Bayer blogs about chips
Bayer Animal Health and Tracer Advance have launched a new blog about microchips, designed to promote responsible pet ownership. The blog will be introduced by a new "virtual" pet expert called "Tracey from Tracer", with the character providing information about the importance of microchipping. Weekly updates from Tracey will seek to highlight differences between microchips, the associated databases, and details the whole process of microchipping; including information such as who the pet owner should call if they lose their pet, how a lost pet is reunited with their owner,...