https://www.vetnurse.co.uk/001/nonclinical/occupational/w/vet-practice-survival/57/zoningWelcome to the Practice Survival Guide by Vanessa Bird VN. This offers guidance for the non-clinical aspects of working in practice. Some chapters, such as &#39;Office Equipment&#39; are aimed at those who are new to life in practice. We hope that somen-USTelligent Community 10https://www.vetnurse.co.uk/001/nonclinical/occupational/w/vet-practice-survival/57/zoningWed, 07 Jan 2009 17:55:15 GMT1a0763ec-3885-442c-853e-6cef656dfec5:4f67543e-b2c8-45f2-a68b-123c1cc904a2Arlo Guthriehttps://www.vetnurse.co.uk/001/nonclinical/occupational/w/vet-practice-survival/57/zoning#commentsCurrent Revision posted to The Practice Survival Guide by Arlo Guthrie on 1/7/2009 5:55:15 PM<br /> <p>There is a fine balance to be struck when creating a selling environment in the waiting room. After all, most people would rather not wait in a shop, or shop in a waiting room. In other words, you don&#39;t want to put your clients off coming to the practice for medical care, because they&#39;re being made to wait in a room that has more in common with a supermarket aisle.</p> <p>So you need to think of your clients needs from different perspectives: the person waiting for medical care for their pet (the waiter), and the potential shopper.</p> <p>People&#39;s needs as shoppers are different to their needs as &#39;waiters&#39;. So ideally, you should create clear &#39;zones&#39; within the practice which cater for these separate needs: the reception zone, a waiting zone and a retail zone. You might also add a children&#39;s zone.</p> <p>Zones can be created on a large or small scale. A retail zone might just be one corner of the waiting room. The point is that clients are clear what it is, and it looks professional.</p> <p>In each zone, create an environment that is going to meet all of your client&#39;s needs while they&#39;re in it, and maximise opportunities for the practice.</p><div style="clear:both;"></div>