Bob Martin, maker of the eponymous flea treatment for cats and dogs, has announced that it will be removing the last of its permethrin-containing on-animal flea treatments from sale in supermarkets. 

The company says the decision was made following a passionate outpouring of emotion - particularly online - over the large number of unnecessary deaths of cats which have been wrongly treated with permethrin-based products for dogs. 

Permethrin poisoning is one of the most commonly reported poisonings in cats worldwide. According to the company, a study carried out by the Feline Advisory Bureau and the Veterinary Poisons Information Service found that 97% of permethrin poisonings in cats have followed the application of a permethrin-containing dog-specific spot on product.

Bob Martin says it believes that most permethrin poisonings are down to mistakes at point of purchase with pet owners mixing up cat and dog products, or being unaware that you cannot use a dog treatment on a cat. For this reason, the company withdrew permethrin from its dog spot ons in 2012, replacing it with fipronil.

Nevertheless, the company continued to sell cat flea collars containing permethrin, which had become indelibly associated with the deaths seen as a result of misusing the dog spot-on.

Georgina Martin, Marketing Manager and great granddaughter of founder Bob Martin said: "Animal health is Bob Martin's top priority. We have decided to reclassify our permethrin-containing on-animal flea treatments to pharmacy-only and call for a change in licensing by the Veterinary Medicines Directorate so that they may only be purchased if advice is given about their correct use.

"This is the next step in our journey as a responsible business having already voluntarily withdrawn permethrin Dog Spot-ons a few years ago which we replaced with fipronil, the same active as used in leading spot on treatments from the vet. To ensure our customers are still able to buy a flea collar from their supermarket we will be launching a new pesticide free flea repellent collar."

Nigel Grimes, Pet Food Buyer at Morrisons PLC said: "It is important for us that our customers who own animals receive the verbal advice and reassurance on the use of permethrin-containing on-animal products. We feel that this advice is needed at the point of sale and should be provided by a suitably qualified person in a pharmacy setting. We will continue to provide pet owners with on-shelf access to a choice of affordable healthcare for their animals from the Bob Martin range."

Meanwhile, Bob Martin has launched the new 'Clear' range of animal collars, which contains margosa extract from neem oil. The company says this natural ingredient is frequently used as an alternative to synthetic insecticides, and is proven to be a highly effective flea repellent, ideal for indoor cats. The new range is now on sale, with the old product being phased out as existing stocks are sold.

A new device call the Animalarm, which sends dog owners an SMS text message if the temperature in their car exceeds a preset threshold, has been launched this week.

Apparently, you can also ring the device to check what the temperature is inside your car.

The Animalarm sells for £108 inc. VAT from www.animalarm.co.uk.

Now all we need is a bit of sun. 

The RCVS has announced that its new Royal Charter, which recognises veterinary nursing as a profession, is due to come into effect early next year once it has been signed by Her Majesty the Queen and received the Great Seal of the Realm.

The Charter, which was approved at a meeting of the Privy Council on 5 November, sets out and clarifies the objects of the RCVS and modernises its regulatory functions.

The Charter will also confirm the role of the College as the regulator of veterinary nurses and give registered veterinary nurses the formal status of associates of the College. 

In addition, the Charter will also underpin other activities of the College such as the Practice Standards Scheme.

One of the key changes is that those qualified veterinary nurses who are currently on the List will automatically become registered veterinary nurses. This means that they will be required to abide by the Code of Professional Conduct for Veterinary Nurses, will be held accountable for their actions through the RCVS disciplinary process and will be expected to keep their skills and knowledge up-to-date by undertaking at least 45 hours of continuing professional development (CPD) over a three-year period.

In addition, the Charter will give formal recognition for VN Council to set the standards for professional conduct and education for veterinary nurses.

Kathy Kissick RVN, the current chair of VN Council, said: “A Charter which recognises veterinary nursing as a fully regulated profession is something that many veterinary nurses, as well as the British Veterinary Nursing Association, have been wanting for some time so I commend this development.

“This can only be a good thing for the profession, the industry as a whole and animal welfare because it makes sure that registered veterinary nurses are fully accountable for their professional conduct and are committed to lifelong learning and developing their knowledge and skills.

“Furthermore, the new Royal Charter is a significant step towards attaining formal, statutory protection of title, which would make it an offence for anyone who is not suitably qualified and registered to call themselves a veterinary nurse.”

From next autumn those former listed veterinary nurses who have become registered veterinary nurses will be expected to confirm that they are undertaking CPD and will also need to disclose any criminal convictions, cautions or adverse findings when they renew their registration.

A detailed set of frequently asked questions for listed veterinary nurses who will become registered veterinary nurses once the Charter is implemented can be found at www.rcvs.org.uk/rvn.

Although the date for signing and sealing the Charter has not yet been confirmed, once it comes into effect the College will be contacting all listed veterinary nurses by letter to outline the changes as well as putting an announcement on www.rcvs.org.uk.

The RCVS has today announced that retention fees paid by veterinary nurses are set to rise by 150%, from £123 to £307.50 per annum.

According to the College, the increase in fees is needed primarily to develop its regulatory capacity for paraprofessionals. However it also says it needs to increase fees to pay for a new, Midlands-based headquarters designed by Foster and Partners, following the announcement last year about the sale of Horseferry Road.

Brexit is another significant factor in the decision to raise fees.

As has been widely reported, the College has already been on a number of fact-finding trips to India, with a view to making up the shortage of vets in the UK with graduates from Indian vet schools. But however forward-thinking these trips were, they have not borne fruit in time for Brexit.

For this reason, the College has announced that it has set aside an emergency contingency fund of £6M in order to fly as many as twenty veterinary surgeons from India and pay them to act as OVs on short term contracts in the event of a no deal Brexit.

An RCVS spokesperson said: "Brexit has dominated proceedings over the last two years, and we have been working collaboratively with our colleagues in Defra and the BVA to make appropriate plans to ensure that vital veterinary work will continue, whatever the outcome of Brexit. However, we have been unable to persuade the government to put veterinary surgeons on the Shortage Occupation List and our only alternative is to recruit from abroad."

Dr Frill Poao from the Indian Veterinary Association Kerala said: "We are standing by to help our British colleagues in their time of need".

Photo: Could the new RCVS headquarters look something like this? Foster and Partners also designed London City Hall. Gary Knight / Wikipedia CC BY-SA 2.0

Elanco Animal Health has launched Vulketan, a POM-V sterile topical gel developed to encourage the healing of equine wounds.

Vulketan contains ketanserin - a serotonin-S2 antagonist.2 Elanco says that although serotonin is more widely known as a neurotransmitter in the brain, it is also found in platelets and released during platelet aggregation where it can have negative effects on wound healing.^{4, 7}

Managing equine wounds is an everyday occurrence in equine practice1 and can be difficult and time-consuming, with many potential complications such as infection or the development of proud flesh which could delay healing or lead to reduced functionality. Repeated dressings can be a hassle for owners, and if used inappropriately can lead to their own complications.⁵

Elanco representative Kirsty Prudon said: "Vulketan gel is easy to use and is designed to be applied to undressed wounds, although it has been demonstrated that wounds may be dressed, if required, without affecting Vulketan's efficacy ^2,6.

Elanco also points to studies which it says demonstrate that Vulketan has been shown in client owned horses to be highly effective in preventing the formation of hypergranulation tissue and may facilitate the control of secondary infections.^2,3,6. In addition, owners expressed satisfaction with Vulketan in over 90% of cases.⁶

Practising equine vet Linda Belton MRCVS said: "Vulketan is easy to use, well tolerated by horses and produces an excellent end cosmetic result and return to function. With the reduction in the need for dressings and proud flesh control Vulketan has proven to be an advantageous product which owners value."

Vulketan is suitable for use in all horses including pregnant and lactating mares. It is supplied in 75 gram tubes and should be applied twice daily.

For more information, contact your Elanco territory manager call Elanco on 01256 353131.

References

• Elanco. Market Research: Vulketan Gel in horses. A survey of 153 Vets across France, Germany and UK. 2011
• Elanco. Vulketan Summary of product characteristics. Dec 2013
• Engelen M, Besche B, Lefay M-P, Hare J, Vlaminck K. Effects of ketanserin on hypergranulation tissue formation, infection, and healing of equine lower limb wounds. Can Vet J 2004; 45: 144-9
• Janssen PAJ, Janssen H, Cauwenbergh G, De Doncker P, De Beule K, Lewi P et al. Use of topical ketanserin in the treatment of skin ulcers: a double-blind study. J Am Acad Dermatol 1989; 21: 85-90
• Stashak TS, Selected factors that negatively impact healing. In: Equine Wound Management 2nd Ed. Eds. TS Stashak and CL Theoret. Wiley-Blackwell, 2008, pp. 71 - 84
• van Gulik IB,Vinke HE,Cieslicki M. Effect of ketanserin on wound healing in horses, Der Praktische Tierarzt Heft 9, S. 802 ff. 93. Jahrgang 2012
• Vlaminck K. Effects of the S2-antagonist ketanserin on wound repair in horses. Proc 1st World Congress of Veterinary Dermatology, Dijon, France. In: Advances in Veterinary Dermatology 1. Eds. C von Tscharner, REW Halliwell, Ballière Tindall, 1989 pp. 221-5.

So, after months of speculation, the Panorama documentary: It shouldn't happen at a vets' finally aired last night. Early reaction from most of the profession seems to be one of mild relief that by focussing so heavily on Medivet, the documentary has left everyone else more or less unscathed.

There's also a great deal of sympathy for those hard-working and professional vets and nurses who work at Medivet. They're the biggest losers in all of this, tarred by the indefensible behaviour of a very small number of colleagues, and by the very nature of most of the filming in the documentary (give me a fish-eye lapel camera, and I could make even Mother Theresa look like a crack dealer).

But can everyone else really sit back, think 'not my problem', 'sensationalist rubbish', or 'it'll blow over in a week' and move on?

If you consider only the more headline-grabbing elements of the documentary, any of those would be a reasonable position to take. But look beyond 'Vet Makes Fraudulent Insurance Claim', and it seems the producers might accidentally have hit upon some big challenges facing the profession. Might now be a good moment to reflect on and debate some of these issues? 

The first story covered by the documentary was that of an owner who'd found their cat 'weeing blood', taken it to Medivet and been quoted £815.05 for a bank of tests. They'd left in disgust, and visited another practice. This one gave a diagnosis without tests, the bill for which came to 75 quid, including £28 worth of food.

Veterinary costs were a recurring theme throughout the documentary. At the start, Jeremy Vine pointed out the £20,000 lifetime cost of owning a dog, and the £15,000 cost of owning a cat. He said vet bills have trebled in a decade. Mid-way through the programme, the voice-over read: "Veterinary medicine is increasingly high tech, and increasingly expensive. The new generation of vets is taught that working up to an accurate diagnosis may involve extensive tests. More veterinary work means more costs. And later in the documentary, Alex Lee, the reporter, was said to have found evidence of two clients that had spent over £100,000 on their pets over a ten year period.

At the end of it all, the real issue is not about the disparity between one vet's bill and another's, but whether the profession is becoming over-qualified or over-equipped for the job, and consequently at risk of pricing itself out of the market. 

Commenting on state-of-the-art care, Professor Innes from the University of Liverpool said in the programme: "We would never push clients into procedures that are unnecessary, but if people want to access the best healthcare for their pet, that's up to them."

Surely every pet owner wants to access the best healthcare for their pet? Of course, Professor Innes is right, there is a market for complex procedures and diagnostic tests. But there's a very fine line between 'pushing' a client into a procedure, and recommending a procedure (to someone who feels emotionally duty-bound to do the best for their cherished pet).

For me, it was ironically one of the Medivet staff who seemed to hit the nail on the head when she said: "The 'Medivet Way' is to work it up to find out why straight away, so... And people can't afford it now really, you know."

Is the word 'Medivet' in her quote interchangeable with a growing list of practices? Does something need to give? Is it time to call a halt to the development of increasingly complex procedures and diagnostic tests developed to save the life of what is, after all, just a cat or a dog?

Or is it a question of veterinary surgeons ceasing to recommend any particular treatment above a certain cost, and instead simply laying out the options available to the client: "Mrs Jones, you've got three options here. Option one is my best guess, and I might be wrong. Option two is my best guess plus these tests, which will help confirm whether I am right and will cost x. Option three is referral to the world's leading expert, who is based in Dallas, but that'll give time for the MRI on board the specially chartered 747". I'm being flippant, but my point is a serious one: as more expensive treatment and diagnostic options become available, so it becomes ever riskier recommending them, rather than simply informing the owner of their choices.

The next story was an important one too. It was the one where a student nurse and the unqualified reporter were tasked with catheterising a dog unsupervised. They struggled. As did the dog. Thanks to the hidden camera, and the reporter interjecting: 'What a nightmare', it made for dramatic TV. But as many have commented in the VetSurgeon forums, a difficult to catheterise dog is not exactly out of the ordinary. And who thinks this was the first time the procedure has been done by lay staff?

More interesting was the polar opposite interpretations of the law on this issue expressed by Medivet on the one hand, and Professor Sandy Trees for the RCVS on the other. In response to the question of whether a trainee should be placing a catheter, Jeremy Vine read from a statement in which Medivet insisted that everything it allows its trainees to do is legal, and that there was no definitive list of procedures that could be carried out by trainees. Two minutes later, and we had Professor Trees appearing to contradict Medivet's statement.

Then we see the reporter and a student nurse taking a blood sample from a cat, before the arrival of a vet. Medivet says: "This procedure was completely legal, normal and was carried out at the direction of a vet. This means that the vet does not have to be present at the time. [The tasks] were not illegal. The trainee veterinary nurses were properly trained and experienced. RCVS inspectors have never raised this as an issue, and it is common practice." But when Jeremy Vine then asked Professor Trees: "Would it be OK for a student veterinary nurse to take a blood sample before a vet arrived into the practice", the answer is no. When pressed: "So supervision means that the vet has to be in the building", Professor Trees hesitates before delivering his more ambiguous reply: 'I would say so, yes'.

How on earth did that happen? How did one of the biggest veterinary groups come to be at loggerheads with the regulator on TV? Remember that Medivet would have had some time to prepare its response, and presumably had it checked by a team of lawyers first. Professor Trees may or may not have had the luxury of as much warning. Still, if el Presidente himself cannot give more than a personal opinion in answer to such an important question, something is amiss. After all, people's careers are at stake here.

The issue here is whether regulation needs to become more prescriptive. For example, is it fair that the responsibility for defining precisely what is 'minor surgery (not involving entry into a body cavity)', and therefore able to be performed by a qualified veterinary nurse, currently rests with the individual veterinary surgeon. And if it comes to it, the only way the veterinary surgeon is going to know whether he or she made the right call is if and when it comes to be tested in court.

Talk about closing the stable door after the horse has bolted.

Surely it is time now, particularly in the (like it or not) increasingly corporate and less personally accountable world we live in, for the profession and everyone in it to have clearer leadership in terms of what is and what is not acceptable.

I won't dwell on any of the other stories covered by the documentary, because I don't think any of them are individually revealing of very much.

A student nurse struck a dog. 'Walloped' according to the reporter; 'smacked' according to an  onlooker. There's a difference. Either way, a difficult one to defend.

Then a member of staff (and I couldn't work out whether it was the vet or the nursing assistant) started playing with an anaesthetised kitten as if it were a puppet. That was damning for the lack of humanity it showed.

Next we saw a new grad trying to intubate a cat. For some reason, it didn't go as smoothly as it should. Some speculation in the VetSurgeon forums as to whether she applied the local anaesthetic correctly or not, but the cat was fine. Mistakes happen.

Next we saw a dog that had a condition which made it susceptible to cuts. A 'new girl' says she thinks she must have accidentally cut its pad as she closed the kennel door. Not the end of the world, except we then see the staff plotting to tell the owner that it happened before the dog arrived at the practice, and that they would need £13 worth of Fuciderm. Again, it isn't what you would call the crime of the century. But it was nevertheless a damning piece of film for the lack of honesty shown by the staff.

Then we had the case of the dodgy insurance claims, where the practice allegedly split what should have been one claim into three 'by accident', so that they could effectively increase the total amount the owner would be able to claim. Difficult to get really het up about this one. I mean, I know it's wrong. But it wasn't exactly in the same league as Lord Brocket taking the oxyacetylene torch to his car collection. And as far as I could see, the unwitting beneficiaries of this one were the dog and its  owner.  No, the real problem was that in the same breath as Medivet proclaimed its innocence, its employee was there in technicolor explaining exactly how and why the deed was done.

Guy Carter, one of the Medivet partners was next on the rack. The Panorama reporter alleged that he instructed staff to bill a client for a monitor that wasn't used. The company says it was. So it's their word against hers. Unfortunately, the company's word wasn't looking that good by this stage in the proceedings.

As I said earlier, these things don't individually tell anyone much. But collectively, I wonder whether they don't highlight another important issue, which is the apparent 'disconnect' (hate using the word like that, just can't think of a better alternative at this time of night) between what the public wants (i.e. a close, trusting relationship with an accountable James Herriot-type-figure, personified in the film by Bob Stevenson), and what the corporates can realistically deliver.

I was chatting about this with a locum vet this afternoon. His experience is that in small practices where the owner is present, there is always a better atmosphere. Staff take more pride in their work, and deliver a higher standard of care than in the corporates.

Isn't that really what the documentary showed? Yes, they were especially excruciating examples of how people behave when they don't have a real sense of ownership in a business. But isn't a lower, less personal standard of care an inevitable consequence of corporatisation?

Incidentally, my apologies for labelling Medivet a corporate rather than a partnership, but like it or not, that's the public perception of a chain.

Finally, the star of the show made his grand entrance. Kfir Segev, charged with recommending £2200 worth of MRI scan for a dog that was obviously dying. Now that is despicable. He's found guilty of unprofessional conduct, and struck off. I suppose 'vet commits fraud, is found out and punished' is not the stuff of which great documentaries are made, so Panorama tried to make something of the fact that he continued to work for 28 days whilst deciding whether to exercise his right to appeal. And? Perhaps sensing they still had a bit of a non-story on their hands, they tried to make an issue out of the fact that he'd continued to work as a practice manager after being struck off. It was all a bit lame, really.

Still, not as lame as the finale, which was the 'revelation' that Medivet collected blood from rescue dogs, in return for donations of food and supplies. Panorama claimed the blood was sold at a profit. Medivet claimed it is subsidised. Does anyone actually care either way?

Since the documentary was broadcast last night, Medivet has issued a further statement in which it does the honourable thing, and takes responsibility for everything it needed to. Medivet will recover from this. If the professionalism of the response is anything to go by, it will emerge stronger.

Still, the big questions remain. How to address the spiralling costs that accompany the latest advances. Can the profession afford, any longer, to leave so much to the discretion of the individual, or is it time to demand a more prescriptive regulatory environment? And finally, how can the corporates deliver the kind of service that the public seems to want? Doubtless there will be some who'd like them to fail in this regard. But as we've just seen, it does nobody any favours if they are allowed to do so in a way that threatens to bring the whole profession into disrepute.

The WikiQuiz project - a free online question and answer tool which enables vets, vet students and vet nurses to test their knowledge - is now online thanks to £4,770 of funding from the RCVS Trust.

WikiQuiz is a new resource to enable vets and students to structure and direct their learning, and links directly to information on WikiVet, the free research and academic collaboration resource put together by over 40 academics, veterinary surgeons and students from the Universities of Cambridge, Edinburgh and Nottingham, and the Royal Veterinary College (RVC).  However, unlike its namesake Wikipedia, WikiVet is designed to be an accurate, peer-reviewed source of information for the veterinary profession and tailored to the undergraduate veterinary curriculum. Some of the material is also of interest to veterinary nurses, in particular those pursuing advanced professional qualifications.

Nick Short, Head of E-Media at the RVC said: "WikiQuiz is purpose-built for vets and students to structure and direct their learning. The questions and answers in WikiQuiz will help vets and veterinary students and work out what topics they might need to study, and link them directly to relevant information published on WikiVet.

"The Wikipedia concept is familiar and popular with students and vets; however, the information on the site can lack quality and relevance", he continued.  "In creating WikiVet, we've used the look and feel of Wikipedia - but by making WikiVet available only to veterinary students, surgeons and nurses, introducing a peer-review system and appointing an editorial board to oversee the site, we can ensure the information published is relevant and accurate.

"We are hugely grateful to the RCVS Trust for supporting this project."

Cherry Bushell, RCVS Trust Director said:  "Veterinary undergraduates and veterinary surgeons alike need to be able to assess where there are any gaps in their knowledge as part of planning their learning and development.  The WikiQuiz resource helps them to do this.

"Using good quality online tools and information can save vets and students valuable time - which is one reason why we chose to support WikiQuiz.  The WikiVet project also fits very well with the online Library services provided to vets, veterinary nurses and students by the Trust."

Veterinary surgeons, students and nurses can apply for a free log-in to WikiVet at http://www.wikivet.net/.

Pfizer Animal Health has announced that its Dental Leadership programme is now available on-line at www.dental-leadership.co.uk.

The course is offered under the 'Pfizer Academy' umbrella and has previously been available in hard copy for over five years. Almost 1000 vets and nurses have tackled the course since inception and it is anticipated that the on-line version will prove to be equally successful.

Annelies Hall is the Antirobe^TM Product Manager at Pfizer Animal Health. She said: "High quality CPD can sometimes be difficult to fit into a busy schedule. We recognised that the open learning format was attractive to vets and nurses because it was flexible and could be fitted around a demanding job. The teaching of dentistry to students has become much higher profile lately but many older graduates feel it is an area where they can learn more, and due to the prevalence of dental disease, can immediately put their learning into action."  

A separate course is available for veterinary surgeons and veterinary nurses and the course contributes 10 hours of CPD time. Learning is assessed through an on-line multiple choice examination and a certificate can be printed off when the pass mark is achieved. The course was developed by Pfizer Animal Health in association with Norman Johnston BVM&S, Dipl.AVDC, Dipl.EVDC, MRCVS, American & European Specialist in Veterinary Dentistry and covers topics such as anatomy, preventative treatment, periodontal disease, the dental workplace, equipment, radiography, economics and marketing veterinary dentistry.

Lisa Milella, President of the British Veterinary Dental Association said: "Dentistry is one of the most important aspects of veterinary healthcare alongside vaccination and medical care. Dental procedures should contribute 25% of the daily operating list in every small animal practice but unfortunately less than 5% of clients realise that their pet has a problem, leaving the onus on their veterinary practice to pro-actively identify dental disease."

The course is free of charge and those wishing to enrol are asked to visit www.dental-leadership.co.uk. For any further enquiries call 0870 0056554. The dental leadership website also contains details of the 2009 Pfizer Dental Bursary for veterinary nurses wishing to study for the BVNA Certificate in Dentistry.

A cat which was lost eight years ago has been reunited with his owner thanks to the RSPCA, and the fact that the animal had been chipped.

'Bigga' went missing at the end of 2002 from his home in High Wycombe. His owner Lorna Fothergill launched a desperate search to find him. She offered a reward, knocked on doors and put up of posters in the hope that someone would recognise him and bring him home. But after weeks of looking she thought all was lost, and gave up the search. She eventually moved away from the area.

Last month however, Bigga was picked up by RSPCA animal welfare officer Julie Britnell. It is believed he had been living feral for some while. His coat was extremely matted, and he looked as though he had been in a few scrapes along the way, but he was well-fed and in good spirits. Thanks to the fact Mrs Fothergill had him microchipped all those years ago, and some dedicated detective work by the RSPCA, Bigga has now been reunited with his long lost family.

Mrs Fothergill, 40, who is a new business director and singer in the band Northsyde, said: "We just couldn't believe it when we got the call from the RSPCA to say they had found our cat. It's unbelievable and I was just astonished and so relieved that I had him micro--chipped all those years ago. We just can't thank the RSPCA enough for how they have managed to reunite us with Bigga, it's so wonderful."

Is this a record? Do you know of any pets that have been lost for longer, and reunited thanks to a microchip? Comment below.

Unite, the largest trade union in the country, has announced that up to 17,000 members of the UK veterinary profession could become members within the next five years, following the establishment of the British Veterinary Union (BVU)

The union says it will be able to give veterinary surgeons, veterinary nurses, practice managers, support staff and students in all disciplines, the additional muscle to tackle employment problems in the workplace, such as pay, contracts, bullying and professional development.

Unite's General Secretary, Len McCluskey said: 'As a progressive trade union, Unite warmly welcomes BVU into the Unite family. The fact that a highly-regarded profession is looking to Unite for support in employment matters is an indication of the validity and relevance of trade unions in 2011 Britain.'

Dr Shams Mir, Chairman, Professional Advisory Committee, British Veterinary Union in Unite said: 'Our biggest challenge will be to change the mindset of our profession to address the deep-trenched problems of working conditions and terms of employment for vets and nurses, and safeguarding their professional status. But, most importantly, we have to overcome the sense of fear amongst veterinary professionals in raising legitimate employment issues.'

'Veterinary professionals face the same problems in their working lives as any other health professionals, but never before have vets had a trade union to support and represent them. BVU in Unite is a great opportunity for the profession to develop and expand, and is a goal that many have aspired to for years. We believe that up to 17,000 veterinary professionals could join BVU in Unite in the next five years.'

Dr Mir said that research has revealed that vets suffer from much higher levels of anxiety and depressive symptoms and they are five times more likely to have suicidal thoughts and four times more likely to commit suicide compared to the general UK population.

He said: 'Sadly, according to the most recent Royal College of Veterinary Surgeons' survey of the profession, nearly half of the responding vets and nurses said that if they had their time again, they would choose a different profession.'

'This is a wake-up call for our profession and we must act to address all the underlying problems leading to this situation.'

Further information is available at: www.bvu.org.uk and www.unitetheunion.org/bvu

The Royal College of Veterinary Surgeons has launched its new website, which also marks the first public outing for its new livery.

The College highlights the following key changes:

• A fresh, professional-looking design, with vast improvements to how information is organised, navigation and search facilities
• A multi-purpose home page, with 'quick links' to popular areas, photographic banners to highlight key responsibilities and ongoing activities, a ticker-tape feed for quick updates, news items, social media links and an RSS feed
• Information for veterinary surgeons and veterinary nurses arranged thematically, rather than by audience - for example, 'Education', 'Advice and Guidance' and 'Registration' - to reflect the recent introduction of the Register for Veterinary Nurses, which brings the RCVS requirements for VNs closer into line with those for veterinary surgeons. This also responds to an increasing 'team' approach within practice
• A 'My Account' facility to enable veterinary surgeons to confirm their registration renewal details and pay their retention fees online - other functions will be added across the year
• A separate section for animal owners, with the popular Find a Vet search tool at its heart, plus expanded advice for animal owners when choosing, and using, a veterinary practice, and, in case of need, when making a complaint
• Dedicated sub-sites for the veterinary nursing awarding body - RCVS Awards - which is a separate organisation from the College, and for the RCVS Charitable Trust
• Improved search functions for the whole site, and dedicated search tools for Guides to Professional Conduct, publications, documents and the news archive
• Feedback forms and quick polls

The RCVS says the new corporate look is designed to be fresh, uncluttered and professional, and the new RCVS logo and strapline - "setting veterinary standards" - should leave visitors in no doubt as to the key purpose of the RCVS as a regulatory body. And whilst the new identity is modern in feel, the use of a shield device aims to maintain the link with the College's long history.

According to the College, the new brand was described by the veterinary surgeons and veterinary nurses who helped to develop it as "simple, clear and clean, with a strong message" and "modern and approachable".

President Peter Jinman said: "The College has been accused of being 'confused and confusing' in the past. With the new identity we have endeavoured to clarify that the College is a forward-thinking regulator - despite being established when Queen Victoria was only recently on the throne, and working to 45-year-old legislation.

"Changing the logo, font and colours we use is only a small part of the process though. Our branding review included several layers of research and we now have a better understanding of how we have been perceived, how we would like to be perceived, and what we need to do to get there. This includes changing how we behave and communicate as an organisation, as well as how we position ourselves to the outside world."

The new look, which includes new logos for RCVS Awards, the RCVS Charitable Trust and the Practice Standards Scheme, will be rolled out across other communications elements as the year unfolds, to avoid the unnecessary wastage of materials branded with the old identity.

Meanwhile, the website is a living medium, and the College says it is keen to hear feedback from users about what they like, and what could be improved, to help inform further developments.

The RSPCA has released details of the more eccentric calls made to the charity over the course of 2011.

Doubtless members of VetSurgeon.org and VetNurse.co.uk will empathise with the RSPCA over some of these, but do you have any better examples? If so, please email them to support@vetsurgeon.org.

• A caller rang to complain that a neighbour's power shower caused their dog to go to the toilet.
• A concerned resident who thought gulls were in their area were radioactive - it turned out that nearby garden lights were illuminating them and turning them green.
• —A lady phoned in to complain that the blackbird in her garden didn't sing.
• —The RSPCA had a call from someone who wanted to complain about someone else's dirty house. An odd call to the RSPCA because there were no animals involved.
• —One caller rang to cancel a visit as their dead tortoise had 'come back to life'.
• —Another caller rang in concerned about the talking meerkats on the Compare the Market advertisement.
• —A caller requested the RSPCA to come and get their dog down the stairs as it was too heavy for them to carry.
• —One caller rang concerned about a hedgehog on their path. She tried to move it to shelter but was not able to pick up the creature because its suction pad was too firmly attached to the floor.
• —Someone asked if they could get advice on microchipping...their guitar.
• —Finally an inspector was called out to deal with a report of improper killing of ferrets dumped in a bag. On arrival the inspector found a fake mink shawl.

The UK dog-owning public is being duped into buying dogs from puppy farms says Dogs Trust, the UK's largest dog welfare charity, inadvertently fuelling the cruel trade and potentially landing themselves with huge vet bills.

In a recent survey the charity asked dog owners if they would consider buying a dog from a puppy farm. Although almost 95% said no, when asked where they had got their dog from 15.1% - potentially 900,000 dog owners - admitted they had got them from an advert in the newspaper, the internet, a pet shop or a pet superstore, all outlets often supplied by puppy farms.

In the past six months Dogs Trust has seen a marked increase in calls from concerned members of the public on the subject of puppy farming, many from dog owners whose pets have suffered illness and in some cases died as a result of having been bred at puppy farms.

Dogs Trust is calling for immediate measures to help to stop the puppy farming trade:

1. General public
Dogs Trust is introducing the term 'battery farming of dogs' to associate the practice in the minds of the public with that of battery farming of chickens, and wants to educate the public as to where they can safely go to buy a 'cruelty free dog'. 

Dogs Trust's message to the public is:

• Be wary of buying a dog from the internet, from a newspaper, from a pet shop or garden centre
• Always ask to see the puppy interacting with its mother and be concerned if excuses are made as to why you can't
• Check paperwork and be suspicious if previous owner details have been removed or disguised
• If you suspect a puppy has come from a farm don't buy it. You may be saving a dog but you'll be fuelling the battery farm trade

2. Government & Local Authorities
Dogs Trust is calling for the review of existing breeding licensing legislation.

Clarissa Baldwin, CEO of Dogs Trust, said: "Battery farming of dogs is an appalling practice, abhorrent to all decent members of society. Breeding bitches are kept in unthinkably cruel conditions and bred from continuously until they are too old, then discarded. Puppies often suffer from medical problems and behavioural issues as a result of being inadequately socialised. While most people would never consider buying a dog from such a place, it seems that a large number are inadvertently doing so.

"Most reputable breeders would never sell their dogs through newspaper adverts, pet shops or superstores, garden centres or internet websites. Anyone who sees an animal for sale in any of these places should be suspicious. Newspaper adverts and online websites are of particular concern since unscrupulous breeders or middle men (dealers) are difficult to identify, often posing as members of the public selling 'puppies from unplanned litters'."

What's wrong with battery farms?
Breeding bitches at battery farms:

• are kept in small pens without natural daylight or contact with other dogs
• suffer the mental cruelty of having little contact with people and having no space to exercise or opportunity to play
• are bred from continuously in these conditions until they are too old, then discarded

A battery farmed puppy could have genetic or other health problems relating to its poor breeding conditions. It could also have behavioural problems as a result of being taken from its mother at too young an age.

Common problems for a puppy farmed dog are:

• Parvovirus - can be fatal but cost up to £1,000
• Worms - can be fatal but if it causes bad diarrhoea requiring a drip it could cost £500
• Hip dysplasia - two total hip replacements would cost £7,000
• Patella luxation (dislocating knee-caps) - surgery on both knees would cost £1,500
• Congenital heart problems - if surgery required would cost £5,000-6,000

Dogs Trust has published a guide for anyone looking to buy a puppy. It can be downloaded from http://www.dogstrust.org.uk/az/b/buyingadog/default.aspx