Petplan has launched what it says is the biggest advertising campaign in its 36-year history.

The company won't reveal what it's spending on the campaign, but its built around a TV advert (below) being shown on all the major channels throughout January, so certainly a bob or two. The ad features 45 different breeds of cats, dogs and rabbits - representing some of the breeds Petplan has insured over the years.

Simon Masding, head of sales and partnerships at Petplan said: "As the UK market leader, it is imperative pet owners recognise and understand who we are and what we stand for. We want to help our partners educate pet owners not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen and our new advert dramatises in a charming way the depth and breadth of our breed and claims experience".

As part of the campaign, Petplan is running a 'Guess the Breed' game: correctly identify 10 of the breeds featured and be in with the chance to win a Petplan gilet. To enter, visit www.petplanvet.co.uk

PS: Whilst you're here, take a moment to see our latest job opportunities for vet nurses.