What's New In The Veterinary Nursing Profession : Promotions

Ceva launches Cardalis competition

Arlo Guthrie — Thu, 14 Mar 2013 16:51:00 GMT

Ceva Animal Health has launched a competition - open to veterinary surgeons and nurses - to support Cardalis (benazepril and spironolactone), its dual-acting treatment for heart failure in dogs.

To enter the competition, which will run till the end of April, visit www.cardaliscompetition.co.uk and answer 4 questions about Cardalis. There's a £400 Amazon gift voucher up for grabs.

Fraser Broadfoot, small animal product manager at Ceva Animal Health, said: "Cardalis is proving extremely popular and we are therefore very excited to offer veterinary professionals the chance to win a great prize by sharing their knowledge of the product."

Ceva targets multi-cat households

Arlo Guthrie — Thu, 21 Feb 2013 18:03:00 GMT

Ceva Animal Health has launched a new TV advertising campaign designed to raise awareness of problems owners may face in a multi-cat environment.

The Cat Cabin Fever campaign will run for four weeks.

Ceva says the 20 second TV ads have been designed to strike a chord with viewers who have more than one cat in their household, where 'sometimes sharing just isn't an option'. Highlighted in particular is the Feliway Diffuser which releases natural pheromones into a room to help cats feel at ease, allowing them to cope with stressful situations and prevent unwanted behaviour.

Malcolm Laurie, head of marketing at Ceva, said: "We know that there are more than 8million cats in the UK and only 2.5million cat households, therefore the majority of households must have more than one cat.

"However, cats are solitary animals, which makes living with other cats difficult at times. This campaign is focused on making the lives of cat owners and their pets as harmonious as possible, including lots of top tips on how to ease any tensions in such an environment."

Ceva has also produced a multi-cat leaflet designed to give owners specific advice on how to provide the correct environment for our feline friends

The advertising campaign will be supported by online competitions, marketing materials for veterinary clinics and retailers, which include a checklist for a cat friendly home, and PR.

For more information, visit: http://www.feliway.co.uk/.

Petplan launches biggest ad campaign in its 36-year history

Arlo Guthrie — Mon, 21 Jan 2013 12:01:00 GMT

Petplan has launched what it says is the biggest advertising campaign in its 36-year history.

The company won't reveal what it's spending on the campaign, but its built around a TV advert (below) being shown on all the major channels throughout January, so certainly a bob or two. The ad features 45 different breeds of cats, dogs and rabbits - representing some of the breeds Petplan has insured over the years.

(Please visit the site to view this media)

Simon Masding, head of sales and partnerships at Petplan said: "As the UK market leader, it is imperative pet owners recognise and understand who we are and what we stand for. We want to help our partners educate pet owners not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen and our new advert dramatises in a charming way the depth and breadth of our breed and claims experience".

As part of the campaign, Petplan is running a 'Guess the Breed' game: correctly identify 10 of the breeds featured and be in with the chance to win a Petplan gilet. To enter, visit www.petplanvet.co.uk

Royal Canin unleashes its Christmas promotion

Arlo Guthrie — Thu, 08 Nov 2012 14:12:00 GMT

Royal Canin has announced the launch of its Christmas promotion through which practice clients will be rewarded with activity balls for cats and leashpods for dogs.

The stocking fillers will be distributed to practices along with promotional materials such as posters and shelf wobblers, to encourage clients to buy Royal Canin Veterinary Care Nutrition (VCN) pet food.

Veterinary Marketing Manager, Lindsay Calcraft, said: "Customers who purchase any 1.5kg bag of feline VCN or any 3.5kg bag of canine VCN from their vet will receive a cat activity ball or a leashpod to thank them for their custom and support.

"For those who don't know what a leashpod is, it's a fantastic dog lead handle to help you carry all those essential items needed for walking a dog. It has an integrated bag dispenser, its own scented mini bin for storing smelly used bags and two secure pockets for treats, keys, money or your mobile phone."

For more information about the Christmas promotion, visit www.royalcanin.co.uk or contact your Veterinary Business Manager.

Dorwest launches firework campaign

Arlo Guthrie — Mon, 08 Oct 2012 16:31:00 GMT

Dorwest Herbs has launched its annual 'Dorwest Say Relax' fireworks phobia campaign, which includes free promotional packs for practices.

The promotional packs, which contain a poster, leaflets, flashing badges and a 'Dorwest Say Relax' t-shirt, being given free to the first 100 practices that request a product box (containing licensed Scullcap & Valerian Tablets and Organic Valerian Compound at a discounted price) from the company.

In addition, Dorwest is running a seemingly popular consumer facebook competition to find the most relaxed dog in the nation, the winner of which will be sent on a pet-friendly luxury weekend break.

Finally, the company is writing a blog written from the perspective of Merlin, the dog used in its logo - http://merlintakescontrol.wordpress.com - though quite who is going to read it, or why, is slightly beyond me.

Virbac launches Prostate Awareness marketing materials

Arlo Guthrie — Fri, 07 Sep 2012 10:44:00 GMT

Virbac Animal Health is offering a client e-shot and text alert service for practices taking part in its Canine Prostate Awareness Month initiative this year.

Canine Prostate Awareness Month takes place during November 2012 following its debut last year when more than 400 practices signed up to support it.

Timed to coincide with 'Movember' when thousands of men grow moustaches to raise funds for male prostate and testicular cancer, Canine Prostate Awareness Month aims to highlight the prevalence of the disease in dogs and to encourage practices and owners to test for it. In addition to the new e-shot and text alert service, Virbac already provides post card reminders; free dog leads; educational and display materials and a press release for use by practices with their local media.

Participating practices that diagnose a dog with Benign Prostatic Hyperplasia during Canine Prostate Awareness Month are being asked to contact Virbac with details, as the company plans to collate a series of case studies from the initiative this year. The five best cases studies submitted before the end of the year will win Love2Shop vouchers to the value of £50.

Chris Geddes MRCVS, Virbac Product Manager, said: "There's a lot of interest already in this year's Canine Prostate Awareness Month so we're working hard to ensure it's even bigger and better than last year.

The serious message is that more than 80% of entire male dogs over the age of five suffer from Benign Prostatic Hyperplasia¹. Canine Prostate Awareness Month gives practices a reason to highlight the risk and encourage owners to test for it. Timing Canine Prostate Awareness Month to coincide with Movember is a good way to interest dog owners at a time when some might be considering the state of their own prostate."

For further information on Canine Prostate Awareness Month, email cpam@virbac.co.uk; contact your Virbac Territory Manager or contact the company direct on 01359 243243.

Reference

1. O'Shea J.D. Studies on the canine prostate gland: Factors influencing its size and weight. J. Comp. Pathol. 1962 72: 321-331.

Royal Canin launches new promotion for cat-owning clients

Arlo Guthrie — Wed, 20 Jun 2012 09:25:00 GMT

Royal Canin has announced the launch of a summer campaign to help small animal practices develop their relationships with cat-owning clients.

'Summer of the Cat' runs throughout July, August and September. As part of the campaign, cat owners are being invited to share adventures their cat has over the summer with their vet practice, for the chance to win a year's supply of Royal Canin cat food.

Entry forms, which contain spaces for photos and drawings, will be distributed to practices along with other promotional materials such as balloons, posters, bunting, tent cards and wobblers.

The competition - which also gives entrants the chance to win large A3 posters of their 'Summer of the Cat' storyboards - is being supported by a promotional offer to 'feed your cat free for a week' from July to September.

Veterinary Marketing Manager, Lindsay Calcraft, said: "Customers will be able to buy any 1.5 - 2kg bag of feline Veterinary Care Nutrition from their vet and get a 400g bag free. Those cat owners taking up the offer will also receive a money off voucher (£3/€4) for their next purchase to encourage loyalty and increased footfall in the participating vet practices."

For more information, visit www.royalcanin.co.uk or contact your Veterinary Business Manager.

New Cosequin point of sale pack

Arlo Guthrie — Fri, 18 May 2012 10:21:00 GMT

MSD Animal Heath has launched a new dispensing pack to help veterinary practices develop retail sales for Cosequin DS, the joint supplement for pets.

The new dispensing pack, which doubles up as a display pack, contains 300 chews foil-wrapped for extra freshness in 30 packs of 10 strips, allowing Cosequin to stand in the waiting room or on reception.

The new pack, available now in wholesalers, replaces the previous 90, 120 and 180 DS chewable tablet pack sizes.

Prepare to 'think rabbit'

Arlo Guthrie — Fri, 04 May 2012 12:07:00 GMT

Supreme Petfoods has announced that Think Rabbit Fortnight, a campaign to help practices engage with rabbit owners, will run from Monday 21st May to Friday 1st June.

Practices can decide how much they wish to participate in the campaign and can opt to receive goodie bags, a 'Think Rabbit' manual detailing how the practice can be more rabbit-friendly, or take the 'Small Furry' Promise.

The event is being backed by RCVS Exotics Specialist, Molly Varga. She said: "I'd encourage all practices to take part in Think Rabbit Fortnight to help improve the health and welfare of the nation's rabbits."

Supreme says that practices which take part in the Think Rabbit Campaign will also have the opportunity to sign up for Level 1 of its 'Better for Bunnies, Better for Business' programme, which it says can double turnover derived from rabbits through an increase in new clients, average visit transaction spend and attendance rates of existing clients.*

Claire Hamblion, Marketing Manager at Supreme says she hopes that it will really encourage practices to focus on how they can develop protocols and routines that will remove barriers to rabbit owners seeking healthcare advice and presenting their pet for treatment.

Binky - voted Britain's Cutest Bunny - will play a starring role in the Think Rabbit campaign to attract the attention of rabbit owners who will also be asked to nominate their rabbit as a VIP (Very Important Pet). Claire said: "Our VIP won't necessarily be the most prettiest, fastest or cleverest bunny but one that has special qualities in the eyes of its owner. I hope vets and nurses will help spread the word and maybe even nominate some very important patients."

To sign up for Think Rabbit Fortnight, visit www.supremepetfoods.com/thinkrabbit, email thinkrabbit@companionconsultancy.com, or telephone 01284 761107.

*Supreme - Better for Bunnies, Better for business programme, Onswitch March 2012

It's official, dogs really do look like their owners

Arlo Guthrie — Thu, 03 May 2012 17:30:00 GMT

Research commissioned by Bayer Animal Health has revealed that dogs really do look like their owners.

The research, which is being used to promote Drontal Bone, the company's new bone-shaped wormer, was conducted amongst 3,000 British dog-lovers. It found that the overwhelming majority of owners share at least one common physical attribute with their pet, whilst one in ten owners could be described as the spitting image of their dog, sharing six or more physical attributes:

27% of petite owners have small or toy dogs.
29% of overweight owners admit their dog also carries a few extra pounds
12% of owners and canines were mutually described as obese
61% of dogs with closely cropped fur, such as Jack Russells and Boxers, have owners sporting short hair styles
26% of people with long locks also owns a canine with tumbling tresses, such as an Afghan Hound or Shih Tzu.
19% of owners with curly of frizzy hair own a dog with similar tresses such as a Labradoodle or Bichon Frise.
34% of dark-haired mutts also has an owner with brown or black tresses, with the same amount of light haired humans sharing the tone with their pooch.
29% of owners with highlights or lowlights owns a mutt with tri-colour fur
23% of dogs with grey hair have owners with matching locks, such as a Schnauzer.
47% of dogs and owners were described as friendly and playful
39% admit that their dog is as grumpy as them.
25% of canines have inherited their owner's timid personality
16% admit they both have a naughty side.

As part of the campaign, Bayer has launched the Give Your Dog a Bone competition, a nationwide search to find the UK's "Top Dog". The competition is split into four video and photographic categories, with one open exclusively to dogs that have formed a special bond with their owner. Top dogs can enter via the competition website - www.giveyourdogabone.co.uk - where owners can upload photos, videos, and explain in under 100 words why they think their pet should win a Drontal 'Bonies' award.

Give Your Dog a Bone Judge Emma Milne MRCVS, said: "When dogs seem to have the same characteristics as their owners, it could be because people subconsciously choose a pet that resembles themselves. It is often found that more energetic breeds, such as s Red Setter have an owner who is sporty and most happy when taking their pet on long country walks, while a glamorous owner who enjoys grooming themselves might choose a dog which also requires lots preening, such as a Maltese Terrier. The Give Your Dog a Bone awards give us the chance to recognise the unique traits and talents that make dogs such an important part of our lives. With four very different categories, this competition will be wide open to dogs of all shapes, sizes and personalities!"

Practices urged to raise awareness of sweet itch

Arlo Guthrie — Fri, 20 Jan 2012 07:18:00 GMT

Veterinary practices are being urged to raise awareness of summer skin conditions, such as sweet itch, following research carried out by Elanco Companion Animal Health, distributor of Cavalesse, which revealed that vets only tend to be consulted after horse owners have tried to manage the condition themselves (73%), or if the clinical signs have become severe (67%), potentially leading to major welfare implications.

According to the research, this is despite the fact that over half (55%) of owners of a horse with sweet itch showed concern that their horse will suffer, and nearly half being stressed about the way the condition will affect it (47%). While many horse owners are fairly knowledgeable about the causes of sweet itch and its clinical signs, over a quarter of respondents (26%) did not start managing the condition before the midge season in the spring, which may make managing the condition more frustrating. Nearly a third (31%) stated that they had to curtail their activities with their horse due to welfare, aesthetic and behavioural issues, such as head shaking, rubbing, unpredictability and aggression.

Ed Whittle, technical consultant at Elanco Companion Animal Health said: "86% of those questioned considered sweet itch to be a very serious welfare issue if left untreated, with the worst aspects of the condition being the suffering and distress caused by the constant irritation which affects the quality of life of the horse. Over half (55%) felt that sweet itch had adversely affected the behaviour of their horse, making them difficult to handle or ride. Veterinary practices should be proactively talking to their clients about summer skin conditions such as sweet itch to help alleviate the suffering and distress caused by this frustrating disease."

Elanco says it will be joining forces with the British Horse Society (BHS), The Blue Cross, The Horse Trust, Redwings Horse Sanctuary and World Horse Welfare (WHW) to raise awareness of summer skin conditions, such as sweet itch, during Sweet Itch Awareness Month (SIAM) in March. The campaign will highlight the preventative measures that should be carried out to help alleviate sweet itch and the importance of management of the condition before the start of the midge season in the spring.

Lee Hackett, head of welfare at the BHS, said: "The results of this survey show just how important raising awareness of sweet itch is. All of us, whether we are welfare organisations or vets, need to play our part in educating owners about sweet itch in the hope that they will seek expert advice at an earlier stage and reduce the number of horses that suffer as a result of this condition."

Kerry Taylor, education officer at The Blue Cross, said: "The Blue Cross is pleased to be supporting the sweet itch campaign to raise awareness of the physical and mental impact this condition has on horses. During our May 2011 National Equine Health Survey, skin problems came out the top syndrome affecting horses, and we continue to see many horses coming into our care suffering from sweet itch. Prevention and early treatment is key to managing the potentially debilitating condition."

For further information on sweet itch, Sweet Itch Awareness Month or Cavalesse, please visit http://www.fidavet.com/, or contact Elanco Companion Animal Health, Lilly House, Priestley Road, Basingstoke, RG24 9NL, 01256 353131.

Reference

Sweet itch - effect on horse and owner. Mo Gannon & Associates. Web survey in November 2011. 351 responses - owners who have owned horses with sweet itch in the last two years.

Hill's announces weight loss campaign results

Arlo Guthrie — Thu, 22 Dec 2011 13:33:00 GMT

Hill's Pet Nutrition has reported some early results from its '60 Tonnes in 6 Months' pet weight loss campaign, which started 2 months ago.

The company says that although there is only preliminary data available from 33 practices, it's clear that the campaign is working, with each practice involved reporting on average over 10 Kg weight loss from their patients. However, many practices are holding on to send in results until their patients have reached their final targets, so more data is expected.

Hill's says that some practices have had great success using its PR kit, generating positive coverage in local newspapers. Sara Locke, Associate Customer Marketing Manager is reminding practices that January is the traditional time for 'dieting fever' to hit the headlines after the indulgencies of the festive season. She said: "If you have one of our PR kits, don't forget to send out your pro forma press release - it's not a big task to customise it with your practice details and you could find yourself making a big splash locally at a time when we know interest will be heightened."

As part of the campaign, Hill's has also produced a series of nurse webinars, the last of which was on exercise and rehabilitation programmes for overweight pets and contains tips on how to develop a personalised exercise programme that fits with the owner's lifestyle and reflects the pet's capabilities and level of mobility. The webinar can be viewed here: https://hillsvet.webex.com/hillsvet/lsr.php?AT=pb&SP=EC&rID=13881732&rKey=E1182C100CB53476

Further information is available from local Hill's Territory Managers or by calling Hill's on 0800 242438 or in ROI 1 800 626002.

RCVS launches accredited-practice bookmarks

Arlo Guthrie — Tue, 06 Dec 2011 11:02:00 GMT

The Royal College of Veterinary Surgeons has produced bookmarks for accredited practices to give clients, which explain the RCVS Practice Standards Scheme (PSS).

Lizzie Lockett, Head of the RCVS Communications Department said: "A key part of the PSS is helping practices explain their accreditation to clients - and the bookmarks are a simple and eye-catching promotional tool for this. We hope they will have the advantage over conventional leaflets of being kept, and used, by clients, meaning the accredited-practice message is more likely to be taken on board. Although many people are using e-books these days, the traditional book - and bookmark - still has a place."

All accredited practices may order a free sample of 100 bookmarks, and a further 400 free bookmarks are available to practices recently renewing or receiving accreditation. More bookmarks may also be ordered from the RCVS, as well as the new accredited-practice logos. To find out more, or download an order form, practices can visit www.rcvs.org.uk/PSSpromo.

Latest flea facts from Elanco

Arlo Guthrie — Wed, 26 Oct 2011 15:30:00 GMT

Elanco (maker of Comfortis) has released the results of a survey of 1006 dog owners which showed that nearly half are not aware that turning on their central heating can cause pupal fleas to hatch and go in search of a host to feed on.

50% of those questioned said their dog has had fleas at some point. Of those, 79% said their dog gets infested at least once a year. 20% said they did not believe fleas would be found in the carpet, dog bedding and soft furnishings, and over a third didn't treat their carpets or soft furnishings when their home became infested.

Elanco says it has extended its range of practice support materials available to help educate dog owners about flea infestation and the benefits of veterinary prescribed flea treatments. They include client leaflets, waiting room posters and assistance with bespoke direct mail client communications.

For further information, contact your local Elanco Animal Health key account manager.

Spot The Signs of pain in cats

Arlo Guthrie — Mon, 24 Oct 2011 10:39:00 GMT

Boehringer Ingelheim Vetmedica and the Feline Advisory Bureau (FAB) have launched Spot The Signs, a campaign designed to help owners spot the signs of painful, age-related conditions in cats, such as arthritis.

According to the company, which makes Metacam, 46% of cats are now classed as 'mature and older', and 87% of vets have treated cats aged 22 or more. Yet a survey of 3000 cat owners found that 75% would not recognise the signs of chronic pain in their cat. And despite 50% of owners believing that cats suffer pain the same way as humans, 78% of cats had never been taken to the vet for an old age check up.

99% of 77 veterinary surgeons surveyed agreed that chronic pain often goes unnoticed and that signs of pain can be confused with cats simply getting old. When shown a list of common signs of long term pain in cats, 65% of owners recognised at least one of these signs in their own cat.

Claire Bessant, leading feline author and CEO of FAB, said: "In a recent study, 65% of cats aged 12 and above showed evidence of arthritis when X-rayed. The survey also showed that a large proportion of cats do show signs that may be caused by chronic pain, including becoming withdrawn, reduced grooming and reduced activity, but these were not attributed to pain by the owners. Arthritis has only just been recognised by the veterinary profession as a major problem in cats and so it is not surprising that 80% of cat owners do not realise that their cats can develop this painful condition."

Most owners understand that arthritis can cause significant pain and discomfort, and 93% said they would feel guilty if their cat was in pain and they hadn't realised. 65% of Brits see their cat as member of the family, with 20% saying their cat is like a child to them.

The Spot the Signs campaign is being 'fronted' by Jess the Cat, Postman Pat's sidekick, with expert support from a panel of cat medicine and behaviour specialists including leading feline author Claire Bessant and VetSurgeon.org / VetNurse.co.uk blogger, Pete Wedderburn MRCVS. The campaign includes support materials for veterinary practices and a facebook page.

Claire Fowler, Boehringer Ingelheim, said: "Despite a steady increase in the number of cases of arthritis and chronic pain in cats being diagnosed, our research shows awareness amongst cat owners of how to look for pain in their cats remains surprisingly low, despite 86% saying they would want their vet to let them know if their cat might be in pain. For many owners, spotting the signs of pain in their cat can be difficult, so we have set out to educate cat owners about what to look for and to encourage them to consult their vet or vet nurse if they are concerned."