Pfizer has released the results of its first Performance Index (formerly the Fort Dodge Index) which shows mildly improved trading conditions for the companion animal veterinary market in the first quarter of 2011. 

Those aspects of veterinary business that showed an improvement in the first quarter of 2011 include: turnover growth (+0.8%, up from -0.1% in March 2010); client retention (+0.1%); the average number of visits per year (+ 0.17%); annual transaction value (+ 1.1%); average transaction value (+0.8% to £41.74); fee per product service (+0.2%) and products and services sold per visit (+0.6%).

Leveraged sales (typically pet-care products), which were down 2% (from 40% to 38%) in 2010, have increased 0.9% in the first quarter of 2011 to make up 39% of practice transactions.

Less positively and pointing to the need for veterinary practices to implement ongoing marketing initiatives, the number of new clients coming into practice is down (-0.4%) as is the number of active clients (-0.26%). Revenue from loyal clients (those that visit the practice for additional products and services, particularly vaccination and other preventative healthcare programmes) was static. Although flat growth is an improvement on previous reports, this is still a concern, as it is these clients who are the driver for revenue growth in many practices. 

Pfizer Business Consultant, Simon Fowler said: "Although the figures are only very slightly improved this does mirror what we are seeing in practices that we visit. Practice turnover growth of 0.8%, while only small, is much better than any quarter in 2010. So we may be seeing the first green shoots of recovery, but there's still no room for complacency. Before we all breathe a collective sigh of relief, however, it should be remembered that as this is the first report for 2011 it is only an early picture, while a fuller story will be gleaned from the second report, which will show results from the first six months of the year.

"What is clear is the need for practices to market themselves in order to attract new clients, increase growth from active clients and increase client loyalty. VetSupport+ includes a range of marketing services to help practices in this respect. A practice has already achieved TV coverage via our Public Relations support service, while others are using PressRoom newsletter templates to keep potential and existing clients up to speed with the practice's news."

Further information about Pfizer's VetSupport+ service is available at www.vetsupportplus.co.uk.

The European Commission has agreed with the BSAVA and BVA that controls must be maintained to keep the UK free from the tapeworm Echinococcus multilocularis, and adopted a regulation that will permit pre-movement treatment for dogs travelling to listed Member States (i.e. the UK, Ireland, Finland and Malta).

In June Defra announced that the UK's derogation from European pet travel rules, which allows additional protection for the UK against rabies, ticks and tapeworms, would end on 31 December 2011. The movement rules on rabies and ticks will now be harmonised with the rest of Europe.

However, due to the significant public health risk posed by Echinococcus multilocularis, the BVA and BSAVA (working with Defra, the Federation of Veterinarians of Europe [FVE] and colleagues in Veterinary Ireland) continued to lobby the European Commission for controls on tapeworms to be maintained.

The regulation will ensure that a dog must be treated by a veterinary surgeon 24 to 120 hours (1-5 days) before entering one of the listed countries.

The BVA and BSAVA say they made a scientific case for a treatment window of 24-48 hours, but accept that the Commission had to find a compromise that would assist pet owners travelling during national holidays.

Harvey Locke, President of the BVA said: "This has been a long process but the BVA and BSAVA put forward the strong scientific case for the UK to maintain tapeworm controls and we are delighted that the European Commission has adopted this resolution.

"In our role as guardians of public health, vets were deeply concerned that the removal of tapeworm controls would see the introduction of EM to the UK and Ireland.

"Although relatively benign in dogs, the resulting disease in humans - alveolar echinococcosis - is an invasive, cancer-like cystic stage of the parasite, and is invariably fatal if not treated.

"The next stage of our lobbying will be to ensure that Member States and MEPs from across Europe support the UK's case for the additional controls."

Andrew Ash, President of BSAVA said: "Echinococcus multilocularis is a significant public health threat and we have worked hard to ensure the European Commission understands the potential impact of allowing this zoonotic disease to enter our country.

"The BVA and BSAVA will continue to promote the best possible health and welfare advice for pet owners taking their animals abroad. Our advice to owners is to speak to a vet as early as possible to make sure pets are protected from all diseases and parasites encountered abroad."

The RCVS Charitable Trust has teamed up with the Foundation for Social Improvement (FSI) for the launch of the Great Big Small Charity Car Draw 2011.

The draw enables small charities, such as the RCVS Charitable Trust, to sell tickets to supporters which offer a chance of winning a brand new Fiat 500 1.2 Pop. Each ticket costs only £2, and the Trust will receive £1.90 for every ticket it sells.

Tickets can be bought securely online at http://trust.rcvs.org.uk/support-us/get-involved/win-a-fiat-500/ or directly from the Trust office on 020 7202 0721 or by emailing fundraising@rcvstrust.org.uk.  Books of tickets are also available to sell to colleagues, friends and family. The deadline for buying tickets is September 16th 2011 with the draw taking place on 25th October 2011.

Here are a few examples of what reviewers have been saying about the Fiat 500:

"The Fiat 500 is both stylish and fun. The modest running costs complement the engaging handling. So, this nimble little city car can be enthusiastically thrown into corners and it should emerge grinning like a Cheshire Cat." Motoring.co.uk

"I love my Fiat 500 1.2 Pop from the moment I drove off in it. Great fun to drive on the motorway and in town for parking into slots others cannot!" What Car?

"It's absolutely fantastic. It drives like a dream. Everybody admires it." Fiat Forum

For further information on the car draw, please contact Fiona O'Regan on 020 7202 0743 or Rebecca Fellows on 020 7202 0721.  Alternatively email fundraising@rcvstrust.org.uk.

Virbac Animal Health has produced a Pet Oral Hygiene System point of sale kit for practice reception areas.

The pack includes information for owners on periodontal disease and gingivitis and advice on preventative routine care. It also provides guidance for owners who struggle to brush their pet's teeth correctly, including where to find Virbac CET 'You Tube' footage.

Virbac Oral Care product manager Chris Geddes MRCVS says still more is needed when it comes to oral home care: "Some experts state that four out of every five dogs over the age of three suffers from periodontal disease - despite this many pet owners have no form of oral care programme.

"The idea behind this kit is to highlight to owners the importance of oral hygiene at the time when they are in the most appropriate place to get expert advice!"

Packs are free to any practice spending £50.00 or more on the Virbac oral care range including VeggieDent chews and Vet aquadent drinking solution.

For more information contact your local Virbac territory manager or call Virbac on 01359 243243.

Alstoe Animal Health has launched Easeflex for Cats, a mobility support supplement containing Glucosamine, Chondroitin, MSM and anti-oxidants in a palatable triangular-shaped chew.

Alstoe says stiffness in cats may be linked to changes within the synovial joints and can often go unrecognised. To help owners identify the problem, Alstoe has invented "Chedda" the Easeflex cartoon cat. The client information pack that Alstoe offers to practices consists of leaflets with graphics which outline to the owner how stiffness affects Chedda's lifestyle. .

Sales of joint supplements for cats have lagged well behind those for dogs. Alstoe says this can be explained by the difficulty in administration to chronically affected cats, but that Easeflex's unique texture, shape and flavoured base of fish and cheese, should lead to a marked improvement in compliance rates amongst pets and owners.

Easeflex for Cats is now available at wholesalers and the client information material featuring "The adventures of Chedda" is available from Alstoe by calling 01347 878606 or contacting info@alstoe.co.uk.

Petplan has launched this year's Insurance Advisor Award in association with VetNurse.co.uk, and is calling for nominations.

The award is to recognise the hard work and dedication that Petplan Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners so that they are protected financially.

Petplan says pet owners often look to vet staff to help them better understand veterinary procedures, treatment and medication, but they're also increasingly looking for advice about insurance, and that is why it is important that a formally trained member of staff is available to answer customer queries when it comes to pet insurance.

Petplan works with over 4,000 veterinary practices throughout the UK to promote pet insurance. These are Appointed Representative (AR) practices who receive training and certification to speak about specific insurance policies. The PIA scheme is an extension of this - AR practice staff can train to become a dedicated Pet Insurance Advisor by registering on www.petplan.co.uk/pia

Becoming a PIA allows vet staff to earn valuable CPD points whilst developing transferable skills such as confidently promoting products and handling client objections.

Deputy Veterinary Practice Manager Kelli Vogt, of Polsloe Veterinary Clinic in Exeter, who won the 'Petplan Insurance Advisor Award 2010', said: "The scheme is such a great programme and I recommend it to all my colleagues and anyone that will listen. It's a great link between veterinary practices and insurers and it means that we can really help pet owners have financial security should anything happen. The more pet owners are informed of the importance of pet insurance the more likely it'll become mandatory, which will allow them to always get the best possible treatment for their pet without having to worry about the financial implications."

Director of Petplan, Neil Brettell said: "We are incredibly proud to help recognise the hard work and dedication that Petplan Insurance Advisors give their customers, helping to keep them constantly informed and up-to-date. So please get your nominations in!"

To nominate your dedicated colleague for the Petplan Insurance Advisor Award, please visit www.petplan.co.uk/pia. The PIA of the Year will receive a 16GB Ipad2 with WiFi, worth £399.

Nominations close on 9^th September and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress, taking place from Friday 7th - Sunday 9th October 2011.

For information on how to become a PIA contact Vetline on 0800 316 8800 or alternatively log onto www.petplanpia.co.uk.

To find out more about Petplan visit http://www.petplan.co.uk/

Hill's Pet Nutrition has announced that it is developing a new webinar series for veterinary nurses.

The three webinars will all be free of charge. Although the topic of the webinars remains a closely guarded secret for now, Hill's says it is promising a sparkling line up of speakers who will help nurses to develop a different mindset about a significant number of their patients, with far reaching consequences for their clinical approach. There will also be tools, models and frameworks provided that can then be used in practice to evolve some of the services most practice offer.

There will be a CPD certificate to download after the event and the webinars will also qualify for CVE points for nurses from Ireland.

Tim Dobbins, Associate Veterinary Affairs Manager said: "The fantastic and enthusiastic response to our feline webinar series has convinced us that this technology meets the needs of veterinary professionals perfectly. The savings in time and energy are very much valued by busy professionals with work and family commitments. We have a long heritage of providing CPD for nurses through our VNA programme and we are keen to continue to support their ongoing professional development by building on those skills in relevant areas."

To be sure of grabbing a place, veterinary nurses, trainees and ANAs can send Hill's a note of interest in attending the webinars by calling 01923 814454 or emailing Jane Quail (Jane_Quail@hillspet.com). They will then be sent priority notification and full details of the webinars, as soon as the booking facility is open.

Kruuse is to launch a new Manuka honey dressing at BEVA 2011 in September.

Kruuse says that honey has been used as a topical anti-microbial agent and dressing for over 2000 years, and that honey derived from the nectar of the Manuka tree (Leptospermum scoparium) has its own unique chemical properties. Manuka honey contains glucose oxidase imparted by the bees during its collection and storage. This enzyme facilitates low level release of hydrogen peroxide when in the presence of wound exudates and thus supports cellular proliferation and metabolism through an antioxidant effect. The high sugar and low pH content creates a high osmotic potential which gives honey excellent debridement and anti-inflammatory properties.

The company says that one of the biggest difficulties with the use of honey in wound dressings is ensuring that once applied it stays over the wound area. Many attempts to coat dressings have been unsuccessful; often the active honey ingredient is left within the packaging severely reducing the effectiveness of the dressing. Kruuse says its Manuka dressings have the active honey impregnated 'within' the dressing, which ensures precise and easy application even if wearing surgical gloves.

The Kruuse Manuka dressings range comes in impregnated adherent (Kruuse Manuka AD), non-adherent dressing (Kruuse Manuka ND) and 15g tube of Manuka G.  Each dressing comes in 3 sizes 5x5 cm , 10x12.5 cm and the KRUUSE Manuka roll (10x100 cm) a unique product ideal for large vertical wounds. E.G. Equine forelimb.

Kruuse also says that the antimicrobial potency in Manuka honey is rated by a standardised rating known as Unique Manuka Factor (UMF). The higher the UMF the better the antimicrobial effect.  A minimum UMF of 10 is required to ensure sufficient effect in the wound environment, Kruuse Manuka Honey Wound Dressings have a Unique Manuka Factor of 15.

There is a restricted annual supply of Manuka honey as this unique product supply is controlled by a small number of producers in New Zealand. Many current honey products available use blends of Manuka honey with other poorer quality honey, these are often less effective. Kruuse Manuka uses 100% Manuka honey in all its dressings with the profits of the sale being returned directly to the Maori tribe that oversee the production of Manuka honey.

Andrew Groom, Managing Director Kruuse UK Ltd. said: "I am very excited that we have been able to secure a direct connection to supply this unique product with the knowledge that the Maori suppliers will see the returns for generations to come whilst this new range of dressing will add huge versatility for day to day wound management!"

The publicly supported Dog Control Bill moves a step closer towards changing dangerous dog legislation for good as it reaches Report Stage in the House of Lords today.

Over 10,000 people signed up to support it and animal welfare organisations and charities throughout the UK are backing it; Lord Redesdale's Dog Control Bill would replace the widely criticised Dangerous Dogs Act (1991), by targeting the inappropriate behaviour of any dog, and more importantly the owners of such dogs, to reduce the occurrence of serious dog incidents, rather than continuing to demonise specific breeds or types.

The Bill is championed by the Dangerous Dogs Act Study Group (DDASG), a wide-ranging group representing animal welfare, local authorities and veterinary professional organisations who have been actively involved in resolving the inadequacies of the current 'dangerous dog' legislation for many years.

The DDASG considers that the Dangerous Dogs Act needs to be overhauled to better protect the public and that a new dog control regime which emphasises responsible dog ownership should be introduced.

DDASG Chairman Chris Laurence said: "We have had considerable input into the Dog Control Bill and are confident that the Bill takes huge steps towards changing the manner in which owners of dogs that are out of control will be dealt with; the emphasis being on the prevention of dog bites."

The Report Stage of the Dog Control Bill is listed as the first item of business in the House of Lords on this morning and comes as Defra's public consultation on dangerous dogs shows further support for this approach with 71% of respondents calling for breed specific legislation to be repealed.

In support of the Bill, the DDASG launched a petition which has received over 10,000 signatures. The petition can be found at http://www.gopetition.com/petitions/repeal-and-replace-the-dangerous-dogs-act.html. The DDASG has also been working with other major stakeholders including the Royal Society for the Prevention of Cruelty to Animals and will be issuing a joint briefing to government tomorrow, entitled 'Finding solutions to irresponsible dog ownership' which outlines where urgent action must be taken in existing dog legislation to improve huge inadequacies within the law.

Subject to the Bill passing the Report Stage, the Third Reading will take place after summer recess before moving to the House of Commons for further consideration. For more information on the DDASG, Lord Redesdale's Dog Control Bill and current legislation, visit http://www.thekennelclub.org.uk/item/928.

Dechra Veterinary Products has added to its Veterinary Essentials range of veterinary-licensed post-patent products with the launch of Fiprocat and Fiprodog, a fipronil spot-on solution for the treatment and prevention of on-animal flea infestations in cats and dogs.

Available in packs of 3 or 6 pipettes, Fiprocat and Fiprodog are only distributed through the veterinary channel. Dechra highlights the product's convenient self-standing pipette. which it says makes the process of applying the spot-on easier.

Dechra says it offers a wealth of client support material, and practice promotional support to go with the product.

Fiprocat and Fiprodog can be used as part of a treatment strategy for the control of Flea Allergy Dermatitis (FAD).

Rob Simpson at Dechra said:  "Fipronil has been used in the treatment and prevention of on-animal flea infestations for many years and is one of the most commonly used treatments in practice. Fiprocat and Fiprodog join R.I.P Fleas Extra to offer a cost effective complete flea solution to tackle both on-animal and environmental flea infestations."

BCF Technology has launched a competition in which the person who submits the best photograph with the theme of: All in a day's work - animal imaging, will win an iPad 2.

To enter the competition, you need to post your photographs, (and tell BCF a little about the story behind the images) at www.facebook.com/bcftechnology or email them to: info@bcftechnology.com

Jason Rogers, Marketing Manager at BCF said: "We wanted to create a fun way to show just how interesting and different each days work is when imaging animals. We have made the competition open to all that work with animal imaging including our staff, dealers and vets, vet nurses, animal contractors, etc from all over the world.  

"It is great to see the BCF office in the States and our international dealers also promoting the competition in their own countries, making the competition truly international. Response to the competition has been fantastic - see our facebook page to some entries for yourself."

The closing date for the competition is 30^th September 2011.

For more information, visit: www.bcftechnology.com

Supreme Petfoods has launched the VetCarePlus range of Monoforage® diets for rabbits.

According to the company, the new range represents an entirely new generation of rabbit food, made possible because of a breakthrough in production technology.

The big advance is the level of fibre within a mono-component style diet: 28%-34% across the range, along with the inclusion - uniquely - of essential long fibre particles. Supreme says the result is a less dense food that is beneficial for a rabbit's sensitive digestion system, with the added benefit of extending the feeding time, which is good for dental wear.

The company also says VetCarePlus performs exceptionally well in palatability tests and that it's been widely welcomed throughout the rabbit welfare community.  Molly Varga BVetMed DZooMed MRCVS said:  "This is exactly what convalescing rabbits need, an excellent level of fibre with no chance of selective feeding plus a good slow chew rate".

The range comprises three specific formulas for Weight Management, Urinary Tract Health and Digestive Health.

Supreme says feedback on samples sent to welfare organisations, veterinary schools and practicing vets so far has been very positive. Vets are delighted with the simplicity of the products, and have welcomed the way Monoforage encapsulates all the benefits of hay, with minimal processing compared to other diets.  

Molly Varga added: "All the benefits of hay are preserved while this diet gives more volume of fibre per measurement of food than I have seen before, without increasing the weight (and therefore energy) components".  VetCarePlus delivers the maximum possible crude fibre and long fibre content available to date. 

Claire Hamblion, Marketing Manager for VetCarePlus said: "Supreme Petfoods feels that VetCarePlus is pushing forward the boundaries on specialist diets for rabbits.  Monoforage provides completely unique levels of fibre and we're delighted that all the feedback we have received from a wide range of experts has been exceptionally enthusiastic and welcoming".   

For more information on how to stock VetCarePlus products contact Supreme Petfoods at sales@supremepetfoods.com  or visit http://www.supremeprofessional.com/

The National Office of Animal Health has completed its annual review of its Code of Practice for the Promotion of Animal Medicines, and a number of changes will come into effect on 1st July 2011.

One change spells out the way antimicrobial medicines are promoted to farmers, with a firm emphasis on correct use and education.

Advertisers will be required to describe the condition the product is aiming to treat, and to promote an understanding of the treatment of the disease.

The phrase "use medicines responsibly" will always be included in text, making the voluntary strapline introduced in 2009 a formal part of the NOAH Code. As with all promotions to people other than prescribers, farmers will always be reminded to consult their veterinary surgeon.

Advertising text will always state clearly the name of the company and the brand being promoted, and promotion must not be designed to disguise its real nature.

Withdrawal periods for products will be stated, but these must not be unduly prominent and not in a font size greater than the body copy containing recommended dosage and species description.

The changes were proposed by NOAH within its formal response to the Veterinary Medicines Directorate's consultation on the Veterinary Medicines Regulation 2010. The Minister decided in December 2010 to continue to allow the advertising of antimicrobial veterinary products to farmers.

Phil Sketchley, NOAH Chief Executive, said: "Whilst welcoming the Government's decision in December not to further restrict the advertising of animal medicines, we feel that the industry should take a proactive role to ensure the system works properly. We believe it is important for farmers, who are legally responsible for the health and welfare of their animals and the food produced from them, to be aware of the medicines that are available to protect the health of their animals, and at the same time we want them to know that these medicines must be prescribed and used responsibly.

"The issue of antimicrobial resistance is one that affects us all. The way to promote best practice is through education by maintaining all lines of communication between farmers, vets, scientists and animal medicine producers.

"Antibiotics are essential for maintaining the health and welfare of all animals, but like any medicine they need to be used responsibly in order to maintain their effectiveness, and their availability for future generations."