ECC vet Shailen Jasani has launched a crowdfunding campaign to raise funds for further development of his pet bereavement website, www.theralphsite.com
The Ralph Site is a non-profit pet bereavement support online resource and Facebook community which Shailen set up in 2011 after the loss of his cat Ralph.
Shailen says that over the past three years, the site has proved to be a much needed resource, with many pet carers benefiting from what it offers and a growing number of practices referring their bereaved clients to the site for information and support, and a sympathetic and empathetic virtual ear. So far, the site has had approximately 60,000 visitors and the Facebook community now stands at an impressive 34,000 Likes.
Shailen manages the site by himself and has has also personally funded all of the expenses to date including design, development, on-going management and promotion costs, to the tune of £30,000.
However, he says he now needs further funds to make the site work properly on smartphones and tablets, improve the memorial section and promote it more widely to pet owners, for which he is turning to crowdfunding and hoping that members of the profession will support what he is doing, both with contributions and by helping spread the word amongst family, colleagues and clients.
Shailen said: "The issue of pet bereavement and the impact of pet loss on their carers is a serious one which is slowly but surely gaining increasing recognition. A resource such as the Ralph Site is invaluable for practices to be able to link and refer clients to. I very much hope colleagues will get behind my campaign."
To find out more about the campaign, visit: http://igg.me/at/theralphsite/x
Bob Martin, maker of the eponymous flea treatment for cats and dogs, has announced that it will be removing the last of its permethrin-containing on-animal flea treatments from sale in supermarkets.
The company says the decision was made following a passionate outpouring of emotion - particularly online - over the large number of unnecessary deaths of cats which have been wrongly treated with permethrin-based products for dogs.
Permethrin poisoning is one of the most commonly reported poisonings in cats worldwide. According to the company, a study carried out by the Feline Advisory Bureau and the Veterinary Poisons Information Service found that 97% of permethrin poisonings in cats have followed the application of a permethrin-containing dog-specific spot on product.
Bob Martin says it believes that most permethrin poisonings are down to mistakes at point of purchase with pet owners mixing up cat and dog products, or being unaware that you cannot use a dog treatment on a cat. For this reason, the company withdrew permethrin from its dog spot ons in 2012, replacing it with fipronil.
Nevertheless, the company continued to sell cat flea collars containing permethrin, which had become indelibly associated with the deaths seen as a result of misusing the dog spot-on.
Georgina Martin, Marketing Manager and great granddaughter of founder Bob Martin said: "Animal health is Bob Martin's top priority. We have decided to reclassify our permethrin-containing on-animal flea treatments to pharmacy-only and call for a change in licensing by the Veterinary Medicines Directorate so that they may only be purchased if advice is given about their correct use.
"This is the next step in our journey as a responsible business having already voluntarily withdrawn permethrin Dog Spot-ons a few years ago which we replaced with fipronil, the same active as used in leading spot on treatments from the vet. To ensure our customers are still able to buy a flea collar from their supermarket we will be launching a new pesticide free flea repellent collar."
Nigel Grimes, Pet Food Buyer at Morrisons PLC said: "It is important for us that our customers who own animals receive the verbal advice and reassurance on the use of permethrin-containing on-animal products. We feel that this advice is needed at the point of sale and should be provided by a suitably qualified person in a pharmacy setting. We will continue to provide pet owners with on-shelf access to a choice of affordable healthcare for their animals from the Bob Martin range."
Meanwhile, Bob Martin has launched the new 'Clear' range of animal collars, which contains margosa extract from neem oil. The company says this natural ingredient is frequently used as an alternative to synthetic insecticides, and is proven to be a highly effective flea repellent, ideal for indoor cats. The new range is now on sale, with the old product being phased out as existing stocks are sold.
Elanco Companion Animal Health, maker of Comfortis and Trifexis, has launched Common parasites of dogs, a new publication designed to help veterinary professionals advising clients about the benefits of regular parasite control.
Focusing on endoparasites, the booklet includes information about roundworm (Toxocara canis and Toxascaris leonine), hookworm (Ancylostoma caninum), whipworm (Trichuris vulpis), heartworm (Dirofilaria immitis), lungworm (Angiostrongylus vasorum), tapeworm (Dipylidium caninum) and fleas (Ctenocephalides spp.). It includes details on the lifecycle of the parasites, how they develop, symptoms and sources of infection, whether the parasites are a risk to pets and humans and illustrations to explain their lifecycle and show what each of the parasites looks like.
Common parasites of dogs is available in two formats: a 'tablet friendly' electronic version and a booklet consisting of individual cards on a metal snap ring.
Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "Pet owners often get confused by the different parasites that can be picked up by their dogs. The new common parasites of dogs education tool will help veterinary professionals advise their clients about parasites and the benefits of routine worming and flea treatments."
For a copy of Common parasites of dogs electronically or as a booklet, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com.
The BSAVA is reminding everyone that the closing date for the BSAVA PetSavers' 40th Anniversary Awards is Friday 1st August .
To celebrate 40 years of funding veterinary projects, the charity has up to £5000 for each vet school to fund veterinary undergrad student projects, and also a £5000 award going to veterinary nursing projects, both RVNs and undergrad students.
Derek Attride, chairman of the grants awarding committee, said: "The PetSavers 40th anniversary grants reflects the charity's commitment to ensuring that first-class research into small companion diseases continue in the future. This grant is the first of its kind for PetSavers and is a great opportunity for veterinary students and veterinary nurses to work on a companion animal clinical research project."
The closing date for applications will be the 1st August 2014. Veterinary students should apply through their university and veterinary nurses can apply directly to the BSAVA. Each university will be able to submit five applications.
The awards will be announced in December 2014 and the projects will have to be completed and written up by December 2015.
Further information about the anniversary grants can be found at www.petsavers.org.uk
Fitzpatrick Referrals has announced the launch of a new cancer and soft tissue surgery referral service headed by Professor Nick Bacon (pictured right) and Dr Laurent Findji.
Professor Bacon and Dr Findji are American and European Board-Certified Surgeons respectively, with extensive experience in cancer care and soft tissue surgery innovation.
Professor Bacon joins the service directly from his post as Head of Oncology at the University of Florida, College of Veterinary Medicine. He will also take up the position of part-time Chair of Oncology at the new University of Surrey School of Veterinary Medicine.
Dr Findji joins the team from his prior role as director of the VRCC in Essex, bringing his expertise in cancer and soft tissue surgery advancements.
Professor Noel Fitzpatrick, founder of Fitzpatrick Referrals, said: "With these two eminent and globally recognised Specialists leading the new service, the UK will now be able to provide an innovative approach and comprehensive diagnosis, treatment, management and prognosis for all cancer and soft-tissue patients. The service will also be able to use the additional expertise available through the University of Surrey and both Specialists will be available for referring vets to discuss cases and to offer advice on the innovative treatment options available."
Professor Stuart Carmichael, the new service's director, said: "We would only introduce a service like this when we know it can provide the best options, the most comprehensive care and the highest level of expertise available. This is a referral service which will change the way that cancer patients are dealt with in the UK."
Noel added: "It's a testament to the reputation of Fitzpatrick Referrals and the University of Surrey, our partner in education, that we have been able to attract talents as great as Nick and Laurent. This is an exciting time not only for the hospital, but also for first-opinion practices throughout the UK who can avail of this world-class opportunity to offer a potentially life-saving service to their clients for their patients."
The service will operate initially from a self-contained clinic at the existing Fitzpatrick Referrals Orthopaedic + Neurology Hospital in Surrey and will be accepting patients from 1st October.
The RCVS has published new guidance for veterinary surgeons on 24-hour emergency first aid and pain relief, providing greater definition of the professional and legal responsibilities of veterinary surgeons in the provision of emergency care, as well as owners' responsibilities for their animals.
Two sections of the supporting guidance to the Code of Professional Conduct have been updated - Chapter 2 'Veterinary care' and Chapter 3 '24-hour emergency first aid and pain relief' - placing a greater emphasis on owners' legal responsibilities for their animals while obligating veterinary surgeons to provide full details of their 24-hour emergency cover provision to clients.
Although veterinary surgeons are professionally obliged to take steps to provide 24-hour emergency first aid and pain relief, the new supporting guidance clarifies situations where delaying or declining attendance to an animal may be appropriate. It is hoped this will assist and empower vets to decline to attend an animal away from practice where they feel it is unnecessary or unsafe.
The changes are the culmination of an evidence-gathering process with both members of the profession and animal owners about each group's expectations around the provision of 24-hour emergency care.
This process began with a call for evidence at the end of 2013, which garnered some 656 pages of written evidence, as well as a petition on home visits with over 2,800 signatures. Following this, in March 2014 there was a three-day hearing in which 15 organisations and 10 individuals were invited to attend to give evidence to the RCVS Standards Committee. Also taken into account were more than 1,000 responses from veterinary surgeons taking part in the Survey of the Professions and an online survey with 1,250 animal owners.
After a thorough review of the evidence the Standards Committee developed the new supporting guidance, which was agreed in principle by RCVS Council in its June meeting.
Gordon Hockey, RCVS Registrar, said: "Following the considerable disquiet within the profession following the Disciplinary Committee's decision on the Chikosi hearing in June 2013, we decided that only a thorough evidence-gathering process with all parties could resolve the apparent gap between the expectation of the public regarding 24-hour emergency care and the profession's ability to meet this.
"We are very happy with the way that this process was carried out and would like to thank the many individual veterinary surgeons and animal owners, as well as representative organisations, who have contributed to this outcome.
"By making the legal and professional obligations of veterinary surgeons and the welfare obligations of animal owners clearer we hope that this new guidance should allay some of the frustrations and concerns of the profession."
The new supporting guidance for Chapter 3 '24-hour emergency first aid and pain relief' can be viewed at www.rcvs.org.uk/247care, while the additional guidance for Chapter 2 'Veterinary care' can be viewed at www.rcvs.org.uk/vetcare
A webinar in which Gordon Hockey and Clare Tapsfield-Wright, former Chairman of Standards Committee, explain the guidance in greater detail takes place at 8.30pm tonight.
Visit www.thewebinarvet.com/rcvs to register.
The RCVS Disciplinary Committee has struck off Suffolk vet Oliver Fraser Lown after finding him guilty of five separate charges relating to the possession of extreme animal pornography and sexual activity with animals.
Mr Lown, who graduated from Szent Istvan University in Hungary and has stated that he has never practised in the UK, did not attend the Disciplinary Committee hearing but was represented by Mr Jo Cooper, a solicitor-advocate. He was accused of five charges of disgraceful conduct in a professional respect:
On the first day of the hearing, the respondent made an application to the Disciplinary Committee that the hearing should be held in private on the basis that any publicity about the case 'would offend public morality' due to the nature of the allegations and because the respondent's father suffers from ill-health, which could be adversely affected by any publicity. The Committee rejected the application on the grounds that the nature of the allegations was already in the public domain and that public justice in the context of professional regulation outweighed the private concerns of the respondent regarding his father.
On the second day of the hearing, the respondent made an application to adjourn charges 2 - 5 on the basis that he had already admitted, and received a conditional discharge, for the first charge and would, therefore, not oppose removal from the Register and an undertaking never to re-apply. The respondent also argued that the original decision of the College to register him in July 2013 was flawed because it was unfair to admit him, in awareness of his conditional discharge, apparently for the purpose of taking disciplinary proceedings against him. He also referred to the Crown Prosecution Service's decision not to prosecute him in respect of charge 4.
This application was dismissed by the Disciplinary Committee on the grounds of the gravity of charges 2 - 5 and the fact that the respondent chose to apply to join the Register and had been advised to seek legal advice regarding his conditional discharge beforehand. Furthermore, the Disciplinary Committee heard that there was no error at the time of his registration because the conditional discharge was not a conviction and therefore, under the Veterinary Surgeons Act, there was no option to refuse registration.
The respondent then made a final application to have the case adjourned on the grounds that new documentation he had received the previous day regarding his registration had led his lawyers to conclude that the decision to register him may have been unlawful. However, the Disciplinary Committee said that, in its understanding, the RCVS Registrar had no option but to register Mr Lown. The Disciplinary Committee then dismissed the application on the grounds that any challenge of the validity of registration could and should have been made within the three month time limit for judicial review and that no significant new documentation about Mr Lown's registration had come to light that could reasonably be said to have triggered a judicial review and warrant an adjournment. It also again highlighted the gravity of the charges.
The Disciplinary Committee then heard evidence in relation to charges 2 -5, including that of two officers from North Yorkshire Police who took part in the original investigation, who the Committee found to be credible and reliable witnesses, and, after reviewing the evidence, found that all four charges were proven.
The Committee then considered the appropriate sanction for Mr Lown, and took into account a number of aggravating factors including the risk of injury to animals, premeditated misconduct, sexual misconduct, misconduct sustained or repeated over a period of time and his lack of insight into the offences or his overall conduct.
Professor Noreen Burrows, chairing the Disciplinary Committee and speaking on its behalf, said: "In these circumstances, the Committee has no doubt that the respondent's conduct was of the utmost seriousness. The material found in possession of the respondent and his own conduct in charge 4 involved the abuse of animals and a total lack of respect for their welfare. In the judgement of the Committee each of the charges individually amounts to disgraceful conduct and the charges certainly amount to disgraceful conduct when taken cumulatively."
In order to safeguard animal welfare, maintain public confidence in the profession and uphold proper standards of conduct, the Disciplinary Committee directed the Registrar to remove Mr Lown's name from the Register.
The Committee's full findings and decision are available on the RCVS website (www.rcvs.org.uk/disciplinary).
More on this story: http://www.bbc.co.uk/news/uk-england-suffolk-28524348
The Pets at Home Vets Group has joined forces with the National Trust to help raise awareness of pet safety during the summer, for its latest marketing push.
The campaign will see veterinary surgeons and nurses from Vets4Pets and Companion Care practices touring the country hosting 'Out & About' roadshows at National Trust venues across England and Northern Ireland, from July through to September.
Huw Stacey, Head of Clinical services & Veterinary surgeon said: "The summer period presents a number of hazards for pets and we're holding the 'Out & About' roadshow to meet as many pet owners as we can to help raise awareness about how you can help keep pets happy and healthy over the summer. Visitors to the roadshow will have the opportunity to speak face-to-face with vets and nurses from their local Vets4Pets or Companion Care practice.
They'll be providing practical advice on everything from avoiding heat stroke and dehydration, to being aware of poisoning hazards such as wet creosote on garden fences and the dangers associated with taking dogs to the beach such as jellyfish stings and cuts from broken glass. We've teamed up with the National Trust as they have some excellent dog-friendly venues and are a great place for pet owners to get out and about with their dogs over the summer."
Dr Rod Hebden, Head of Corporate Partnerships at the National Trust said: "The National Trust has got hundreds of dog-friendly places to visit in the coast and countryside, and many of our gardens and parks welcome dogs on leads, so we are delighted to be working with Vets4Pets and Companion Care to help our visitors keep their pets healthy and happy this summer. Lots of our 4 million members are pet owners, so our partnership with Britain's largest veterinary group provides them with access to great tips and advice from Vets4Pets animal-loving experts, which is really relevant to our supporters."
The Out & About campaign has a dedicated website www.petslovesummer.co.uk where pet owners can search for their nearest event venue as well as watch short videos with help and advice on how to keep pets safe and healthy throughout the summer.
The RCVS is hosting a free webinar at which it will explain changes to the guidance on 24-hour emergency care at 8.30pm on Monday 28 July.
Veterinary surgeons, veterinary nurses and other practice staff are all welcome to attend.
The webinar - 24/7 Emergency Care - A New Emphasis - will be led by RCVS Registrar and Head of Legal Services Gordon Hockey and Clare Tapsfield-Wright, former RCVS Council member and Chair of the RCVS Standards Committee. They will be explaining changes to supporting guidance of the Code of Professional Conduct and their impact on the responsibilities of practices and practice staff, as well as the public.
The changes to the guidance resulted from an extensive evidence-gathering process with both the profession and animal owners in respect of their expectations on the provision of 24-hour emergency veterinary cover.
The new supporting guidance, which was developed by RCVS Standards Committee after a thorough review of the evidence and approved in principle by RCVS Council in June, now places a greater emphasis on owners' legal responsibilities for the welfare of their animals as well as an obligation on veterinary surgeons to provide more information to clients about their out-of-hours service.
Furthermore, the new guidance will assist and empower vets to decline to attend an animal away from the practice when unnecessary or unsafe. The new guidance will be published online shortly.
To register for the free webinar, hosted by the Webinar Vet, please visit www.thewebinarvet.com/rcvs. A recording of the webinar will be made available to listen to again.
A new study carried out to look at the efficacy of spinosad (Comfortis) in cats has shown that they can acquire a flea infestation even when kept in a controlled laboratory environment.
The study was conducted on a laboratory colony of 15 cats that had been kept strictly indoors for at least a year, four of which had presented to the dermatology clinics of the Small Animal Hospital of the Toulouse Veterinary School, two with miliary dermatitis lesions and two with symmetrical alopecia.
Further investigation revealed that despite these animals having been confined to quarters for so long, adult Ctenocephalides felis and flea dirt were found on coat brushing.
All the cats were then combed meticulously twice at the start of the study using an extra fine comb and fleas counted before being replaced on each cat. In total 60 fleas were counted. On the cats showing no lesions there was an average of 5.2 fleas per cat and on the cats exhibiting flea allergy dermatitis it was less than one. Two of these cats had no fleas on them, probably due to excessive grooming caused by pruritus.
Spinosad was found to be 100% effective, with no adult fleas found on any cat from day 15 of the study through to day 90.
The cats with skin lesions were assessed for pruritus levels using the SCORFAD system, an extent and severity scale for feline hypersensitivity dermatitis. The SCORFAD value rapidly decreased throughout the study and achieved 98% reduction by day 90. The skin lesions in the flea allergic cats completely resolved during this time without the use of any other flea control or the use of anti-inflammatory products on the cats.
Researchers Maria-Christine Cadiergues and Charline Pressanti from Toulouse Veterinary School also noted a greater level of palatability than previously reported in clinical trials and there were no side effects in any of the cats.
Reviewing the study, David Grant MBE BVetMed CertSAD FRCVS said: "This study confirms that indoor cats, even in a tightly controlled laboratory environment, can still acquire an infestation of fleas. These can be brought in on the clothes of owners of cats if they have been in the garden, for example, particularly in the summer.
"In addition, flea allergic cats may have few fleas on them due to excessive grooming caused by pruritus, and it is often very difficult to persuade owners of the diagnosis, even more so with indoor cats. This study provides precise data to support the above statement.
"This study also demonstrates that spinosad can be used as a stand-alone treatment for mild to moderate flea infestation in an indoor environment without the need for environmental insecticides or anti-inflammatory treatment of the cats. This would be a major consideration for many cat owners."
Reference
Marie-Christine Cadiergues and Charline Pressanti, "Efficacy of Spinosad Tablets Administered to a Colony of 15 Indoor Cats Naturally Infested with Fleas," ISRN Veterinary Science, vol. 2014, Article ID 484308, 4 pages, 2014.doi:10.1155/2014/484308
Dechra Veterinary Products has announced a new lower recommended starting dose of Vetoryl (trilostane), its treatment for dogs with Cushing's syndrome.
Dechra says the change to the Summary of Product Characteristics for Vetoryl Hard Capsules for Dogs follows the publication of research and studies into the effects of lowering the initial dose rate.
The new, lower recommended starting dose is 2 mg/kg once daily, and the 10 mg capsules can now be used as a starting dose. Further guidance is also given for switching to twice daily dosing.
Brand Manager Craig Sankey said: "Since Vetoryl capsules were first launched more than ten years ago, vets have accumulated a considerable amount of practical experience in using the product to transform the lives of dogs with Cushing's syndrome.
"Several leading veterinary teaching establishments have carried out studies investigating the effects of reducing the initial dose rate and the published literature indicates that lower starting doses are efficacious and may reduce the risk of side effects.
"Our new dosing recommendations are in line with current thinking from veterinary specialists in endocrinology and internal medicine, ensuring that Vetoryl evolves with the times and continues to restore vitality to Cushingoid dogs."
For further information contact the Dechra Veterinary Technical Services Team on 01939 211200 or e-mail technical@dechra.com, or speak to your Dechra Territory Sales Manager.
The RCVS Day held last Friday saw the investiture of Professor Stuart Reid as the new President for 2014/15, the formal adoption of a new Royal Charter that recognises veterinary nurses, and a smorgasbord of awards.
Professor Reid, who graduated from the University of Glasgow in 1987, began by outlining three things he wants to pursue during his term in office:
Jacqui Molyneux then stood down as Vice-President, replaced by Dr. Bradley Viner, who in turn was replaced as Treasurer by Amanda Boag.
After approving of the minutes of last year's RCVS Day and the Annual Report and Statement of Accounts for 2013, members of the College were then asked to vote on a motion to adopt the new Royal Charter. The motion, which was proposed by Professor Reid and seconded by Robin Hargreaves, President of the BVA, was passed unanimously. The proposed new Charter was delivered to the Privy Council that afternoon. According to the College, approval should be given later this year or early next.
Introducing the new Charter, Professor Reid said it would better define the objects of the College, provide a clear framework for the existing functions of the RCVS and give Council the power to create new classes of associate.
However, the greatest impact of the new Charter will surely be felt by veterinary nurses, as it formally recognises them as professionals and associates of the College for the first time. Professor Reid said: "Words like 'historic' should be used sparingly, but on this occasion it is justified. We now have some 12,000 veterinary nurses on the books, nine-tenths of them being registered veterinary nurses. Yet the present Charter does not so much as mention their existence.
"The new Charter gives the RCVS a formal duty to keep the Register of Veterinary Nurses and makes the Veterinary Nurses Council responsible for setting standards for their training, education and conduct."
After adopting the Charter, David Bartram, Mandisa Greene and Susan Paterson were formally welcomed on to Council. Amber Richards was welcomed onto VN Council, which Neil Smith is also joining.
Outgoing President, Neil Smith, then conferred a range of awards including:
Nick Stace, Chief Executive Officer and Secretary of the RCVS, then gave an update on what the College had achieved in the last year. Among the achievements he noted was the introduction of a new system to reduce the time it takes to process complaints; the imminent launch of the new Advanced Practitioner status; and the development of a new Practice Standards Scheme, due to come into force next year.
He said: "In addition, we have listened and responded to fair criticism from the profession, including a very productive evidence-gathering session on 24/7 emergency care, which has resulted in important changes.
"I believe listening and responding is a sign of strength and confidence. We do not seek to be popular but to be sensible in how we regulate and respectful in how we carry out our Royal College duties."
He also outlined how he wanted the RCVS to be a "force for good" in the world by supporting the very best veterinary practitioners and ensuring that the public feels properly protected.
Ceva has announced that its cardiology webinar series, which attracted over 1,600 veterinary professionals when viewed live, is now available to view on-demand by visiting www.cardaliscpd.co.uk.
The webinars, which cover the management of heart failure, are presented by some of the UK's leading veterinary cardiology specialists:
Each webinar lasts for around 1.5 hours. CPD certificates are then available after answering questions relating to each webinar.
For further information visit www.cardaliscpd.co.uk.
MSD Animal Health has launched the Big Flea Guarantee, a new marketing initiative to support its flea and tick treatment for dogs, Bravecto.
The launch began with a live webcast from the University of Bristol offering advice for pet owners on managing fleas and ticks, supported by a page in The Times and coverage on BBC news, encouraging owners to seek advice from their veterinary practice.
The Big Flea Guarantee offers owners a free flea check for dogs, a flea free guarantee and a flea free year.
The free flea check is an initial consultation with a nurse at the practice to check the dog for fleas and ticks and discuss parasite control with the owners. Dog owners can download a voucher for this service by visiting www.mypetonline.co.uk where they will be able identify veterinary practices which are taking part in the scheme.
Following initial prescription, the flea free guarantee offers a free replacement product if additional treatment to manage the flea problem is needed within three months from the initial Bravecto treatment.
If the client buys three doses of Bravecto, the fourth dose will be provided free of charge, thereby ensuring a flea free year. You can claim back the free dose (and register your intention to take part in the initiative) at www.ukvetsonline.co.uk.
Chris Wright, Bravecto Marketing Lead for MSD Animal Health said: "The BFG has been designed to support and grow ectoparasiticide business in veterinary practices, many of which have lost a significant amount of custom to over-the-counter treatments throughout the years. So confident are we in the flea-killing efficacy of Bravecto that we are providing vets the opportunity to offer dog owners a money-back, satisfaction guarantee."
MSD says it is also promoting participating practices through its community website for pet owners, MyPetonline (www.mypetonline.co.uk), which was the lead sponsor of the the London Pet Show earlier this year.
For further information, contact your MSD Animal Health Territory Manager or telephone 01908 685 685.
Royal Canin is running summer marketing campaign focusing on felines, to help small animal practices further develop their relationships with cat-owning customers.
The 'Summer of the Cat' campaign runs till the end of August and aims to help practices boost sales with an offer of £10.99 on 1.5kg bags from the VCN Neutered range, as well as money off next purchases if bought at the same practice, to encourage return custom. The campaign is being supported with a free display package (consisting of products, posters, a temporary cardboard stand and other point of sale items) to provide maximum impact in the waiting room.
In addition, Royal Canin is rewarding clients already using its diets. The first 100 pet owners at every practice that buy any bag of Royal Canin cat food during July and August will be able to feed a homeless cat in a rescue centre on Royal Canin food for a day, and to vote for their 'rescue cat of the year' (the rescue centre of the winning cat will get food to feed up to 50 cats for a month).
Veterinary Marketing Manager, Marianne Lomberg, said: "The RSPCA has reported an 8% increase in cats entering their rescue centres from 2010 to 2012 and the trend continues. We want to help by supporting local rescue centres across the UK and Ireland. With every purchase of Royal Canin cat food during our Summer of the Cat campaign, practice customers can donate a day's worth of Royal Canin cat food to a local rescue centre."
Another part of the campaign this year is promoting responsible and respectful cat ownership. Royal Canin is doing this by giving participating practices 20 flyers for their clients to use to register at www.catwyse.co.uk - a new online cat owner education programme covering topics such as choosing a cat, grooming and managing your cat's weight.
Finally, Royal Canin is rewarding practices for the best Summer of the Cat display. Send your Veterinary Business Manager a photo of your waiting room display and you'll get a £10 high street voucher and be entered into the best display competition to win an additional £100 in high street vouchers.
Marianne added: "We know that the best way to get cats and their owners to love our diets is to try them, because their quality, benefits for the cat's health and great taste speak for themselves. Therefore, this year's campaign aims to encourage cat owners to trial our products whilst also rewarding the loyalty of our existing customers and their practices by supporting rescue centres local to them."
For more information, contact your Veterinary Business Manager.
Petplan is running its television advertising campaign from now until October.
The advert (below) is airing on Sky 1, Sky Atlantic, ITV2, ITV3, More 4, Gold and USA.
Suzanne Cheadle, Acting Head of Marketing at Petplan said: "As the UK market leader, it is imperative that pet owners recognise and understand who we are and what we stand for. We need to help pet owners understand not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen, and our Covered For Life policies have been developed with unrivalled knowledge and experience."
Elanco Companion Animal Health, which makes Surolan and Surosolve, has launched a couple of short films to demonstrate to pet owners how to administer veterinary prescribed ear drops and clean their pet's ears.
Filmed with the University of Bristol and published on YouTube, the first shows how to administer ear drops:
whilst the second offers hints and tips on using a veterinary supplied ear cleaner:
As well as being viewed on YouTube, the videos can also be embedded into veterinary practice websites or used on waiting room TV screens. They are available in different formats upon request from your local Elanco Companion Animal Health key account manager.
Matthew Rowe, senior brand manager at Elanco Companion Animal Health, said: "The new YouTube films will enable dog owners to learn more about how to correctly administer ear treatments and cleaners to ensure that the procedure is as positive as possible for their pet. This will lead to better owner compliance and happier pets!"
Elanco has also revised its Surolan and Surosolve client leaflet and is running a special offer for the products offering veterinary practices up to 20% free Surosolve ear cleaner with qualifying purchases of Surolan.
For further information on the offer, or to ask for the Surolan or Surosolve footage or client leaflets to be sent direct to your veterinary practice, contact your Elanco Companion Animal Health key account manager or email elancoCAH.uk@elanco.com
Dechra has launched a new support package to help veterinary surgeons and nurses dealing with otitis externa, and to encourage compliance amongst owners whose dogs are being treated for the disease.
Called the Dermatology Partners in Practice programme, the initiative includes a client compliance pack which contains the Guide to Good Ear Care, a leaflet on handling techniques, a treatment diary and a consultation report.
Roger Brown, Senior Brand Manager at Dechra Veterinary Products, said: "We are committed to supporting vets and vet nurses as they deal with cases of otitis externa at a time when responsible use of antimicrobials is in the spotlight.
"It is essential that owners comply with treatment programmes and that vets are supported with involving owners, which can lead to better outcomes for dogs receiving treatment and can be good for developing the practice business as well.
"We know from our research, and from talking to the vets and vet nurses, that owner compliance can be a barrier to successful first-time management and resolution of otitis externa.
"The new Client Compliance Pack is designed to support veterinary professionals as they diagnose, control and maintain this complex condition."
"All in all, it will provide extra support to the owner as they carry through the professional treatment plan once back home."
Veterinary surgeons are being invited to arrange a Business Support Discussion to find out more about the Dermatology Partners in Practice Programme and how it can benefit their practice. For details and to know more about the pack, call 01939 211215 or visit dechra.co.uk/timetochange.
Bayer Animal Health has launched Tracer Advance Slim, a new, smaller microchip which is delivered through an implanter needle that - with a diameter of 2mm - is 20% smaller than its predecessor.
The company says that the new product will help vets and nurses reassure the 27% of owners that have said the size of the implanter needle caused them concern over whether they should get their animal chipped1.
Bayer also says slimmer microchips make microchipping more accessible for smaller species including exotic pets, birds and rabbits, which in turn means a potential new client base for vets.
Dan Calvo Carrasco MRCVS from Great Western Exotics, said: "The small size of the modern devices, combined with newer technology, increases the ease of implantation, causes less discomfort for the animal and makes microchipping suitable for almost any captive animal, including small birds, mammals and reptiles."
In addition, the new chip has a reading distance of up to 30cm, which Bayer says can help improve the welfare of those animals that are easily stressed, or difficult to handle.
Dan added: "Some animals do not tolerate handling well and longer reading distances will allow identification without the stress of catching and restraining the animals. Automated readers can be placed on tunnels, gates and nest areas, so microchips are read without handler intervention."
It's not just the owners of small species and exotics that have concerns about implanter needle size. First opinion equine vet Nathalie Cole said: "Whilst working as a first opinion practitioner I have met equine clients who have been concerned about the size of needle used and reported hearing stories of horses becoming very needle-shy following a microchipping experience. I can recall at least one client who gave needle size, perceived pain and stress to the horse as the reason for declining to have their horse chipped.
"Slimmer microchip products could be used to improve client perception and therefore uptake of microchipping, particularly given that the majority of UK equine microchip candidates are foals"
Bayer says that additional benefits of the new product include the fact that the transponder is encapsulated with an extremely robust bio-polymer which is ten times stronger than glass and less likely to shatter. Plus the new implanter has a removable needle which means sharps disposal should be easier and more cost-effective.
Tracer Advance Slim is available with a choice of registration options - online, postal or via participating Practice Management Software providers.
Tracer Advance Slim is available from veterinary wholesalers.
Vétoquinol, the makers of Zylkène, is offering the chance for a veterinary professional to receive a bursary towards the Centre of Applied Ethnology (COAPE) Behaviour Diploma, worth £5000.
The company says behavioural training offers a wealth of benefits to veterinary practices and staff, including safer pet handling, improved client loyalty and a more comfortable environment for animals, as well as the opportunity to help increase the clinic's income.
The COAPE Behaviour Diploma is designed to help professionals further their knowledge of behavioural issues and gives them the skills to deal with situations that may arise during the course of their work. It is broken down into 3 one-year-long courses, each costing £5000.
Jodie Foster of Haygate Vets in Telford was the recipient of last year's bursary and has since been voted the VN Times Welfare Nurse of the Year. She said: "I'd been interested in doing this course for some time, so it was amazing to hear that I'd been selected. I have found it challenging at times, but it's also been very rewarding and has really helped to improve my confidence when dealing with behavioural situations at work.
"The course tutors were fantastic and really fuelled my desire to further develop my knowledge of animal behaviour. The course definitely contributed to being awarded the prize from VN Times so I would strongly recommend that anyone with an interest in pet behaviour applies for the bursary."
To apply, complete the application form at www.zylkenepet.co.uk/COAPE by 10 August 2014, explaining why you want to further your knowledge of animal behaviour and what you hope to achieve on completing the course.
According to a report in the Daily Mail, Worcester vet David Denny MRCVS accidentally euthanised a Jack Russell in the presence of its owner, who believed he was giving the animal antibiotics.
Mr Denny told VetSurgeon.org that it had been the result of a dreadful misunderstanding between himself and his secretary, for which he had apologised, but that he couldn't say much more because the VDS had advised him not to talk to the media.
The dog, called Gunner, was 14 years old; old enough that alarm bells obviously didn't go off when it was presented to Mr Denny for euthanasia (or so he thought).
The story does serve as a reminder of the importance of communicating with absolute clarity, both written and oral, when performing euthanasia. In this case, the Daily Mail reports that Mr Denny asked the client: "if Gunner had had enough". Under any other circumstances, that would seem a sensitive comment to make. In this case, though, the owner thought he meant the dog had had enough of its cough.
Virbac has launched Pronefra, a palatable phosphate-binder to aid with the management of chronic kidney disease (CKD) in cats and dogs.
The company says that managing blood phosphate levels is regarded as one of the most important aspects of managing CKD, with various studies showing the benefits of restricting phosphate in the diet1,2. The company also points to a study which shows that Pronefra, which contains two intestinal phosphate binders: calcium carbonate and magnesium carbonate, can significantly decrease serum phosphate levels3.
In addition, Pronefra also contains:
Virbac is at pains to stress that palatability has been a focus of Pronefra's development as it is an essential attribute for a product aimed at often inappetant animals.
Pronefra is presented in a liquid formulation for ease of use and should be mixed with food or given orally (it can be syringed) at meal times.
Virbac is providing a practice pack of support materials to practices, including a pet health recording book for clients to aid in compliance and other educational tools for vets, nurses and clients.
Simon Boulton MRCVS, Marketing Manager for Companion Animals, said: "CKD causes a vicious circle of deterioration but good management can increase both the quality of life and life expectancy of affected animals.
"We are delighted to launch Pronefra in the UK, following a 'sell-out' launch in mainland Europe, as a new option to aid in the management of CKD."
References
Dunhelm Veterinary Group in Durham has been targeted by an unusual protest, parked outside its front door.
According to a report in the Northern Echo, the van appeared outside the practice last Saturday.
One of the partners, Jack Creaner told the newspaper that there were no outstanding complaints against the practice and the protest was unexplained.
Although the van has now gone, the practice still has no idea who was behind the protest. However, it does seems to have backfired spectacularly, unleashing a wave of support on the practice's Facebook page: https://www.facebook.com/pages/Dunelm-Veterinary-Group/299184546875132
Jack said: "We are very grateful to all the people who took time to make such lovely remarks on social media."
He added the following advice for anyone else who in the profession who finds themselves at the receiving end of this kind of behaviour: "Try not to let these things get to you on a personal level. As we saw lots more people like what we do than don't. As one client put it - you can be the ripest sweetest juiciest peach in the world but someone out there doesn't like peaches."
Tramadol has become a controlled drug and has been added to Schedule 3 of the Misuse of Drugs Regulations 2001
The change to the regulations, which was made by the Home Office means that the drug is now subject to special requirements when writing prescriptions.
The RCVS says practitioners should also note that:
Although tramadol is exempt from Safe Custody Regulations, the RCVS advises that all Schedule 3 controlled drugs are locked away.
The Home Office has also reclassified ketamine as a Class B controlled drug. However, it remains under Schedule 4 (Part 1) of the 2001 Regulations meaning that the legal requirements for supply, storage and record keeping remain the same.
The RCVS therefore continues to advise that practice premises should:
Further details about the specific requirements for controlled drugs can be found in the Veterinary Medicines Directorate’s Guidance Note No 20 – Controlled Drugs.
Practice premises can also contact the RCVS Professional Conduct Department for further guidance on 020 7202 0789 or profcon@rcvs.org.uk.
Bayer Animal Health, maker of Profender, has released the results of some market research conducted amongst cat owners.
The survey, which was conducted by OnePoll amongst 1000 cat owners, found that:
As regards worming:
When it comes to the relationship they have with their veterinary surgeon:
When it comes to the Internet: