/b/veterinary-nursing-news/posts/157496 Vet Futures, the joint initiative by the RCVS and the BVA to help the profession prepare for and shape its own future, has published a guest blog in which an academic argues that the profession needs to introduce safeguards to prevent inappropriate profiten-USTelligent Community 10https://www.vetnurse.co.uk/b/veterinary-nursing-news/posts/157496Fri, 07 Aug 2015 07:32:48 GMT1a0763ec-3885-442c-853e-6cef656dfec5:55def5e5-c77f-432b-a4b4-1a77cff18efcSal the 1st0<p>Interesting article.From a nurses point of view my experience has been that it is the corporate practices and &#39;groups&#39; (and vets) that tend to be the most money/target driven, and a big part of that is because being a franchisee or part of a group means that a big chunk of what the practice earns goes elsewhere -so to maintain a decent income for the practice itself to enable it to &#39;grow&#39; it becomes a case of sell, sell, sell to survive. &nbsp;Maybe the &#39;healthy demonstration&#39; should be looking in the first instance at the ethos of the franchisor and their &#39;cut&#39;. </p> <p>By advanced communication techniques and influencing skills I am assuming (possibly incorrectly) that a large part of this will be NLP techniques (Neuro Linguistic Programming to give its full name - which is a bit of a mouthful) as I know the NHS are now training their staff in this area. Get this right and yes it will be a useful tool, get it wrong and..... its not something that can be taught in a couple of afternoon lectures, its a practical skill that is useful &nbsp;not only to vets but all practice staff .</p> <p> I predict &nbsp;somebody will now produce an overpriced &#39;essential&#39; CPD course on NLP but it doesn&#39;t need to be expensive and it doesn&#39;t need to be overly complicated to be effective. I have been using this in practice since 1994.</p> <img src="https://www.vetnurse.co.uk/aggbug?PostID=157496&AppID=4&AppType=Weblog&ContentType=0" width="1" height="1">