Elanco Companion Animal Health has announced the results of research it carried out amongst veterinary nurses at BVNA to discover how they think owners feel about Comfortis, its oral flea control for cats and dogs.
The company conducted the research amongst 330 veterinary nurses during BVNA Congress and found that of those who had recommended Comfortis, 98% said that dog owners were either satisfied or extremely satisfied.
Given what's said about cats and tablets, it was perhaps more revealing that almost as many (93%) said that cat owners were either satisfied or extremely satisfied with the product.
The nurses that took part in the survey were all entered into a draw to win one of three £100 spa treatment vouchers being given away each day. The winners were:
Ceva Animal Health has launched a new national TV advertising campaign to raise awareness of the benefits of its veterinary behaviour product Feliway amongst cat owners.
Featuring the strapline ‘Transforming behaviour begins with Feliway’, Ceva says the advertisement will educate cat owners on the action they should take to keep their cats happy and maintain a happy home, particularly in multi-cat households where inter-cat tension may be a problem. It focuses on the real life testimonial of a pet owner and the challenges of introducing a new cat to a household.
The 30 second advertisement, which is aimed at ABC1 women, will air from Christmas Day until Sunday 11 January. It will be featured on ITV1, Channel 4, Channel 5, digital channels including E4, Film4, ITV2, ITV3 and ITVBe and London Live.
For further information on Feliway visit www.feliway.co.uk.
Virbac has announced that it is running Canine Prostate Awareness Month (CPAM) in November, or 'Movember' as it's called by those fundraising for male prostate disease and testicular cancer.
With more than 80% of entire male dogs over the age of five suffering from Benign Prostatic Hyperplasia (BPH)1, the aim of the initiative is to highlight the prevalence of the disease and to encourage practices and owners to check for and seek treatment for it.
As part of Canine Prostate Awareness Month, Virbac is providing participating practices with promotional materials including owner educational and display materials, postcards, an email/text message service, a template press release for local media and free branded slip leads for owners who get their dog checked during the promotion.
Sarah Walker BVM&S CertAVP MRCVS, Product Manager (Companion Animal), at Virbac, said: "CPAM aims to remind owners that men are not the only ones to suffer from prostate disorders. It's a well-supported initiative and, running it at a time when the media spotlight is already on the dangers of prostate cancer in men, means we can spread the message that owners should also be monitoring dogs for signs of prostate disease."
In the run up to the campaign, the company is highlighting OdelisTM CPSE, the first ELISA test to screen for, diagnose and monitor BPH, which is available from three UK diagnostic laboratories. Virbac says it is a cost-effective, precise and reliable alternative to rectal palpation. In addition, Virbac makes Ypozane, a tablet treatment for BPH, which it claims is effective within one week and last for six months.
Sarah added: "The problem with BPH is that the majority of dogs suffer in silence. It is a painful condition that too often goes unnoticed until it reaches an advanced stage, where the owner notices blood in the urine or painful urination.
"We're providing practices with all the materials they need to promote the campaign locally and hope those involved will find it effective in terms of bringing clients into the practice for advice on BPH. We've also organised coverage in national dog magazines to drive clients to practices."
For further information on CPAM, email email@example.com; contact your Virbac Territory Manager or call the company direct on 01359 243243.
Ceva Animal Health, manufacturer of Adaptil and Feliway, has launched a competition in which the practices that build the top ten dog dens in their client waiting rooms will win a luxury hamper worth £50.
The competition is designed to encourage practices to show clients how they can build a dog den to calm their dog during the fireworks season
To enter the competition, you need to post a picture of your waiting room dog den on the Adaptil Facebook page in October: https://www.facebook.com/pages/Adaptil/109397602429388?fref=ts.
Ceva also has a range of marketing materials for veterinary practices to use in the competition, including a hanging mobile, cut-outs, wobblers, posters and a leaflet and leaflet holder.
For additional hints and tips, a short film will also be available on the Adaptil website: www.adaptil.co.uk in due course. The footage includes information on preparing a den for a dog to hide in while the fireworks are going off.
For further information, contact your local Ceva territory manager or ,telephone 01494 781510.
Zoetis (maker of Cerenia, the anti-emetic) is using social media for its latest campaign to remind owners that vets have a solution for dogs that suffer from travel sickness.
The company highlights research which shows the problem is more common than one might think, with 62% of dogs experiencing travel sickness for the first time as puppies. What's more, 1/3rd of owners say they would travel with their dogs more often if they didn't get car sick.
Stephanie Smith, Marketing Manager for Cerenia said: "While less than half of vets in the UK report seeing at least one canine motion sickness case each month, we know that over one third (34%) of dogs that travel experience motion sickness. That's a lot of opportunity for vets to provide pets and owners with some relief."
To spread the word, the company has set up an educational microsite: www.nonstoptravelfun.co.uk which it is now promoting with an online social media campaign, including twitter #nonstoptravelfun and targeted bloggers and pet sites. The company has also been advertising the microsite on Facebook and Google, which I'm told has driven thousands of visitors over the past fortnight.
Stephanie added: "Motion sickness can impact the whole family, making travelling an unpleasant experience. Our new campaign aims to raise awareness for the issue and encourage pet owners to seek veterinary help for the problem, so they can enjoy non-stop travel fun, without the sickness."
MSD Animal Health has launched the Big Flea Guarantee, a new marketing initiative to support its flea and tick treatment for dogs, Bravecto.
The launch began with a live webcast from the University of Bristol offering advice for pet owners on managing fleas and ticks, supported by a page in The Times and coverage on BBC news, encouraging owners to seek advice from their veterinary practice.
The Big Flea Guarantee offers owners a free flea check for dogs, a flea free guarantee and a flea free year.
The free flea check is an initial consultation with a nurse at the practice to check the dog for fleas and ticks and discuss parasite control with the owners. Dog owners can download a voucher for this service by visiting www.mypetonline.co.uk where they will be able identify veterinary practices which are taking part in the scheme.
Following initial prescription, the flea free guarantee offers a free replacement product if additional treatment to manage the flea problem is needed within three months from the initial Bravecto treatment.
If the client buys three doses of Bravecto, the fourth dose will be provided free of charge, thereby ensuring a flea free year. You can claim back the free dose (and register your intention to take part in the initiative) at www.ukvetsonline.co.uk.
Chris Wright, Bravecto Marketing Lead for MSD Animal Health said: "The BFG has been designed to support and grow ectoparasiticide business in veterinary practices, many of which have lost a significant amount of custom to over-the-counter treatments throughout the years. So confident are we in the flea-killing efficacy of Bravecto that we are providing vets the opportunity to offer dog owners a money-back, satisfaction guarantee."
MSD says it is also promoting participating practices through its community website for pet owners, MyPetonline (www.mypetonline.co.uk), which was the lead sponsor of the the London Pet Show earlier this year.
For further information, contact your MSD Animal Health Territory Manager or telephone 01908 685 685.
Royal Canin is running summer marketing campaign focusing on felines, to help small animal practices further develop their relationships with cat-owning customers.
The 'Summer of the Cat' campaign runs till the end of August and aims to help practices boost sales with an offer of £10.99 on 1.5kg bags from the VCN Neutered range, as well as money off next purchases if bought at the same practice, to encourage return custom. The campaign is being supported with a free display package (consisting of products, posters, a temporary cardboard stand and other point of sale items) to provide maximum impact in the waiting room.
In addition, Royal Canin is rewarding clients already using its diets. The first 100 pet owners at every practice that buy any bag of Royal Canin cat food during July and August will be able to feed a homeless cat in a rescue centre on Royal Canin food for a day, and to vote for their 'rescue cat of the year' (the rescue centre of the winning cat will get food to feed up to 50 cats for a month).
Veterinary Marketing Manager, Marianne Lomberg, said: "The RSPCA has reported an 8% increase in cats entering their rescue centres from 2010 to 2012 and the trend continues. We want to help by supporting local rescue centres across the UK and Ireland. With every purchase of Royal Canin cat food during our Summer of the Cat campaign, practice customers can donate a day's worth of Royal Canin cat food to a local rescue centre."
Another part of the campaign this year is promoting responsible and respectful cat ownership. Royal Canin is doing this by giving participating practices 20 flyers for their clients to use to register at www.catwyse.co.uk - a new online cat owner education programme covering topics such as choosing a cat, grooming and managing your cat's weight.
Finally, Royal Canin is rewarding practices for the best Summer of the Cat display. Send your Veterinary Business Manager a photo of your waiting room display and you'll get a £10 high street voucher and be entered into the best display competition to win an additional £100 in high street vouchers.
Marianne added: "We know that the best way to get cats and their owners to love our diets is to try them, because their quality, benefits for the cat's health and great taste speak for themselves. Therefore, this year's campaign aims to encourage cat owners to trial our products whilst also rewarding the loyalty of our existing customers and their practices by supporting rescue centres local to them."
For more information, contact your Veterinary Business Manager.
Petplan is running its television advertising campaign from now until October.
The advert (below) is airing on Sky 1, Sky Atlantic, ITV2, ITV3, More 4, Gold and USA.
Suzanne Cheadle, Acting Head of Marketing at Petplan said: "As the UK market leader, it is imperative that pet owners recognise and understand who we are and what we stand for. We need to help pet owners understand not only why pet insurance is so important, but explain why they should choose Petplan over any other provider. In 36 years, there's not an illness or accident that we haven't seen, and our Covered For Life policies have been developed with unrivalled knowledge and experience."
Purina is inviting practices to participate in its inaugural UK Feline Dental Health Month, which starts on 1st July 2014.
As part of the initiative, participating practices are being asked to give their cat-owning clients free dental health checks throughout July to help improve the health of feline patients, build client loyalty and boost revenue.
Purina says Feline Dental Health Month has been created to help practices educate cat-owning clients about the importance of dental health. As many cat owners are unable or unwilling to check their cat's mouth and teeth due to the discreet nature of their pet, they rely on their vet to highlight potential problems. Feline dental disease is estimated to affect around three quarters of cats over the age of three, making it the most prevalent health condition seen amongst pet cats. Often painful and with the capability to cause systemic problems, dental problems in cats can represent a serious welfare problem if left untreated.
To help practices promote Feline Dental Health Month to their clients, Purina has prepared a support pack which includes waiting room promotional materials and client care leaflets with money off coupons. Practices will also be given a step-by-step publicity plan so they can promote the month in their local media and via their existing communications channels.
Purina says that signing up to the Feline Dental Health Month will mean that practices benefit from more contact with a client group that is potentially less engaged with their pet's health and also attract new clients via the promotional activity. This will provide an increase in opportunities to discuss other common health concerns with their clients and offer the potential to boost sales of products and services.
Chris Nickson, Senior Brand Manager, Purina Vet Channel said: "Feline Dental Health Month promotes the idea that prevention is better than cure. To avoid more serious procedures that can put stress on the owner and cat, Purina advocates ongoing management of dental hygiene. Our veterinary support packs provide everything a practice will need to have a very successful Feline Health Month."
Purina has also developed Pro Plan Cat Dental Plus, a diet designed to maintain healthy teeth and gums in cats. As part of Feline Dental Health Month, Purina is offering owners £5 off their first bag.*
To sign up for Feline Dental Health Month, speak to your Purina representative or call the Pro Plan Vet helpline on 0800 032 6418.
Merial has announced the launch of a new Blippar app designed to educate horse owners about gastric ulcers.
By using the app - which is available free from the App Store for iPhone or Google Play for Android phones - to scan the company's Gastrogard (omeprazole) adverts, posters or website, clients can watch an educational film with one of the UK's leading specialists in equine ulcers, Richard Hepburn BVSc MS(Hons) CertEM(IntMed) DipACVIM(LA) MRCVS, American and RCVS Specialist in Equine Internal Medicine, demonstrating the signs of ulcers and diagnosis via gastroscopy.
Merial's Equine Marketing and Technical Manager Louise Radford MRCVS said: "With 60% of competition horse and 38% of leisure horses & ponies estimated to have gastric ulcers¹,²,³, it's important that horse owners are aware of the signs of this under-diagnosed condition.
"We know that the number of horses diagnosed and treated for ulcers falls significantly short of incidence levels. We hope that this app will help to raise awareness and prompt more horse owners to consult their vet about gastric ulceration."
A separate Blippar app is also available for horse owners that have been prescribed GastroGard. By scanning the pack, clients can view educational video footage on gastric ulcers, find management tips on treatment and prevention, and set a reminder for future risk periods.
For more information, visit: http://www.equinegastriculcers.co.uk, contact your local Merial equine territory specialist or call Merial Customer Support on 0870 6000123.
Bayer Animal Health has launched a new marketing campaign for Drontal that celebrates the special roles pets play in people's lives.
As part of the campaign, the company has carried out research amongst 2,000 cat and dog owners to discover how owning a pet changes behaviour and positively impacts their daily routine.
The survey found that 76% of dog owners say their four-legged friend is like a personal trainer that motivates them to take exercise, with one in four saying they've lost weight since getting their pet. Of these, one in ten say they've lost half a stone or more.
As part of the Special Roles campaign, Bayer has launched a competition to find the nation's most interesting pets. People can upload their favourite pet photo and explain what it is that makes their animal so important to them. The winner of the Special Roles competition will be chosen on the 31st July by a judging panel which includes the editors of Your Cat and Your Dog magazines.
The winner will receive £500 as well as the chance to appear in a Drontal advertorial. The two runners-up will be decided by public vote and will receive £250 worth of vouchers to spend in Pets at Home. Entries to the competition can be submitted here: http://woobox.com/uahgp5
The Special Roles theme is being supported by a new TV and print advertising campaign that celebrates the role our pets play in our lives. The ad communicates the importance of regular worming with Drontal, with the tagline: "It's their job to be special, it's our job to keep them that way". The print and TV campaign will run for 2 weeks, from 14th April.
Kathrin Tetzner from Bayer said: "The Special Roles campaign for Drontal celebrates the joy, love and humour pets bring to our lives, while reminding owners that it is their responsibility to keep them happy and healthy in whatever role they play. The Special Roles competition will give pet owners nationwide the chance to show off their pet's special role and help us celebrate a nation of happy and healthy pets."
Vétoquinol has launched a competition to promote its NSAID Cimalgex, in which a veterinary surgeon or nurse will win (get this) an Aston Martin DB9.
In addition, Vétoquinol will be offering the winner a day's performance driving course at the Millbrook Proving Ground and £1,000 towards the costs of insurance.
To enter you need to answer some questions relating to Cimalgex. Until the end of BSAVA Congress, you can do this at the Cimalgex stand (821). Thereafter, you can enter the competition by visiting: www.CiMyDog.co.uk and answering the same questions online.
This competition will close and the winner will be announced on the last day of London Vet Show 2014.
Robert Simpson, Cimalgex Product Manager said: "Giving this beautiful DB9 to a vet or nurse in the UK is an incredibly exciting opportunity. This competition stands out as one of the most sensational and audacious I have heard of in the veterinary industry and hopefully it will create a lot of fun and excitement both at BSAVA and beyond."
The Dogs Trust has officially launched the Free Microchipping Through Vets Campaign through which all owners can get their dog microchipped free of charge through participating veterinary practices.
Microchipping becomes compulsory for all dogs in England in April 2016 and Wales in March 2015, and with 20% of dogs in the UK still unchipped, the charity says it thinks demand for the procedure is likely to be significant over the coming year.
1500 practices have already joined the year-long campaign, as part of which they will be given free microchips in exchange for implanting them at no cost to the owner. The charity says it hopes that up to 75% of the UK's 3075 practices will have joined the campaign within the next few weeks.
Clarissa Baldwin, Chief Executive of Dogs Trust, said: "We are delighted about the proposed new legislation and see it as the start of a very positive movement. From April 2016 in England and March 2015 in Wales it will be compulsory for each and every dog to be microchipped on first change of hands which represents a significant step forward for dog welfare and responsible dog ownership. To show its support for the implementation of this legislation, Dogs Trust is teaming up with vets to make sure that all dog owners can have the procedure done for free. We'd like to say a huge thank you to the vet practices already supporting the campaign and urge others to come on board. An essential element to the success of microchipping is for dog owners to take responsibility for updating their details with the database should their circumstances change.
"Last year 111,986 stray and abandoned dogs were picked up by Local Authorities across the UK, with only 40% reunited with their owners. This initiative will help to reduce that number dramatically."
To join the campaign vet practices should contact Dogs Trust at firstname.lastname@example.org
Novartis Animal Health has announced the launch of a campaign to improve awareness of and improve education about atopic dermatitis (AD), to coincide with the 10th anniversary of Atopica.
As part of the campaign, the company is inviting veterinary surgeons to take part in an online survey for the chance to win an iPad mini: www.surveymonkey.com/s/atopica
In addition, Novartis says it will be offering all sorts of new educational materials for both vets and owners, including research into current trends and attitudes towards AD, insights from experts in the field, and case studies.
Ricardo Garvao, Category Manager for Atopica said: "This year marks an important milestone for the Atopica brand that wouldn't have been possible without the backing of so many vets. Continued investment by Novartis Animal Health into research and education seems a fitting way to extend thanks for this support and so forms one of the key elements of the 'Decade of Comfort' campaign. I am constantly amazed at just how dedicated and hard-working vets are and am immensely proud that Novartis Animal Health shares their goal to help pets remain happy and healthy."
Burgess Excel and the PDSA are urging veterinary surgeons and nurses to get their clients to sign up to the free PDSA Rabbit Wellbeing Challenge by the closing date of Friday 22 November.
According to the organisers, the PDSA Rabbit Wellbeing Challenge is designed to help all rabbit owners understand and meet their pets' five welfare needs - the five things that all pet rabbits' need to be healthy and happy. Since the campaign was launched in June, more than 1,000 rabbit owners have signed up to take the challenge, and veterinary practices are now being urged to ensure their clients take advantage of this free resource by visiting www.rabbitneeds.org.uk to register.
The Challenge website allows owners to take a monthly quiz to find out how well they are currently meeting their rabbits' needs, with advice on how to further improve their health and wellbeing. At the end of the challenge, owners will be presented with a Rabbit Wellbeing Challenge certificate and receive monthly vouchers together with money-off coupons for the Excel Feeding Plan. They will also be entered into a prize draw to win a 16gb iPad.
The Challenge is being featured on stickers on every pack of Burgess Excel Rabbit Nuggets. One million packs will have been sold by the final date for sign ups on the 22 November.
Burgess Pet Care Veterinary Surgeon, Suzanne Moyes, said: "With help from the veterinary community we really can make a difference by raising awareness about important rabbit welfare issues and in turn change rabbit owner behaviour. Working together, we are can improve the health and wellbeing of the UK's third most popular pet by educating pet owners, especially in relation to diet and regular veterinary check-ups."
Sean Wensley, Senior Veterinary Surgeon at PDSA, added: "Sadly, the welfare needs of pet rabbits are often not met. Common problems include a poor diet, living alone in a small hutch with no exercise run, and a lack of preventive healthcare. The PDSA Rabbit Wellbeing Challenge is a great tool for owners to assess how well they are currently meeting their rabbit's five welfare needs and to get advice on making practical, positive improvements. Most owners want their pets to be healthy and happy, and we hope this Challenge will help tackle some of the preventable health and welfare problems commonly seen in pet rabbits."
For further information on The PDSA Rabbit Wellbeing Challenge visit www.rabbitneeds.org.uk or for further details on the Burgess Excel Feeding Plan visit www.excelfedingplan.co.uk