Fort Dodge has released figures today which point to a continued modest slowdown in the UK veterinary sector, being mitigated by a slight increase in average transaction value (the amount a client spends in a year).
Matthew Rowe, Companion Animal Marketing Manager at Fort Dodge, said: "It's been clear for some time that the veterinary sector is being hit by static growth and an increasingly competitive environment. The reduction in turnover being experienced by many practices is primarily down to current clients visiting less often and fewer new clients being attracted."
Key findings of the Fort Dodge Index for the first quarter of 2009 are:
Alan Robinson said: "In the current climate, the only contributor to turnover growth in many practices seems to be a steady rise in the price of professional fees, consultations and surgery. These have continued to push up average transaction values (by 1.4%) and client values (1.2%) in this first quarter of 2009 despite reducing visit frequency. Drug related income increases seem to be driven by a small increase of POM mark-ups in many practices.
"But this alone will not sustain a successful business and, with transaction volumes still falling, the priority for practices is to maintain client footfall despite increasing competition and falling pet ownership. In today's market, retaining clients is a cheaper and more effective way to maintain client and patient numbers so an emphasis on 'bonding' clients though preventative health care and heath maintenance programmes is key.
"We're seeing a steady increase in the number of practices running these programmes but the percentage of pets involved is still woefully low so the message is that practices can and must do better.
Lucy Evans and Jamie Hollis, who work in the RCVS Professional Conduct Department, will join RCVS Trust Director Cherry Bushell to raise funds in the British 10K London Run on 12 July.
None of the three runners have run any kind of race since their school sports days - and are appealing for support as they aim to raise at least £300 each for the Trust.
To sponsor a runner, you can log onto http://www.justgiving.com/rcvstrust and, if you are a UK tax-payer, this also means the Trust gets your tax back. Or, if you prefer to send a cheque, sponsorship forms are available from info@rcvstrust.org.uk or 020 7202 0743.
Lucy said: "The RCVS Trust is a great charity which supports veterinary education and has specialist library and information services for vets and VNs to use. Small charities like the Trust can get overlooked in big fundraising events so I'm glad to be able to help out - even if the thought of running 10K is a bit daunting!"
The race will be broadcast through the British 10K London Run website: http://www.thebritish10klondon.co.uk/.
Intervet/Schering-Plough Animal Health has launched a new consumer campaign to support the company's joint care supplement, Cosequin.
The campaign centres around a series of paw-tapping internet videos which showcase the perfectly poised paws of dog and cat dance duo, Fred and Ginger, highlighting the importance of good joint health. The videos are available to view at http://www.cosequin-dance.co.uk/
Pet owners are encouraged to purchase Cosequin from vet practices to enter a prize draw to win a photography day with leading animal photographer, Sam Lunt, or one of ten tickets to an upcoming live dancing tour. Posters and in-practice leaflets are also available for vet practices to help drive awareness and encourage uptake.
Sarah-Jane Minter, Marketing Manager for Intervet/Schering-Plough, commented; "We wanted to create a campaign which would support vets in practice and attract the attention of pet owners, especially those who may not have previously thought about the joint health of their pet. With these lighthearted new videos of Fred and Ginger demonstrating everything from the jive to the rumba and an eye-catching print campaign, we certainly expect to grab pet owners' attention!"
ISPAH says that by supporting joint condition and maintaining not only healthy cartilage, but also healthy joint structures, Cosequin is suitable for all dogs and cats that need some joint support, especially highly active or older animals. It adds that the joint care supplement contains 100% pure chondroitin sulphate and the unique formulation has been proven in over 50 clinical trials.
For further information, please contact your local Intervet/Schering-Plough Veterinary Business Manager or phone the company's Veterinary Support Group on 01908 685685.
A campaign to reform English libel law to allow for robust criticism of scientific and medical claims without fear of legal action has been launched by journalist and author Simon Singh. It's a campaign which anyone working in the caring professions might wish to support.
The campaign comes as a consequence of legal action taken against Mr Singh by The British Chiropractic Association, which took exception (perhaps unsurprisingly) to an article he'd written in The Guardian. In the article, Mr Singh denounced claims on the BCA website that its members could use spinal manipulation to treat children with colic, ear infections, asthma, sleeping and feeding conditions, and prolongued crying as 'bogus', and criticised the BCA for 'happily promoting' these claims.
Out of curiosity, VetSurgeon rang the BCA press office this morning, and asked to be given the references for studies which it feels would support the original claims made on its site. Non have been forthcoming so far, which is a surprise. Under the circumstances, we'd have expected the BCA would have a raft of supporting evidence readily available.
But this isn't really about whether or not chiropractic works or not. The case seems to hinge upon whether Mr Singh's article implied that the BCA was being deliberately dishonest, or just delusional. He say's the latter. Unfortunately for him, Mr Justice Eady recently ruled the former, leaving Mr Singh with a bill for £100,000 worth of legal fees.
Mr Singh is to appeal. At stake is the freedom to be able to challenge scientific claims without fear of being sued. If you'd like to support this campaign, visit senseaboutscience.com and add your name to the 7000 others (including some pretty illustrious names) who have already done so.
Hill's Pet Nutrition promises that treats are in store for those who come to visit the company stand (Number 32, 33, 34) at BVNA Congress in Kettering this October.
Each day of the congress there is an prize draw offering delegates the opportunity to win a digital camera and 25 daily runners up will win a Hill's Clinical Anatomy Atlas. There is ample reason to make Hill's the first stop for a free giveaway: this year a choice of nursing scissors or a digital thermometer are on offer. All available while stocks last!
The Hill's team will be focusing on the latest Hill's product launches, which include the addition of some novel formats in the Science Plan range. There will be an opportunity to sign up to the Veterinary Nutrition Academy: book subsidised or free CPD, earn reward points and receive a free e newsletter every month full of informative articles.
Also on the stand, level 3 of the VNA (Veterinary Nutrition Academy) course will be available for delegates to sample alongside a great new on-line tool to enhance client compliance and improve patient care, called CRAFTworks.
Adrian Pratt, Veterinary Affairs Manager is urging nurses to check out the new resources, "Delegates have a real opportunity to pick up on new ideas and techniques that they can take back to their practices when they attend congress. Client compliance has a direct impact on the health of our patients and also impacts on the practice profits, so tools like CRAFTworks are sure to be welcomed by your colleagues. And we all know what a struggle it can be to fit training needs to training budgets. With VNA more of the practice team has access to high quality subsidised and free training and who better to check it out than those who will be benefiting?"
VNA Level 3 teaches lifestage nutrition using 4 case studies based around a new kitten, a large breed puppy, senior dog and two rescue cats, with more case studies to come. Clicking through on the chosen case study allows you to take the course and complete the individual assignments. The cases are designed to be very realistic to allow the knowledge gained to be easily transferred to the practice situation. Topics from VNA level 1 and 2 are re-visited to re-inforce previous learning. The case studies aim to be accessible but challenging. Registration to VNA is free at www.myhillspet.com/vna.
From now until the end of October student vet nurses (any year) can purchase the complete 'Caring for a cat' series for a special discounted price of £25 including p&p! The set includes all of the current titles plus the new title, 'Caring for a cat with hyperthyroidism', which normally sells at £48.81.
The series contains full colour photography throughout, case studies and 'Glossary of terms used by vets' which is a useful reference when trying to explain a condition to an owner!
The titles are all written by internationally respected veterinary experts and have received excellent reviews in VNJ as well as other leading journals.
To take up the offer before the end of October students should visit http://www.catprofessional.com/offers.html (offer is limited to one set per student).
The AHT has secured an award of £580,000 from the Wellcome Trust to fund the development of a new diagnostic test for Strangles which takes only 30 minutes.
It's been achieved in part by 'Breaking the Strangles Hold' - a two-year fundraising campaign run by the Animal Health Trust (AHT) and The British Horse Society (BHS),
Money donated from the general public, along with funding from The Horse Trust, has already allowed scientists at the AHT to develop a diagnostic blood test which gives results in 24 hours. The blood test was launched in February 2008 and since then more than 6,700 samples have been tested.
HRH The Princess Royal, who launched the 'Breaking the Strangles Hold' campaign, said: "As an owner who has seen my own horse's affected by this terrible disease, it's wonderful to see such progress being made in a relatively short time.
"The screening test enables owners to know within 24 hours if any of their horses have been exposed to this bacterium. Previously available tests would have taken three to four days. The test is making a real difference in welfare and economic terms for all those involved in the equine industry. It truly is groundbreaking."
The success of this diagnostic work, along with other AHT research, has attracted further funding for the project from the Wellcome Trust in the form of a £580,000 Translation Award.
Professor Andrew Waller, Head of Bacteriology at the AHT, said: "The main problem with Strangles is the time taken to diagnose it. The current blood test is a big step forward, but the culture and DNA tests, which are often used in the initial stages of an outbreak can take a couple of days to get results."
The Translation Award means the AHT can reduce the time taken to perform its DNA diagnostic test and ultimately produce a point-of-care test that vets can use on site to get a diagnosis in 30 minutes. Earlier diagnosis will allow owners to isolate horses sooner and minimise the spread of infection. It will further reduce welfare problems for horses and the cost to their owners.
The AHT and Atlas Genetics will design and validate the point-of-care diagnostic test over the next two years. It is hoped that the test could be mass produced and widely available by 2012.
Professor Waller added: "This technology will be fantastic. It will be hugely beneficial for other diseases too, of both veterinary and clinical importance. Without the money raised through the 'Breaking the Strangles Hold' campaign, we wouldn't have made as much progress. On behalf of horses and horse owners worldwide, I'd like to thank everyone who has donated."
The 'Breaking the Strangles Hold' campaign reached its fundraising target of £250,000 in just two years, demonstrating how important to horse owners it is to get to grips with this terrible disease.
For more information, see: http://www.strangles.org
Vet nurse Tina Buxton from Rosemullion Veterinary Practice in Helston, Cornwall, has been named Royal Canin Pet Health Counsellor of the Month for August for her work on canine behaviour and socialisation.
This is a major area of interest for Tina, who runs behaviour clinics, puppy socialisation clinics and a dog walking club for the practice's clients. She combined this with fundraising, organising a sponsored walk to raise money for National Pet Month.
Tina attended Royal Canin's advanced PHC course earlier this year, and as a result introduced a "Happy Hopper" week to encourage clients to bring their rabbits in for a PHC health check, as well as working with her Royal Canin Veterinary Business Manager to transform the waiting room.
Tina wins £200 of shopping vouchers and will be going forward to the next Royal Canin Pet Health Counsellor of the Year Awards at the 2010 BSAVA Annual Congress in April 2010. The PHC of the Year will win £1500 in holiday vouchers.
Royal Canin veterinary support manager Chris Geddes says: "Congratulations to Tina for a very successful entry - and if you are a PHC, contact your VBM about entering the PHC of the month competition to be in with a chance of winning!"
YORKTEST Veterinary Services has announced a change of name to Avacta Animal Health Ltd., following its acquisition by Avacta Group Plc.
The allergy testing and customer support that is synonymous with YORKTEST Veterinary Services will now appear under the brand name of SENSITEST® - the complete allergy service.
Janice Hogg, MD Avacta Animal Health said: "It is an exciting time for us at present and the change of name to Avacta Animal Health signifies this forward progression. Our extensive and high quality allergy portfolio is now branded "SENSITEST®. Previously this was only used in Europe but it will now be our global branding for the complete allergy service offered by Avacta Animal Health. "
For more information on Avacta Animal Health and SENSITEST® telephone 0800 8494 550 or visit website at http://www.animal-allergy.co.uk/.
Hill's Pet Nutrition and Cat Professional are working in partnership to improve knowledge of feline lower urinary tract disease by giving complimentary copies of 'Caring for a cat with lower urinary tract disease' by UK feline specialists Dr Sarah Caney and Professor Danièlle Gunn-Moore to veterinary professionals and owners of cats affected by the condition.
Feline lower urinary tract disease is thought to affect up to 10% of cats, with particular prevalence in the indoor cat population and it is often a complex and distressing condition for cat owners to tackle.
Hill's has sponsored 1000 copies of 'Caring for a cat with lower urinary tract disease' , and is giving away vouchers which allow the recipient to visit the Cat Professional website (http://www.catprofessional.com/) to download an interactive copy of the book.
'Caring for a cat with lower urinary tract disease' is the third title in the successful 'Caring for a cat' series. Renowned cat behaviourist and bestselling author, Vicky Halls reviewed the book in glowing terms: "Feline lower urinary tract disease is a complicated subject for owners to fully appreciate so it is wonderful, at last, to have one book that contains all the necessary information that can be recommended to everyone"Hill's Pet Nutrition are distributing the complimentary vouchers to owners who contact their customer service freephone line for advice on the condition (0800 282438 - 9am - 4pm, Monday to Friday). Veterinary Professionals using the free Urolith Analysis Service offered by Hill's, or the Hill's Veterinary Technical Enquiry Line to gain help and advice on nutritional management of Feline Lower Urinary Tract diseases are also able to claim a complimentary voucher to redeem.
Adrian Pratt, Veterinary Affairs Manager for Hill's comments "FLUTD is a difficult disease to manage, let alone explain to fully to an owner. What Sarah and Danielle have done here is fantastic and will help owners better understand their cat's problem. That can only be good for the pet"
Woodley Equipment has launched the g-Pet species-specific glucose meter with a special introductory price of £9.50
Woodley says the g-Pet Glucometer makes testing quick easy and economical. Just insert a test strip, apply blood, and get results in 10 seconds.
The company highlights the following features of the new system:
Normal RRP is £49.50. Special introductory offer price is £9.50 for the next four weeks. Price includes meter, lancet, tips, 10 strips, manual, case and control solution.
For further information, or to organise a no-obligation in-practice demo, telephone 01204 669033 (option 1), or email: sales@woodleyequipment.com
Alternatively, visit www.woodleyequipment.com
Royal Canin has launched Breed Health Nutrition (BHN) foods for adult Dalmatians and French Bulldogs, bringing the company's portfolio of BHN foods up to a total of 19 dog breeds and four cat breeds.
Royal Canin vet marketing manager Ali Daff said: "Different breeds have different nutritional needs, varying from the sensitive digestion of the German Shepherd Dog to the ultra-long coat of the Persian cat. All our research and development is based on putting the animal first - what its real needs are in terms of nutrition to suit its characteristics and lifestyle.
"Veterinary practices are ideally placed to promote this idea to their clients, because they are talking to concerned and committed owners who want the best for their pets. In terms of nutrition, a tailormade diet offers the pet the best chance of maintaining a long and healthy life - and a good opportunity for practices to build client loyalty."
Royal Canin says the Dalmatian is the only canine breed which can be predisposed to excrete significant amounts of uric acid in the urine, a characteristic shared with man and the great apes. This uric acid, which is produced as a result of the metabolism of purines, can cause the formation of urinary calculi in some individuals. The simple reduction of the amount of purines in the diet means that the body produces less uric acid, reducing the risk of urate stones developing - hence the development of Dalmatian 22 Adult for dogs over 15 months. The diet is also specially developed to help support sensitive skin and intensify colour markings, as well as help maintain cardiac tone, support natural immunity, and support safe growth.
According to the company, the French Bulldog is renowned for its' sensitive digestion, so the use of very high quality, ultra-digestible proteins in French Bulldog 26 Adult help the diet deliver maximum nutritional value while helping reduce gastric fermentation (and odours as a result - a benefit many owners welcome!). Carefully balanced fibres and maximum palatability ensure the meal is eaten with gusto, while a specially developed kibble is easy for the dog to pick up and crunch, with associated dental benefits. High energy levels help maintain muscle mass, chondroitin sulphate and glucosamine provide joint support.
Ali Daff added: "These latest introductions are a very specific response to the needs of two special breeds, and will give veterinary practices another tool to help build and retain client loyalty."
Available from October 2009, Breed Health Nutrition foods are available from your Royal Canin Veterinary Business Manager, all good veterinary wholesalers, by calling 0800 717 800, or by visiting http://www.royalcanin.co.uk/.
Veterinary nurses and their representatives from across the UK are being invited to define the standards for the modern day veterinary nurse at BVNA Congress 2009 (9-11 October).
Lantra, the Sector Skills Council for the environmental and land-based industries, is working to develop and update what are known as National Occupational Standards and is now calling for veterinary nurses to take part in a consultation to ensure the standards accurately reflect current working practices within the industry.
Lantra's Industry Partnership Manager, Lisa Jarvis, said: "National Occupational Standards identify the essential building blocks - the detailed knowledge, understanding, ability and experiences somebody needs to carry out their job effectively. These standards form the basis of vocational qualifications, so they need to be completely up-to-date to best reflect how the industry currently operates and to ensure they can be easily understood by everyone.
"Attending BVNA is a great place for veterinary nurses and their representatives to come and talk to Lantra and help shape the future of the industry. As an RVN and industry's link to Lantra I am looking forward to talking to as many veterinary nurses as possible and to encourage them to sign up and set the standards for the future as this is their chance to have their say."
Lantra represents 17 environmental and land-based industries, including veterinary nursing, which will benefit by ensuring that their own National Occupational Standards are fit for purpose. The standards help businesses improve performance and productivity as they can be used to identify the skills needed for their workforce, highlight best practice, develop training and recruitment plans and develop job descriptions.
Visit Lantra in the gallery of the Kettering Conference Centre during BVNA to take part in the consultation and help the industry get the most out of the skills system. For more information visit www.lantra.co.uk/nos or call Lantra on 0845 707 8007.
CEVA Animal Health has produced a leaflet to help horse owners understand the diagnosis and treatment of navicular disease.
Navicular disease can be difficult to diagnose and management of the condition can be a challenge for both vets and horse owners. The new leaflet helps owners get to grips with all aspects of the disease from the clinical signs to the procedures used to obtain a formal diagnosis. It then covers the various treatment options available including corrective farriery, analgesia, bisphosphonates and surgery. Diagrams and photographs help to ensure that the information is clear, concise and easy to follow.
The leaflet is available to equine vet practices as a useful information source for clients. Please order your free copies from your CEVA sales representative.
Novartis Animal Health has launched Onsior®, a coxib NSAID (non-steroidal anti-inflammatory drug) for the relief of pain and inflammation in both cats and dogs.
According to the company, NSAIDs traditionally inhibit both COX-2 and COX-1 enzymes which can result in common side effects involving the gastrointestinal tract and the kidneys. Onsior, however, targets the pain-causing COX-2 enzymes while sparing the protective actions of COX-1 and is the only coxib licensed for cats as well as dogs.
Novartis says tissue selectivity is a further benefit of Onsior. The drug travels rapidly through the bloodstream to the site of injury or irritation. It then concentrates at the point of inflammation, while exiting the bloodstream very quickly.
Dosed once daily, Novartis says Onsior has an excellent safety profile and fits different administration routes with pain and inflammatory indications, which are:
Kelly Doucette, DVM, Global Technical Services Manager with Novartis Animal Health said: "With the benefits of being tissue selective, sparing COX-1, and having a short blood half-life - as well as being approved for both cats and dogs - Onsior will stand out as the new pain reliever of choice for vets."
Folkert Kamphuis, COO Novartis Animal Health added: "Onsior covers multiple indications, works for cats and dogs, comes in two formulations - oral and injectable - and is very simple to dose, which allows veterinarians to use it as the cornerstone of pain management in their clinics. With this complete range, Onsior will offer veterinarians a convenient solution addressing all their different needs."
Initial responses in the first audit of registered veterinary nurses' (RVNs) Continuing Professional Development (CPD) Record Cards suggest that many RVNs may be recording considerably more than the minimum average annual amount required to fulfil RCVS requirements.
We asked 509 RVNs to submit copies of their CPD cards - selected by random sampling, these people represent 10% of all RVNs, both small animal and equine, who have been registered for more than a year. So far we have received responses from 449.
Libby Earle, RCVS Head of Veterinary Nursing, said: "The responses we have received so far from the RVNs asked to submit their CPD Record Cards are encouraging. They suggest that many RVNs already do considerably more CPD than required by the VN byelaws.
"The purpose of this audit is to draw up baseline figures for future use. We will not be contacting individual RVNs about their CPD following this exercise - not least because the first three-year period during which RVNs are required to complete 45 hours of CPD runs until the end of next year.
"We are still looking at results and will be contacting people who've not yet responded to remind them to send their cards in. The results will then be presented at the next VN Council meeting. So, if we've asked you to submit your CPD card, and you have not yet sent it in, please could you make sure that you do so."
Vetoquinol has announced that packs of Rubenal 300mg are now available in bottles of 60 tablets instead of the previous 20.
Rubenal, which was launched earlier this year, is a complementary nutritional feeding stuff for the support of renal function in case of chronic renal insufficiency in dogs and cats. It is used as an aid to the maintenance of the normal renal fibrous architecture.
Simon Boulton, Rubenal's product manager said: "This increased pack size is a direct result of customer consultation. It will make treatment more cost effective for dogs and allow a longer treatment period per pack purchased."
For further information please contact your Vetoquinol representative or telephone 0800 1698197.
Dechra Veterinary Products, manufacturer and distributor of Equipalazone®, has launched a new website with up-to-date advice and guidance on the subject of equine pain management for horse owners: http://www.equinepainmatters.com/
Dechra says the website offers owners a place to go for information about pain in their horse including causes, diagnosis and the tools and techniques that their vet may use to treat pain. Owners will also be able to download anatomy charts and information leaflets on topics such as pain management, lameness, anaesthesia, sedation, euthanasia, the importance of microchipping and wound management.
Larry King, equine product manager at Dechra said: "This website is great for horse owners as they now have one place to go for information about equine pain matters. It will help them gain a better understanding of managing pain in their horses and the critical role that their vet plays in this area. Veterinary practices can also refer owners to it to support their consultation. This is the first website to put all this information together, so we are sure it will be popular.
"Cards with the new website address are available for practices to hand out to clients. "The website allows clients to browse the site in the comfort of their own home and is also ideal for practices with limited storage space for client information materials."
Dechra also encourages practices that have their own websites to link directly to www.equinepainmatters.com. Practices can order hand-out cards by contacting Dechra on 01743 441632 or email marketing@dechra.com.
Vets Now, the out-of-hours emergency services provider is to launch the Vets Now Hospital service in Glasgow city centre, where it will offer emergency and critical care together with a range of specialist referral options.
This follows on the heels of The University of Glasgow Small Animal Hospital, a new £15 million facility which opened at the end of August.
Vets Now says that the new hospitals and the range of clinical services on offer to the profession and pet owners will make the west of Scotland a centre of excellence in advanced clinical care for animals.
The opening of the two facilities will also offer both organisations a new platform on which to develop further their long standing relationship through future collaboration in the areas of teaching, training and investigation into animal disease.
Vets Now Group Managing Director, Richard Dixon said: "The opening of the two facilities presents a number of opportunities for both organisations to work collaboratively to develop teaching and training for undergraduates, residents, interns and nurses, and to work together to gain further understanding into animal disease through clinical investigation and the practice and promotion of evidence based medicine."
Professor Stuart Reid, Dean of the Faculty of Veterinary Medicine at the University said: "The expanded service which will be offered by the Small Animal Hospital and the new Vets Now Hospital obviously presents an enhanced range of choices for pet owners and first opinion vets in Scotland and an opportunity for both organisations to work collaboratively to ensure that undergraduates and clinical professionals have access to the best training and opportunities to develop professionally. We have enjoyed a mutually beneficial relationship for a number of years and we look forward to the new opportunities which the opening of the two hospitals will bring in the future."
The Small Animal Hospital opened on 31 August. The first Vets Now Hospital will open in Glasgow on 31 October.
Boehringer Ingelheim Vetmedica has launched a unique and natural muscle building supplement for horses, Equitop Myoplast Power Pearls, containing 18 key amino acids.
The company says maintaining muscular condition in performance and sports horses can be challenging, especially when work load is increased or during periods of convalescence, as feeding high levels of concentrates can often lead to horses becoming 'fizzy' and bulking up on fats and oils.
Scientifically designed to support lean muscle growth, not bulk, Equitop Myoplast Power Pearls is great for optimising performance in horses in intensive training and competition, as well as bringing on young, breeding and injured animals, and for older horses which lose condition easily.
The product is endorsed by top British show jumper, Ellen Whitaker and veterinary surgeon and dressage rider, Christel Robbins BVSc MRCVS.
Craig Beck from Boehringer Ingelheim Vetmedica said: "Equitop Myoplast Power Pearls is already one of the most popular equine supplements sold in Germany and is used by top riders in all disciplines to help ensure their horses reach their full athletic potential. We are certain that with the support of riders such as Ellen Whitaker, Equitop Myoplast Power Pearls will prove just as popular in the UK."
Equitop Myoplast Power Pearls is available in a 1.5kg tub (RRP £65) and can be fed separately or mixed with feed. Horses weighing less than 500kg should be fed one scoop (25g) per day, while larger horses should receive two scoops (50g). Boehringer Ingelheim Vetmedica recommends that Equitop Myoplast Power Pearls is fed for at least a month as results are normally visible within 3-4 weeks.
Boehringer Ingelheim Vetmedica is committed to supporting veterinary practices and Equitop Myoplast Power Pearls will be distributed exclusively by veterinary wholesalers. An extensive advertising campaign in professional equine publications will help raise awareness of Equitop Myoplast Power Pearls and, for a limited period, horse owners and equine professionals can download a voucher from http://www.equitop-myoplast.co.uk/ offering a £15 rebate against their first purchase. Veterinary practices can redeem these vouchers by returning them to Boehringer Ingelheim Vetmedica via a freepost address.
For further information on Equitop Myoplast Power Pearls, please contact your local Boehringer Ingelheim Vetmedica representative, visit www.equitop-myoplast.co.uk or call 01344 746959.
Two days left in which to enter Vetoquinol's competition to win up to £300 worth of CPD or a goody bag.
To enter, answer the 7 multi-choice questions here.
To mark its 20th anniversary, Woodley Equipment Company is holding a prize draw to win one of three bottles of Chateau Pitray 1989 Bordeaux red wine.
Woodley Equipment Company Ltd was established in 1989 by Mike Wickham, a biomedical scientist who specialises in haematology and blood transfusion.
Visit www.woodley20years.com to enter the draw. The winner will be drawn on Friday 30th October 2009.
A new programme to help reduce the stress of pets suffering a reaction to sudden loud noises such as fireworks and thunderstorms, has been launched by the makers of Zylkène.
Intervet / Schering-Plough Animal Health, which manufactures Zylkène, a product to help manage stress in dogs and cats, has developed the programme in association with animal behaviour experts at Bristol University.
The Zylkène Sound Desensitisation Programme, to be used in conjunction with Zylkène, features sound tracks, advice, written and verbal instructions and a practice track designed to help pet owners find a long-term solution to a common and distressing problem. The CD features fireworks, thunder and lightening and gunshots sounds and includes component sound tracks to avoid overwhelming very sensitive pets.
One CD will be given away free of charge with every box of Zylkène purchased between 1 September and 30 November, while stocks last.
The Zylkène Sound Desensitisation Programme complements an educational waiting room display and owner information sheets which provide owners with practical advice and techniques to help pets cope throughout the firework season.
Melanie Dass, product manager at Intervet /Schering-Plough Animal Health, said: "The sad fact is that just under half the UK dog population reacts to sudden loud noises, as do many cats. Stress caused by unexpected sounds manifests in many ways from hiding, house soiling or attempts to escape.
"Unfortunately, if this problem is not correctly managed, firework-related stress reactions can become progressively more severe and can extend to other sounds such as thunder and even everyday noises such as car doors being slammed. Desensitisation is a proven method of changing a pet's response to sudden loud noises. This new Zylkène Sound Desensitisation Programme means we can now offer pet owners short and long term problems to a common and distressing problem."
CEVA Animal Health, manufacturer of D.A.P.® and Feliway®, has launched a new marketing toolkit to assist veterinary practices in educating and supporting clients with noise phobic pets in the run up to the fireworks' season.
The new firework pack features an A3 waiting room poster, a range of colourful notice board display materials, reminder stickers and a pack of educational client leaflets.
Lucy Brett, product manager at CEVA Animal Health said: "Research has revealed that over 49% of dogs in the UK have a fear of loud noises1, but only 50% of their owners will ask their vet for help2.
"Our new marketing toolkit will help veterinary practices remind their clients of the steps that can be taken to reduce firework fear and highlight the use of D.A.P.®, the only non-prescription product proven to reduce the intensity of fear suffered as a result of loud noises3."
As part of this year's awareness campaign, CEVA will be running a regional competition amongst veterinary practices for the best decorated waiting room.
Copies of the fireworks' marketing toolkit can be ordered from you local CEVA account manager or by calling CEVA Animal Health on 01494 781510.
This campaign follows the wildly publicised desensitisation campaign run earlier in 2009 and will include details about using the Sounds Scary CD from Sound Therapy 4 Pets.
Petplan has launched nominations for its Petplan Insurance Advisor of the Year Award.
The award is to recognise the hard work and dedication that Pet Insurance Advisors (PIAs) do to highlight the importance of insurance to pet owners as a means of financial protection. To nominate your PIA visit http://www.petplan.co.uk/piaaward/
Petplan works with nearly 2000 vet practices to promote pet insurance within practice. Once a practice has received Appointed Representative status, employees can train to become a dedicated Pet Insurance Advisor by registering on http://www.petplan.co.uk/piaaward/
Petplan says that since pet owners often look to vets for advice about where they stand on insurance matters, having a dedicated member of staff there to explain insurance benefits can give an added value service to your practice. Also the PIA scheme can contribute to staff's CPD, and help them develop transferable skills such as confidently promoting products and handling client objections.
Kelly Cummings, the winner of the 2008 Petplan Insurance Advisor of the Year award said: "Encouraging owners to invest in pet insurance early on in their pet's life can help to ensure a stress-free future. The PIA scheme offers good advice about the basics of insurance which are easy to understand for vet staff. This information can then be simply conveyed to clients."
The PIA of the Year will receive a new laptop and their practice will receive £100 in vouchers! Nominations close on 31st August 2009 and the nominees will be judged by industry professionals. The winner will be announced at the annual BVNA Congress on 10th October.
Please note: due to insurance regulation, the PIA scheme is only available to veterinary staff employed at Petplan Appointed Representative practices.