The BBC reports that a new strain of MRSA has emerged in British cows and is thought to be infecting humans.

For more on this story, click here.

Ceva Animal Health has renamed the veterinary behaviour product DAP as Adaptil, to highlight its key benefit of helping dogs 'adapt' to new situations.

Along with the name change, Ceva is launching a new Adaptil Collar. According to the company, the collar has undergone a number of improvements: it is now easier to fit, due to a new, practical buckle; it has a larger surface area for better diffusion of the pheromone and the Adaptil name is on the collar in print as well as braille.

In addition to the new name, both Adaptil and Feliway are having a packaging makeover to make them more consumer friendly. Packaging will now feature pictograms of situations in which the products should be used, encouraging dog and cat owners to use the product ranges appropriately.

Ceva will be offering pet owners a free limited edition Adaptil Frisbee for every Adaptil Collar bought from their local participating veterinary practice. The company is also running an online competition from 17 June until 17 July on the company's secrettohappypets.com website. Pet owners will have the opportunity to win a weekend for two with their pet in a Best Western pet-friendly hotel by submitting a story on why their pet deserves a weekend away.

Julia Wood, product manager at Ceva Animal Health said: "We have listened to feedback given on our pheromone range from both pet owners and veterinary professionals. The launch of Adaptil and the marketing support that we are putting behind both Adaptil and Feliway will boost awareness of the pheromones and their benefits amongst pet owners and further enhance their standing as the UK's leading veterinary behaviour products."

For more information, please contact your Ceva account manager or call 01494 781510.

The Blue Cross and National Veterinary Services (NVS) are celebrating the success of a new initiative to generate additional saleable items for the charity, with the help of vet practices across the UK.  

Earlier this year, The Blue Cross teamed up with NVS to launch a campaign to sign up vet practices who use NVS services to encourage their staff and clients to donate bags of unwanted clothes and bric-a-brac for the charity to sell and raise funds. This week saw the arrival of the 5,000^th bag of donated items arrive at The Blue Cross warehouse

Jonathan Chambers Blue Cross spokesperson said: "We are extremely grateful to NVS, the vet practices taking part in the scheme and their clients. We are overwhelmed at the response so far and looking forward to receiving many more bags of goods in the future. Although the donated items may be unwanted possessions to some, each bag generates about £20 of income for us. This means the scheme has so far provided an amazing £100,000 worth of income towards helping sick and homeless animals in the care of The Blue Cross."

Caitrina Harrison, Sales & Marketing Director for NVS said: "We are delighted to be supporting The Blue Cross with this worthwhile initiative. We have an experienced and flexible logistics team, who have been able to help with the delivery and collection of the clothing bags throughout the UK.  We have had excellent feedback from many veterinary practices who have got involved and the requests for clothing bags keep coming in."

Veterinary practices who receive their stock and drugs from NVS that are not yet part of The Blue Cross donation scheme can sign up now by contacting julie.godwin@nvs-ltd.co.uk or Jonathan Chambers at The Blue Cross: trading@bluecross.org.uk.

Vets Now, the out-of-hours emergency care provider, reports that it has seen the number of veterinary nurses undertaking the Certificate of Veterinary Nursing in Emergency Critical Care nearly triple.

Since it was launched in September 2009, the number of students has increased from 12 for the first six month session to 35 students in the most recent intake.

The course was founded by Vets Now and the City & Guilds NPTC as the first certificated emergency and critical care veterinary nursing qualification designed for veterinary nurses who want to further their knowledge of small animal emergency and critical care. The distance learning qualification which takes approximately 18 months to complete is open to all RCVS listed or registered veterinary nurses under employment.

Organisers are currently accepting applicants for the next intake in September and invite interested parties to find out more about the course at www.vets-now.com/vets/cpd-training

Wendy Busby, Head of Training and Development at Vets Now said: "I've seen how much ECC has evolved in the UK over the years and the increased recognition that nurses have for the vital role they play within an emergency clinical team.

"Vets Now developed this certificate with the awarding body City & Guilds to give veterinary nurses the opportunity to increase their knowledge once they are qualified vet nurses. The qualification will enable candidates to develop their emergency and critical care understanding and skills, and become an invaluable member of any practice team, whether it's a daytime or emergency practice."

Course graduate Valerie Cooke, a veterinary nurse at Moray Coastal Vet Group for three years, was sponsored by Merial Animal Health to take the qualification. She said "I was keen to enrol on a course which would provide me with a more in-depth knowledge of the emergency and critical care field, as this is an area I am regularly faced with in my job. I felt the course covered many of the elements my career development required and now having completed it I feel much more confident when faced with an emergency situation.

"What's more, it was handy that the course was theory based allowing me to continue my full-time employment whilst studying. My employers have also benefitted from me taking the qualification, and have even considered elements of the course for their emergency protocols."

Robin Livingstone from Merial Animal Health said, "We took the decision to sponsor some students on this course because we believe it provides a valuable enhancement to their clinical skills. We have received very positive feedback on the content and delivery of the material and are considering supporting further candidates in the future."

For further information on the course, visit www.vets-now.com/vets/cpd-training or alternatively contact one of the Student Liaison Officers via email on vncertecc@vets-now.com or by phone 01383 628721.

The BSAVA has launched a series of client information sheets for drugs commonly used off-label.

The information sheets were the brainchild of Professor Ian Ramsey, Editor-in-Chief of the BSAVA Small Animal Formulary. He said: "As a referral vet I write a lot of letters to owners and vets that include instructions about the drugs that I am prescribing or dispensing for a patient. Often these drugs are unusual or cytotoxic, and are very commonly only authorized for human patients. As Editor of the Formulary I am acutely aware of the responsibility that I have for making sure owners understand what these drugs are for and what the side effects might be."

The BSAVA says it hopes the leaflets will overcome the challenge veterinary surgeons have in remembering all the drug information that needs to be related to clients, and the problem of clients forgetting what they have been told verbally by the clinician during a consultation.

In addition to a basic introduction to the Prescribing Cascade, each of the client leaflets provides the following information:

• What is the drug?
• Why has my pet been prescribed the drug?
• How should I store the drug?
• How do I give the drug to my pet?
• How long will my pet need to take the drug?
• What should I do if I run out of tablets?
• What should I do if I miss a dose?
• What should I do if my pet is accidentally given too many doses?
• Can my pet take this drug if I am already giving them other drugs?
• What are the possible side effects of the drug for my pet?
• What should I do if my pet is unwell while taking the drug?
• What should I do if a person accidentally takes this drug?
• Whom do I contact if I want to know more?

The first batch of client information leaflets, which relate to the following medications prescribed for dogs and cats, is now available for members to download from the BSAVA website (http://www.bsava.com/):

• Allopurinol
• Amitriptyline
• Amlodipine
• Aspirin
• Atenolol
• Colchicine
• Diazepam
• Digoxin
• Erythromycin
• Famotidine
• Fludrocortisone
• Gabapentin
• Ketoconazole
• Lactulose
• Levetiracetam
• Misoprostol
• Mitotane
• Omeprazole
• Pentoxifylline
• Phenoxybenzamine
• Piroxicam
• Pyridostigmine
• Ranitidine
• Sotalol
• Ursodeoxycholic acid
• Vitamin K1

Each of the leaflets has a space for veterinary practices to add their details before distributing them to their clients, and the BSAVA says more may be added during 2011.

Bicester Vets in North Oxfordshire has become the first to install Improvet, a touch-screen unit through which the practice can gather client feedback.

Improvet is one of a range of services offered by Pfizer as part of Vet Support+. It's designed to help small animal practices gather information, interpret client feedback and ultimately provide targets to drive business improvements. Located in the practice's reception area, the pre-programmed survey takes a few minutes of a pet owner's time to complete and is apparently proving a hit with clients.

The survey covers all aspects of the service the client has received, from booking through to the consultation, payment and administration of their appointment. Client comments are collected into a report assessing the standards of customer service delivered across the practice team.

Jason Williams, veterinary surgeon at Bicester Vets, said: "We have felt for a long time that we needed to make some changes at the practice in order to move forward and be well placed for future challenges and opportunities. With this in mind we undertook a review of our practice with the help of a Pfizer Business Consultant and during this process our staff identified that client communication and gauging client experience was something we were struggling with.

"When our Pfizer Business Consultant explained Improvet it seemed a logical next step. The completely paperless, anonymous nature and automatic report generation means it's taken the hassle out of surveying our pet-owning clients so that now instead of simply talking about the need for a client survey, we actually have one underway.  We will use this information to get a clear picture of how we are performing and communicating as a practice before and after improvements are made."

Improvet gives practices a way of surveying clients completely independently of staff. Armed with this data about what clients truly think, a practice can: 

• Improve their knowledge of client perceptions of service
• Identify potential areas for improvement such as; practice accessibility, capacity problems and rotas, client communications, perceived value for money, opportunities for new services
• Enhance the word-of-mouth marketing of the surgery

Practices that think they would benefit from having an Improvet unit in their reception area should contact their Pfizer Account Manager or call 0845 519 4977.

The entertainer Michael Ball yesterday opened the final phase of Fitzpatrick Referrals' new ultra-hi-tech patient ward, which, according to the practice, will elevate animal care to a whole new level in the UK.

The ward boasts bacterial-resistant wipe-down wall coverings and floor surfaces with underground heating, and air conditioning optimised for high efficiency particulate air to minimise the possibility of infection. 

Instead of gates or bars, the kennels have reinforced glass doors which permit a wide field of view for the animals and allow them to feel as much at home as possible. Each kennel has a space for medication and notes, and a "quick reference" daily guide is written on the glass door each morning to ensure continuity of care and ease of visibility for all. Each kennel has a radio and many are equipped with televisions to provide auditory and visual stimulation - creating a home from home experience for patients.

The practice says light is an important part of the "care package" offered in the luxury wards, and numerous windows and night time dimmers provide a diurnal rhythm to help comfort anxious animals and help those with separation anxiety to settle. Webcams are easily connected for remote viewing, and each and every patient is checked hourly by the 24 hour care team of ward assistants, fully qualified veterinary nurses, surgical interns, residents and senior clinicians.

Noel Fitzpatrick said: "I've always felt that people who love animals are generally great people, and they absolutely want to know that when their animal friend is away from home, especially if severely ill, that they are receiving round-the-clock care in the best facility imaginable. This in my head does not involve bars, so I have a "no bars" policy. I want the patient to be super-comfortable and not to feel threatened or "in prison", especially when some of them will have severe physical disability."

Michael Ball said: "I saw the Bionic Vet on television but I never thought I would find myself here.  Noel has an extraordinary talent for healing and has built an amazing team who truly do care deeply about each and every one of these patients as if they were their own pets.  They really do provide an unparalleled level of care. What Fitzpatrick Referrals has managed to do is truly remarkable. When I look at the level of hands-on care and compassion shown by all of team, I'm overwhelmed. I am hugely honoured to be associated with Fitzpatrick Referrals and what this practice stands for.  The work which is happening here is benefitting the veterinary world and the human world - it's incredible."

After cutting the ribbon and declaring the new facility officially open, Michael Ball met with Dr Fitzpatrick for the 'see out consultation' for his dog, Freddie, who has been recovering after a major hip operation at the practice.

The British Veterinary Association has expressed disappointment at the Government's decision to introduce a licensing regime rather than impose an outright ban on the use of wild animals in travelling circuses.

Defra Secretary of State Caroline Spelman announced today that a ban on circus animals could not be introduced in the UK now because a ban introduced in Austria is currently being challenged under European law. In a written ministerial statement she said that the Government will now draw up standards for a new licensing regime.

BVA President Harvey Locke said: "The BVA strongly supported a ban because we believe the welfare of these animals is emblematic of the way we treat all animals under the care of humans. 

"The welfare needs of non-domesticated, wild animals cannot be met within the environment of a travelling circus; especially in terms of accommodation and the ability to express normal behaviour.  A licensing scheme will not address these issues."

Together with the RPSCA, Captive Animals' Protection Society and the Born Free Foundation, the BVA has wholeheartedly supported The Independent's campaign to ban wild animals in circuses.  Over 15,000 people have signed The Independent's online petition, which is still open. Mr Locke will be joining representatives from these groups to present the petition to Downing Street next week.

Mr Locke added: "Although it only affects a small number of animals at present there is no guarantee that the number of wild animals in circuses won't increase in the future and, despite the best intentions, the needs of these animals cannot be met adequately by the environmental conditions of a travelling circus.

"As soon as the Austria situation is resolved, we would urge the Government to reconsider and take action to prohibit the exploitation of these majestic animals whose existence in the confines of a circus is solely to entertain people."

A YouGov poll commissioned at the start of this month's National Vaccination Month Campaign by Intervet/Schering-Plough Animal Health has shown that pet vaccination rates nationally have remained stable between 2009 and 2011 despite the recession.

This could suggest that pet owners who do vaccinate generally accept that vaccination is not a discretionary item of spending which can be dropped in financially hard times. This is in contrast to worming, pet insurance and health checks, things which the survey found that between 6% and 9% of owners have cut back on.

Nevertheless, the survey supported industry data which shows that very considerable numbers of Britain's pets are left unvaccinated, with strong regional variations:

• North West: 43% of pets have either lapsed immunity or never been vaccinated.
• North East: 24% unvaccinated
• Yorkshire/Humber: 35% unvaccinated
• East Midlands: 24% unvaccinated
• West Midlands: 50% unvaccinated
• East of England: 28% unvaccinated
• London 35%: unvaccinated
• South East 29% unvaccinated
• South West 26% unvaccinated
• Wales 25% unvaccinated
• Scotland 20% unvaccinated

According to the YouGov survey, cost is a factor in more than 39% of cases where owners of a cat, dog, rabbit or horse are failing to vaccinate.

However, during National Vaccination Month, pet owners can download a voucher for a discounted vaccination offering savings of around £30 from participating surgeries throughout May. Unvaccinated and eligible dogs, cats, rabbits and horses are all included in the scheme and more than 2000 vet practices are taking part in the campaign nationwide.

Angus Robinson from Intervet/Schering-Plough Animal Health said: "The survey suggests that not only is there a demand for National Vaccination Month - 76% of those not vaccinating said they would take advantage of a scheme like this. But there is also a real need for client education. A staggering 91% of those polled said they would get their pet vaccinated if they were aware that there was disease in their area. Without wishing to scare people, we do need to alert pet owners to the fact that pet disease is out there. It is the kind of thing that they never think is going to happen to their beloved pet but when it does, it is devastating."

A survey commissioned by a new Sky TV series, Pets for Life, carried out in association with The Blue Cross, has found that 500,000 (2%) of Britain's 24 million pet owners say they no longer have money for their pet's food and are reduced to feeding the household animal with leftovers.

The survey also found that while two-thirds of pet owners dig deep into their pockets to find an average of £11.04 each week to care for their pets, one in five (21%) say they are dropping essentials such as visits to the vet in a bid to bring the weekly pet bill to under £5. 

The poll of 1,200 pet owners indicated that higher insurance premiums, rising vet bills and rocketing pet-food prices have pushed the cost of owning a pet up to £574.08 a year.  Nearly half of pet owners (47% or 12.2 million people) now spend an average of £9.40 on their pet each week, with a further 15% (3.9 million people) spending £19.50 a week, and 7% (1.8 million people) forking out more than £60 a week to keep their animals healthy and happy.

This comes as The Blue Cross revealed a 19% increase in stray and abandoned animals taken into its adoption centres in the last year compared to the same period the year before, with a total of 38 rabbits, 979 cats, and 419 dogs left to wander the streets. In addition, over 4,000 animals were given up voluntarily, many for financial reasons such as the owner being made homeless, having to move house or losing their job.

Laura Sleight, head of media relations at The Blue Cross said: "We pride ourselves on being a nation of animal lovers, but the sad reality is that some pet owners can either no longer afford to keep their pets or are unable to provide a suitable home for them.  Animals add so much to our lives but it's important that people understand the cost, time and commitment involved before taking one on. Pets for Life aims to tackle these issues and provide real solutions to the everyday problems that can result in animals being given up or abandoned."

Pets for Life is on Sky Showcase (Channel 201, Freesat 403) on Sunday 8th May at 6:00pm and on Tuesdays at 7:30pm (repeated on Sundays) for at least a further seven weeks thereafter. 

Defra has announced plans to form a new Animal Health and Welfare Board for England which will bring experts including farmers, veterinary surgeons, welfare experts and others from outside Government together with the Chief Veterinary Officer and civil servants to make direct policy recommendations on policy affecting the health and welfare of all kept animals such as farm animals, horses and pets.

According to Agriculture Minister Jim Paice, it is the first time that people affected by Government policy on animal health and welfare will make recommendations on those policies directly to Ministers.

Mr Paice said: "This is a completely new way of working.  It replaces the old ways, where the people most affected by decisions were kept at arm's length from policy making on those subjects.

"This is about the Big Society not just existing in our communities, but in the heart of Government - helping to put the decisions in the hands of those who are doing the work on the ground.

"We've already seen the success of a partnership between farmers and the Government with the work that's been done on bluetongue - which has seen the disease virtually eradicated in this country."

Final decisions on animal health and welfare policy will remain in the hands of Government Ministers. 

The Board will be made up of around 12 members, 5 senior Defra officials including the Chief Veterinary Officer, and 7-8 external members including the chair. The external members will have experience and knowledge of kept and farmed animals, animal and veterinary science, and animal welfare, and could be farmers, veterinarians, animal welfare experts. 

The Board and its members will have to represent the views of all stakeholders so will be expected to communicate with them regularly.

The Board's responsibilities will include:

• setting the strategic policy priorities;
• development of key policies and how they should be funded;
• assessing the risk of threats from animal disease and how to manage them;
• determining the surveillance and research priorities;
• reviewing and developing contingency plans for dealing with new disease outbreaks; and
• considering, what if any, charging mechanisms should be introduced.

The Board will not be set up as a non departmental public body or arms length body.  It will form part of the internal structure of Defra.

Commenting on the announcement, Harvey Locke, President of the British Veterinary Association, said: "The BVA is delighted that both the Advisory Group and Ministers have taken note of the veterinary profession's views in drawing up these plans.

"We said from the outset that genuine responsibility sharing has to be achieved before cost sharing can be discussed and we warned against earlier plans to separate animal health policy from animal welfare policy, as the two are intrinsically linked.

"Animal health and welfare policy issues require expert, scientific input and it will be essential that the new Board includes veterinary representation. We believe that the Board will provide the right mechanism for ensuring decisions are based on sound science.

"The new Board will also have to work closely with the three devolved administrations to ensure that animal health and welfare policies across the UK are joined up and complementary."

Ceva Animal Health is launching Fiprospot, a new spot-on for dogs and cats.

Fiprospot contains fipronil, with its proven efficacy against fleas in dogs and cats and against ticks in dogs. The product is packaged in a novel dosing pipette which can be placed on its stand before gathering the dog or cat for their treatment. There are five pack sizes available for Fiprospot: one for cats and four for dogs, with either three or six pipettes per pack.

To find out more about Fiprospot and other products in Ceva's antiparasite range, telephone the customer support team on (01494) 781510 or contact your local Ceva territory manager.