Research released today by the Pet Food Manufacturers' Association (PFMA) reveals that only a minority of pet owners are able to identify what their pet should look like when it is at the right weight.

Eight out of 10 dog, cat and rabbit owners believe that their pet is just the right weight, but when asked which of a series of pictures most closely resembled their pet, only 33% of dog owners and 23% of cat owners chose the 'normal weight' picture.

The independent research, conducted by TNS, surveyed over 2,100 households. Other findings included:

• 62% of dog and 72% of cat owners believed they could personally either do nothing, or little about their pet's weight.
• Of those who thought that their dog, cat or rabbit was overweight, 34% admitted the reason was because they fed them too many treats. 11% said that they overfed their pets at mealtimes. A lack of exercise was cited by a further 36% of owners.

Michael Bellingham, Chief Executive of the PFMA, said: "The figures are alarming and the problem won't go away without a fundamental shift in owners' attitude to feeding their pets. It is also worrying that most owners are not aware of the problem, because they are unable to recognise a fat pet in the first place. Perceptions of what is the correct size are seriously out of kilter with reality."

Only 25% of those surveyed said that they had ever sought advice on whether any of their pets were overweight. Up to a third admitted using trial and error when deciding how much food to give, indicating a sole reliance on their pet's appetite to determine optimium food portions. Less than a quarter referred to manufacturers advice on pet food labels, or sought advice from their vets.

Michael continued: "Thankfully, there is a solution and we have developed a tool to help owners identify the correct condition of their pet, along with steps to take if a problem exists. Prevention is at the heart of our awareness campaign. Feeding a good diet, and to the correct amount, is fundamental. And so is exercise. We know that a pet fed to its right condition will lead a longer and healthier life. Not only that, getting active with your pet can help pet owners achieve the same for themselves. We urge pet owners to start using our Pet Size-O-Meter and make sure they and their pets have the best chance for a long happy life together."

The PFMA has also produced a supporting White Paper entitled - Pet Obesity: The Reality in 2009 - which compares the obesity epidemic in humans with that of our pets. You can download it here.

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