Tasty new Milbemax
Hot on the heels of the new license claim for Prac-tic comes the news that Novartis has launched new tasty Milbemax for cats. The new tablet is the same small size as the original, but is beef-flavoured to ensure high palatability. According to Novartis, trials show that 100 per cent of cats accept the treatment with wet food and 83 per cent with dry food. To help promote worming the palatable way, Novartis is offering practices some tasty marketing tools to use including posters, client leaflets, worming reminder pads and even a sturdy cut-out cat for reception. Novartis will also be running a...