Following Up

Arlo Guthrie — Thu, 08 Jan 2009 09:55:28 GMT

Current Revision posted to The Practice Survival Guide by Arlo Guthrie on 1/8/2009 9:55:28 AM

Now that your clients are accustomed to the idea that the vet is not just that awful place where the dog goes when it's sick, you need to keep reminding them why they should choose the surgery over pet shops and supermarkets for all their pet food and preventative healthcare product requirements.

So, about a week after the puppy party, send a card or letter to each owner thanking them for their attendance. Use the opportunity to reinforce the above message.

If your practice runs nursing clinics, Pet Health Adviser Clubs, or free 6 month checks with the veterinary surgeon (an ideal time to book the neutering op), your follow-up letter is a great opportunity to promote these services. Make sure your clients know what you can offer.

If you're running the puppy parties as a "one-off" be sure to recommend a good, local dog training class. Whilst you are at it, make sure that the dog training class knows that you recommend them; it could be an important source of new clients in return!

Finally, with any new project, feedback is important. You might like to ask your guests to rate your performance. Positive feedback is extremely heartening, and if there are a few negatives, at least you'll know how to improve for the next party.

Good luck!