New research released today by Petplan has revealed that at a time when marriage is in decline and the average child bearing age is increasing, a new breed of pet owner has emerged: women between the ages of 25 and 34 who bought their pet as a substitute for a child.
More than 10,000 pet owners were surveyed for the research and the results apparently reveal 'pet parenting' as a growing trend. According to the survey, women not only look to their furry friend for companionship but also treat them like they would a child, with nearly 70% buying them birthday and Christmas presents, 28% adapting their homes for their pet and 20% changing their holiday destinations to allow their pet to come along too.
Just like working parents, owners worry about leaving their pet alone when they're working. So much so that they make a concerted effort to make sure their pet is not left alone for more than five hours a day - employing dog walkers and cat sitters to stem their concern (approaching 1 in 7). When an 8 hour working day is the national norm and the average parent only spends 49 minutes a day with their children, this demonstrates considerable pet commitment.
Dr Deborah Wells, expert in the study of the psychology of the pet-human relationship said: "Dogs and cats can offer their owners many of the benefits frequently provided by children, including companionship, entertainment and happiness. For some owners, notably women, pets can provide a useful training ground in 'motherhood', in some cases helping to shape important decisions on whether or not children are to be a part of their future. For others, pets can serve as a child 'substitute', offering people who choose not to have, or cannot conceive, children, an outlet for emotional attachment and nurturing behaviour."
Petplan's marketing manager Alison Andrew said: "This pet parenting theme is one of the most significant trends to come out of Petplan's biggest body of research to date - the Petplan Pet Census - which looks into the realities of pet ownership. We see the amazing lengths that owners go to for their pets every day and the level of worry that goes with it. Our job is to give owners peace of mind through our insurance plans, so they can be confident their beloved companion will always receive the best care and treatment without having to worry about the financial costs. We want to use this research to truly understand modern pet ownership in the UK so that we can better provide help and guidance for our nation of pet lovers!"
If you'd like to take part in the Petplan Pet Census, documenting the picture of pet ownership in Britain, visit www.petplan.co.uk
Medivet, the practice group which is to feature in the forthcoming Panorama documentary It shouldn't happen at a vets' (9pm, July 22nd), has issued a statement concerning the programme.
The statement, which can be read in full here, includes an interview with a Medivet client who was in turn interviewed for the documentary:
The International Society of Feline Medicine (ISFM) has published 'Consensus Guidelines on the Long-term use of NSAIDs in cats' in the July 2010 edition of the Journal of Feline Medicine and Surgery.
The society says it has developed the guidelines in order to try and address the major welfare issue of cats suffering unremitting and untreated chronic pain. Until recently, NSAIDs had only been licensed for short-term use in cats, but with changing licensing indications and recommendations, they are now also increasingly used for long-term treatment of cats, for example in the management of osteoarthritis.
However, in most cases where long-term use of pain relief in cats is required, there are concomitant problems with other diseases or other drugs that are being given. According to the ISFM, one of the most common concerns is whether NSAIDs can be used to treat arthritis in older cats with kidney disease. The society says that because of concerns like these, and the potential for adverse effects, cats often receive no treatment at all, and their quality of life can be severely compromised.
For this reason, the ISFM set up an international expert panel to develop practical and rational guidelines on the long-term use of NSAIDs in cats. The aim was to provide guidelines that would empower clinicians, enabling them to make sensible and rational choices, and ensure much-needed therapy is not needlessly withheld from patients.
The panel was made up of Andrew Sparkes, Duncan Lascelles, Richard Malik, Sheilah Robertson, Margie Scherk, Polly Taylor, Llibertat Real Sampietro and Reidun Heiene.
Along with the veterinary information in the guidelines, the panel also developed a brief client-facing leaflet that can be given to owners when NSAIDs are prescribed for their cats - this leaflet provides simple, clear advice on why NSAIDs are used, why they are important, but also what simple precautions avoid adverse effects, with further advice on when to seek veterinary advice to reinforce the safety message.
Both of these publications are available to download from the website www.isfm.net/toolbox
Genitrix has announced the launch of Prilben (benazapril hydrochloride). The product joins its 'Standards' range, created to offer veterinary practices cost-effective versions of frequently used products.
Prilben is indicated for the treatment of congestive heart failure in dogs and for chronic renal insufficiency in cats. It is provided in packs of 14 x 5mg tablets at a veterinary list price of £4.50, which equates to 32p per tablet.
Rob Watkins, Marketing Director at Genitrix, said: "Benazapril hydrochloride is a tried and trusted medicine used in countless practices and homes across the country every day. Prilben offers a win for both practices and pet owners because its pricing structure enables practices to maintain profitability on the product whilst still providing their clients with an economical alternative."
The first product in Genitrix' Standards range, Dormilan, was launched in late 2009 and offers fast-acting sedation and analgesia for dogs and cats.
CEVA Animal Health has published an information booklet on Q Fever to help broaden awareness and understanding of the disease.
Q Fever is an emerging, worldwide disease that affects goats, cattle and sheep as well as humans. It is caused by the bacterium Coxiella burnetii and can induce late abortions, metritis, fertility problems, mastitis and low vitality in neonates born from carrier animals.
The new booklet explains how the disease is transmitted, the symptoms, diagnosis and how it can be managed and prevented. CEVA already have expertise in the treatment of diseases caused by Coxiella burnetii and have developed a vaccine that has been used under temporary license to control outbreaks in France and the Netherlands.
To obtain a copy of the booklet please contact CEVA Animal Health Ltd, 90 The Broadway, Chesham, Bucks, HP5 1EG. The proceedings from CEVA's recent symposium on Q fever, held in Marseilles in December 2009 are also available on request.
A survey of more than 4,000 members of the public by the Pet Food Manufacturers' Association (PFMA) has revealed that 90% of people think that separation from a pet is traumatic for older people entering residential care or sheltered accommodation.
The TNS research carried out in March 2010 also found 83% agree pets make their owners happier and 54% think pet owners should be able to make the choice about entering care facilities after seeing the accommodation policy.
According to the PFMA, the benefits of pet ownership for elderly people include a lower risk of heart attack and stroke, reduced blood pressure and cholesterol, improved recovery from heart attacks and strokes, better social interactions in people with dementia, and fewer GP visits. In addition, those who keep pets when entering care homes enjoy a smoother transition into residential care,
The PFMA says this survey has helped shape its goal to ensure all leading UK housing providers implement responsible pet policies that enable older people to make an informed choice about their future. This commitment is part of the organisation's 2020 vision to 'make a better world with pets', launched to mark its 40th anniversary.
The PFMA also says it is working closely with SCAS (Society for Companion Animal Studies) and MPs - including Ian Cawsey, Nick Palmer and Nigel Waterson - all striving for fairer treatment of the older pet-owning public.
Ian Cawsey, MP for Brigg and Goole, said: 'Today we have more than 11 million elderly adults living in Britain, of whom approximately 25% are pet-owners. This figure is estimated to rise to 14 million by 2026 and the majority of these people will eventually require some form of residential care. Unfortunately growing older often involves inevitable heartache and loss but being separated from a pet when entering care facilities should not be part of it. This is why I welcome the PFMA's 2020 goal to ensure care facilities implement responsible pet policies over the next decade."
PFMA, Chief Executive, Michael Bellingham, explains: "Having analysed the research and consulted SCAS we are delighted to announce our 2020 ambition to ensure fairer treatment of the older pet-owning public. The importance of pets to people in care facilities cannot be under-estimated. Over the next ten years we want to make a big difference to the lives of older pet owners."
This latest call to action follows the successful passing of shadow minister for older people, Nigel Waterson's bill - Care Homes and Sheltered Accommodation (Domestic Pets) Bill - which aims for a more "enlightened and responsible" policy for allowing pet owners in residences to keep their beloved animals.
The RCVS has released the results of a competition held at BSAVA Congress earlier this month, in which veterinary surgeons, veterinary nurses and other members of the practice team were asked to identify three animals from sound only.
The correct answers were a purring cat, a Chihuahua dog (the breed had to be specified) and a guinea pig.
Of 370 entrants, only 104 (28%) were correct. Some of the more outlandish answers included, for the cat noise: elephant, lion, whale and dolphin; and, for the guinea pig noise: ferret, meerkat, dove, chicken and frog. However, the majority of those getting it wrong were stumped by the requirement to specify the breed of dog, with Jack Russell Terrier or some 'yappy little thing ' proving a favourite.
The winner of the competition was Liverpool-based veterinary surgeon, Anna Rowntree, who won an iPod Nano. She said: "I thought the competition was good fun and a real novelty. It certainly drew me to the stand and was not what I would have expected from the RCVS - it proves they can be approachable! I was very excited to have won and I still can't believe I have."
The noises competition linked to the College's theme for the event, 'Falling on deaf ears?', which examined how the organisation takes account of responses to its consultations, debunking the myth that those who take the trouble to reply are not listened to. The topic was addressed by President Professor Sandy Trees in a presentation on the Saturday of Congress. Visitors to the stand were also given RCVS-branded earphones to reinforce the listening message.
Copies of all three presentations made by the RCVS at BSAVA Congress are now available on RCVSonline (www.rcvs.org.uk/ear_ear). They are:
The RCVS Trust will take part in National Pet Month (3 April - 3 May) and is asking veterinary practices to put on 'Alice in Wonderland' themed fundraising events.
Cherry Bushell, RCVS Trust Director said: "The Trust aims to improve the health and well-being of dogs, cats, and other popular household pets and over the past five years has put nearly £900,000 into this cause. As a small charity we do rely on our supporters - and National Pet Month is a good opportunity to raise money and have fun."
Why Alice in Wonderland as a theme? Cherry said: "The Trust supports curiosity and a sense of wonder, so we came up with the Alice in Wonderland idea - which is topical and also has lots of scope for fundraising and publicity."
If you'd enjoy hosting a Mad Hatter's tea party - or raffling off the Queen of Heart's tarts - you can register with National Pet Month and take part. Further information and a free events pack can be obtained from http://www.nationalpetmonth.org.uk/.
National Pet Month runs from 3 April - 3 May. It aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.
Rabbit Awareness Week (26th April - 2nd May 2010) is reportedly going to be bigger than ever this year with over 1000 vets within the industry expected to be involved.
In partnership with Burgess Pet Care, Petplan Insurance, Company of Animals, Intervet/Schering-Plough Animal Health, Genitrix, PDSA, Wood Green Animal Shelters and RWAF, Rabbit Awareness Week's mission is to educate current and potential rabbit owners across the UK about the importance of rabbit welfare.
The focus of the week will be rabbit obesity. At the same time, organisers hope the week will raise the profile of rabbits as pets and encourage owners to seek the right veterinary advice about rabbit nutrition and health.
The week has been deliberately timed to happen soon after Easter, to make use of a time of year when rabbits are at the forefront of people's minds. Organisers hope to reach rabbit owners who may have bought new pet rabbits but who may not have the right information about how to keep them happy and healthy.
Throughout the week some of the UK's largest retailers, suppliers of rabbit food and welfare charities will be providing valuable feeding knowledge and information, along with a range of deals and offers to vets and pet owners.
Organisers are asking veterinary practices to get involved by offering Free Health Checks for pet rabbits, and by providing free advice about vaccinations, husbandry and diet. To help, there is a range of display and training materials to help you run your Free Health Checks together with promotional materials such as newsletter templates and press releases. You can also register your event for free on the Online Event Locator.
The display kit includes shelf wobblers, barkers, posters, appointment flyers, Health Check Certificates and an A3 size Free Health Check window sticker. You'll also receive additional items to give away to rabbit owners, including Excel samples, RAW care guides, car stickers and branded bags.
For more information and to find out what special trade offers are available to vets during the week register at http://www.rabbitawarenessweek.co.uk/.
The 12-month surgical guarantee covers professional fees, including consultations, anaesthesia and surgery, involved in rectifying a complication as long as the patient is in good health and the post-surgery instructions have been followed appropriately.
Clinical Director, Andy Moores, an RCVS-Recognised Specialist in Small Animal Orthopaedics, said: “We can never promise that surgery will be free of complications, but we are confident in our low complication rate.
"We are offering a surgical guarantee to demonstrate this confidence and to provide our clients with the reassurance that we will help them get through any post-surgical complications.”
Andy added: “Along with our highly competitive fixed-price fees we hope this guarantee will give owners financial peace-of-mind when their pet needs orthopaedic treatment at this difficult time.
"We do not know of any other specialist orthopaedic centre in the southeast that offers better value care.”
www.mooresortho.com
For free case advice, email: advice@mooresortho.com
Nestlé Purina is launching a new diet this month which, according to the company, helps delay the canine brain ageing process.
The diet, Pro Plan Senior 7+ Original, is enriched with medium chain triglycerides (MCTs). Research carried out by Nestlé Purina and published online in the British Journal of Nutrition (here's the abstract), apparently demonstrates improvements in senior dogs' memory, learning capacity and ability to adapt to novel situations when fed on this MCT-enriched formula.1 According to the company, the MCTs provide neurons with a readily accessible source of energy to counteract the decline in glucose metabolism that occurs naturally in ageing dogs, thus maximising brain function with demonstrable improvements in cognitive function.
Veterinary surgeon, Barton Stephen, BVM&S MRCVS, veterinary columnist for The People said: "When treating brain ageing or CCD in senior dogs I believe we vets need to adopt a more holistic approach. We can treat diseases like heart failure and kidney disease and offer advice on exercise, joint care and weight control. All of these can improve quality of life and encourage a pain free existence, but until now we have had nothing proven to help dogs stay younger for longer. This innovative new dog food has the added advantage of staving off cognitive decline which owners find very distressing."
For more information on Pro Plan Senior 7+ Original and the Pro Plan, diet range, please contact your Veterinary Business Development Manager or contact Nestlé Purina PetCare, telephone: 0800 212 161 (Freephone)
Reference:¹ Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs. British Journal of Nutrition (Pan et al 2010)
A new eBook from electronic publisher Quicklook Books aims to give outsiders a broad overview of the veterinary profession.
According to author, veterinary surgeon Bob Lehner, Quicklook@Vets offers readers the opportunity to get below the surface of the veterinary working practice and gain insight into the profession, without becoming 'bogged down' in complicated medical terminology.
He said: "The veterinary world, although considered by many to be an enthralling subject, is accessible to very few people. Texts are, more often than not, written for veterinary graduates instead of the general public.
"In Quicklook@Vets, I wanted to explore all the aspects of this exciting subject in a clear, coherent manner, without unnecessary jargon, to enable anyone to read and learn about the captivating world of veterinary practice."
As a vet with over 35 years of experience, Bob Lehner worked with a wide range of animals and has experience in commercial deer farming, working with zoo animals and as a veterinary surgeon for the pharmaceutical industry. Now retired, Bob Lehner works part-time in practice, as an inspector for the RCVS Practise Standards Scheme and work with an animal charity in Botswana neutering feral village dogs.
The book is available for download here
The RCVS is to embark on a communications campaign over the next few months to raise awareness amongst the general public of the difficulties that vets face in providing out-of-hours emergency cover, and the responsibilities incumbent on animal owners to know what to do in a veterinary emergency.
Emergency cover has been high on the College's agenda for some time.
Over the last 18 months, the RCVS 24/7 Working Party has considered the ongoing desire of vets to continue to offer emergency care 24 hours a day, and the feasibility of delivering this, against a backdrop of the Working Time Regulations, geographical variations in animal and vet density, and increasing practice diversity.
Working Party meetings have been supported by a survey of how vets are currently meeting their 24/7 requirements, a seminar of stakeholders and regular informal polls at RCVS Question Time meetings.
It was agreed at the September 2009 meeting of Advisory Committee, to which the Working Party reports, that the majority of vets remain willing to deliver emergency cover 24/7. Advisory Committee recommended that a communications project be undertaken to help raise awareness amongst the general public and animal owners that although the veterinary profession continues to make this voluntary commitment, EU rules, geography and financial constraints impose some limitations.
This campaign will kick off soon and focus on spreading messages via animal-owner publications and websites. The responsibility of pet owners to know how they can access emergency care for their animal in advance of need will be stressed, as will the fact that in the absence of an NHS for pets, emergency care is a service for which practices must charge a realistic fee (which is likely to be higher than for day-time work).
The campaign will also outline vets' responsibilities as part of the Guide, so the public knows what it can reasonably expect. It would be helpful if practices could ensure they have clear information available on their 24/7 arrangements - as outlined in the Guide - should this campaign stimulate requests from clients.
Jerry Davies, who chaired the Working Party, said: "There is overwhelming opinion within the profession that we must continue to provide round-the-clock veterinary care. The main tenet of the Working Time Regulations is that workers should not have their health or, importantly, skills compromised by unreasonable working patterns. Vets, VNs and the animals they care for deserve the same level of protection.
"However, this legislation has made continuing to provide such care at a reasonable cost to the animal owner a significant challenge. Meeting this challenge will require the understanding and cooperation of the animal owning public.
"If clients can be flexible and accept slightly longer response times, an effective service can still be sustained. The key is for all animal owners to establish, in advance, exactly what will be involved should they need to access veterinary care in an emergency. This simple step will help optimise response times and eliminate the frustration, confusion and inevitable dissatisfaction that may arise if ill-prepared."
Hill's Pet Nutrition has highlighted recent studies which, the company says, prove that feeding a food enriched with omega-3 fatty acids from fish oils to dogs with osteoarthritis results in a reduction in NSAID dosage of up to 25%1, owner observed improvements in clinical signs3, and improved weight bearing ability2, 7
The claim that food can effectively support medical treatment follows in the wake of two published and one in press study in the Journal of the American Veterinary Medicine Association (JAVMA). These demonstrate that omega-3 enriched food (in this case Hill's Prescription Diet j/d Canine) has significant effects on weight bearing and helps reduce NSAID dosage by up to 25 per cent, when fed to dogs with osteoarthritis 1, 2,3.
According to Hill's, the research demonstrates that in dogs the high levels of eicosapentaenoic acid (EPA) from fish oils can down-regulate the cartilage degrading enzyme aggrecanase1. In vitro studies have also identified that EPA resulted in a reduction in the amount of degraded cartilage residue produced4. High levels of omega-3 fatty acids can also help to reduce inflammation5,6.
The two studies that were recently published confirm that feeding a diet rich in omega-3 fatty acids aids in the management of osteoarthritis in dogs2,3. The randomized double-blinded controlled trials were carried out over three and six months respectively and involved a total of 165 dogs identified as suffering from mild to moderate osteoarthritis. After collating the results from almost 25,000 trial days, researchers were able to confirm a significant 'clinical improvement' from feeding a food fortified with fatty acids.
In the first study described in JAVMA, researchers found evidence that omega-3 fatty acids from fish oils resulted in improvements in weight bearing2. Objective measurement using force plate gait analysis demonstrated that dogs fed a test food fortified with fatty acids were seven times as likely to show improved weight bearing compared with dogs fed a control food.
In the second study, through a detailed questionnaire, owners also observed significant improvements in their dog's osteoarthritic condition3. Improvements observed covered the following signs: difficulty in rising from rest, limping, stiffness, soreness when touched, yelping or whimpering in pain, aggression, lagging on walks, reluctance to play and overall activity level.
Adrian Pratt, Veterinary Affairs Manager for Hill's Pet Nutrition, manufacturer of Prescription Diet j/d, which is enriched with omega-3 fatty acids, hailed the results as a breakthrough in the field of nutrigenomics (the study of the effects of nutrition on gene expression): "This research points the way to a new model for the management of osteoarthritis, using a clinically proven food to interrupt the cycle of damage and cartilage degradation, alongside graded levels of NSAIDs and proactive programmes to manage weight and adjust exercise routines. Clinicians now have the conclusive proof they need to recommend feeding omega-3 enriched food to ameliorate the signs of osteoarthritis in clients' pets and to adjust NSAID doses accordingly."
For further information on Hill's Prescription Diet j/d, please contact your Hill's Territory Manager or call 0800 282438.
References1. A multicenter study of the effect of a therapeutic food supplemented with fish oil omega-3 fatty acids on the Carpofen dosage in dogs with osteoarthritis. Fritsch A, Allen T, Dodd C, JAVMA in press2. Evaluation of the effects of dietary supplementation with fish oil omega-3 fatty acids on weight bearing in dogs. Roush J, Cross A, Renberg W, Dodd C, Sixby K, Fritsch A, Allen T, Jewell, Richardson D, Leventhal P, Hahn K, JAVMA Vol 236 No 1, Jan 2010 pp67-733. Multicenter veterinary practice assessment of the effects of omega-3 fatty acids on osteoarthritis in dogs. Roush J, Dodd C, Fritsch A, Allen T, Jewell D, Schoenherr W, Richardson D, Leventhal P, Hahn K, JAVMA Vol 236 No 1, Jan 2010 pp 59-664. Eicosapentaenoate supplementation abrogates canine articular cartilage degeneration in in vitro explant culture systems, Caterson B, Cramp J, Little C B et al, Hills European Symposium on osteoarthritis and joint health 2005 14-195. Dietary modification of inflammation with lipids, P C Calder, Proceedings of the Nutrition Society 2002 345-3586. Dietary polyunsaturated fatty acids and inflammatory mediator production, James M J, Cleland L G, Gibson R A, Am J Clin Nut 2000: 71 suppl 343S- 358S7. Vasseur PB, Johnson AL, Budsberg SC, et al. Randomized, controlled trial of the efficacy of carprofen, a nonsteroidal anti-inflammatory drug, in the treatment of osteoarthritis in dogs. J Am Vet Med Assoc 1995; 206 (6): 807-811.
The CVS practice aimed to change its prescribing culture by adopting an evidence-based, case-by-case approach and supporting its vets in only using antibiotics where absolutely necessary.
The practice identified the use of antibiotics in the treatment of cat bite abscesses (CBAs) as worthy of investigation.
Cefovecin, a third-generation cephalosporin and critically important antibiotic, is often used in the treatment of CBAs.
The practice first sought guidance from a dermatology specialist with an active research programme involving the study of antimicrobial resistance (AMR).
It then developed a clinical guideline advising that if a cat has a discrete abscess, with no pyrexia (raised temperature) and no cellulitis, antibiotics are not required.
White Lodge then conducted an eight-month clinical audit across its Exmouth Hub, with the aim of measuring the effect of the new guideline.
The practice treated patients with CBA’s with NSAIDS, lancing and flushing (if necessary), and cleaning of the abscess.
Owners were advised to flush the affected area at home once daily.
An antibiotic awareness leaflet was given to clients with an explanation of the reasoning behind not prescribing antibiotics.
Cats presented 5-7 days after treatment for a nurse re-examination.
A consultation template was created for both the vet at initial presentation and another for the nurse’s post treatment check, to gather standardised information.
The measure of successful treatment was whether, on re-examination, the CBA site appeared free from infection and wound healing was evident.
If the wound had not started to heal or if there was infection or pyrexia, the treatment was deemed to have failed and further treatment was provided.
Analysis of the results showed that of the 22 cats included in the audit, 19 (86%) did not need antibiotics to successfully treat the abscess.
There was also a 32.6% reduction in the number of times cefovecin was dispensed in the eight-month period after the audit started, compared with the previous eight months.
Emily Parr, Head Veterinary Surgeon at White Lodge, said: “We think, due to lack of confidence in treatment without antibiotics as well as client pressure or expectation, the profession tends to default to the prescribing of antibiotics.
“However, this clinical audit has given our veterinary colleagues increased confidence in treating CBA’s without antibiotics.
"There has also been an improved client understanding in accepting treatment without antibiotics.
"Clients have also been positive when minimal intervention has been required, particularly as it eliminates the cost of antibiotics.
"This has had a positive impact on the vet-client relationship and trust in our practice.
“Antimicrobial resistance is continuing to threaten the efficacy and treatment of an ever-increasing range of infections.
"So we hope that our CBA clinical audit outcome results will help to set a benchmark and shape clinical guidelines for the wider veterinary profession in this area.”
Genitrix has launched Libromide, the first licensed formulation of potassium bromide for the treatment of canine epilepsy, following what the company believes to be the largest ever trial of dogs suffering from epilepsy.
Genitrix says the availability, for the first time, of a licensed formulation of potassium bromide should give veterinary surgeons and pet owners the reassurance that the rigorous authorisation process provides. It ensures, for instance, that the product has been developed especially for dogs and that it is manufactured in accordance with EU regulations. It also ensures that the product has been extensively and independently trialled, proven to be efficacious without adverse reactions, and that the necessary pharmacovigilance is in place to support it.
The company also says that the availability of a licensed product paves the way for more comprehensive information to be provided to veterinary surgeons on the use of potassium bromide in treating seizures. The Veterinary Medicines Directorate (VMD) imposes restrictions on educational materials supplied by manufacturers of unlicensed products, an approach which has created a 'knowledge gap' among many veterinary surgeons in general practice, according to some canine epilepsy experts.
Libromide tablets are intended for use in epileptic dogs which have already commenced therapy with Phenobarbital. Phenobarbital acts to increase the effects of the GABA inhibitory neurotransmitter in the central nervous system. Potassium bromide is synergistic with Phenobarbital and raises the seizure threshold level in epileptic dogs.
Libromide is classified as POM-V and will be available in 325 mg tablets in packs of 100 and 500 tablets.
Rodolfo Cappello DVM PhD DipECVN MRCVS, RCVS and European Specialist in Neurology and Neurosurgery, Head of Neurology Services at North Downs Specialist Referrals, Surrey, said: "I've been successfully using potassium bromide for the treatment of epilepsy in dogs for over 15 years. The main problem has been that it's not been licensed as a medicine. With the launch of Libromide, potassium bromide finally achieves the status of an approved pharmaceutical. We will now be able to monitor quality, efficacy and side effects which will enable us to offer a more professional approach to the treatment of seizures."
Howard Wilder, founder and managing director of Genitrix, added: "Canine epilepsy is an all too common disease with estimates suggesting it affects four in every hundred dogs in the UK. It's also an illness which is not well enough understood with the lack of up to date information available to veterinary surgeons being a contributing factor.
We felt there was an opportunity to bring a licensed product to market and have invested hundreds of thousands of pounds in the process of development and trialling Libromide. We're delighted to make it available to veterinary professionals and hope its launch will be the first step in improving treatment approaches for this distressing disease."
Broadline was a fipronil-based parasiticide which also contained (S)-methoprene, eprinomectin and praziquantel.
NexGard Combo, on the other hand, contains esafoxolaner together with eprinomectin and praziquantel for worming.
Both products are licensed for use in cats with or at risk from mixed infestations by fleas, ticks, mites cestodes, nematodes.
There's an explainer video about NexGard Combo on the Boehringer Academy website: https://www.boehringer-academy.co.uk/
Virbac - manufacturer of Effipro - has launched the 'Flea Free Zones' campaign to help practices fight back against retail competition in the flea control market.
The company says that with an on-pet flea product market estimated to be worth well in excess of £64 million, and an estimated 20 million cats and dogs in the UK, vets are well positioned to improve their revenues and provide excellent customer service, by promoting flea control to all of their customers.
However, according Dr Rachel Crowe, Effipro Product Manager, much of this business is currently going through retail channels: "Many pet owners have become used to purchasing their flea treatment from retail outlets, mainly due to cost, and no longer distinguishing between a brand bought from a vet and one bought from a supermarket.
"As a dedicated veterinary business, Virbac is focussed on supporting and increasing business within veterinary practices. Our 'Flea Free Zones' campaign is a practice support package designed to help promote initial purchase, as well as long-term client loyalty. We know that pet owners often turn to their vet or vet nurse for advice, but then purchase treatments elsewhere.
"With Effipro, practices have the performance of fipronil but at a highly affordable price, and we believe this promotion will help vets grow their share of the flea control market."
The campaign is designed to get clients purchasing flea treatments from their vet and encourage repeat purchases from the practice.
Dr Crowe said: "The beauty of Effipro is that it has a broad range of products, packs and price flexibility. In particular the single pipette from the Practice Pack is proving a very popular point of entry for the owner, especially as an initial trial purchase. Also included in the promotional campaign is an Effipro loyalty scheme, which provides an incentive to keep clients coming back and literature to assist practice staff to answer customer queries about flea control.
"Just one spot-on treatment range also means there is no confusion with POM-V alternatives, so loyalty to Effipro is easier to retain within the practice. And with the added option of purchasing award winning Indorex environmental insecticide spray, clients now have a complete flea control solution available from their vet practice. So with both products being supported by prominent promotional campaigns, there hasn't been a better opportunity than this for vets looking to capture a bigger share of customer spend on flea treatments."
To learn more about Virbac's Flea Free Zones campaign contact your local Virbac territory manager or call Virbac on 01359 243243.
CEVA Animal Health, manufacturer of the veterinary behaviour products Feliway and D.A.P., has launched a guide to the practical applications of pheromones.
The 80 page book, entitled 'D.A.P.® and Feliway® Papers and Abstracts', features details of 31 published trials. It includes an introduction to pheromonatherapy by veterinary behaviourist, Sarah Heath, and covers research into the use of pheromones for a wide range of behavioural issues in both dogs and cats, including feline urine marking, feline lower urinary tract disease (FLUTD), the introduction of new pets to a household, noise phobias and firework fears, and puppy socialisation and adoption.
The guide contains an overview of each behavioural issue, and details of the trials and recommendations on the use of Feliway® or D.A.P.® to help prevent and control the problem.
Lucy Brett, product manager at CEVA Animal Health said: "There is considerable data supporting the use of Feliway® and D.A.P. ®. The reference guide brings together this research into one comprehensive handbook which is a must for veterinary professionals interested in feline and canine behaviour."
For a copy of the D.A.P.® and Feliway® Papers and Abstracts reference guide, please contact your CEVA Animal Health representative or call 01494 781510.
Edinburgh-based Braid Vets has signed up its 1000th client to the practice's VIP (Very Important Pet) Pet Health Plan.
To mark the event, staff at the practice and Kenneth Agnew from Practice Plan For Vets Ltd, presented 1000th member Douglas Roberts and his dog Rudy with a bottle of champagne and a Kong toy.
In common with other schemes, the Braid Vets Pet Health Plan spreads the costs of vaccinations and flea control over the year with a fixed monthly direct debit. In addition, Braid Vets gives its Health Plan members further discounts on selected services provided by the practice, including food purchases.
Mike Hall MRCVS of Braid Vets, said: "We think the Health Plan has been one of the things that has helped us withstand the worst effects of the recession. In our experience, Health Plan clients attend the clinic more regularly for health checks, vaccinations and treatments throughout the year."
He added: "We're delighted to have reached our 1000th member of the scheme, but we're not going to stop there. We think there's considerable scope for further growth. The reason is that it's such a no-brainer. Under our plan, vets have complete clinical freedom and always recommend the products best suited to the individual pet. So the pet wins, the client wins and the practice wins."
Anita Bates from Practice Plan for Vets, which manages this scheme and many others on behalf of veterinary practices in the UK, said: "Our health plans focus on preventative services and products. They provide the practice with a regular monthly income and bonded clients as well as improving owner compliance, frequency of visits to the practice and average transactions values for wellness and illness."
For more information about Practice Plan For Vets, visit: www.practiceplanforvets.co.uk
Following Intervet Schering-Plough's launch of Plerion, a chewable, flavoured wormer for dogs, the company has launched a consumer viral marketing campaign in which they invite pet owners to 'Primp Your Pooch' at the website www.plerion.co.uk.
In the press release, the company says: 'educating clients on worming has never been more fun'. Whilst you might not think that an especially big achievement, it is certainly a polished looking website, and there's a novel competition on the site: owners are invited to upload a photograph of their dog, 'primp' it with a variety of hairstyles and fashion accessories, and then get others to vote for them to win £1000 of luxury spa vouchers.
The launch of Primp Your Pooch follows the award-winning Plerion Showtime web campaign which featured a variety of singing and dancing dogs and achieved an average 1,500 hits a month on the Plerion micro site. Sarah-Jane Minter, marketing Manager at Intervet/Schering-Plough said: "We are always trying to create new and interesting ways to engage with pet owners and have found the web to be a useful platform to drive consumer awareness, as owners enjoy the interactive element that this format offers. The site takes an uninteresting topic and gives it interest to owners. The viral aspect is achieved through social media as consumers are able to share the website with friends via Facebook or email."
As well as an extensive online advertising campaign the Primp Your Pooch campaign will be supported by in practice information. Speak to your local Intervet/Schering-Plough Veterinary Business Manager or phone the company's Veterinary Support Group on 01908 685685 for further information.
The open day will cover topics including radiography, wounds and TPLO surgery aftercare, hosted by Dr. Michael Hamilton, consultant orthopaedic and spinal surgeon, Dr Karla Lee, head of soft tissue surgery and Letty Piggott-Delves, physiotherapy team lead.
There will also be an IMHA case discussion with internal medicine nurse Rute Silva, and an interactive quiz on anaesthesia for attendees to take part in, led by anaesthesia nurse practitioner Kimberley Brady.
Rachel Pickles, clinical services manager at Hamilton Specialist Referrals, said: “The open day is a brilliant opportunity for nurses from all over the veterinary profession to build on their existing knowledge base.
"It also presents an excellent learning opportunity for student nurses too, giving them access to educational sessions and workshops with members of our expert team.”
For more information and to RSVP, email info@hamiltonspecialists.vet or call 01494 578 566.
www.hamiltonspecialists.vet.
Millpledge has launched Promodulate Probiotic Powder, which, according to the company, combines beneficial bacteria with a pre-biotic, vitamins and electrolytes to rebalance gut flora, fluid and electrolyte balance in cats and dogs.
The powder is presented in a 5 day course of sachets for ease of dispensing, or in a 50g tub for longer term use.
Millpledge says micro-encapsulated Entrococcus Faecium SF68 NCIMB 10415 - 667 x 106 CFU/g helps to recolonise the gut and maintain competitive exclusion of harmful bacteria whilst the preferred prebiotic Fructooligosaccharide (FOS) provides a targeted source of sugars to fuel the Entrococcus Faecium. Electrolytes are included to help maintain the isotonic fluid balance in the patient, and vitamins to maintain the normal feed conversion ability of the gut to absorb and bind nutrients present in the diet.
Millpledge suggests that Promodulate is beneficial alongside antibiotic therapy and can be used as an aid to maintaining the immune response in newborns as well as animals in the later stages of life. Promodulate is also recommended as an aid to restoring normal digestive function and to help maintain normal cholesterol levels and electrolyte and fluid balance.
For more information, please click here.
A team of researchers at the Royal Veterinary College have discovered that many-legged animals control their movement in a surprisingly different way to bipedal animals, following a study on cockroaches using tiny accelerometers and advanced computer models.
The study, published in the Journal of Experimental Biology (JEB) on 14 May 2010, found that four or more legged creatures do not adjust for hard or soft surfaces in the same manner as humans.
The RVC says the results were surprising because past work had found that running and trotting animals with four-, six-, or eight legs exert forces on the ground that look remarkably similar to two-legged humans.
The study used cockroaches with tiny accelerometer backpacks as the basis of the research before developing advanced computer models to further the findings.
The accelerometers were developed by Andrew Spence while working in the Poly-PEDAL laboratory of Professor Bob Full at the University of California, Berkeley. Dr. Spence, now following up the research as a Research Council UK (RCUK) research fellow at the RVC, along with his colleague Shai Revzen, attached the device to the cockroaches' back before sending the insects scuttling across a sheet of latex.
The cockroach sank into the soft rubber surface, like humans sink into the mud, but was able to maintain their forward speed, despite the extremely soft going.
Dr. Spence said: "Like humans, four or more legged animals move as if they are bouncing on a virtual pogo stick when running on hard surfaces. However, when humans run over soft surfaces, they effectively "stiffen" their virtual 'pogo stick', so we were keen to discover if this was the same for four or more legged animals."
Following the initial study, a computer-generated model cockroach was developed to help explain how the insect ran on, and sunk into, soft ground, with the 'cyber-roach' confirming earlier findings.
From the 'cyber-roach' the researchers concluded that instead of maintaining the body's centre of mass motion by stiffening the virtual pogo stick leg like human runners, the insect does not change the stiffness of its virtual pogo stick. The reason that the insect is able to run successfully without crashing, despite using the "wrong" leg stiffness, may be due to the change in posture that occurs when a legged animal sinks into a surface, as the legs that are flying through the air hit the ground sooner than they normally would.
Dr. Spence believes this simplifies the task for the nervous system: "Instead of sending nervous system signals to stiffen muscles, the cockroach may just be able to continue sending the same control signals and take advantage of this change in posture."
Virbac Animal Health is offering practices an educational shampoo and skin care pack for pet owners.
The pack is free to practices that buy any 12 shampoos from the Virbac range. In return the practice will receive a range of educational and point of sale materials, including a counter display unit and 'give away' hand sanitisers. Each practice also receives 2 free shampoos and a bottle of either Humilac or Dermacool FOC.
According to the company, the idea behind the initiative is to help pet owners understand the importance of bathing their pets, and of correct product selection.
Product manager Chris Geddes MRCVS said: "We also hope that it will assist vets and VNs to easily identify the correct product for every type of skin.
"The colour-coordinated packaging and literature contains easy-to-follow advice for pet owners and vet staff. And with all the extra items, we believe the promotion is great value for money."
Chris also believes the pack will help pet owners to understand the importance of regular and correct bathing: "Many owners just accept that their pet smells, without realising that this shouldn't be the case. This is the 'doggy' smell that many owners accept as normal."
"Also, many owners who do bathe their pets use soaps or shampoos from their own bathroom, not knowing that these are totally unsuitable for animals. Hopefully this promotion will help pet owners understand why it is important to use specifically formulated products for their pet."
The promotion runs until the end of July. Those interested in the pack please contact your Virbac territory manager or call the company on 01359 243243.