Fort Dodge Index (FDI) data for the first six months of 2009 confirm the downward trend in key veterinary practice metrics, including turnover growth, transaction volume and client numbers with a national picture emerging of much slower growth than the same time last year. The one mitigating factor continues to be an increase in the prices charged by practices for their services, which is leading to a small increase in average transaction values.
The FDI (www.fortdodgeindex.co.uk) analyses and benchmarks the performance of practices across the UK. Figures for the first half of 2009 confirm the trend, seen for some time, of static or steadily declining performance in key areas for practices. The national picture of turnover growth and its components for the period January-June 2009 shows that:
Patrick Traill, Corporate Account Manager at Fort Dodge, said: "While some practices are continuing to report busy months and high turnover, it's clear that many are experiencing a rough ride as the recession in the wider economy affects the spending power of pet owners.
"The key challenge is that profits are being eroded at a time when turnover is also being seriously hit. The only impetus for growth so far this year has been the increase in consulting, surgical and drug fees and this alone will not help practices plan for a secure future.
"The latest FDI data confirms a trend which we've been reporting for some time and we urge those who haven't yet taken action to do so without delay. While capturing new clients will always be fundamental to growth, in these times reducing client losses is equally critical and resource may well be better spent on plans that support client retention.
"Practices should also be considering initiatives to increase client visit frequency and support client bonding. Examples could include preventative health schemes and loyalty programmes. Finally, practices could also explore avenues to increase annual transaction value through the promotion of new products and services.
"Joining the FDI is an effective way for practices to benchmark their performance both against others in their locality and across the UK. Full details on the FDI, the benefits it offers to practices and how to join are available on our newly re-designed website. Full copies of the FDI report can also now be downloaded on a quarterly basis."
A copy of the latest FDI report is available for free download at http://www.fortdodgeindex.co.uk/. Further information on how to join the scheme is available from Fort Dodge on 01489 781811.
Vet practices across the UK are being urged to get involved with Pet Smile Month to increase practice footfall and attract new clients in the tough economic climate.
Pet Smile Month, which runs during September 2009, is the world's largest veterinary-led pet health campaign and requires practices to offer a free dental check to pets by appointment during the month. The initiative aims to improve understanding of the importance of dental disease in dogs, cats and other pets and to encourage better dental care.
Over 1,500 UK practices have supported the campaign in recent years and some have reported increases of up to 10% in dental treatments in the months following the campaign. High profile sponsors; Pedigree, Whiskas, Petosan, Genitrix and Logic are supporting this year's Pet Smile Month.
There is no cost for participating and those practices which do will receive supplies of goody bags containing samples of Pedigree® DentaStixTM or Whiskas® DentaBitsTM, together with information leaflets, competitions and other special offers, to give to clients with their free dental health check.
Bob Partridge, the organiser of Pet Smile Month, is working with the sponsors on a major local radio publicity campaign at the end of August to raise awareness of Pet Smile Month and encourage pet owners to contact their local participating practice. The deadline to sign up is Monday 17 August 2009. Full details of how to get involved are available at www.petsmile.org or by calling 08714 24 25 26.
Petplan has launched nominations for its Petplan Insurance Advisor of the Year Award.
The award is to recognise the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners as a means of financial protection. To nominate your PIA visit http://www.petplan.co.uk/piaaward/
Petplan works with nearly 2000 vet practices to promote pet insurance within practice. Once a practice has received Appointed Representative status, employees can train to become a dedicated Pet Insurance Advisor by registering on http://www.petplan.co.uk/piaaward/
Petplan says that since pet owners often look to vets for advice about where they stand on insurance matters, having a dedicated member of staff there to explain insurance benefits can give an added value service to your practice. Also the PIA scheme can contribute to staff's CPD, and help them develop transferable skills such as confidently promoting products and handling client objections.
Kelly Cummings, the winner of the 2008 Petplan Insurance Advisor of the Year award said: "Encouraging owners to invest in pet insurance early on in their pet's life can help to ensure a stress-free future. The PIA scheme offers good advice about the basics of insurance which are easy to understand for vet staff. This information can then be simply conveyed to clients."
The PIA of the Year will receive a new laptop and their practice will receive £100 in vouchers! Nominations close on 31st August 2009 and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress on 10th October.
Please note: due to insurance regulation, the PIA scheme is only available to veterinary staff employed at Petplan Appointed Representative practices.
CEVA Animal Health, manufacturer of D.A.P.® and Feliway®, has launched a new marketing toolkit to assist veterinary practices in educating and supporting clients with noise phobic pets in the run up to the fireworks' season.
The new firework pack features an A3 waiting room poster, a range of colourful notice board display materials, reminder stickers and a pack of educational client leaflets.
Lucy Brett, product manager at CEVA Animal Health said: "Research has revealed that over 49% of dogs in the UK have a fear of loud noises1, but only 50% of their owners will ask their vet for help2.
"Our new marketing toolkit will help veterinary practices remind their clients of the steps that can be taken to reduce firework fear and highlight the use of D.A.P.®, the only non-prescription product proven to reduce the intensity of fear suffered as a result of loud noises3."
As part of this year's awareness campaign, CEVA will be running a regional competition amongst veterinary practices for the best decorated waiting room.
Copies of the fireworks' marketing toolkit can be ordered from you local CEVA account manager or by calling CEVA Animal Health on 01494 781510.
This campaign follows the wildly publicised desensitisation campaign run earlier in 2009 and will include details about using the Sounds Scary CD from Sound Therapy 4 Pets.
A new programme to help reduce the stress of pets suffering a reaction to sudden loud noises such as fireworks and thunderstorms, has been launched by the makers of Zylkène.
Intervet / Schering-Plough Animal Health, which manufactures Zylkène, a product to help manage stress in dogs and cats, has developed the programme in association with animal behaviour experts at Bristol University.
The Zylkène Sound Desensitisation Programme, to be used in conjunction with Zylkène, features sound tracks, advice, written and verbal instructions and a practice track designed to help pet owners find a long-term solution to a common and distressing problem. The CD features fireworks, thunder and lightening and gunshots sounds and includes component sound tracks to avoid overwhelming very sensitive pets.
One CD will be given away free of charge with every box of Zylkène purchased between 1 September and 30 November, while stocks last.
The Zylkène Sound Desensitisation Programme complements an educational waiting room display and owner information sheets which provide owners with practical advice and techniques to help pets cope throughout the firework season.
Melanie Dass, product manager at Intervet /Schering-Plough Animal Health, said: "The sad fact is that just under half the UK dog population reacts to sudden loud noises, as do many cats. Stress caused by unexpected sounds manifests in many ways from hiding, house soiling or attempts to escape.
"Unfortunately, if this problem is not correctly managed, firework-related stress reactions can become progressively more severe and can extend to other sounds such as thunder and even everyday noises such as car doors being slammed. Desensitisation is a proven method of changing a pet's response to sudden loud noises. This new Zylkène Sound Desensitisation Programme means we can now offer pet owners short and long term problems to a common and distressing problem."
Police have advised veterinary practices to be on their guard following a spate of break-ins in the South East, linked to the theft of controlled drugs.
PC Steve Doswell, Controlled Drugs Liaison Officer in the East Sussex police area said: "Criminal elements in the South East are targeting practices in Surrey, Hampshire and East Sussex. They may well have targeted, or will target, other practices in all of the neighbouring counties".
"Methadone, Ketamine, Alprazolam and Diazepam are all commonly-abused by drug users, and nationally there have been a lot of problems with users buying street heroin that has been cut with Alprazolam," he added.
PC Doswell offered the following advice to practices:
More detailed information about the correct storage of controlled drugs can be found in the RCVS Practice Standards Scheme Manual: www.rcvs.org.uk/practicestandards
YORKTEST Veterinary Services has announced a change of name to Avacta Animal Health Ltd., following its acquisition by Avacta Group Plc.
The allergy testing and customer support that is synonymous with YORKTEST Veterinary Services will now appear under the brand name of SENSITEST® - the complete allergy service.
Janice Hogg, MD Avacta Animal Health said: "It is an exciting time for us at present and the change of name to Avacta Animal Health signifies this forward progression. Our extensive and high quality allergy portfolio is now branded "SENSITEST®. Previously this was only used in Europe but it will now be our global branding for the complete allergy service offered by Avacta Animal Health. "
For more information on Avacta Animal Health and SENSITEST® telephone 0800 8494 550 or visit website at http://www.animal-allergy.co.uk/.
The latest solution to the perennial problem of cat mess has arrived in the UK; CatGenie is the world's first self-flushing, self-washing cat loo.
They say a picture is worth a thousand words, so here it is...
According to CatGenie UK, the loo eliminates the need for pet owners to touch, smell or change dirty cat litter again, or carry heavy bags of cat litter home from the supermarket.
Once hooked up to a water connection and plugged into an electrical socket, CatGenie is ready to use. Instead of litter, it uses washable granules that look and feel like litter. Liquid waste drains and solids get scooped. All get liquefied for disposal down the drain, out of the home. The washable granules and cat box interior are then washed with water and SaniSolution. A built in dryer blows hot air through the granules to dry them completely for the cat's comfort. Sensors monitor when a cat visits the box and the CatGenie can be set to clean automatically at intervals throughout the day, or manually whenever required.
CatGenie costs £289.99 including VAT and shipping. The company says that annual running costs are lower than traditional cat litter methods which cost approximately £155/year, with more than 30 hours a year spent on buying and carrying litter, changing and disposing of dirty litter. CatGenie's on-going costs are less than £100.
CatGenie is offering vets the opportunity to take advantage of this product launch in the UK. By displaying CatGenie leaflets in your practice, you can earn £10 for every unit sold. There's no financial outlay and no need to store bulky items. Your leaflets will include a promotional code, unique to your practice. If one of your clients buys a CatGenie online and types in the code from one of your leaflets, you automatically receive £10 and they receive a £10 discount off the purchase price.
For further information on how to sign up to the promotional offer and for leaflets to display in your practice, please email courtney.morgan@catgenie.co.uk
The Practice Standards Group, which comprises representatives from all of the key veterinary and veterinary nursing organisations, has updated the standards of the Practice Standards Scheme and a draft of the new Manual is now available for comment.
The Scheme is a voluntary accreditation programme that aims to promote and maintain high standards of facilities and care within UK veterinary practices. When it was launched in 2005, a commitment was made that the standards would not change for five years, unless new legislation (such as the Veterinary Medicines Regulations) required it. Following a detailed review of the standards, to ensure they continue to be relevant to current veterinary practice, proposals have been made by the Group for new standards to be implemented during 2010.
Jill Nute, Chairman of the Practice Standards Group said: "It is unlikely that any already-accredited practices will be required to invest in additional facilities or equipment to meet the new standards.
"Instead, greater emphasis has been placed on clinical outcomes and training. For example, performance review has been introduced for all clinical staff, including the Professional Development Phase for new graduates. We are keen to hear feedback on the proposed new standards."
One recommendation is that the 'tiers' should be dropped. The categories will retain their descriptive names, for example, Small Animal General Practice or Equine Veterinary Hospital. Feedback suggests that clients, and the profession, found the tiers to be misleading.
The layout of the Manual has been revamped, to include guidance that was previously available online. Guidance for each relevant standard can now be seen at a glance. There is also an icon to indicate if documentary evidence will be required by the inspector. In addition, the new format clarifies the derivation of each standard, so that legislative requirements are distinguished from those required under the RCVS Guide to Professional Conduct and those indicated by better practice.
Membership of the Scheme continues to grow, with 126 applications to join the Scheme in the first six months of this year, representing 264 premises, compared with 61 applications in the whole of last year. There are currently 2,351 practice premises under the ambit of the Scheme - approximately 50%.
The draft new Manual is online at www.rcvs.org.uk/consultations.
Hard copies are available from Eleanor Ferguson, Practice Standards Scheme Manager: e.ferguson@rcvs.org.uk or 020 7202 0720.
The deadline for comments is 31 August 2009. Responses will be considered by the Practice Standards Group at its September meeting and thereafter by Council in November.
The RCVS Trust is offering vets, veterinary nurses and their friends chance to win a stylish small car - and support this small charity - for a mere £2.00.
On offer in this better-than-the-average raffle is a Fiat 500, the 2008 European Car of the Year winner - and described by Jeremy Clarkson as "practical without being boring".
You can buy tickets online at http://www.everyclick.com/rcvstrust until 21 August, or ask Sarah Briggs at the Trust (020 7202 0743 or s.briggs@rcvstrust.org.uk) for a book to sell to colleagues, friends and family.
Tickets will then be entered into the Small Charity Car Draw, organised by the Foundation for Social Improvement, with the Trust receiving over 95% of the ticket price. The draw will take place on 1 October 2009.
The Royal College of Veterinary Surgeons is inviting comments on new proposals for bringing the Veterinary Surgeons Act 1966 up to date.
In 2005, following earlier consultations, the RCVS Council called for extensive changes in the arrangements for regulating veterinary surgeons and veterinary nurses. Last year, however, the Government made clear that it had no plans to bring forward amending legislation for the time being.
Council has now considered recommendations for more limited changes in the Act. The report of the Veterinary Legislation Group advises focusing on three priority areas: the composition of Council itself; the composition of the Preliminary Investigation and Disciplinary Committees; and the jurisdiction and powers of the two committees.
Council would welcome comments on the recommendations from veterinary surgeons and veterinary nurses, interested bodies and the public.
"We now know that it will not be easy to get any changes to the Veterinary Surgeons Act, so we need to think very carefully about the priorities and how to achieve them," says RCVS President Sandy Trees. "Before making any decisions, we want to hear views from a wide range of people who are affected by the work of the RCVS."
A consultation paper is online at www.rcvs.org.uk/consultations. Hard copies are also available from Jeff Gill, Policy Officer, RCVS, Belgravia House, 62-64 Horseferry Road, London SW1P 2AF, j.gill@rcvs.org.uk, 020 7202 0735. The deadline for responses is 21 October 2009.
Vetoquinol has made changes to Zentonil®, its liver support range for dogs and cats.
New Zentonil® is the UK's FIRST palatable and divisible tablet range of S-adenosyl-methionine (SAMe) supplementation and now comes with the added benefit of choice: Zentonil® Advanced which contains pure SAMe plus silybin and Zentonil® Plus which contains pure SAMe only.
A patent pending microencapsulation technique protects the SAMe from the harmful effects of stomach acid, even when the tablet is split or chewed.
The ability to split the tablets makes administration more accurate and also makes the product more cost-effective for clients.
Vetoquinol's new Zentonil® formulations have proven SAMe bioavailability curves in a market where this particular type of data is often lacking
Simon Boulton, product manager said: "Our customers told us that they had difficulties associated with SAMe supplementation. We have listened to their comments and provided the solutions."
The new formulations will become available as wholesalers' Zentonil® stocks are depleted. If you wish to try new Zentonil® now, you can place an order for Zentonil® Advanced or Zentonil® Plus with your wholesaler.
For more information, please contact your local Vetoquinol sales representative or telephone the free practice support number - 0800 1698197.
Pit Bull Terriers, Rottweilers and Bulldogs are the breeds most feared by postmen, according to a survey just announced by esure home insurance. More surprisingly, Jack Russells and Yorkshire Terriers also appeared in the top ten list of breeds likely to prevent the mail getting through.
According to the survey, three quarters (74%) of postmen have admitted to finding some dogs on their post round intimidating. In fact over half (54%) of those polled have considered asking for a change to their round due to intimidating dogs and more than a third (37%) have even thought about leaving their jobs completely.
Nearly half (47%) of all postman questioned are frequently growled at, 39% have been the subject of teeth baring and 54% regularly have to endure aggressive barking. Shockingly, a quarter (26%) of postmen have been bitten by a dog on their post round, whilst 23% of those polled have had their clothes damaged when trying to get away from a dog.
In a bid to try and calm down man's best friend and ensure their safety, more than a third (36%) of postmen have offered a dog bones, biscuits and chews. But just under half (44%) admit bribes often don't work as they've had to run away from a dog on their patch.
POSTMAN'S MOST FEARED DOGS: (per cent of postmen)
Vetoquinol UK is offering vets and nurses the opportunity to win a day's free CPD by entering its new Marbocyl® P Challenge.
The challenge runs for three months with a prize each month for a veterinary surgeon's one day CPD voucher worth £300 and a nurse's one day CPD voucher worth £200 from Improve CPD. There are also 10 runners up goodie bags available each month.
Each challenge focuses on knowledge of fluoroquinolones. July's challenge involves use in pyoderma, August's challenge focuses on respiratory tract infections and September's challenge will be on canine urinary tract infection.
Russell Roan, Vetoquinol's Veterinary Services Manager said: "Fluoroquinolones are an often-discussed antibiotic in the veterinary and medical world, but all too often they are mentioned as a class rather than as the individual molecules. This can cause the common misconception that all fluoroquinolones are the same. The Marbocyl® P Challenge aims to address this misconception and to highlight the varied uses for fluorquinolones."
To enter, visit http://www.vetoquinol.co.uk/, click on the Marbocyl® P Challenge banner at the top of the home page and complete the short quiz.
Merial has launched a 'Vaccination Back on Track' promotion via vet practices that administer Merial vaccines.
Under the scheme, owners of all horses over 12 months of age that have not yet been vaccinated against equine influenza or are overdue a booster obtain a primary vaccination course at an attractive discounted rate. A tetanus component is also available if required.
Dr Emma Batson from Merial said: "With continuing cases of equine flu recorded in the UK, and a global increase in the number of serious outbreaks, it has never been more important to ensure that horses are protected against this underestimated threat.
"It's often not fully understood that equine flu can be transferred indirectly via inanimate objects such as horse boxes, fencing or human clothing. With just 37% of horses in the UK estimated to be vaccinated, this leaves a significant naive and vulnerable population at risk".
Merial says there is no limit on the number of horses that can be vaccinated, making it a particularly attractive offer for those with more than one horse or yard(s).
Participating practices have the option to run the scheme in any month between now and December 2009. For information, contact your Merial Territory Manager.
A new range of food flavour sprays for dogs and cats, which could it a lot easier for vets, nurses and owners to feed reluctant eaters and administer oral medications, has been launched by M H Foods Ltd.
The sprays, which will retail through veterinary practices only, are primarily designed to encourage cats and dogs to eat in situations where they are reluctant to feed.
Testimonials received by the company from vets and veterinary hospitals suggest the sprays may help pets to eat when recovering from surgery or suffering from anxiety or depression. The company says they have also been helpful in encouraging pets to eat before their insulin injections and to enjoy bland foods such as renal diets.
Fred Key, Managing Director of M H Foods, said: "The well-researched aromas and flavours of this patented development, which we have branded Bon Appetit, entice pets back to eating. Another plus, pointed out by veterinary nurses, is that our flavour sprays disguise tablets and medication powder on food, making life easier for pets and owners alike!
"The Bon Appetit range - in chicken, beef and fish varieties - is artificially flavoured and, therefore, has no protein and is free from sodium, potassium and phosphorous, adding only 2 Cals per spray".
Retailing at around £5 to £6 for about 50 days' supply, M H Foods says that Bon Appetit has been well received by the major veterinary wholesalers.
Testimonials, full product and analytical information is available at: http://www.mh-foods.co.uk/.
New research, conducted by the WALTHAM-initiated Laminitis Consortium, has raised questions over the assumption that soaking hay will make it safe to feed to laminitis-prone horses and ponies1.
The Laminitis Consortium comprises world-leading equine veterinary, nutrition and research experts interested in collaborating on the important topic of laminitis. It includes the authors of this work: Dr Pat Harris of the WALTHAM® Equine Studies Group, Clare Barfoot of Mars Horsecare UK Ltd and Dr Annette Longland of Equine Livestock and Nutrition Services (ELNS).
Over-consumption of water-soluble carbohydrates (WSC) has been associated with the onset of laminitis. It has been recommended that hay with a non-structural carbohydrate (WSC and starch) content of less than 10% should be fed to obese animals as well as those at risk of laminitis2 and that hay should be soaked in water before being fed in order to reduce the WSC3,4,5. The study, which was completed earlier this year, examined the loss of water-soluble carbohydrates from nine different hays submerged in water for up to 16 hours. It was presented to the biannual Equine Science Symposium in America in May 2009.
Previous studies have shown that the prolonged soaking of chopped hay in large volumes of water can result in the leaching of nutrients, including soluble carbohydrates. However, because common practice in the UK tends to involve long-stemmed hay, soaked in relatively small volumes of water over varying timescales, the Laminitis Consortium's study aimed to replicate such a practice6.
The nine different hay samples were analysed for WSC and then soaked in cold water. The soaked samples were subsequently analysed at four intervals of 20 minutes, 40 minutes, three hours and 16 hours.
Clare Barfoot said: "The results showed a highly variable leaching of WSC and substantially less leaching than reported previously for chopped hay soaked for 30 minutes.3
"Very few samples reached below 10% WSC, despite prolonged soaking. The concern is that this strongly suggests that soaking may not be sufficient to render some hays safe to feed to horses and ponies prone to laminitis.
"Our current advice is that ideally you should analyse your hay before feeding it to an animal at high risk of laminitis and choose hay with the lowest WSC content you can find. Soaking hay provides an additional safeguard but should not be relied upon."
The study also highlights that if hay is soaked for extended periods, it may not meet the nutritional requirements of the animal because substantial amounts of other nutrients, protein, vitamins and minerals will also be lost 5. In such cases it is even more important that the horse or pony should receive a balanced supplementary feed.
The Laminitis Consortium is continuing its work in this area and hopes to be able to identify practices that will be of greater benefit to the horse owner faced with hay of unknown WSC content.
1Longland AC Barfoot C & Harris PA (2009) The loss of water- soluble carbohydrate and soluble protein from nine different hays soaked in water for up to 16 hours. J. Equine Vet Science 29 (5 ) p 383 - 384, 2 Frank N Equine Metabolic Syndrome J Equine Vet Sci 29 (5) p 259 - 267, 3Cottrell, E., Watts, K., Duarte, S. and Ralston, S. (2005). Equine Science Symposium, 2005, 4Kenny, D. (2007). Proceedings of the British Society of Animal Science. 5Warr EM, Petch JL. Equine Vet Educ 1993;5:169-171, 6Longland, A.C. (2009) In preparation.
Veterinary nurse Kelly Lane, a second year nurse at Woodward Veterinary Surgery in Ashby-de-La-Zouch, Leicestershire has won a £1500 Multipurpose Rigid Telescope Kit for her practice in a MediChem International competition.
She also received £75 of M&S Vouchers and a bouquet of flowers for herself.
Correctly completing a competition at the company's stand at the BSAVA Congress, Ms Lane recently received her prize from Bernadette Haley of MediChem International and Cheryl Steer, managing director of Veterinary Endoscopy Services.
Ms Lane said: "It's an amazing piece of kit to win and I am thrilled to be adding to the services already offered by my practice."
Practice owner, David Woodward added "Everyone in the practice is delighted to receive this prize. It's a piece of equipment that has been on our wish list for some time."
Intervet/Schering-Plough has launched Vectin chewable tablets, an ivermectin wormer for horses which is administered as a treat straight from the hand rather than in the traditional paste or granule formulation.
According to the company, syringe handling, horse acceptance and the tendency to spit out some or all of the paste are common problems reported by owners when worming their horses, and more than 55% admit that these issues can result in a mixture of emotions, including frustration, anxiety and upset.
Field studies with Vectin showed more than 70% spontaneous acceptance by horses and the simple calculation of one tablet for every 110kg of a horse or foal's bodyweight helps to reduce wastage as unused tablets can be stored away for future use.
Pharmacokinetics studies have demonstrated improved bioavailability (AUC) and maximal concentration (Cmax) when compared with an equivalent competitor ivermectin paste formulation. Trials have also shown that a more consistent blood concentration of ivermectin when given as a chew which could potentially limit the chance of inducing resistance.
Intervet/Schering Plough says that used as part of a strategic worming plan, Vectin chewable tablets control potentially a wide range of endoparasites including small and large strongyles, stomach worms, cutaneous worms and stomach bots.
Vectin chewable tablets are available as a seven-tablet blister pack, perfect for treating a horse or a couple of ponies. For yards, a tub of 60 tablets is available, containing enough to dispense product for worming approximately 12 horses.
Vectin chewable tablets are recommended for use alongside Pyratape P and Panacur in Intervet/Schering-Plough Animal Health's Active3 worming plan, a strategic three-year approach to rotating wormers in order to minimize the risk of resistance developing. Visit http://www.intervet.co.uk/ for a copy of the three-year plan.
Bayer Animal Health has signed a sponsorship deal with the celebrated series The Dog Whisperer on Nat Geo Wild and committed to a wide-reaching TV advertising campaign to promote Drontal.
The sponsorship agreement covers series 5 of The Dog Whisperer as well as repeats of series 1 - 4. The programme follows Cesar Millan as he goes into the homes of troubled dog owners offering calm and assertive guidance. The Dog Whisperer is broadcast five times a day throughout the week and will be aired from July until December on Nat Geo Wild. Drontal's sponsorship credits will be shown before, during and after each episode and will feature the Schnauzer that's become synonymous with the brand.
An additional TV advertising campaign will run during July and August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
Drontal product manager, Dan White, says the initiative will increase brand awareness for Drontal amongst pet owners, ultimately resulting in healthier dogs and cats. "We're expecting to see a significant increase in demand once the campaign commences and, as such, have put in place the necessary steps to ensure this extra demand can be easily satisfied."
Deborah Armstrong, Senior Vice President, Media Sales and Partnerships for Fox International Channels says: "We are thrilled Drontal has partnered with our world famous Dog Whisperer TV series. The show, which premieres on Nat Geo WILD, and its star Cesar Millan, has a passionate and loyal fan base in this country which is a key factor for Drontal. The Dog Whisperer is a break-out franchise for National Geographic Channel and the show combines our unique brand values with first class entertainment."
New point of sale materials for veterinary practices to reflect the sponsorship agreement will also be available.
For more information, please speak to your local Bayer Territory Manager.
Only a quarter of nurses and about a third of vets believe in a God, according to a poll carried out amongst the members of www.vetnurse.co.uk and www.vetsurgeon.org
The poll offered four possible responses to the question: Does God exist? The results from 120 members of VetNurse were:
Interestingly, the results were more polarised amongst vets than nurses. More vets described themselves as either believers (32.3%) or atheists (44.4%), with fewer describing themselves as agnostic (18.5%).
The VetSurgeon poll suggests that vets and nurses are less likely to believe in God than the general population. In 2004, a survey commissioned by the BBC found that 56% of Britons believed in God, and in 2005 a survey by the European Commission found that 38% of Britons believed in God.
A survey announced by Penguin books yesterday to mark the publication of 'Killing God' found that only 34% of those aged 13 to 18 believe in God.
Another survey in 2008 found that only 3.3% of Royal Society fellows believed in God, causing researchers to conclude that people with a higher IQ are less likely to have faith, a finding which tallies with a previous Gallup survey which showed that American postgraduate degree holders were less likely to believe in God than those who had been through high school only.
Good to see that the God complex is alive and well in the veterinary profession: 2.5% of nurses and 4.8% of vets voted for the fourth option in the VetNurse / VetSurgeon poll, which was: "Don't be so silly, I AM God"
Supreme Petfoods Ltd has published the results of tests on small animal petfood which, according to the company, highlight significant problems with the on-pack declarations and contents of a number of the leading brands.
The tests, which were carried out by Campden BRI on behalf of Supreme Petfoods, discovered:
Issues regarding high sugar levels which are not required to be declared under current rules. The highest average levels of sugar were found in Wagg Optimum (4.57%), Beaphar Care + (5.00%), Burgess Supa Fruiti (5.10%), Beaphar Extra Vital (5.35%) and Burgess Excel (4.04%).
In the company's press release, Chris Childs, Managing Director of Supreme Petfood, commented: "The results greatly concerned us. We were shocked to find food that is marketed for rabbits - ie: herbivores - had traces of mammalian and avian DNA in it. In my opinion, this can only be compared to vegetarian food being contaminated with meat. This was our main concern amongst many other issues revealed."
That strikes me as overstating the case somewhat. Aside from the fact that bunnies don't get quite as het up about their diets as vegans, the report does not define what 'trace DNA contamination is'. Going on the shock expressed by Mr Childs, I'm expecting a pork chop or a drumstick in every bag of Burgess Excel at the very least.
Molly Varga, BVetMed, DZooMed (Mammalian), MRCVS told VetSurgeon.org that she would expect rabbits to be exposed to trace amounts of animal DNA naturally and that the amounts found in the tests were not likely to have any effect whatsoever on the health of rabbits. Nevertheless, she did feel that the report highlighted important issues concerning the fibre and sugar content of various diets.
As a consequence of the report, Supreme Petfoods is calling for an overhaul of the rules and regulations which apply to pet food for small companion animals. The company suggests the introduction of an accredited quality scheme aimed specifically at pet food for small companion animals, containing strict conditions for the production, packaging and marketing of food for herbivores.
In response, Burgess Pet Care issued a statement expressing considerable reservations as to the timing, purpose and potential negative outcome for the welfare of pet rabbits of Supreme's report. Commenting on behalf of Burgess, Sharon Redrobe, Head of Veterinary Services, Bristol Zoo Gardens, and Head of Rabbit Clinic, Bristol, said: "Any research into small animal health should focus on the crucial role of fibre in a balanced feeding plan and how this can be communicated to rabbit owners, so discussions centring around the detailed contents of pellets are irrelevant in my opinion to this central welfare issue."
To read Supreme's report, click here.
The Royal College of Veterinary Surgeons has embarked upon the most extensive review of its veterinary nursing qualifications for many years, in order to meet the timetable for Ofqual's implementation of the Qualifications and Credit Framework (QCF) in summer 2010.
The new QCF aims to provide a more user-friendly and flexible system. Under the new arrangements, all qualifications will carry a 'value' in terms of their level and the volume of learning involved. It's a similar system to that used in higher education for a number of years.
The new national awards framework means that NVQs as such will disappear and the process of review opens up the whole qualification structure, allowing for the creation of a more flexible system to suit better the needs of the veterinary nursing profession and employers.
Head of Veterinary Nursing, Libby Earle said: "Future options include potentially placing more of the responsibility for education and basic skills on the colleges, leaving practices to concentrate on providing quality mentorship and work experience, with less emphasis on assessment.
"Consideration will also be given to providing part of VN training and education within full-time further education, which is possible now that the lower age limit for VN students has been dropped."
The College is keen to hear the views of those involved with the delivery of training and employers of qualified nurses. A consultation letter has been sent to those involved and topics on which views are sought include the range and level of knowledge and skills delivered by the current awards, the impact of training on employers of student VNs, meeting the increased demand for qualified VNs, and providing VNs for mixed or equine practices.
Over the summer, evidence-gathering meetings will be held at the RCVS to explore the issues in more depth. Anyone who has not been sent a formal consultation letter and who would like to contribute is very welcome to submit their views. Please visit www.rcvs.org.uk/vnawardsreview for the consultation papers. Comments should be submitted by 30 June 2009.
The review of the RCVS awards will take place alongside Lantra's review of the National Occupational Standards (NOS) for VNs: the NOS describe what a person needs to do, know and understand in their job to carry out their role in a consistent and competent way.
Lucy Evans and Jamie Hollis, who work in the RCVS Professional Conduct Department, will join RCVS Trust Director Cherry Bushell to raise funds in the British 10K London Run on 12 July.
None of the three runners have run any kind of race since their school sports days - and are appealing for support as they aim to raise at least £300 each for the Trust.
To sponsor a runner, you can log onto http://www.justgiving.com/rcvstrust and, if you are a UK tax-payer, this also means the Trust gets your tax back. Or, if you prefer to send a cheque, sponsorship forms are available from info@rcvstrust.org.uk or 020 7202 0743.
Lucy said: "The RCVS Trust is a great charity which supports veterinary education and has specialist library and information services for vets and VNs to use. Small charities like the Trust can get overlooked in big fundraising events so I'm glad to be able to help out - even if the thought of running 10K is a bit daunting!"
The race will be broadcast through the British 10K London Run website: http://www.thebritish10klondon.co.uk/.
AB Science, a young Paris-based biotech company, has announced the pan-European commercial launch of its veterinary anticancer drug, Masivet
Masivet was approved in November 2008 by the European Medicines Agency (EMEA) for the treatment of dogs with non-resectable grade 2 or 3 mast cell tumours. Masivet's active pharmaceutical ingredient is masitinib, a tyrosine kinase inhibitor. Masitinib, discovered and developed by AB Science, belongs to a therapeutic class of drug known as targeted therapy that is, according to AB Science, revolutionising the treatment of cancer in humans.
Alain Moussy, CEO of AB Science said: "Masivet is the first product ever registered as a cancer treatment in veterinary medicine. AB Science is a dynamic and very entrepreneurial biotech company, and is proud to have introduced a drug that can extend the life of dogs suffering from cancer ahead of the large pharmaceutical companies".
The company says Mastocytoma can be an aggressive cancer with a poor prognosis, and represents up to 20% of all cutaneous canine tumours. Some breeds are particularly susceptible, among them Golden Retrievers, Labradors and Boxers. Cancers have the same prevalence in dogs as in humans (1 dog in 4 will suffer from cancer during its lifetime) but surprisingly, no drugs developed for veterinary medicine with a demonstrated efficacy and safety have ever been approved until the arrival of Masivet.
The company claims two main benefits of the new treatment:
AB Science is a biotech company specialising in developing targeted drugs for high need indications, such as cancers, chronic inflammatory diseases and neurodegenerative disorders. Masitinib is the most advanced drug in the pipeline. Now being marketed in veterinary medicine, masitinib is also under development in humans, with phase 3 clinical studies in pancreatic cancer and in gastrointestinal stromal tumour (GIST).
Alain Moussy said: "This registration in veterinary medicine is good news for the future success of masitinib in humans, for whom we are aggressively developing it in cancers and other indications with high morbidity or pain.
"It is very unusual to develop such an innovative product simultaneously in veterinary and human medicines, and even more so that the product is registered in veterinary medicine first. There is no doubt that experts in human oncology will be watching Masivet's future very closely from now on.. However, people will have to wait a while before benefiting from masitinib because it is unlikely to be available to man before 2012".
For more information, see www.masivet.com and www.ab-science.com