editor of VetNurse.co.uk and VetSurgeon.org. She sent the jumpers her own message of thanks:
watch?v=jI90GdmIUGk
Denise Coston of Castle Veterinary Surgeons in Durham has won The Veterinary Business Journal Practice Manager of the Year 2011, and praised the award for promoting her role.
Denise, who was a manager at Lloyds TSB's lending centre and previously ran her own business, before joining Castle Vets three years ago, said: "I did not find out that I had been nominated until three weeks before the ceremony - it was totally out of the blue. To make it to the final three was brilliant, but to win was just incredible.
Denise also said the Practice Manager of the Year Award plays a vital part in promoting the role of practice managers to the wider industry: "It is so important in recognising and championing the efforts of practice managers. I'm sure there will be many people out there who still don't know what we do or how we could benefit their business and this award highlights our achievements.
"This is an evolving role and it is often a case of matching what each practice needs, but I think the fact that there is an award highlights the point that there is true value in having a practice manager."
Editor of The Veterinary Business Journal Robin Fearon said: "Denise is a deserving winner of the title Practice Manager of the Year because she understands the importance of helping to define business strategy for the practice, and I wish her every success in future."
Two vacancies have arisen for veterinary surgeons to join the Royal College of Veterinary Surgeons' Veterinary Nurses Council.
The positions, which are open to veterinary surgeons not currently serving on RCVS Council, would be particularly well suited to those veterinary surgeons who have an interest in the nursing profession and some experience of working with nurses. However, applicants need not necessarily be politically involved with the profession at this point.
VN Council Chairman Liz Branscombe said: "Veterinary nurses play a vital role in the practice team and, with the opening of the non-statutory Register in 2007, the VN profession is now recognising its responsibilities in terms of maintaining professional standards, skills and competence.
"Now, more than ever, it is important that vets from all sectors of the profession take the time to get involved with the regulation and development of the role of the veterinary nurse."
Applications are invited from all veterinary surgeons, although those with some experience of working with veterinary nurses would be most relevant.
The four-year posts will require an annual time commitment of approximately six to ten days.
For an application pack, please contact Annette Amato, Deputy Head of Veterinary Nursing, on 020 7202 0713 or a.amato@rcvs.org.uk. The deadline for the receipt by RCVS of completed application packs is 30 April 2011.
Cats Protection is urgently calling for compulsory microchipping of all pet cats.
The feline welfare charity says that two in three cats taken into its care are not microchipped, costing the organisation over £190,000 to microchip them. In addition, the charity says it ends up dealing with around 40 ownership disputes per year - the majority of which involve cats handed in as strays that are not microchipped.
The charity says unchipped animals are a major drain on its resources, which are already stretched looking after over 7,000 unwanted cats at any one time.
Peter Hepburn, Cats Protection's Chief Executive said: "I cannot stress enough how important it is for cats to be microchipped. The heartache and upset that a lost cat can cause is immense, as is the suffering to the cat. It could be so easily solved by a tiny 'chip that is no bigger than a grain of rice.
"When a cat comes into our care, the first thing we do is look for some sort of identification, including scanning for a 'chip. In a lot of cases, there is no 'chip so then we have no option but to trawl lost and found registers and to advertise the cat as missing. However, this is a very time consuming process with no guarantee that we will ever locate the owner, despite the best efforts of our volunteers and staff.
"It is a heartbreaking experience when an owner loses their beloved pet and is never reunited with them. Making sure a cat is easily identifiable is vital to increase the chances of a happy reunion so, if compulsory microchipping was brought in, many of these problems would be solved."
Ceva Animal Health has launched a National Pet Census to collect information about the UK's domestic dog and cat population.
The Pet Census includes a range of questions on pet ownership including: the number of dogs and cats in a household, where the animals came from and their names, colour and whether they have a passport. Pet owners will also have the opportunity to complete an online 'pet-ition' to campaign for pets to be included in the next Census, earmarked for 2021.
Rachel Levy, communications manager at Ceva Animal Health, said: "The current Household Census states that everyone should be included - but it appears that they have forgotten to include pets, which are valued members of the family! While our National Pet Census is a bit of fun, there is a serious point to it as we will be able to gauge valuable information about pet ownership including where people get their pets from, popularity of breeds and how often a pet goes to the vet."
To fill out Ceva's National Pet Census, visit secrettohappypets.com or the 'That Purple Cat' page on Facebook by 30 April.
Petplan has announced the winners of its 2011 Veterinary Awards.
The awards are to recognise and celebrate staff and practices throughout the country that have delivered an exceptional level of care to the nation's pets and their owners.
Alison Andrew, Petplan's Marketing Manager said: "Britain is known to be an animal-loving nation and with millions of households owning cats and dogs, pets play a central part in family life. The Petplan Veterinary Awards give us the opportunity, on behalf of all pet owners across the UK, to thank the veterinary profession for the outstanding service they provide to our pets.
"This is the 12th year of the awards and this year we received over 2,800 nominations, a record number for the vet awards, which really highlights the high regard that the profession and pet owners have for these awards."
The winners for each category are:
VET OF THE YEARAlison Laurie, Crown Vets - Highlands What really stood out about Alison for the independent panel of judges was her clinical excellence, exceptional ability and compassion towards customers and their pets, all of which were highly praised in her nominations.
VET NURSE OF THE YEARMaria Corcoran, Orwell Veterinary Group - Ipswich Maria's ability to naturally lead by example was a prominent factor for the judges, as well as her ability to always make pet care and comfort her top priority. She also provides great customer service and high clinical standards.
VET SUPPORT STAFF OF THE YEAR Patty Fraser, Loch Leven Equine Practice - KinrossThe independent panel of judges was really impressed by Patty; she is considered to be the 'hub' of the practice and constantly makes a strong contribution to the team in many ways. Her ability to organise and multitask whilst offering excellent customer service is outstanding.
VET PRACTICE OF THE YEAR Emersons Green Veterinary Surgery Ltd - Avon Emersons Green Veterinary Surgery's work to continually educate their customers really stood out for the independent panel of judges. The practice works incredibly hard to provide regular newsletters and updates on their Facebook page, which is run by nurses, whilst maintaining a great level of service for their pets and clients. The practice has also been very successful in helping to re-home dogs.
Norbrook has launched palatable pork liver flavoured Carprieve tablets to help make dosing dogs a stress-free experience for dog and owner.
Offering Cox-2 preferential pain release, Carprieve Flavoured Tablets are indicated for chronic inflammation, such as degenerative joint disease in dogs, as well as post-operative pain management. According to Norbrook, tests have shown 75 per cent of dogs will take them voluntarily.
Sascha van Helvoort MRCVS, international veterinary adviser for Norbrook Laboratories, said: "Palatability is an important consideration for owners, especially for dogs with chronic inflammation, who often need regular tablets.
"Success is often hit-and-miss, with dogs leaving tablets given in food or spitting them out. This led to us testing pork liver tasting carprofen tablets on dogs who needed treatment, and the vast majority ate them from a bowl. This means vets can prescribe them with all confidence that the dogs will get their medicine.
Sascha added: "Studies undertaken by Norbrook covered a wide range of breeds, and included dogs from one year old to 14. In addition, the majority preferred the Pork liver flavour to top brand 'palatable' tablets.
"Getting the dosage right is also easy. That's why we decided to introduce our Carprieve Flavoured Tablets in blister packs rather than in tubs to aid dosage administration."
For more information, visit: http://www.norbrook.co.uk
The British Small Animal Veterinary Association is celebrating a record Congress, attended by more than 8,000 people. That's 16% up on last year and the largest number ever recorded.
There were 5816 delegates (up from 5028 in 2010), including a record-breaking 634 visitors from more than 50 overseas countries. BSAVA says it expects that figure to snowball when the Association hosts the World Congress next year.
There were over 250 exhibitors in the commercial exhibition, where many millions of pounds worth of business was done (one exhibitor alone reported £5M worth of orders). Outside the exhibition hall, delegates amassed more than 100,000 CPD hours presented by more than 100 specialist speakers.
BSAVA President at the event Grant Petrie said: "It has been a tremendous honour to preside over such a truly world-class Congress, particularly to serve as President on the 250th anniversary of the veterinary profession.
"I am immensely proud to see more delegates and more exhibitors than ever before, together with a fantastic social programme and networking opportunities which created a really special buzz around the event.
"It is a really exciting time for veterinary science and Congress continues to be right at the heart of the profession. I believe it has been the best year yet and the figures certainly support this.
"I have always been impressed by Congress - particularly the commitment to supporting the entire veterinary profession and industry. I would like to congratulate and personally thank the dedicated team of volunteers from within our profession who have worked so hard to put this superb event together. That it is created by vets and nurses for their peers is what makes Congress so unique."
VetSurgeon.org visited a random selection of stands in the commercial exhibition at BSAVA Congress, and asked: "What's new and exciting?"
Here's what they said:
Featured companies:
Petlog is announcing details of National Microchipping Month at BSAVA, which this year will include a special offer through which pet owners can update their registered details free of charge, and a 10% discount on SureFlap microchip cat flaps to all veterinary practices that agree to stock SureFlap and take part in the June initiative.
Celia Walsom, Petlog Executive said: "On top of the launch of National Microchipping Month 2011 we will be releasing details about the 'Petlog's Featured Practice' competition, our social media campaign enabling veterinary practices to send in images of themselves with their happy customers: selected images will be featured online and there will be a unique prize for the overall winners.
She added: "Visitors to the Petlog stand will also be able to pick up their own personal copy of the Kennel Club's Veterinary Practice Guide to Dog Health on a handy disk."
Meanwhile, you can see SureFlap on stand 203 at Congress or visit: www.sureflap.co.uk/trade.
Ceva Animal Health has introduced an improved version of Hepatosyl, its liver support supplement for horses.
Hepatosyl Plus for horses contains the same antioxidant ingredients as the original version but now also contains Silybin, the most active isomer of Silybum marianum (milk thistle)1.
According to Ceva, the addition of Silybin gives new Hepatosyl Plus a triple antioxidant approach to liver support to help neutralise free radicals within the liver. Free radicals are produced by hepatocyte mitochondria and cause oxidative damage to cell membranes, protein and DNA.
The company says Hepatosyl Plus's triple approach includes S-adenosylmethionine (SAMe), in a stable, pure and absorbable form, which is converted into the potent liver anti-oxidant glutathione and also helps to maintain bile flow; Vitamin E, which is well-known as a potent liver antioxidant, and Silybin, which works as an antioxidant by increasing cellular superoxide dismutase.
Hepatosyl Plus remains the only liver supplement to contain Vitamin K which is needed by the liver for the production of many essential clotting factors, such as factors II, VII, IX and X, making it ideally suited for pre and post anaesthetic liver support.
Ceva says an independent trial2 on horses with confirmed liver disease has demonstrated the benefits of Hepatosyl. Conducted by European Specialist in equine internal medicine Dr Tim Brazil, the trial involved seven horses of various ages and types. All animals were given Hepatosyl in addition to treatment with antimicrobials, corticosteroids, a low protein diet and vitamin B supplementation. Post SAMe supplementation tests revealed a notable reduction in raised liver enzymes, serum proteins and bile acids and the seven horses showed obvious improvements including better appetite, weight gain and demeanour.
For further product information contact Ceva Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG, telephone 01494 781510 or visit the website at http://www.ceva.uk.com/
References1 Flatland B (2003) Botanicals, Vitamins and Minerals and the Liver2 Brazil T (2007) S-adenosylmethionine liver support supplement trial in horses
Practice Plan for Vets, a provider of client loyalty schemes to the veterinary profession, has signed with The Best Friends Group, one of the largest sole principal veterinary groups within the UK.
Best Friends is the latest veterinary group to introduce Practice Plan for Vets' Healthy Pet Plan, and will be rolling it out across its 32 veterinary sites. Healthy Pet Plans allow the owner to budget for the annual preventative health requirements of their pets whilst providing the veterinary practice with a regular income, secured client loyalty, improvements in client compliance and a much needed increase in client footfall.
Andrew Bennett (pictured right) is partnering with Practice Plan for Vets to advise on the promotion of Best Friends' membership plan and manage the pet owner direct debit collection process. Mike Hadfield from Practice Plan for Vets (pictured left) said: "Practices are realising that clients are shopping around for best price and value for many of the services and products that a practice competes for. When your clients pay monthly, their loyalty is improved significantly. With our veterinary focus, dedicated team and over twelve years' experience, our services are in high demand and are very appealing to all practices."
To find out more about Practice Plan for Vets, visit http://www.practiceplanforvets.co.uk/ or Stand 903 at BSAVA, or ring 0845 371 4495.
Ceva Animal Health has launched two iPhone Apps for veterinary professionals and cat owners.
The 'Metoclopramide' iPhone App calculates both the daily fluid requirements and the volume of metoclopramide to add to the fluid bag for a dehydrated, vomiting cat or dog.
The 'Cat Stress' App helps pet owners to measure the stress levels of cats by asking questions about their home environment; this will help evaluate the effect that modern living has on feline stress levels which may, in turn, encourage owners to take action to help prevent cats developing stress related behavioural or medical problems in later life.
The 'Metoclopramide' iPhone App is available to download from the iTunes store here.
The 'Cat Stress' iPhone Apps is available to download from the iTunes store by searching for 'Cat Stress'.
For further information, please contact your Ceva Animal Health representative or call the veterinary support team on 01494 781510.
The Veterinary Nurses Council of the Royal College of Veterinary Surgeons has launched a new award to celebrate outstanding achievement, to mark the 50th anniversary of veterinary nursing.
The Golden Jubilee Award will recognise an exceptional contribution to the veterinary nursing profession and/or a positive contribution to animal welfare.
Liz Branscombe, Chairman of the Veterinary Nurses Council, said: "This is a prestigious new award and a great opportunity to recognise someone who has made a positive impact on our profession.
"VN Council strongly felt that the award should be accessible to a wide spectrum of veterinary nurses, so nominees could come from those veterinary nurses involved in clinical practice, research, teaching or politics - in fact, any aspect of veterinary nursing."
Nominations should be received by 1 May 2011, and more information, together with the nomination form, can be found online at www.rcvs.org.uk/VNat50.
The award will be presented at RCVS Day on 1 July 2011.
For the first time ever, an educational advertisement about the importance of worming cats and the availablity of spot-on treatment, is to be broadcast on TV.
The advert has been produced by Bayer Animal Health, makers of Profender Spot-on, with the aim of driving pet owners to their vet to ask about spot-on worming for their cats.
Bayer product manager Dan White said: "Profender Spot-on solution is a POM-V product. So we have produced a public information style advert which is educational rather than commercial, in accordance with industry regulations on advertising this animal medicine category to the public. It informs and reminds cat owners of the importance of worming, and encourages them to ask their vet for more information.
"In addition, the advert also features details about a competition to find the cat with the biggest personality to celebrate responsible cat ownership, and invites them to upload images and/or videos of their cat onto the website http://www.spotonwormer4cats.com/."
The 20 second advertisement will be broadcast throughout May on ITV1, ITV2, Channels 4 and 5, and Sky One, and is estimated to reach 7 million cat owners.
Practices can obtain a range of campaign support materials by contacting their Bayer Territory Manager or by calling the Bayer Leaflet Line on 0845 2574798 and quoting 'spot-on'.
Dechra Veterinary Products has picked up a major award at the 2011 Veterinary Marketing Awards for a calendar called 'The Horse in History'.
The calendar, designed to promote all of Dechra's equine products but particularly Equipalazone, also won the award for most innovative use of direct mail. The company's website, http://www.dechra.co.uk/, was highly commended in the New Media category.
The John O'Hara Award is made to the VMA category finalist which, in the opinion of the judges, best demonstrates a high level of innovation or adventurousness in an aspect of the advertising mix. Designed to celebrate the unique position of the horse down the ages in culture, art, science and legend, the calendar featured twelve iconic illustrations, from the white horse carved into the chalk hillside in Uffington, Oxfordshire, to Da Vinci's sculpture.
It also included an embedded competition giving practices the opportunity to win practical aids, including wind up torches and water bottles, with the major prize being a trip to Vienna to see the Lipizzaner Stallions at the Spanish Riding School.
Larry King, Senior Brand Manager at Dechra, said: "Horses have had a unique relationship with man for thousands of years and this is what we wanted to celebrate with our calendar. The monthly competition with 100 prizes on offer and the special prize draw at the end of the year gave it a real point of difference and it proved very popular with our customers. It was the first time we'd run such a campaign over twelve months and we believe it to be unique in the animal health sector.
"We were delighted and honoured to win both the award for best use of direct mail and the John O'Hara award for The Horse in History. It will inspire us on our quest to continually set new standards in the way we communicate with our customers."
The Norman Cavalry
Galloping Horse
The Uffington White Horse
The Anatomy of The Horse
Incitatus
Bucephalus
Altamira Cave Painting
Gran Cavallo
Rocinante
American Carousel Horse
Aethenoth
Elanco Companion Animal Health has launched a novel prescription flea treatment for dogs which, according to the company, combines a rapid kill rate with convenient monthly oral administration.
Elanco says Comfortis Chewable Tablets for Dogs start to kill fleas within 30 minutes, providing 100 per cent control in four hours, the fastest specific claim of any approved flea preventive.
The product is based on a unique active ingredient, Spinosad, a naturally occurring fermentation product of soil bacteria with a unique insecticidal effect. Since its launch in the United States in 2007, Comfortis has established itself as the number one recommended prescription flea medication in that country and has now received European authorisation.
Elanco says the combination of its rapid action and oral method of administration is expected to prove particularly helpful in cases including:
Jannes Nijland, marketing and innovation director for Elanco Companion Animal Health in Western Europe, said: "The veterinary profession has indicated a strong desire for a prescription only flea treatment. While vets remain the 'first port of call' for advice on flea medication, our research shows that only 42 per cent of dog owners still buy their treatments from practices. We believe that the launch of an alternative approach to flea control available from practices could help vets strengthen their client relationships."
He added: "Comfortis is the first product developed and launched by Elanco Companion Animal Health in Western Europe. It is a perfect demonstration of how we intend to deliver on our mission to help veterinarians help pets live longer, healthier and higher quality lives."
For further information about Comfortis, veterinary practices should contact their Elanco key account manager, or to contact the company directly on 01256 779881
Additional information about Elanco is available at www.elanco.com and the company can be contacted via email at elancoCAH.uk@lilly.com
Merck and sanofi-aventis, owners of Merial and Intervet Schering-Plough respectively, have announced that they will not be combining the two animal health businesses as had been planned since March 2010.
In a joint announcement today, the companies said they are discontinuing their agreement primarily because of the increasing complexity of implementing the proposed transaction, both in terms of the nature and extent of the anticipated divestitures and the length of time necessary for the worldwide regulatory review process. The companies agreed that ending their plan is in the best interests of both companies and their respective shareholders, as well as the employees of Merial and Intervet/Schering Plough.
Sanofi-aventis says it remains strongly committed to its animal health activities, which it will continue to develop under the Merial brand as a growth platform of its diversified health business. Merial is one of the world's leading innovation-driven animal healthcare companies dedicated to research, development, manufacturing and commercialization of veterinary pharmaceuticals and vaccines, that generated annual sales of US $ 2.6 billion in 2010.
Merck has also stated its commitment to animal health and Intervet/Schering-Plough, a global leader in the research, development, manufacturing and sale of veterinary medicines which generated sales of US $ 2.9 billion in 2010
As a result of termination, both Merial and Intervet/Schering-Plough will continue to operate independently.