Only two nominations have been received for the RCVS Veterinary Nurses Council and there were two places up for contest, so there will be no VN Council election this year.
The two places will be filled by Hilary Orpet and Suzanne May. Hilary is a Lecturer in Veterinary Nursing at the Royal Veterinary College, and will start her second four-year term on Council. Suzanne is Head of the Veterinary Nursing Approved Centre and Senior Lecturer at Harper Adams University College.
The pair will take up their positions formally on RCVS Day in July.
Liz Branscombe, Chairman of the VN Council said: "Although I am delighted that Hilary remains on Council, and look forward to welcoming Suzanne, I am disappointed that so few VNs took the opportunity to stand for election. For VN Council to remain relevant to all VNs, it is important that as many VNs as possible engage with the political process".
Novartis Animal Health has launched a chewable formulation of Milbemax wormer, for dogs.
According to the company, clinical studies have shown that the chicken-flavoured formulation and chewy texture of Milbemax Chewable Tablets is highly palatable, with more than 94% of dogs showing spontaneous acceptance from hand. Novartis says this should help make worming simpler and improve compliance, something which is particularly important given market research which shows that difficulties in administering medications often leads to missed treatments.
Containing milbemycin oxime and praziquantel, the new tablets deliver the same broad spectrum efficacy as existing Milbemax formulations, effective for the treatment of roundworm, hookworm, whipworm, lungworm and tapeworm, and for the prevention of heartworm.
Folkert Kamphuis, Chief Operating Officer at Novartis Animal Health said: "The new EASYCHEW™ formulation represents Novartis Animal Health's latest innovation. It will make worming a treat whilst providing tried-and-trusted Milbemax efficacy. With Milbemax chewable tablets we give pet owners a wormer that is easy to administer and veterinarians the trusted efficacy of Milbemax."
Milbemax Chewable Tablets are available for both dogs and puppies, in four and forty-eight tablet packs.
Novartis Animal Health's year long campaign to drive pet-owner awareness of the importance of worming pets regularly got off to a rather damp start in London today, with 63 people in doggy suits - mostly company employees I gather - running around the capital accompanied by two 'pooch vans'.
The 'Worm Patrol' team will be visiting veterinary practices over the summer to help promote, set up and run Pet Worming Awareness Days and attend practice open days. Veterinary practitioners will have access to the Worm Patrol support kit including the branded pooch van, Chewy the dog mascot and a worm patrol ambassador. Additional support will include educational leaflets for owners, giveaways and waiting room materials.
Maggie Fisher, Chairperson of the European Scientific Counsel for Companion Animal Parasites is backing the campaign. She said: "Raising awareness of worm control throughout the life of cats and dogs is important, particularly when it is reported that 80 percent of children kiss their pet and 21 percent let them lick their fingers after sharing food. While the risk may be relatively low, the consequences can be serious, especially in children.
"It's important that pet owners take responsibility for their animals and we are pleased that initiatives such as the Worm Patrol and 'Pet Worming Awareness Days' will help practices highlight the risk that endoparasites pose to humans and companion animals in a novel and light-hearted way."
To arrange for the Worm Patrol to visit to your practice, or for further information about setting up a Pet Awareness Worming Day, please contact your Novartis Animal Health Territory Manager or Novartis Animal Health UK Ltd on +44 (0)1276 694402.
A leather and brass dog collar once owned by Charles Dickens is one of a number of items coming under the hammer at a sale of 'dog art' at Bonhams New York on 16th February.
You'll have to have deep pockets, though: with a nameplate inscribed 'C. Dickens, Esqe,, Gad's Hill, Place, Higham.' the collar carries an estimate of $4,000 - $6,000.
If you're feeling really flush, you could also pick up a painting by the foremost dog artist John Emms. Amongst the six Emms lots to be offered, a painting titled The Bitchpack of the Meath Foxhounds is expected to fetch $500,000 to $700,000.
The illustrated auction catalogue for the sale is online and available to view at: http://www.bonhams.com/dogs
Practices will be able to offer customers increased support for their worming programmes in 2010, as part of a new initiative from Eqvalan® manufacturer, Merial.
Eqvalan product manager Claire Edmunds said: "The SMART worming campaign is designed to encourage owners to Simply Monitor, Assess Risk and, if necessary, Treat with the most appropriate wormer.
"We know that worming can be confusing for horse owners, so the SMART approach is designed to help them manage their worming programmes more easily, whilst also ensuring that wormers are used in a way that may help prevent the development of resistance.
Practices purchasing Eqvalan Duo during February and March can get 4 tubes free when they purchase 20. In addition, to kick start the SMART campaign for each order on the above offer, Merial will supply 20 free Worm Egg Count vouchers worth £10/€10 each. For those practices with their own testing facilities, the company is also offering promotional support to help encourage increased uptake and client buy-in.
Claire added: "As well as continuing with the successful free worm egg count campaign available for practices during February and March, owners will also have access to a personalised on-line planner, as well as text and email alerts.
"The campaign is being supported with new point of sale material and a prominent consumer advertising campaign. In addition we also have an extensive VN SQP CPD training programme planned for 2010.
"With the consensus of expert opinion on the future of worming firmly behind the use of targeted programmes incorporating worm egg counts, there has never been a more important time to get closer to clients and help them with their worming strategies."
If you would like further information, please contact your local territory manager or call the Merial Customer Support Centre on 0845 601 4236.
Last year's pass rate has been maintained by VN candidates taking their Level 3 Practical exams - with the number of VN students sitting exams having seen an increase across the year.
The RCVS sent out the results of the Level 3 Practical exams last Wednesday, to the 352 student VNs who sat the exam in November. A total of 348 candidates took the small animal option and four candidates the equine.
With 64% of candidates succeeding, the pass rate was similar to December 2008.
The number of VN candidates overall has increased significantly compared with 2008, with 1188 candidates taking exams in 2009, and 878 in 2008. There has also been a welcome increase in the number of VN students enrolling with the RCVS; student enrolment figures for 2009 were up by 5%, at 1,114, compared with 1,060 in 2008.
RCVS Head of Veterinary Nursing, Libby Earle said: "Congratulations to all those who have now qualified. Once you've received your certificates - and completed your 3,290 hours' training at approved training practices - you can List as Veterinary Nurses and join the Register to start careers as qualified professionals."
A list of all the successful candidates is available from RCVSonline (http://www.rcvs.org.uk/), along with information about how VNs eligible to List and Register can do so.
Bayer Animal Health, maker of Advocate, has announced that it will be running its 'Be Lungworm Aware' campaign in April.
The company says the campaign aims to help raise awareness of Angiostrongylus vasorum amongst dog owners and support the veterinary practice as a source of further information. The initiative will be backed by a national TV and print advertising campaign. Media vet Joe Inglis will also be supporting the initiative and will be talking about Angiostrongylus vasorum during a series of radio and web broadcasts.
Bayer has produced new support materials, including an updated lungworm PR pack. The materials are designed to allow veterinary practices to educate owners on the disease, whilst helping to raise the profile of the practice in the local community.
Meanwhile, the research carried out by the company has revealed some interesting insights into dog owners' understanding of lungworm.
Despite awareness being fairly high with nearly half of owners claiming to know about the condition, 84% of this group did not know any of the clinical signs associated with the infection, while only 60% were aware that the disease could be fatal if left untreated. Understanding of how dogs become infected was also relatively low with only 24% of owners recognising the role of slugs and snails as the intermediate host for the parasite. As well as playing a vital role in alerting owners to the emergence of the disease, the veterinary practice was cited as the primary source of information that owners would refer to if they needed advice on treating this parasite.
Eric Morgan from the University of Bristol said: "Angiostrongylus vasorum appears to be continuing its spread to new locations in the UK. It is therefore important that dog owners are educated on the infection and the signs to look out for, to enable them to seek treatment before it is too late."
For further details, or to order the new practice materials, please contact your Bayer representative or ring 0845 2574798 quoting 'Be Lungworm Aware'.
Genitrix is encouraging practices to capitalise on the growing market opportunity for dental treatments by offering a free pack of its Dentagen Dental Wax and a special offer of six products for the price of five for the rest of its Dentagen dental range during March 2010.
The company is also urging practices to declare March 'Dental Care Month' and to use it as a platform to step up the education they offer to pet owners on this important welfare issue.
According to Genitrix, the Dentagen range uses a plant extract called RF2 which operates as an 'anti-biofilm' treatment, modifying the membrane of oral bacteria to prevent them from producing plaque even at low concentrations. Dentagen Wax is applied to dogs or cats at the end of dental procedures in practice, while the animal is still sedated. It forms a protective coating over the teeth, which lasts for several days.
Each pack of wax contains five syringes enabling practices to offer free wax applications to pets during Dental Care Month. Pet owners can then maintain the protective coating by giving their pet either Dentagen plaque prevention chews every other day or the Dentagen Aqua drinking water additive.
For dogs, the chews are supplied in two sizes with the larger size designed for dogs over 8 kg and a smaller size for dogs less than 8 kg. Dentagen Aqua is a drinking water additive containing RF2. The company says the palatable liquid, which is added to a pet's drinking water, has proved particularly effective in treating cats which don't respond well to tooth-brushing or dental chews.
Rob Watkins, Genitrix' marketing director said: "It's well known that dental disease affects 80% of pets over three years' old and, if left untreated, can go on to cause serious health problems.
"Data from veterinary practices also confirms that many of them are not achieving the revenue they could from offering dental treatments to their clients. We want them to get their teeth into this important revenue opportunity so we're calling on practices to make March 'Dental Care Month' and are offering them a special deal on Dentagen products to get them started.
"The efficacy of the Dentagen range in inhibiting plaque formation has been proven in clinical trials and it has proved popular with pet owners, increasing their compliance with preventative health regimes."
To order your free pack of Dentagen Wax and to take advantage of the special offer on the rest of the range, contact Genitrix on 01403 786345 or by email at mail@genitrix.co.uk
Does your vet practice or an individual in the team deserve to be recognised for their commitment and dedication to their job? If so, this is your last chance to nominate your practice or colleagues for the Petplan Veterinary Awards held at a glittering award ceremony at BSAVA in April.
You can nominate under four categories:
Alison Andrew, Petplan's Marketing Manager, said: "Nominating your colleagues for an award is a fantastic way of expressing your appreciation for their hard work. The veterinary profession is dedicated to animal welfare and at Petplan we believe that their invaluable care and support deserves special recognition. The 11th annual Petplan Veterinary Awards will bestow great accolades upon the stars of the industry."
Ben Jones was awarded Vet of the Year in 2009. He said: "It was a great honour to be named the 2009 Petplan Vet of the Year and it has had a really positive impact. The award has greatly increased the practice's exposure in the local and national press and we've also been able to use the award to generate our own publicity."
However Ben says the greatest impact of the award has been on his customers: "They were all delighted and I think it gave them a lot of reassurance in the service we provide. It has also generated more business with new clients saying they have come to us because of the award."
Ian Patterson, a partner at St Clair Veterinary Group in Fife, said being named the 2009 Practice of the Year has also had a tremendous impact on their practice. He said: "The award meant so much to everyone right across the practice and the team here is extremely proud of their efforts. It has also given us the opportunity to generate more business through the exposure that the practice has received since winning the award."
You can nominate online at www.petplan.co.uk/vetawards. Remember to also encourage your clients to nominate your team for the contribution you have made to their pets wellbeing.
The completion date for the RCVS surveys of the veterinary and veterinary nursing professions is Monday 8 February, and the College is urging anyone who has not yet completed their survey to do so.
The data collected will be used to help develop policy, in discussion with government and other bodies, and in response to requests from journalists and members of the public who wish to have an accurate picture of the veterinary profession today. So it's important that as many people as possible complete their surveys.
For the first time, a standard set of questions about well-being (the Warwick-Edinburgh Mental Well-Being Scale) has been included. Over time, data collected will enable the College to monitor population changes in mental health and well-being, and work with other organisations to address any issues identified.
If you have mislaid your paper copy, the survey can be completed online:
Veterinary surgeons click here: www.employmentresearch.co.uk/vs2010.htm
Veterinary nurses click here: www.employmentresearch.co.uk/vn2010.htm
All responses are confidential.
The RCVS Trust will take part in National Pet Month (3 April - 3 May) and is asking veterinary practices to put on 'Alice in Wonderland' themed fundraising events.
Cherry Bushell, RCVS Trust Director said: "The Trust aims to improve the health and well-being of dogs, cats, and other popular household pets and over the past five years has put nearly £900,000 into this cause. As a small charity we do rely on our supporters - and National Pet Month is a good opportunity to raise money and have fun."
Why Alice in Wonderland as a theme? Cherry said: "The Trust supports curiosity and a sense of wonder, so we came up with the Alice in Wonderland idea - which is topical and also has lots of scope for fundraising and publicity."
If you'd enjoy hosting a Mad Hatter's tea party - or raffling off the Queen of Heart's tarts - you can register with National Pet Month and take part. Further information and a free events pack can be obtained from http://www.nationalpetmonth.org.uk/.
National Pet Month runs from 3 April - 3 May. It aims to promote responsible pet ownership, make people aware of the mutual benefits of living with pets, increase public awareness of the role of pet care specialists and raise awareness of the value of working and assistance companion animals.
Rabbit Awareness Week (26th April - 2nd May 2010) is reportedly going to be bigger than ever this year with over 1000 vets within the industry expected to be involved.
In partnership with Burgess Pet Care, Petplan Insurance, Company of Animals, Intervet/Schering-Plough Animal Health, Genitrix, PDSA, Wood Green Animal Shelters and RWAF, Rabbit Awareness Week's mission is to educate current and potential rabbit owners across the UK about the importance of rabbit welfare.
The focus of the week will be rabbit obesity. At the same time, organisers hope the week will raise the profile of rabbits as pets and encourage owners to seek the right veterinary advice about rabbit nutrition and health.
The week has been deliberately timed to happen soon after Easter, to make use of a time of year when rabbits are at the forefront of people's minds. Organisers hope to reach rabbit owners who may have bought new pet rabbits but who may not have the right information about how to keep them happy and healthy.
Throughout the week some of the UK's largest retailers, suppliers of rabbit food and welfare charities will be providing valuable feeding knowledge and information, along with a range of deals and offers to vets and pet owners.
Organisers are asking veterinary practices to get involved by offering Free Health Checks for pet rabbits, and by providing free advice about vaccinations, husbandry and diet. To help, there is a range of display and training materials to help you run your Free Health Checks together with promotional materials such as newsletter templates and press releases. You can also register your event for free on the Online Event Locator.
The display kit includes shelf wobblers, barkers, posters, appointment flyers, Health Check Certificates and an A3 size Free Health Check window sticker. You'll also receive additional items to give away to rabbit owners, including Excel samples, RAW care guides, car stickers and branded bags.
For more information and to find out what special trade offers are available to vets during the week register at http://www.rabbitawarenessweek.co.uk/.
Nestlé Purina is launching a new diet this month which, according to the company, helps delay the canine brain ageing process.
The diet, Pro Plan Senior 7+ Original, is enriched with medium chain triglycerides (MCTs). Research carried out by Nestlé Purina and published online in the British Journal of Nutrition (here's the abstract), apparently demonstrates improvements in senior dogs' memory, learning capacity and ability to adapt to novel situations when fed on this MCT-enriched formula.1 According to the company, the MCTs provide neurons with a readily accessible source of energy to counteract the decline in glucose metabolism that occurs naturally in ageing dogs, thus maximising brain function with demonstrable improvements in cognitive function.
Veterinary surgeon, Barton Stephen, BVM&S MRCVS, veterinary columnist for The People said: "When treating brain ageing or CCD in senior dogs I believe we vets need to adopt a more holistic approach. We can treat diseases like heart failure and kidney disease and offer advice on exercise, joint care and weight control. All of these can improve quality of life and encourage a pain free existence, but until now we have had nothing proven to help dogs stay younger for longer. This innovative new dog food has the added advantage of staving off cognitive decline which owners find very distressing."
For more information on Pro Plan Senior 7+ Original and the Pro Plan, diet range, please contact your Veterinary Business Development Manager or contact Nestlé Purina PetCare, telephone: 0800 212 161 (Freephone)
Reference:¹ Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs. British Journal of Nutrition (Pan et al 2010)
A new eBook from electronic publisher Quicklook Books aims to give outsiders a broad overview of the veterinary profession.
According to author, veterinary surgeon Bob Lehner, Quicklook@Vets offers readers the opportunity to get below the surface of the veterinary working practice and gain insight into the profession, without becoming 'bogged down' in complicated medical terminology.
He said: "The veterinary world, although considered by many to be an enthralling subject, is accessible to very few people. Texts are, more often than not, written for veterinary graduates instead of the general public.
"In Quicklook@Vets, I wanted to explore all the aspects of this exciting subject in a clear, coherent manner, without unnecessary jargon, to enable anyone to read and learn about the captivating world of veterinary practice."
As a vet with over 35 years of experience, Bob Lehner worked with a wide range of animals and has experience in commercial deer farming, working with zoo animals and as a veterinary surgeon for the pharmaceutical industry. Now retired, Bob Lehner works part-time in practice, as an inspector for the RCVS Practise Standards Scheme and work with an animal charity in Botswana neutering feral village dogs.
The book is available for download here
The RCVS is to embark on a communications campaign over the next few months to raise awareness amongst the general public of the difficulties that vets face in providing out-of-hours emergency cover, and the responsibilities incumbent on animal owners to know what to do in a veterinary emergency.
Emergency cover has been high on the College's agenda for some time.
Over the last 18 months, the RCVS 24/7 Working Party has considered the ongoing desire of vets to continue to offer emergency care 24 hours a day, and the feasibility of delivering this, against a backdrop of the Working Time Regulations, geographical variations in animal and vet density, and increasing practice diversity.
Working Party meetings have been supported by a survey of how vets are currently meeting their 24/7 requirements, a seminar of stakeholders and regular informal polls at RCVS Question Time meetings.
It was agreed at the September 2009 meeting of Advisory Committee, to which the Working Party reports, that the majority of vets remain willing to deliver emergency cover 24/7. Advisory Committee recommended that a communications project be undertaken to help raise awareness amongst the general public and animal owners that although the veterinary profession continues to make this voluntary commitment, EU rules, geography and financial constraints impose some limitations.
This campaign will kick off soon and focus on spreading messages via animal-owner publications and websites. The responsibility of pet owners to know how they can access emergency care for their animal in advance of need will be stressed, as will the fact that in the absence of an NHS for pets, emergency care is a service for which practices must charge a realistic fee (which is likely to be higher than for day-time work).
The campaign will also outline vets' responsibilities as part of the Guide, so the public knows what it can reasonably expect. It would be helpful if practices could ensure they have clear information available on their 24/7 arrangements - as outlined in the Guide - should this campaign stimulate requests from clients.
Jerry Davies, who chaired the Working Party, said: "There is overwhelming opinion within the profession that we must continue to provide round-the-clock veterinary care. The main tenet of the Working Time Regulations is that workers should not have their health or, importantly, skills compromised by unreasonable working patterns. Vets, VNs and the animals they care for deserve the same level of protection.
"However, this legislation has made continuing to provide such care at a reasonable cost to the animal owner a significant challenge. Meeting this challenge will require the understanding and cooperation of the animal owning public.
"If clients can be flexible and accept slightly longer response times, an effective service can still be sustained. The key is for all animal owners to establish, in advance, exactly what will be involved should they need to access veterinary care in an emergency. This simple step will help optimise response times and eliminate the frustration, confusion and inevitable dissatisfaction that may arise if ill-prepared."
Hill's Pet Nutrition has highlighted recent studies which, the company says, prove that feeding a food enriched with omega-3 fatty acids from fish oils to dogs with osteoarthritis results in a reduction in NSAID dosage of up to 25%1, owner observed improvements in clinical signs3, and improved weight bearing ability2, 7
The claim that food can effectively support medical treatment follows in the wake of two published and one in press study in the Journal of the American Veterinary Medicine Association (JAVMA). These demonstrate that omega-3 enriched food (in this case Hill's Prescription Diet j/d Canine) has significant effects on weight bearing and helps reduce NSAID dosage by up to 25 per cent, when fed to dogs with osteoarthritis 1, 2,3.
According to Hill's, the research demonstrates that in dogs the high levels of eicosapentaenoic acid (EPA) from fish oils can down-regulate the cartilage degrading enzyme aggrecanase1. In vitro studies have also identified that EPA resulted in a reduction in the amount of degraded cartilage residue produced4. High levels of omega-3 fatty acids can also help to reduce inflammation5,6.
The two studies that were recently published confirm that feeding a diet rich in omega-3 fatty acids aids in the management of osteoarthritis in dogs2,3. The randomized double-blinded controlled trials were carried out over three and six months respectively and involved a total of 165 dogs identified as suffering from mild to moderate osteoarthritis. After collating the results from almost 25,000 trial days, researchers were able to confirm a significant 'clinical improvement' from feeding a food fortified with fatty acids.
In the first study described in JAVMA, researchers found evidence that omega-3 fatty acids from fish oils resulted in improvements in weight bearing2. Objective measurement using force plate gait analysis demonstrated that dogs fed a test food fortified with fatty acids were seven times as likely to show improved weight bearing compared with dogs fed a control food.
In the second study, through a detailed questionnaire, owners also observed significant improvements in their dog's osteoarthritic condition3. Improvements observed covered the following signs: difficulty in rising from rest, limping, stiffness, soreness when touched, yelping or whimpering in pain, aggression, lagging on walks, reluctance to play and overall activity level.
Adrian Pratt, Veterinary Affairs Manager for Hill's Pet Nutrition, manufacturer of Prescription Diet j/d, which is enriched with omega-3 fatty acids, hailed the results as a breakthrough in the field of nutrigenomics (the study of the effects of nutrition on gene expression): "This research points the way to a new model for the management of osteoarthritis, using a clinically proven food to interrupt the cycle of damage and cartilage degradation, alongside graded levels of NSAIDs and proactive programmes to manage weight and adjust exercise routines. Clinicians now have the conclusive proof they need to recommend feeding omega-3 enriched food to ameliorate the signs of osteoarthritis in clients' pets and to adjust NSAID doses accordingly."
For further information on Hill's Prescription Diet j/d, please contact your Hill's Territory Manager or call 0800 282438.
References1. A multicenter study of the effect of a therapeutic food supplemented with fish oil omega-3 fatty acids on the Carpofen dosage in dogs with osteoarthritis. Fritsch A, Allen T, Dodd C, JAVMA in press2. Evaluation of the effects of dietary supplementation with fish oil omega-3 fatty acids on weight bearing in dogs. Roush J, Cross A, Renberg W, Dodd C, Sixby K, Fritsch A, Allen T, Jewell, Richardson D, Leventhal P, Hahn K, JAVMA Vol 236 No 1, Jan 2010 pp67-733. Multicenter veterinary practice assessment of the effects of omega-3 fatty acids on osteoarthritis in dogs. Roush J, Dodd C, Fritsch A, Allen T, Jewell D, Schoenherr W, Richardson D, Leventhal P, Hahn K, JAVMA Vol 236 No 1, Jan 2010 pp 59-664. Eicosapentaenoate supplementation abrogates canine articular cartilage degeneration in in vitro explant culture systems, Caterson B, Cramp J, Little C B et al, Hills European Symposium on osteoarthritis and joint health 2005 14-195. Dietary modification of inflammation with lipids, P C Calder, Proceedings of the Nutrition Society 2002 345-3586. Dietary polyunsaturated fatty acids and inflammatory mediator production, James M J, Cleland L G, Gibson R A, Am J Clin Nut 2000: 71 suppl 343S- 358S7. Vasseur PB, Johnson AL, Budsberg SC, et al. Randomized, controlled trial of the efficacy of carprofen, a nonsteroidal anti-inflammatory drug, in the treatment of osteoarthritis in dogs. J Am Vet Med Assoc 1995; 206 (6): 807-811.
Genitrix has launched Libromide, the first licensed formulation of potassium bromide for the treatment of canine epilepsy, following what the company believes to be the largest ever trial of dogs suffering from epilepsy.
Genitrix says the availability, for the first time, of a licensed formulation of potassium bromide should give veterinary surgeons and pet owners the reassurance that the rigorous authorisation process provides. It ensures, for instance, that the product has been developed especially for dogs and that it is manufactured in accordance with EU regulations. It also ensures that the product has been extensively and independently trialled, proven to be efficacious without adverse reactions, and that the necessary pharmacovigilance is in place to support it.
The company also says that the availability of a licensed product paves the way for more comprehensive information to be provided to veterinary surgeons on the use of potassium bromide in treating seizures. The Veterinary Medicines Directorate (VMD) imposes restrictions on educational materials supplied by manufacturers of unlicensed products, an approach which has created a 'knowledge gap' among many veterinary surgeons in general practice, according to some canine epilepsy experts.
Libromide tablets are intended for use in epileptic dogs which have already commenced therapy with Phenobarbital. Phenobarbital acts to increase the effects of the GABA inhibitory neurotransmitter in the central nervous system. Potassium bromide is synergistic with Phenobarbital and raises the seizure threshold level in epileptic dogs.
Libromide is classified as POM-V and will be available in 325 mg tablets in packs of 100 and 500 tablets.
Rodolfo Cappello DVM PhD DipECVN MRCVS, RCVS and European Specialist in Neurology and Neurosurgery, Head of Neurology Services at North Downs Specialist Referrals, Surrey, said: "I've been successfully using potassium bromide for the treatment of epilepsy in dogs for over 15 years. The main problem has been that it's not been licensed as a medicine. With the launch of Libromide, potassium bromide finally achieves the status of an approved pharmaceutical. We will now be able to monitor quality, efficacy and side effects which will enable us to offer a more professional approach to the treatment of seizures."
Howard Wilder, founder and managing director of Genitrix, added: "Canine epilepsy is an all too common disease with estimates suggesting it affects four in every hundred dogs in the UK. It's also an illness which is not well enough understood with the lack of up to date information available to veterinary surgeons being a contributing factor.
We felt there was an opportunity to bring a licensed product to market and have invested hundreds of thousands of pounds in the process of development and trialling Libromide. We're delighted to make it available to veterinary professionals and hope its launch will be the first step in improving treatment approaches for this distressing disease."
Virbac - manufacturer of Effipro - has launched the 'Flea Free Zones' campaign to help practices fight back against retail competition in the flea control market.
The company says that with an on-pet flea product market estimated to be worth well in excess of £64 million, and an estimated 20 million cats and dogs in the UK, vets are well positioned to improve their revenues and provide excellent customer service, by promoting flea control to all of their customers.
However, according Dr Rachel Crowe, Effipro Product Manager, much of this business is currently going through retail channels: "Many pet owners have become used to purchasing their flea treatment from retail outlets, mainly due to cost, and no longer distinguishing between a brand bought from a vet and one bought from a supermarket.
"As a dedicated veterinary business, Virbac is focussed on supporting and increasing business within veterinary practices. Our 'Flea Free Zones' campaign is a practice support package designed to help promote initial purchase, as well as long-term client loyalty. We know that pet owners often turn to their vet or vet nurse for advice, but then purchase treatments elsewhere.
"With Effipro, practices have the performance of fipronil but at a highly affordable price, and we believe this promotion will help vets grow their share of the flea control market."
The campaign is designed to get clients purchasing flea treatments from their vet and encourage repeat purchases from the practice.
Dr Crowe said: "The beauty of Effipro is that it has a broad range of products, packs and price flexibility. In particular the single pipette from the Practice Pack is proving a very popular point of entry for the owner, especially as an initial trial purchase. Also included in the promotional campaign is an Effipro loyalty scheme, which provides an incentive to keep clients coming back and literature to assist practice staff to answer customer queries about flea control.
"Just one spot-on treatment range also means there is no confusion with POM-V alternatives, so loyalty to Effipro is easier to retain within the practice. And with the added option of purchasing award winning Indorex environmental insecticide spray, clients now have a complete flea control solution available from their vet practice. So with both products being supported by prominent promotional campaigns, there hasn't been a better opportunity than this for vets looking to capture a bigger share of customer spend on flea treatments."
To learn more about Virbac's Flea Free Zones campaign contact your local Virbac territory manager or call Virbac on 01359 243243.
CEVA Animal Health, manufacturer of the veterinary behaviour products Feliway and D.A.P., has launched a guide to the practical applications of pheromones.
The 80 page book, entitled 'D.A.P.® and Feliway® Papers and Abstracts', features details of 31 published trials. It includes an introduction to pheromonatherapy by veterinary behaviourist, Sarah Heath, and covers research into the use of pheromones for a wide range of behavioural issues in both dogs and cats, including feline urine marking, feline lower urinary tract disease (FLUTD), the introduction of new pets to a household, noise phobias and firework fears, and puppy socialisation and adoption.
The guide contains an overview of each behavioural issue, and details of the trials and recommendations on the use of Feliway® or D.A.P.® to help prevent and control the problem.
Lucy Brett, product manager at CEVA Animal Health said: "There is considerable data supporting the use of Feliway® and D.A.P. ®. The reference guide brings together this research into one comprehensive handbook which is a must for veterinary professionals interested in feline and canine behaviour."
For a copy of the D.A.P.® and Feliway® Papers and Abstracts reference guide, please contact your CEVA Animal Health representative or call 01494 781510.
Edinburgh-based Braid Vets has signed up its 1000th client to the practice's VIP (Very Important Pet) Pet Health Plan.
To mark the event, staff at the practice and Kenneth Agnew from Practice Plan For Vets Ltd, presented 1000th member Douglas Roberts and his dog Rudy with a bottle of champagne and a Kong toy.
In common with other schemes, the Braid Vets Pet Health Plan spreads the costs of vaccinations and flea control over the year with a fixed monthly direct debit. In addition, Braid Vets gives its Health Plan members further discounts on selected services provided by the practice, including food purchases.
Mike Hall MRCVS of Braid Vets, said: "We think the Health Plan has been one of the things that has helped us withstand the worst effects of the recession. In our experience, Health Plan clients attend the clinic more regularly for health checks, vaccinations and treatments throughout the year."
He added: "We're delighted to have reached our 1000th member of the scheme, but we're not going to stop there. We think there's considerable scope for further growth. The reason is that it's such a no-brainer. Under our plan, vets have complete clinical freedom and always recommend the products best suited to the individual pet. So the pet wins, the client wins and the practice wins."
Anita Bates from Practice Plan for Vets, which manages this scheme and many others on behalf of veterinary practices in the UK, said: "Our health plans focus on preventative services and products. They provide the practice with a regular monthly income and bonded clients as well as improving owner compliance, frequency of visits to the practice and average transactions values for wellness and illness."
For more information about Practice Plan For Vets, visit: www.practiceplanforvets.co.uk
A survey of more than 4,000 members of the public by the Pet Food Manufacturers' Association (PFMA) has revealed that 90% of people think that separation from a pet is traumatic for older people entering residential care or sheltered accommodation.
The TNS research carried out in March 2010 also found 83% agree pets make their owners happier and 54% think pet owners should be able to make the choice about entering care facilities after seeing the accommodation policy.
According to the PFMA, the benefits of pet ownership for elderly people include a lower risk of heart attack and stroke, reduced blood pressure and cholesterol, improved recovery from heart attacks and strokes, better social interactions in people with dementia, and fewer GP visits. In addition, those who keep pets when entering care homes enjoy a smoother transition into residential care,
The PFMA says this survey has helped shape its goal to ensure all leading UK housing providers implement responsible pet policies that enable older people to make an informed choice about their future. This commitment is part of the organisation's 2020 vision to 'make a better world with pets', launched to mark its 40th anniversary.
The PFMA also says it is working closely with SCAS (Society for Companion Animal Studies) and MPs - including Ian Cawsey, Nick Palmer and Nigel Waterson - all striving for fairer treatment of the older pet-owning public.
Ian Cawsey, MP for Brigg and Goole, said: 'Today we have more than 11 million elderly adults living in Britain, of whom approximately 25% are pet-owners. This figure is estimated to rise to 14 million by 2026 and the majority of these people will eventually require some form of residential care. Unfortunately growing older often involves inevitable heartache and loss but being separated from a pet when entering care facilities should not be part of it. This is why I welcome the PFMA's 2020 goal to ensure care facilities implement responsible pet policies over the next decade."
PFMA, Chief Executive, Michael Bellingham, explains: "Having analysed the research and consulted SCAS we are delighted to announce our 2020 ambition to ensure fairer treatment of the older pet-owning public. The importance of pets to people in care facilities cannot be under-estimated. Over the next ten years we want to make a big difference to the lives of older pet owners."
This latest call to action follows the successful passing of shadow minister for older people, Nigel Waterson's bill - Care Homes and Sheltered Accommodation (Domestic Pets) Bill - which aims for a more "enlightened and responsible" policy for allowing pet owners in residences to keep their beloved animals.
The RCVS has released the results of a competition held at BSAVA Congress earlier this month, in which veterinary surgeons, veterinary nurses and other members of the practice team were asked to identify three animals from sound only.
The correct answers were a purring cat, a Chihuahua dog (the breed had to be specified) and a guinea pig.
Of 370 entrants, only 104 (28%) were correct. Some of the more outlandish answers included, for the cat noise: elephant, lion, whale and dolphin; and, for the guinea pig noise: ferret, meerkat, dove, chicken and frog. However, the majority of those getting it wrong were stumped by the requirement to specify the breed of dog, with Jack Russell Terrier or some 'yappy little thing ' proving a favourite.
The winner of the competition was Liverpool-based veterinary surgeon, Anna Rowntree, who won an iPod Nano. She said: "I thought the competition was good fun and a real novelty. It certainly drew me to the stand and was not what I would have expected from the RCVS - it proves they can be approachable! I was very excited to have won and I still can't believe I have."
The noises competition linked to the College's theme for the event, 'Falling on deaf ears?', which examined how the organisation takes account of responses to its consultations, debunking the myth that those who take the trouble to reply are not listened to. The topic was addressed by President Professor Sandy Trees in a presentation on the Saturday of Congress. Visitors to the stand were also given RCVS-branded earphones to reinforce the listening message.
Copies of all three presentations made by the RCVS at BSAVA Congress are now available on RCVSonline (www.rcvs.org.uk/ear_ear). They are:
According to Mandadeals.co.uk, CVS has agreed to buy Veterinary Enterprise and Trading, including it's 27 surgeries in the South East of England which operate under the Pet Doctors brand and Greendale, its diagnostic and laboratory business, for £12.2M.
Petplan has announced the 2010 finalists for the Vet Nurse of the Year at the Petplan Veterinary Awards.
The company says it was inundated with over 1,800 nominations this year, and wasn't disappointed in its quest to discover veterinary staff that go far beyond the call of duty. Each year there is an astonishing public response, with tales ranging from midnight rescues to simple acts of kindness. This year was no exception.
The finalists for the Petplan Vet Nurse of the Year 2010 are:
Amy Floyd of Fivelands Veterinary Centre, BirminghamAmy has been nominated because of her calm and loving approach to animals and clients. As a Head Nurse, staff look up Amy as a source of inspiration, she leads by example, working hard and going above and beyond the call of duty.
Lisa Strickland of Viking Vets, BristolLisa was nominated for her hard work and dedication. After 20 years as a veterinary nurse, Lisa still works with the same compassion, drive and enthusiasm. Lisa takes enormous pride in her work, ensuring the highest quality of service is provided.
Louise Want of Feldon Veterinary Centre, WarwickshireAfter nearly 30 years as a veterinary nurse Louise is as dedicated and enthusiastic as when she first began in the industry. She is always supportive and professional with a caring and approachable manner. Louise's nomination is a reflection of her positive influence and inspiration to other aspiring nurses and students.
The nurses will attend an awards ceremony taking place on 8th April at the Birmingham Town Hall where the Petplan Veterinary Awards will be presented to the winners in four separate categories.
The finalists for each of the other categories are as follows:
Vet of the YearGirish Thakral, Blacks Veterinary Group, West MidlandsMike Hewitt, Wendover Heights Veterinary Centre, Buckinghamshire Stuart Jackson, Jackson Veterinary Clinic, Oxfordshire
Vet Receptionist of the YearCarole Dawson, Kingsteignton Veterinary Group, Devon Linda Workman, Summerleaze Veterinary Hospital, Berkshire Sue Snodin, Towerwood Veterinary Group, Leeds
Vet Practice of the YearAshfield House Veterinary Hospital Ltd, Nottingham Mill House Veterinary Surgery and Hospital, Norfolk Priors Leaze Veterinary Centre, West Sussex
Alison Andrews, Petplan's Head of Marketing said she was thrilled by the number of nominations received, and the quality of this year's finalists: "This year we are celebrating the eleventh anniversary of the Veterinary Awards which were launched so pet owners could thank their practice for the tireless and wonderful work they carry out. We are delighted that the awards, which we often hear referred to as the 'Vet Oscars', are still going strong. This year we have received a great number of nominations and the quality and standard really challenged the skills of our esteemed judging panel. We would like to wish those short listed every success on the night."
MDC Exports has launched a new Soft E Collar specifically designed to help greyhounds recover, post-op.
MDC says the new Soft E Collar has been designed to take into account a greyhound's long fragile neck and to make wearing a medical collar much more comfortable. It also features a drawstring design to prevent the animal from being able to back out of the collar, something the company says is a particular problem when greyhounds wear conventional collars.
According to MDC, the Soft E Collar acts as an effective barrier to a treatment area while ensuring an animal can eat, drink and sleep comfortably. It allows free movement of the head, neck and body so the animal can carry on as normal. And unlike traditional "Elizabethan" collars, the Soft E Collar is made out of soft fabric that is non-allergenic, non-toxic and water repellent. It is tough and easily able to withstand persistent clawing and chewing. Lastly, it is lightweight and very flexible, folding flat for ease of storage and springing back to its original shape when you are ready to use it.
The Soft E Collar for greyhounds is priced from £7.95. For more information visit http://www.mdcexports.co.uk/