Bayer Animal Health has announced that its parasiticide - Advocate Spot-On Solution - is now licensed to be used weekly, and for a prolonged period of time, in severe cases of demodicosis in dogs.
According to the company, recent work carried out to obtain the new weekly indication shows a number of benefits of this increased application frequency for severely affected animals. Dogs treated on a weekly basis showed a greater reduction in mite numbers, fewer clinical signs, and improved hair regrowth and weight gain over the trial period, when compared to dogs treated monthly.
Advocate remains licensed for monthly use on mild to moderate presentations.
A spokesperson for the company said: "The new claim for the weekly use of Advocate should give veterinary surgeons a more effective route to go down when dealing with more severe cases, compared to monthly use. However, demodicosis is a complex condition which presents the practitioner with many challenges. So, from past experience with this condition, we would urge vets to be patient and also recognise the importance of treating any underlying disease process likely to exacerbate the situation."
Advocate Spot-on Solution has also been recently licensed for the prevention of Angiostrongylus vasorum, and the treatment of Crenosoma vulpis.
For further information, please contact your Bayer representative or the Bayer technical advice line on 0845 1305995.
Braving the elements, a record 12 candidates sat the examinations for the Certificate in Veterinary Practice Management last week, seven of which passed their selected elements, and four of which have been awarded their certificate.
The new CVPMs are, Julie Beacham at Wendover Heights Veterinary Centre in Aylesbury, Liz Howes at The Oxford Cat Clinic in Oxford, Helen Kington from Hungerford and Renay Rickard at the Pelyn Veterinary Group in Lostwithiel. An official presentation of the awards will take place at the Veterinary Practice Management Association Congress Dinner on 28th January 2010 at the Chesford Grange Hotel, Kenilworth, Warwickshire.
The candidates are managers in very different types of veterinary businesses, which the VPMA says is confirmation that the CVPM is applicable and has wide appeal in veterinary management.
Lucy Bartlett of CVS (UK) Ltd, Straight Mile Equine Clinic, Lisa Marter of The Arundel Equine Hospital and Steven Broomfield of The Blue Cross, were also successful in achieving a pass in the written and oral sections of the examination and will be able to complete the CVPM by submitting and passing the portfolio section of the exam next year.
There are now 61 holders of the CVPM since its inception in 1996. The next examination session will be held on 2nd December 2011.
45% of British pet owners believe their four legged friends share their human emotions and can sense when they are upset or unwell, according to a new survey announced by Bayer Animal Health.
The 'Pets are Human Too' study of 3,000 British dog and cat owners was commissioned by the company to celebrate Drontal's www.mypetsuperstar.com competition.
According to the study:
TV vet and My Pet Superstar Judge Emma Milne, said: "The joy and companionship our pets bring to our lives is unquestionable and it is no wonder that many consider them to be 'man's best friend'. Britain is a nation of proud pet owners and now, with the launch of My Pet Superstar, we all have a chance to show them off!"
Hot on the heels of Eurovet, Ceva Animal Health has launched Emeprid, containing the anti-emetic and pro-kinetic metoclopramide. Emeprid is licensed in cats and dogs for the symptomatic treatment of vomiting and reduced gastro-intestinal motility associated with gastritis, pyloric spasm, chronic nephritis and digestive intolerance to some drugs.
There are two formulations available; a 10ml multi-dose vial containing 5mg/ml metoclopramide for IV, SC or IM injection and a 125ml 'sweet orange and apricot flavoured' oral solution containing 1mg/ml metoclopramide. They are priced at £7.99 for the 10ml injectable bottle and £9.99 for the oral solution.
For further information, please contact your Ceva Animal Health representative or call the veterinary support team on 01494 781510.
Merial is offering four free tubes of Eqvalan Duo to practices that buy 20 tubes in February and March. In addition, to further boost the targeted worming message, Merial will supply 20 free worm egg count vouchers worth £10 each.
Eqvalan Product Manager Claire Edmunds said: "Last year's campaign was so well received by both practices and clients that we have decided to run it again and are hoping for even better results!
"The personalised online planner, worm egg count offer and new eye-catching point of sale all help you to engage your clients in a targeted worming strategy.
For those practices with their own, in-house worm egg count testing facilities, Merial is also offering promotional support to help encourage increased uptake and client buy-in. The campaign forms part of Merial's promotion and education strategy for 2011, which includes extensive VN SQP CPD training opportunities.
To find out more contact your local Area Manager or call the Merial Customer Support Centre on 0845 601 4236
Grahame Gardner has introduced the M559, a classically styled tunic, stocked for the first time in bottle green.
The company says that although it has sold numerous ladies tunics in bottle green, this is the first time it has stocked a male tunic in the characteristic veterinary colour.
The M559 incorporates side fastening with the option of contrasting epaulettes, alongside practical pockets and side slits.
Simon Ward, Sales Director said: "We are delighted to introduce this new garment to the veterinary market. We are continually reviewing our range in response to customer comments, and felt it was time we stocked a bottle green option, specifically for male members of the veterinary team."
Stocked in sizes from 34" to 50" (chest), the M559 is just one of several new styles introduced in Grahame Gardner's latest brochure. The company is also launching a new men's scrub tunic. The SS3295 has a v style neck, complemented by the v-detail on the sleeves, and contrasting trim available on the neck, sleeve and pocket. Also stocked in bottle green, the company says this tunic is aimed at veterinary professionals who prefer a more relaxed approach to uniforms.
To explore Grahame Gardner's collection please take a look at http://www.grahamegardner.co.uk/, or call 0116 255 6326 to order a copy of their new brochure.
National charity Canine Partners, which provide specially trained assistance dogs to people with disabilities, will benefit from an Eastbourne vet's efforts to run the Brighton Marathon on Sunday 10th April in less than 3.5 hours.
Simon DeVile is undertaking a gruelling training scheme, covering up to 50 miles a week, to ensure peak performance when he takes to the streets to raise money for Canine Partners - a charity close to his heart.Simon, 44, is one of the partners at St. Anne's Veterinary Group in Eastbourne. He started running to keep fit in 2006 and has since run the London Marathon twice and the Beachy Head Marathon three times. Simon regularly comes into contact with canine partner puppies because a local fundraiser and puppy parent is one of his clients. His own dog is also part of a locally bred litter, five of which went on to train as canine partners.Simon said: "I wanted to enjoy a new marathon experience this Spring and Brighton proved very popular last year. My aim is to enjoy the race but hopefully get below 3hrs 30 mins and raise money for Canine Partners. I am very aware what an important role these dogs play in the lives of a person with disabilities. I am also continually impressed with the way Canine Partners look after the dogs in their care so well."
If you would like to support Simon's efforts, visit: http://www.justgiving.com/Simon-DeVileCanine Partners still has charity places available for The Brighton Marathon. If you would like to take up the challenge, please contact Jill Green on 01730 716014.
Vets Now Referrals has launched a new specialist veterinary referral service to serve Aberdeen and the North.
Richard Coe MA VetMB CertSAS DipECVS MRCVS (pictured right) and Professor Stuart Carmichael BVMS MVM DSAO MRCVS will attend Ardene House Veterinary Hospital in Aberdeen on a monthly rotational basis to offer specialist care to pets from the area. Richard is a European Specialist in Small Animal Surgery and Professor Carmichael is an internationally recognised expert in veterinary orthopaedics.
By bringing these two specialist surgeons to Aberdeen, it will mean that vets can refer their clients to have their initial consultations and diagnoses locally by either Richard or Stuart, reducing the need for a lengthy journey to Vets Now Referrals in Glasgow where they are usually based. Vets Now says that where possible, treatment plans will be carried out in Aberdeen, however complex treatments may require the facilities and high tech equipment at its Glasgow Hospital.
Any vet wishing to make an enquiry about referring to Richard or Stuart should call 01224 478 041. Further information about the service can also be found on www.vetsnowreferrals.com/aberdeen.
Tricia Colville, Hospital Manager of Vets Now Referrals, Glasgow, said: "We are delighted to now be able to offer our specialist service for vets in the North of Scotland to utilise for their clients. The Vets Now Referrals Hospital in Glasgow has been so successful since it opened over a year ago, benefiting hundreds of pets and their owners. Bringing the service to Aberdeen and the surrounding region will provide vets with local access to Richard Coe and Professor Stuart Carmichael who are both renowned in their fields and for their clients this provides a convenient option which will greatly reduce time-consuming, distressing and costly journeys for them."
The RCVS has announced plans to celebrate veterinary nursing's Golden Jubilee in style this year.
The first nurses to qualify, 50 years ago in 1961, were known as registered animal nursing auxilliaries (RANA). The term 'veterinary nurse' was not used until over twenty years later, in 1984.
Today, veterinary nursing is thriving. The RCVS List/Register of Veterinary Nurses includes 1,715 listed veterinary nurses, and 8,101 who have gone a step further to become registered veterinary nurses (RVNs).
Liz Branscombe, RCVS Veterinary Nurses Council Chairman said: "Still often referred to as a 'young profession' - perhaps because the average age of VNs is a youthful 31- veterinary nursing has reached its half century and has achieved a great deal in a relatively short period. It is moving ever closer to recognition as a fully fledged profession.
"We should be proud of what we have achieved, but it's no time to be complacent: we plan not only to celebrate our history but also to consider what the next decades will hold for veterinary nursing."
The RCVS's plans for the year include, among other things:
The RCVS invites any of the pioneering veterinary nurses who received their qualification in the 1960s to get in touch, so they can play a part in the celebrations. Contact Lizzie Lockett, Head of Communications, on l.lockett@rcvs.org.uk.
Companion Care Vets has reported a record calendar year in 2010, with 15 new surgeries opened taking the network up to 69.
Companion Care also welcomed 17 new joint venture partners, increasing the total number of partners to 87. The company expects to double the number of surgeries over the next 3 years following the announcement that it is to open standalone practices alongside the in-store Pets at Home surgeries.
According to the company, the opening of 15 new full service surgeries represents an investment of approximately £3 million during the year. More than £340,000 of that investment went on state-of-the-art digital x-ray imaging equipment - a feature of all new surgeries.
Managing director, Jane Balmain, said: "The in-store model has been hugely successful and we will continue to accelerate our growth plans for in-store surgeries as the Pets at Home store footprint expands.
"The launch of our new standalone division provides a solution for the vets and nurses who are looking for a partnership but whose preference is for a more traditional standalone style surgery. The level of interest since our announcement has been massive and we will be looking to capitalise on this in 2011 and beyond.
"Our vision is for Companion Care Vets to become a truly national leading veterinary group and with the record year in 2010 and our plans for 2011 and beyond, we are now well on the way and confident of achieving this."
DG Sanco, the EU Directorate General for Health and Consumers, has launched a worldwide photo competition to mark World Vet Year: 'Vets in your daily life'
Entries need to be photos of a vet (or vets) at work or in any situation which shows the diverse nature of the job. Five winners will win 1000 Euros worth of photographic equipment. The overall winner will win an additional 2000 Euros worth of photographic equipment. All winners will also be given travel and accommodation for the awards ceremonies in Paris and Brussels.
Anyone (except for employees of the European Institutions, and their families) can enter the competition, which closes on 31st March 2011. More details can be found at: www.vetsinyourdailylife.org.
Here's the promotional video for the competition:
Virbac is running a promotion through which practices can claim a model showing the anatomy of a healthy dog ear canal on one side, and the changes associated with chronic damage on the other.
Product Manager Chris Geddes MRCVS said: "The models are about 15cm high and provide a useful visual aid to show clients the consequences if chronic ear disease is not kept under control. They can also be used to help show clients how to administer their pet's treatment correctly.
"These models will be a useful tool for practices to help improve client compliance. Also, we know that some dog owners find a course of ear treatments tricky, and either give the wrong dose or give up altogether, which is why we designed EasOtic to dispense the exact dose in one simple 'squirt', with one complete course in each bottle".
For details of how you can obtain a model for your practice contact your local Virbac territory manager or call Virbac on 01359 243243.
Brinsea has announced the launch of the new Vetario range of intensive care units.
The company says the new models are the result of a 2 year design programme to provide the ideal environment for the successful recovery of small mammals, reptiles and birds.
The new S40 and S50 models incorporate the features found on the previous S10 and S20 models, but with improvements to the control systems, sturdiness and ease of cleaning.
According to the blurb: "The two models are approximately 40 and 100 litres volume respectively, and available with either standard or 'M' control systems. The cabinets are moulded from tough, gloss-finished ABS, making them durable and easy to clean. The importance of cleaning extends to all aspects of the design: the cabinets split to allow the base to be immersed and the fan and heater are both easily accessed for cleaning. The digital push button control panels are wipe clean without disturbing the settings. The 'M' models show humidity (as well as temperature) and include temperature and power-off alarms, enriched oxygen compatibility and nebuliser fitting. Inlet and recirculating filters keep the risks of respiratory problems from airborne contamination to a minimum. Both models are portable, which makes them ideal for isolating animals: a sensitive cat recovering from an anaesthetic can be safely accommodated away from barking dogs, for example."
Prices start at £420 (including 20% VAT).
For more information, telephone: 0845 226 0120
Bayer Animal Health has taken over the marketing and sales of the antibiotic Nisamox (tablets containing Amoxicillin and Clavulanic Acid), from Fort Dodge Animal Health.
Under the new arrangement, the design of Nisamox tablet packaging will change to reflect the change of ownership, however, Bayer says the quality of the tablets and the competitive pricing remain unchanged.
Nisamox tablets are licensed for use in cats and dogs to treat infections of the skin, urinary tract, and respiratory tract caused by susceptible Staphylococci, and also to treat enteritis and urinary tract infections caused by susceptible E.coli.
Nisamox tablets will continue to be available in three strengths: 50mg, 250mg, and 500mg. For information on Nisamox tablets, contact your Bayer territory manager.
Petplan is giving away a VIP trip for two people to this year's 'Petplan Veterinary Awards' in Birmingham on 31st March.
The prize includes two admission tickets to the awards ceremony, as well as accommodation at a top hotel in Birmingham.
Veterinary staff can be in with a chance at winning this exclusive opportunity by nominating their practice or a member of staff for the following awards:
Alison Andrew, Petplan's Marketing Manager, said, "Veterinary professionals up and down the country show great commitment and dedication to our pets everyday and the awards are an opportunity to recognise all their hard work. By nominating a colleague you can not only show them your appreciation but you can also going into the draw to win a fantastic night out"
By making a nomination at www.petplan.co.uk/vetawards you'll automatically be entered into the draw to win the VIP tickets to the evening.
Nominations for the awards close on the 4th February and the winner of the VIP tickets will be announced in late February.
Hill's Pet Nutrition has enhanced its portfolio of prescription diets for the management of FLUTD with the launch of Feline c/d Multicare Reduced Calorie and a 'taste upgrade' for Feline c/d Multicare.
Prescription Diet Feline c/d Multicare Reduced Calorie is a new dry product designed to manage the higher incidence of FLUTD in overweight cats (FLUTD is 49% more prevalent in overweight and obese cats2). According to Hill's, the controlled fat and calorie levels in c/d Multicare Reduced Calorie and clinically proven levels of L-carnitine help to reduce fat build up and maintain lean muscles mass. Like c/d Multicare, its formula also dissolves sterile struvite uroliths in 14 days1.
Hill's says Prescription Diet c/d Multicare Reduced Calorie is formulated with omega-3 fatty acids to reduce the distress and discomfort associated with conditions such as FIC (Feline Idiopathic Cystitis); in addition obesity has been associated with systemic inflammation3 for which omega-3 fatty acids are beneficial4,5.
Prescription Diet Feline c/d Multicare Chicken dry kibble has had its taste improved; Hill's says studies show it is now preferred over the leading competitor's brand by a wide margin6. Apparently, the improvement in flavour is partly down to the new shape of the kibble.
Lastly, Hill's is highlighting a prospective study by MacLeay et al, the preliminary results of which were reported at the American College of Veterinary Internal Medicine Forum in May 2010. In the study, cats with uroliths suspected to be struvite (based on radiographic appearance) were fed Prescription Diet Feline c/d Multicare and rapid dissolution of the stones occurred in as little as two weeks.
References
Ceva Animal Health has added to its joint care range with the launch of Meloxidyl Oral Suspension for Cats, licensed for the treatment of musculoskeletal disorders and alleviation of post-operative pain.
Meloxidyl Oral Suspension for Cats is available in 15ml bottles containing 0.5mg/ml meloxicam. Each pack contains a tailored maintenance dosing syringe with a 'kg scale' for all sizes of cat. In addition, Meloxidyl's sweet tasting formulation helps to maximise ease of administration.
Meloxidyl Injection complements Ceva Animal Health's joint care range, which also includes Meloxidyl Injection for dogs and cats and Meloxidyl Oral Suspension for dogs.
For further information, please contact your Ceva Animal Health representative or call 01494 781510.
Boehringer Ingelheim Vetmedica has launched a series of information sheets written by veterinary surgeons, nutritionists and leading riders to support its muscle building supplement for horses, Equitop Myoplast Power Pearls.
Available to download as PDFs from its website - http://www.equitop-myoplast.co.uk - this resource for horse owners covers a range of feeding topics including training the young showjumper and feeding the performance horse, older horses and horses during periods of rest and recuperation.
New video and written testimonials from performance riders and veterinary surgeons are now on the website, which also offers owners advice on healthy lean muscle growth and the benefits of Equitop Myoplast. Olympic dressage rider, Emile Faurie, international showjumpers, Ellen Whitaker and Scott Brash, and show horse producer, Katie Jerram, all endorse the product.
A client leaflet has also been launched featuring the testimonials and providing owners with information on Equitop Myoplast and an online offer of £15 off their first purchase of the supplement by downloading a voucher from the website.
Boehringer says Equitop Myoplast is packed with 18 key amino acids and is scientifically designed to support lean muscle growth, not bulk. The company says the supplement is great for optimising performance in horses in intensive training and competition, as well as bringing on young, breeding and injured animals, and for older horses which lose condition easily.
For further information, please contact your Boehringer Ingelheim Vetmedica territory manager or call 01344 746959.
Ceva Animal Health, maker of the veterinary behaviour products DAP and Feliway, is once again sponsoring the Association of Pet Behaviour Counsellors' series of one day behaviour seminars to keep veterinary professionals up-to-date with companion animal behavioural issues.
Featuring presentations by top pet behaviourists, the seminars will cover a range of topics based on questions that pet owners frequently ask veterinary professionals in practice.
Contributing to six hours CPD per event, the topics covered in the seminars are:
Places on the seminars cost from £70. For further information, please contact the APBC on 01386 751151 or visit http://www.apbc.org.uk/
Ledston Equine Clinic in West Yorkshire has announced the launch of the Ledston Education Centre, which will provide training for veterinary surgeons, fire and rescue personnel, and horse owners.
The Ledston Education Centre will continue the clinic's "Tuesday evening lecture" series, and training for fire and rescue personnel will be carried out under the Safer Horse Rescues Initiative.
WebLeC is a new development through which the Centre says it will deliver online training for equine veterinary surgeons and students, and high quality equine healthcare information to horse owners across the UK. WebLeC uses web conferencing software to deliver live, interactive lectures and discussion forums to people in the comfort of their own homes.
Forthcoming WebLeC CPD meetings:
Wed 9th March 2011 at 7.30pm: "Strangles and the practical management of infectious disease outbreaks in horses"Prof. Josh Slater, BVM&S PhD DipECEIM MRCVS Professor of Clinical Equine Studies, Royal Veterinary College.Kindly sponsored by Intervet Schering-PloughFee: This meeting is FREE of charge for first 100 applicants
Thu 17th March 2011 at 7.30pm: "Insulin Resistance, Equine Metabolic Syndrome, & Equine Cushings (PPID) - a practical approach to diagnosis and management"Dr. Cathy McGowan, BVSc DipVetClinStud MACVSc PhD DEIM DipECEIM FHEA MRCVS Director of Equine Professional Studies, University of LiverpoolKindly sponsored by Boehringer IngelheimFee: This meeting is FREE of charge for first 100 applicants
Further information can be found at: http://www.ledstonequine.co.uk/weblec_lectures.html. The Ledston Education Centre says details of how to register will be available on the website shortly.
Hill's Pet Nutrition has announced that it will not be exhibiting at the British Small Animal Veterinary Association Congress this year, and instead will be found in a restaurant round the corner called The Strada.
The press release containing this news fluttered in at almost exactly same time as one from the BSAVA, in which President Grant Petrie revealed that Congress already has a record-breaking exhibition.
Hill's' spin on the story is that it's all part of a new way of thinking about how the company does business. Blake Hawley, DVM and Managing Director at Hill's Pet Nutrition said: "It's easy to fall into the same old habits and routines. In fact, it can be enormously comforting to predict that in the year ahead, one will deliver, and probably receive, expected results. We don't think that's really quite good enough. So, we made the difficult and very conscious decision to question what we do and challenge how we think about the way we do business."
Hill's goes on to say that it will continue to support BSAVA and help provide a great experience for people attending the Congress, by offering free Italian food, coffee or a glass of beer or wine from its new restaurant location.
Some might call that supportive of BSAVA. Others, less generous, might call it a way of benefitting from all the work that the BSAVA does to bring everyone together at Congress without contributing towards the costs.
Thankfully, though, it doesn't look like BSAVA has been hit that hard by the news. Grant Petrie said: "BSAVA is a not-for-profit registered charity, and Congress is run by vets and nurses. So all of us - organisers, delegates and exhibitors - are supporting the veterinary profession simply by being involved. Together, we are officially part of a record breaking year - with 241 exhibitors in the NIA, along with our fellow associations in the ICC.
"That's more than we've ever had before, and there is a waiting list of companies wanting to join us at this flagship event. So every company who is seriously committed to vets and being involved in supporting the small animal veterinary profession will be with us in the NIA. BSAVA really appreciates the involvement of exhibitors in making Congress such a vital event in the veterinary calendar. It means that not only can we offer remarkably cost-effective CPD, but also provide a showcase of new advances in the industry and the opportunity to get the most from your practice budget. It is where budget holders get the best value, and where exhibitors can meet key decision makers.
"Plus, of course, there's a lot of fun and plenty of free gifts to be found in the NIA too!"
The British Veterinary Association has welcomed the tightening up of sales of veterinary medicines on the internet but has expressed disappointment that the advertising of antimicrobials to farmers will continue.
The Veterinary Medicines Directorate has today published its response to the public consultation on the Veterinary Medicines Regulations, which are updated every year.
The new Regulations, which come into force in April 2011, introduce new controls on internet pharmacies meaning that only approved websites will be legally allowed to dispense and supply veterinary medicines. The controls will come into force in April 2012 and the BVA supports the use of a logo on approved websites to help consumers buy medicines from reputable sources.
The BVA has previously expressed concern that pet owners could inadvertently buy counterfeit veterinary medicines online and urges veterinary clients to seek advice from their vet and only buy from UK-based companies.
Harvey Locke, President of the BVA, said: "Without proper regulation online pharmacies could be sourcing drugs from overseas and selling counterfeit medicines that look genuine to unsuspecting pet owners. These medicines are placebos at best and dangerous at worst.
"We therefore welcome the VMD's decision to clampdown on irresponsible online retailers and provide a clear logo for approved websites that will give pet owners confidence.
"We have also asked the VMD to put a stop to the increasing problem of prescription fraud and we hope the tighter regulation announced today will be a step towards achieving that aim.
"However, we would urge all pet owners to continue talking to their vet about sourcing medicines from the internet to make sure the right drugs are bought and administered correctly."
In light of increasing concerns about the growth of antimicrobial resistance the VMD's consultation canvassed views on restricting the advertising of antimicrobials to farmers. The BVA says it supported a ban on advertising as a sensible approach to the responsible use of antimicrobials, and is disappointed that the VMD has decided not to go ahead with it. Mr Locke said: "New antimicrobials are heavily advertised by pharmaceutical companies to vets and farmers so it is vital that the message of responsible use is not lost.
"Antimicrobial resistance is a serious issue for both animal and human health and we are disappointed that the VMD is not restricting the advertising of these products to farmers. The pharmaceutical companies must now undertake to advertise responsibly.
"Ultimately, it is the veterinary surgeon who will make the decision on which veterinary products to use and vets and farmers should work together to ensure antimicrobials are used prudently and responsibly."
From 2 April - 2 May, National Pet Month will be encouraging people to get happy and healthy spending time with their pets, with its theme of 'Happiness is... time with your pet'.
Organisers say that during the month, thousands of people will be celebrating happy times with their pets at hundreds of events up and down the country. While many of these events will raise funds for local animal charities, National Pet Month is not just about fund raising. It is also all about raising awareness of how pets make people's lives happier and healthier, and how they can repay the pets they love by looking after them responsibly.
Veterinary practices can get involved in National Pet Month, and show what they have to offer clients and potential clients. Details of how to join in and become a supporter are on the website http://www.nationalpetmonth.org.uk/.
Last year's National Pet Month was apparently the most successful to date, with a record number of 1200 events and nearly £80,000 raised for at least 30 animal charities.
The 2010 overall best National Pet Month event was held by St Boniface Vets in Crediton, Devon. They participated by visiting local nursery and primary schools teaching children about pet health, and specifically raising awareness of exotic animals as pets. Phil Sketchley, Chairman of NPM said: "The 14 excellent educational visits that St Boniface made to local schools and nurseries were inspirational. They were a fantastic example of the partnerships that can be forged between practices and the community during National Pet Month."
He added: "School visits are one great way for practices to get involved - but there are many more. Our top veterinary practice 2010 event, for example, was held by Mill House Vets in Kings Lynn, and which focussed on educating owners on caring for older pets. National Pet Month is an opportunity to help your clients learn more about responsible pet care so they can enjoy their pets for many years to come."
Dechra Veterinary Products has launched a new Instruments and Consumables catalogue for veterinary professionals. The new catalogue is available to view online or download via Dechra's website at www.dechra.com
The new catalogue features the range of instruments and consumables available from Dechra, including a new wound dressing Silflex. This dressing is an atraumatic soft silicone contact layer, which minimises trauma at dressing change and protects delicate skin. Other products include Activon Medical Grade Manuka Honey dressings, Portex Jacksons cat catheters, Surgivet Slippery Sam cat catheters, ET tubes and 3M Vetrap bandaging tape.
The Dechra catalogue also includes help and advice for veterinary professionals, including step-by-step instructions for using some products and case studies for the range of wound dressings.
Ceva Animal Health has announced that it will be bolstering its spring Feliway TV advertising campaign with a campaign across the London Underground to help extend its reach to light TV viewers.
The campaign will once again feature the brand's 'That Purple Cat' character. Highlighting stress-related feline behaviour problems and encouraging cat owners to talk to their vet about Feliway, the advertisement will appear on channels such as ITV2, E4, More4 and Channel 4 (London only) from 14 February until 27 March.
The campaign will also be running on 50 high impact TV screens on the London Underground from 28 February until 13 March and 18 April until 1 May. So, according to the company, the ad will not only reach over 1.2 million people who commute and use the Underground every day, but will also be seen by millions on one of the busiest days of the year on the Underground, the Royal wedding of Prince William and Catherine Middleton.
Julia Wood, product manager at Ceva Animal Health, said: "By extending our advertising campaign across the London Underground we are complimenting our TV campaign and targeting commuters with busy lifestyles - who spend little time watching TV - during a unique point in their day."
To support the campaign, Ceva is offering veterinary practices free merchandising material including client leaflets, double sided A3 posters and A5 window stickers. A range of offers are also available for free mini merchandisers and digital photo frames in return for purchasing product. In addition, Ceva is running a prize draw for £250 worth of Champneys Spa vouchers for that 'purrfect' pampering session.
For more information, please contact your Ceva account manager or call 01494 781510.