CEVA Animal Health has launched a new website - www.dapfordogs.com - to advise veterinary professionals and dog owners about its veterinary behaviour product, D.A.P.
The new site features advice on how to prevent stress at key stages of a dog's life, from puppyhood and socialisation through to adulthood and old age. It also offers an email and SMS monthly reminder service to advise pet owners when to change the refill on their D.A.P. diffuser, a 'find a stockist' search and 'frequently asked questions' section.
In the 'Veterinary Zone', veterinary professionals can order marketing material, download D.A.P. trials and gain further information on news and events including updates on CPD meetings.
To support the site CEVA has created a Facebook page, D.A.P. - The Secret to Happy Dogs, and D.A.P. can now be followed on Twitter: http://twitter.com/dapfordogs/.
The Royal College of Veterinary Surgeons has announced that Andrea Jeffery, the first veterinary nurse to sit on RCVS Council, will take up her place from July this year.
According to the RCVS, the move recognises the increasing importance of veterinary nursing as a profession, and the need for veterinary nurse input on decisions of governance that impact on the whole veterinary team.
The composition of RCVS Council is dictated by the Veterinary Surgeons Act 1966: 24 elected veterinary surgeons, two appointees from each of the six approved veterinary schools and four members appointed by the Privy Council (usually three lay people and the Chief Veterinary Officer).
Within this mix, there has not thus far been a place for a veterinary nurse, however, the vet school appointees do not both have to be veterinary surgeons, and the University of Bristol has nominated Andrea, who will take up her place at RCVS Day on 2 July.
A past Chairman, and elected member of the RCVS Veterinary Nurses Council, Andrea is Programme Director of the Veterinary Nursing and Bioveterinary Science Programme at the University of Bristol. Liz Branscombe will continue as Chairman of the Veterinary Nurses Council, and makes a report to RCVS Council each time it sits - in March, June and November.
Andrea said: "I am very grateful to Bristol for being forward-thinking and enabling a veterinary nurse to sit on RCVS Council in this way. This opportunity gives veterinary nursing a voice on Council and recognises the growing maturity we have as a profession, and the contribution of veterinary nurses to the practice team. I look forward to supporting the work of Liz and the Veterinary Nurses Council."
RCVS President, Sandy Trees said: "The legislation that defines the composition of RCVS Council was put in place when veterinary nursing was in its infancy. However, I am delighted that the University of Bristol has been imaginative enough to choose Andrea as one if its appointees. It is the same spirit of doing as much as we can to modernise, in the absence of new legislation, which has led us to introduce the non-statutary regulation of veterinary nurses and the voluntary Practice Standards Scheme."
The Blue Cross is calling for nominations from veterinary practices across the country for its Veterinary Nurse of the Year Award 2010.
The annual award is presented at the British Veterinary Nursing Association (BVNA) Annual Congress in October. It recognises the contribution of veterinary nurses in educating the public about responsible pet ownership and the welfare of pets in the community.
Last year's award was won by Vania Brasseleur for her outstanding contribution to animal welfare, both within her veterinary practice and among the local community in Newport Pagnell, Buckinghamshire
Vania was nominated for the award by student vet nurse and colleague Emily Martin at Astonlee Veterinary Hospital in Newport Pagnell.
Emily said: "Vania is committed to helping student nurses broaden their knowledge and help them on to the path to qualification. Her charity work, serving the public, helping colleagues and of course her nursing abilities are all truly fantastic! I don't think anybody could ask for a better nurse."
Nominations for this year's award can be made by completing the nomination form on The Blue Cross website at: www.bluecross.org.uk/BVNA2010 or by contacting Sally Leathem on 01993 825577. The deadline for nominations is Friday 20 August 2010.
Vetoquinol is offering veterinary surgeons and nurses the chance to win up to £500 worth of vouchers of their choice with Ipakitine, the phosphate binder.
To take part, call 0800 1698197 and request a copy of the company's renal guide, wall chart and an entry form. Then answer three simple questions and be in with a chance to win a first prize of £500 worth of vouchers. The second prize is £300 worth of vouchers, with £200 of vouchers for third prize.
Simon Boulton, product manager said: "Our renal guide is designed to illustrate factors which can affect both quality and quantity of life. These include hyperphosphataemia, hypertension, proteinuria, azotaemia and fibrosis in renal disease." The renal guide and wall chart contain information on the appropriate management of these factors.
Royal Canin has introduced Feline Satiety Support diet in 1.5kg and 3.5kg bags to complement the existing packs of 28 sachets.
Royal Canin veterinary support manager Lepha McCartan said: "As every vet and vet nurse knows, obesity is an ever-increasing problem in cats. We have found that once owners are used to the idea of portion control provided by the existing 28 sachet packs, they are happy to continue to help get their cat's weight down. Bigger packs offer more convenience and value for money for the customer, particularly those who have a few cats with weight issues."
Royal Canin says Feline Satiety Support helps cats feel fuller for longer, offering a greater food volume compared to standard diets. A satisfied cat is less inclined to beg for food, which in turn helps prevent owners giving in to demands from a complaining cat. According to the company, vets recommending Feline Satiety Support have found that the sachet packs help owners understand the correct amount of kibbles per meal, and once this has been established the larger packs offer owners greater choice.
Feline Satiety Support is available in packs of 28 x 20g sachets and 1.5 and 3.5kg bags from all veterinary wholesalers. For more information, contact your Veterinary Business Manager or visit http://www.royalcanin.co.uk/.
Janssen Animal Health has launched Domosedan Gel, an oromucosal gel for the sedation of horses.
Janssen says Domosedan Gel, which contains 7.6 mg/ml (40mcg/kg) detomidine, induces sedation and analgesia with the efficacy and recovery comparable to Domosedan injection. Domosedan Gel is administered under the horse's tongue, so it is rapidly absorbed.
The company also says Domesedan Gel can replace physical restraint and improve safety during treatments, diagnostics and transport, and that the gel is ideal for horses that are nervous or needle-shy and when owners need more control during clipping, shoeing, dental treatments and boxing.
Nicki Glen, marketing manager at Janssen Animal Health said: "Domosedan Gel is proven to be both effective and easy-to-administer with 98% of horses accepting the gel and owners finding it easy and convenient to use.
"The gel starts to be absorbed immediately and demonstrates a reliable sedatory effect and high safety margin, making it an ideal solution for sedation and restraint when performing non invasive procedures on horses."
For further information, please contact your Janssen Animal Health territory manager.
Less than a quarter of veterinary students starting their degrees in 2009 were male (24%), according to figures released today in RCVS Facts.
This is up slightly from 23% last year, but down from just over 30% in 1999: ten years before that, the gender balance of new students was approximately 50:50. Meanwhile, 53% of UK-practising veterinary surgeons are female.
RCVS Facts is part two of the RCVS Annual Report, and presents a statistical picture of the veterinary and veterinary nursing professions. Other headline facts include a 21% increase in the number of practice premises registered with the College since 1 April 2009, bringing the total on the Register of Veterinary Practice Premises to 4,821; some 766 veterinary nurse students completing their training and becoming eligible to register (an increase of 28% compared with those eligible to register during the previous two-year period) and an increase of nearly 10% in the number of complaints received about veterinary surgeons, to 739.
Figures are also available for:
The reporting year is 1 April 2009 to 31 March 2010, and part one of the RCVS Annual Report, RCVS Review, takes a more personal look at the activities of the College during the period, through the eyes of some of those involved. Topics include reviews of Extra-Mural Studies and the Practice Standards Scheme, the modular Diploma in Advanced Veterinary Nursing producing the first diplomates, a focus on mental health and wellbeing, fund-raising for the RCVS Trust and the College's joint work with other authorities to bring justice in cases of fraudulent 'veterinary surgeons'.
Both publications are available online at: www.rcvs.org.uk/review and www.rcvs.org.uk/facts.
Burgess Pet Care is investing a six figure sum in its first ever television advertising campaign to promote Supadog and Excel.
Running in tranches across targeted satellite and terrestrial channels up until August 2010, the adverts aim to drive trial and purchase of the products by offering samples through SMS or www.supatasty.co.uk and www.fibrevores.co.uk websites.
Justin Heaton, Head of Marketing, Burgess Pet Care, said: "Burgess Supadog and Excel have seen huge growth this year despite the economic climate for consumers. Pet owners still want to feed their animals quality food but without the expensive price tag. Aligned with our 'Forever Promise', Burgess is committed to making great food that's good for pet's health, is deliciously tasty but at an affordable price. The TV adverts have been a fantastic way to deliver this message and we are extremely pleased with the results they are generating."
The advertising activity is supported by PR, in store POS and a £5,000 golden ticket prize promotion during July and August.
For further information on Supadog and The Excel Feeding Plan visit www.burgesspetcare.co.uk
An Oxford woman has launched Veterinary Thermal Imaging Ltd, a company which claims to be the first in the UK to use thermal imaging to help identify and monitor injury and illness in domestic pets.
Helen Morrell, 34, uses an FLIR infrared camera to detect physiological changes in animals. She says the technique is traditionally only used in top competition and racing stables, and can highlight health problems, including tendon, joint and nerve damage, which would otherwise be undetectable without invasive and expensive procedures such as x-rays and MRI scans.
Helen said: "I became interested in thermal imaging after being made redundant from my job in financial services. I'd studied Animal Science at Newcastle University when I was younger and I viewed the redundancy as the perfect opportunity to return to the industry.
"I realised that there were only a few people in the country who offer thermal imaging, and then only to horses. It's a really emerging technique that has huge potential and is already widely used in the US across all animals, including domestic, livestock, zoo and wildlife. It seemed that there was a huge gap in the market in this country."
Helen contacted leading experts in the US and became the first British woman to be accepted onto the thermal imaging course at Florida University. She said: "I knew I wanted to use the technique on domestic pets and the experts in the field were all in America. It made sense to me to get the training there and make sure I was at the top of my game."
Helen says she is currently working with a three-year-old terrier called Jack who is suffering from muscular atrophy caused by a locking patella. Although the thermal imaging didn't diagnose the problem, she says it is allowing the monitoring of his treatment and providing an objective assessment of the muscles affected by the injury.
The RCVS and VN Councils have each agreed to raise registration and retention fees for the financial year 2011-12 by 2%. This means the annual retention fee for a home-practising veterinary surgeon will increase by £5, and the fee for a veterinary nurse, by £1.
To encourage members who cease to practise to request removal from the Register, rather than simply allow their membership to lapse, the fee for restoration following voluntary removal will be reduced by almost 50%, from £147 to £75.
All fees for the current financial year were, exceptionally, frozen to help mitigate the impact of the difficult economic climate on the veterinary profession. The increases agreed for 2011-12 are below current inflation figures, and in line with the RCVS financial policy of introducing small fee increases on an incremental basis in order to avoid sharp fee hikes resulting from inflationary pressures.
A list of the new fees can be found in the June edition of RCVS News, also available online at www.rcvs.org.uk/rcvsnews.
Vetoquinol has revamped its Epiphen complimentary voucher scheme for testing serum levels of phenobarbital, and is offering vet practices a chance to win £100 of high street vouchers.
New voucher pads will be posted to participating veterinary practices in August. The re-vamped scheme also includes freepost envelopes to make the free serum monitoring programme more user-friendly.
Practices are being asked to send back the old vouchers, which can be found in both the 30mg and 60mg Epiphen packs, to take part in a monthly prize draw to win £100 of high street vouchers. To enter, return the vouchers with the practice name on the back of each voucher. There will also be a quarterly prize draw for a "Touch Screen" client education tool.
The old vouchers should be sent to: Voucher Amnesty, Vetoquinol, Vetoquinol House, Great Slade, Buckingham Industrial Park, Buckingham, MK18 1PA.
Bayer Animal Health has extended the range of Baytril presentations with the introduction of a new 250mg Baytril Flavour Tablet, for the treatment of enrofloxacin-sensitive bacterial infections in large breeds of dog.
One Baytril 250mg tablet contains 250mg of enroflaxacin which will treat a dog weighing 50kg, and help ensure client compliance.
Baytril Flavour Tablets have a wide range of indications in companion animals, including infections of the alimentary tract, respiratory tract, urogenital tract, secondary wound infections and otitis externa.
With the advent of the new 250mg Baytril Flavour tablet, vets can now choose from an even broader range of Baytril presentations and pack sizes, with four tablet strengths, two injectables, and one oral solution available.
Bayer says Baytril is unique in being the only antibiotic range with so many licensed treatments options for cats and dogs, as well as an oral solution and an injectable solution licensed for small mammals, reptiles and exotic species of birds.
For more information on Baytril and its wide range of presentations and indications, vets can contact their Bayer sales representative or telephone 01635 563000.
The Royal College of Veterinary Surgeons has called for comment on a new draft health protocol which aims to deal compassionately with veterinary surgeons who have health problems, such as alcohol or drug addiction or mental health issues, while continuing to protect the public interest.
According to independent legal advice sought by the College, such an approach is appropriate and necessary in order for the RCVS to fulfil its regulatory responsibilities - similar systems exist within other regulators.
RCVS President Peter Jinman said: "At present, where veterinary surgeons suffer from health problems that affect their fitness to practise, they may be referred to a formal and public Disciplinary Committee inquiry and stopped from practising. But it is recognised that this is not always in the public interest, which could be protected by a more compassionate approach, involving medical help, workplace supervision and continued practice, subject to conditions."
As a result, the draft Protocol has been developed by the RCVS Preliminary Investigation and Advisory Committees. It formalises and builds on steps taken by the Preliminary Investigation Committee in the past to help veterinary surgeons to recover from health problems affecting fitness to practise, without referral to the RCVS Disciplinary Committee. Often those veterinary surgeons are also receiving help from the Veterinary Benevolent Fund's Veterinary Surgeons' Health Support Programme.
The Protocol encourages anyone coming into contact with veterinary surgeons - including other veterinary surgeons, veterinary nurses, members of practice staff, clients and healthcare professionals - who have concerns about a veterinary surgeon's health to report those concerns to the RCVS as soon as is reasonably practicable. Veterinary surgeons and veterinary nurses who are concerned about the health of a veterinary surgeon must also take steps to ensure that animals are not put at risk and that the interests of the public, including those of their colleagues, are protected.
A similar protocol would be introduced for Registered Veterinary Nurses when the equivalent disciplinary system comes into force next year.
The draft protocol, together with recommended changes to the RCVS Guide to Professional Conduct to support the change, is available online (www.rcvs.org.uk/healthprotocol) and comments are requested by 8 October 2010. The comments will be considered by Advisory Committee and then RCVS Council.
Comments should be sent to Simon Wiklund, Advisory Manager, on s.wiklund@rcvs.org.uk. A hard copy of the consultation document is available on request.
Petplan is calling for nominations for this year's 'Petplan Pet Insurance Advisor Award'.
The award is to recognise the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners so that they are protected financially. You can nominate a PIA at your practice by visiting www.petplan.co.uk/pia. The winner will receive a new laptop and their practice will receive £100 in vouchers.
Petplan Marketing Manager Alison Andrew said: "At Petplan we are proud to recognise the dedication and hard work that Pet Insurance Advisors put in to give their customers informed and up-to-date advice. So please get your nominations in!"
Nominations close on 3rd September and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress on 9th October.
BEVA Congress Registrations this year show that many more vet practices are now recognising the benefits of Veterinary Nurses attending Congress (8-11 September 2010) and are actively encouraging their VN teams to attend, say the organisers.
Apparently, Veterinary Nurse registrations are already looking healthy compared to 2009.
BEVA Congress hosts a Vet Nursing day each year, with themed lectures aimed specifically at the profession and presented by a combination of vets and vet nurses. Pete Ravenhill MRCVS, partner at Willesley Equine Clinic (now part of B&W Equine Group Ltd) at Tetbury, Gloucestershire, who will be speaking at Congress this year, is always keen for as many of his practice's VNs as possible to attend. He said: "We tend to send three or four of our vet nurses each year, as a part of their annual CPD budget. In our experience they come back informed and enthusiastic, having received masses of information and ways to apply it in their own day-to-day jobs. It also enables our Vet Nurses to realise how much we value them as professionals and how heavily reliant the quality of our service is on their skills and professionalism."
This year the VN day will run on Thursday 9 September and will encompass a broad programme, including Ethics in Nursing. This sensitive topic promises to generate strong interest and debate as well as extend knowledge on making decisions on euthanasia and how to manage bereavement issues.
James Yeates BVSc BSc CertWEL of the department of clinical veterinary science at the University of Bristol, will be exploring Coping with sick horses - when is enough enough. He will consider how improvements in quality of life can be maximised with the use of pain assessment tools, quality of life methodologies and welfare-based care plans. He will also examine the risk of perpetuating suffering, how best to assess and balance the welfare harms and benefits and how best to communicate assessments to owners.
Belinda Johnston, MA VetMB MRCVS, at West End House vet practice at Higham, Suffolk, will explore the topic of Bereavement management - supporting the grieving owner. She will explain the normal grief patterns that can be expected and why it is so important to provide compassionate, empathic care for grieving owners and how practices need to have a clear, proactive idea of how they handle bereaved clients.
Other subjects to be covered on Vet Nursing day at BEVA Congress include Complementary Therapeutics and Rehabilitation, Medical Nursing and Nutrition and Supportive Care. The full day counts as 7 hours of Vet Nursing CPD.
BEVA Congress runs from 8-11 September 2010 at the International Convention Centre, Birmingham. For further information and to register visit http://www.beva.org.uk/
Genitrix has announced the reformulation of Cerusolve, which cleans and deodorises the external ear canal of cats and dogs.
According to the company, the reformulation has enhanced Cerusolve's exfoliant and keratolyic properties and has given it a new fresh fragrance. Cerusolve ingredients now include:
Cerusolve is presented in a 100 ml bottle with a soft canula for application. It is priced at £5.65.
Genitrix Marketing Director Rob Watkins said: "Cerusolve has proved itself in practice as a gentle but effective ear cleaner in dogs and cats. The reformulation has given us the opportunity to increase the acidity of the product following a recent study which suggested that topical acidifying products could be therapeutically beneficial for cutaneous yeast infections.
"We believe the new ingredients will enhance the product and, to celebrate its arrival, we're offering practices the opportunity to buy five bottles of Cerusolve and get one free."
Further details are available from Genitrix on 01403 786345.
Bayer has unveiled a major TV marketing campaign to promote Drontal.
An advertising campaign featuring the Drontal Schnauzer will run for two months. In addition, the company is sponsoring the TV series The Dog Whisperer, which is due to be aired from October to December this year.
The company is also launching a competition to enable owners to show off their pets and win a number of prizes. They include appearing in a double page spread in Your Dog and Your Cat magazines, holidays at pet-friendly hotels, digital cameras, shopping vouchers, pet accessories and much, much more! Pet owners will be able to submit photos, videos and stories to http://www.mypetsuperstar.com/ which has four competition categories:
Dan White, Drontal product manager said: "My Pet Superstar aims to celebrate the unique traits and talents that make us love and take pride in our pets. Visitors to the website will be able to vote for their favourite entries and even post these to their Facebook and Twitter accounts. With four very different categories, this competition will be wide open to all dog and cat owners. Our motto is that healthy pets are happy pets, and we will use the competition to remind dog and cat owners about the benefits of regular worming.
Practices can get involved by displaying waiting room materials including A4 static window posters, shelf wobblers and mobile hanging devices by calling 0845 257 4798.
Veterinary practices are signing up fast for the opportunity to take part in Pet Smile Month in September 2010, according to organisers.
Participating practices carry out free dental checks in September as part of a nationwide campaign to promote dental health in pets.
Pet Smile Month founder, veterinary surgeon Bob Partridge said: 'Pet Smile Month is all about relieving pain and suffering in pets and educating owners on the importance of dental care for pets. It also highlights the caring nature of the profession and provides practices with an opportunity to promote the range of services it offers.'
Registered practices will receive information leaflets to give to clients, and an educational poster - illustrating the problems of dental disease and encouraging clients to seek dental care.
For Pet Smile Month 2010, as well as the Pet Smile Art Competition (with prizes for young clients), Kruuse has offered the iM3 42-12 dental scaler as a prize for the best waiting room Pet Smile Month display, together with runner-up prizes.
Pet Smile Month could not exist without the long-standing commitment of Petosan, Genitrix, CEVA, Kruuse, NVS, Centaur, Dunlops, Veterinary Surgeons' Supply Company and IGP UK Ltd.
To find a participating local veterinary practice, owners can use the 'Find-a-PSM-Vet' button at http://www.petsmile.org/. There is also a dedicated vet area on the website.
Pfizer Animal Health is reminding horse owners of the importance of treating encysted small redworm larvae this autumn.
According to the company, these hidden, dormant parasites can account for up to 90% of the redworm burden in a horse (1). Furthermore, encysted small redworm larvae won't show up in a faecal egg count (FEC). Even if a horse has shown a negative or low count it could still be harbouring several million harmful larvae, hidden within the gut wall (2)
Encysted small redworm are a potential time bomb, with the ability to survive inside a horse for up to two years. They usually 'wake-up' in the late winter or early spring, developing and emerging from the gut wall all at the same time. Such a sudden mass emergence can cause a disease syndrome known as 'larval cyathostominosis', causing diarrhoea and colic with up to a 50% mortality rate (2). Treating encysted small redworm successfully in the late autumn or early winter is vitally important in order to prevent this serious risk.
Pfizer says that Moxidectin, the key ingredient of EQUEST, is recognised as the only single dose treatment for encysted small redworm. It has been shown to kill the larvae in-situ, without resulting in severe inflammation of the gut wall that other multi-dose treatments may cause (3). In addition, Moxidectin is licensed for persistent activity against small redworm over two weeks, killing larvae ingested as the horse grazes for up to two weeks after treatment.
Ben Gaskell, Pfizer's veterinary advisor said: "A responsible and sustainable worming programme involves good pasture management, regular diagnostic tests and targeted worming, carefully planned using specialist advice. However, it is also vital to remember the danger of encysted small redworm. Even if a horse's FEC is clear, there could still be a significant encysted small redworm burden that must be treated properly every year in late autumn / early winter."
1) Bairden K. et al (2001) Veterinary Record 148, 138-141 2) Dowdall S.M.J. et al (2002) Veterinary Parasitology 106, 225‑242 3) Steinbach T. et al (2006) Veterinary Parasitology 139, 115‑131
Time is running out to nominate your fellow staff members for this year's 'Petplan Pet Insurance Advisor Award'.
The award recognises the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners so that they are protected financially.
Donna Lewis, President of The British Veterinary Nursing Association said: "The PIA in a practice is an important role for a member of staff to fill and the award is just as relevant as the Vet Nurse of the Year or Receptionist of the Year award. The Petplan PIA Award recognises the individual who fully understands and works to help educate clients and staff about insurance, it is also recognises their passion for their role."
To nominate your dedicated PIA for Petplan's PIA of the Year Awards, please visit www.petplan.co.uk/pia. The PIA of the Year will receive a new laptop and their practice will receive £100 in vouchers!
CEVA Animal Health is launching a new TV advertising and marketing campaign to promote its veterinary behaviour products, DAP and Feliway, in the run up to this year's firework season.
The campaign will feature a new animated character 'Dap the Dog', who will join 'That Purple Cat' in educating pet owners on the behaviours expressed by pets that are fearful of loud noises during fireworks, and the benefits of using DAP and Feliway. The adverts will be aired throughout October on ITV2, E4, More4 and Channel 4 (London only) starting on Monday 4th October and will be seen by 11.5 million ABC1 women.
A range of firework marketing materials have been produced to support veterinary practices and help educate owners who have noise phobic pets. These include client leaflets, an A4 leaflet holder, waiting room display materials and a firework poster all featuring the characters from the advert. CEVA's petfireworkfear website - www.petfireworkfear.co.uk/ - has also been updated to include the new TV advert, downloadable versions of all materials and tips on how to prepare pets for fireworks. In addition, www.dapfordogs.com/ and www.feliway.com/ will feature a voucher offering pet owners a free 60ml spray when they purchase a DAP or Feliway diffuser from their local veterinary practice.
The support comes in light of recent research1, carried out by CEVA, that revealed 80% of pet owners have had a pet that has been afraid of fireworks, with more than half of dog owners wanting to ban them altogether because they are too upsetting for their animals.
Julia Wood, product manager at CEVA Animal Health, said: "Fireworks are the most stressful event that a pet can experience and, in most cases, owners have noticed their animals becoming visibly unsettled with 49% of dogs shaking1 and 65% of cats hiding1. The new TV advertising campaign and marketing support will educate pet owners on behaviours expressed by pets with a fear of loud noises and the importance of taking proactive action by using DAP and Feliway."
CEVA will be running its annual firework display competition amongst veterinary practices throughout October for the best decorated waiting room.
For further information on CEVA's firework campaign or its marketing support, please contact your local CEVA territory manager or call CEVA Animal Health on 01494 781510.
Norbrook has launched Loxicom 0.5mg/ml oral suspension for small dogs, indicated for the alleviation of inflammation and pain in acute and chronic musculo-skeletal disorders.
Loxicom Oral Suspension comes in a clear 15ml bottle which allows vets and clients to monitor levels of the product and re-order when necessary.
Loxicom 0.5mg/ml for Dogs comes with two sizes of syringe, a 1ml syringe graduated from 0.25kg-5kg to treat even the smallest of dog breeds accurately, and a 5ml syringe graduated from 1kg-25kg to treat small and medium dog breeds. The syringes plug securely into the bottle to ensure a tight-fitting connection and minimal leakage when administering the product.
This new oral suspension joins the range of 1.5mg/ml oral suspensions for Dogs and 5mg/ml injections for Dogs and Cats, launched in 2009, and the 0.5mg/ml oral suspension for Cats launched earlier this year at the BSAVA Congress.
Genitrix has taken on the exclusive UK distribution of the Oxbow Professional range of premium recovery diets for herbivores and carnivores.
The Oxbow range was developed in the USA, covers a wide range of exotic species, and is offered in multiple pack sizes to ensure ease of use and cost effectiveness. Key products within the range include Critical Care, Critical Care Fine Grind and new Carnivore Care.
Carnivore Care is a recovery diet for carnivores including cats, ferrets, raptors and snakes, which are unwilling or unable to eat their normal diet. Developed specifically for carnivorous mammals, reptiles and birds, it contains easily digestible proteins, as well as high taurine and L-carnitine in a powdered formula which is easy to mix. It can be self fed, fed by syringe or even by tube to cats, ferrets, raptors, and other carnivorous small mammals and reptiles. It is used for conditions including malnutrition, severe weight loss, appetite stimulation, gastroenteritis, pre and post surgical care and as a medication carrier.
Critical Care is a recovery diet for herbivores, including rabbits, guinea pigs, hamsters, tortoises and other herbivorous mammals and reptiles. Formulated to contain all essential nutrients, as well as timothy hay to ensure proper gut physiology and digestion, it can be self fed or fed by syringe and is used in cases including gastrointestinal stasis, severe weight loss, dental disease/post extraction, for gastric hair balls and pre and post surgery
Critical Care Fine Grind is a recovery food which is particularly suitable in cases where tube feeding is required. Formulated to contain timothy hay and essential nutrients, it is offered in a fine particle size to ensure easy flow through nasogastric tubes and syringes. It can be used to feed herbivorous mammals and reptiles unwilling or unable to eat due to illness, surgery or poor nutritional status.
John Chitty BVetMed, CertZooMed, CBiol, MIBiol, MRCVS of the JC Exotic Pet Consultancy said: "In my opinion, the Oxbow Professional Line is the best recovery diet range on the market as it gives vets a variety of high quality options for multiple species. It can make really make the difference in a successful recovery."
Howard Wilder, Genitrix' Managing Director, said: "We're focused on delivering innovative products for companion animals and exotic pets which advance veterinary care and provide revenue opportunities for veterinary practices.
"The Oxbow range covers a uniquely wide range of species giving vets a flexible 'one range fits all' recovery care diet for convalescing pets, which has been well researched and formulated. We're delighted to launch the Oxbow Professional range in the UK and believe many veterinary practices will find it a beneficial addition to their armoury."
Amongst the research being presented is 'Stress Reduction in Children', a Mars-funded study in which 75 male children were monitored to see how their levels of the stress-hormone cortisol varied when they were exposed to mild social stresses. The study found that children with a dog present showed significantly lower levels of the stress-hormone than those with a friendly adult present. In addition, the more the children stroked and interacted with the dog, the further their levels of cortisol decreased.
Sandra McCune, Research Manager for the Human-Companion Animal Bond Research Programme at Mars Petcare's Waltham Centre for Pet Nutrition (there's a job title-and-a-half) said: "Pet owners will tell you just how much their pet means to them but it is research such as this that proves just how fundamental and important the bond is between people and pets. These studies provide us with valuable insight into this special bond and the health benefits of owning a pet."
The findings of a Canine Vector Borne Disease (CVBD) prevention field study, published in Veterinary Parasitology today, have demonstrated the efficacy of Advantix in repelling ticks and sandflies, thus reducing the risk of potentially deadly diseases.
The study, conducted over two years by a team headed by Professor Domenico Otranto of the Faculty of Veterinary Medicine (Universitá degli Studi di Bari) Italy, with diagnostic support from a team led by Dr. Edward Breitschwerdt at the North Carolina State University, USA, found that dogs treated regularly with Advantix spot-on had a greater than 90% reduction in CVBD cases, including a 100% reduction in new cases of potentially deadly leishmaniosis and a 94.6% decrease in ehrlichiosis.
The study also found that Advantix provided 97.9% protection against tick infestation, compared to untreated dogs, where 100% were infested at the peak of the season. The level of protection offered by Advantix was apparently all the more notable because of particularly large numbers of ticks and sand flies and high prevalence of associated diseases like leishmaniosis or babesiosis in the area of the study.
Prof. Otranto said: "Our study shows the importance of protecting dogs with an effective treatment that repels as well as kills parasites like ticks and sand flies. Despite the high challenge faced by the dogs in our study, nearly all our treated dogs remained free from ticks throughout most of the study, and more than 90% remained free from CVBDs for the whole study time.
"Because we included naïve sentinel beagles in the study, we were also able to model what would happen to dogs travelling to areas where CVBDs are present. We found that by the end of the study, only the Advantix-treated beagles remained protected from infection, while 80% of the untreated beagles were infected with a CVBD. This demonstrates the very real need to protect dogs that are travelling to endemic areas."
According to Bayer, the study showed some interesting results with dogs that were positive with CVBDs when they entered the study. Of these, half of those treated with Advantix were negative for CVBDs at the end of treatment, compared with only 13% of untreated dogs. This suggests the potential for natural clearance of CVBDs if a repellent treatment is used to prevent new transmissions.
Bayer says the study was extremely comprehensive, studying both indigenous and introduced naïve puppies, monitoring for several CVBDs and working with Dr. Breitschwerdt's team in the USA to use highly sensitive molecular testing techniques to ensure optimal diagnostic accuracy. Dr. Breitschwerdt said: "This is the most comprehensive study, to my knowledge, ever conducted testing the efficacy of a repellent ectoparasiticide to prevent the transmission of a spectrum of CVBDs in young dogs."
Leading parasitologist Dr. Luis Cardoso of the University of Trás-os-Montes e Alto Douro, Portugal said: "Thanks to this study we can see just how effective a treatment that repels as well as kills can be."